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All Journal Jurnal Pendidikan Ekonomi & Bisnis JRMSI - Jurnal Riset Manajemen Sains Indonesia BULETIN BISNIS & MANAJEMEN (BBM) Business and Investment Review Siber International Journal of Digital Business

Mohammad Rizan, Mohammad

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Author-ID : 636607

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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THE INFLUENCE OF PRICE AND SERVICE QUALITY OF BRAND IMAGE AND ITS IMPACT ON CUSTOMER SATISFACTION GOJEK (STUDENTS STUDY ON A STATE UNIVERSITY OF JAKARTA) Rizan, Mohammad; Yulianti, Dahliana; Rahmi, Rahmi
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 6 No. 2 (2015): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

The purpose of the research are to: test empirically influence of price to brand image on customer satisfaction Gojek, test empirically influence of service quality to brand image on customer satisfaction Gojek, test empirically influence of price on customer satisfaction Gojek, test empirically influence of service quality on customer satisfaction Gojek, test empirically influence of brand image on customer satisfaction Gojek. This study used confirmatory factor analysis. The research was conducted in State University of Jakarta and used purposive sampling techniques, while the data collecting technique used questionaire, SPSS and SEM LISREL for data processing. The result shows a significant influence of price and service quality for brand image and its impact on customer satisfaction. Keywords: price, service quality, brand image, customer satisfaction

THE INFLUENCE OF SERVICE QUALITY AND PRICE TOWARD TRUST AND ITS IMPACT ON CUSTOMER LOYALTY OF LOW COST CARRIER INDONESIA Rizan, Mohammad; Setyaningsih, Restu; Saidani, Basrah
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 7 No. 1 (2016): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

This study was conducted to determine the descriptive and empirical impact of service quality and price on customer loyalty by the trust as a mediator variable. The object of this research was 200 respondents who have ever used the service of Indonesia AirAsia at least two times in Jakarta. Methods of data collection using survey methods. Data analysis using SPSS version 22 and SEM (Structural Equation Model) of a statistical package LISREL 8.7 to process and analyze the research data. The results of descriptive test explained that the service quality and price provided is good according to the customer, so that the customer is believe and tend to be a loyal customer of Indonesia AirAsia.The hypothesis test shows; (1) price has positive and significant effect on customer loyalty, but positive effect is insignificant on service quality to customer loyalty; (2) service quality and price has positive and significant effect on trust; (3) trust has positive and significant effect on customer loyalty; (4) service quality and price has positive and significant effect on customer loyalty through trust as mediating variable. Keywords: service quality, price, trust, customer loyalty

EFFECT OF TRANSACTIONAL AND TRANSFORMATIONAL LEADERSHIP STYLE, MOTIVATION AND COMPETENCE TO PERFORMANCE OF EMPLOYEES PT. SANJAYATAMA LESTARI Oktora, Jublina; Rizan, Mohammad; Situngkir, Sihol
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 7 No. 2 (2016): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

In this study, the objective is to conduct a systematic examination Effect of Transactional and Transformational Leadership Style, Motivation and Competence to Employee Performance PT. Sanjayatama Lestari. The samples used were employees of PT. Sanjayatama Lestari the number of respondents as many as 95 people. The analysis used is multiple linear regression. This study examined five variables: Transactional Leadership Style (X1), Transformational Leadership Style (X2), motivation (X3) and Competence (X4) as the independent variable and the performance (Y) as the dependent variable. Partial test shows that the transactional leadership style influenced by 3.876 (positive and significant) on the performance. Transformational leadership style also influenced significantly by 3.128. Furthermore, the motivation also has a significant influence amounted to 4.210 and the latter is the competence of significant influence amounted to 6.283. Keywords: transactional leadership style, transformational leadership style, motivation, competence, performance and multiple linear regression.

THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. SCHNEIDER INDONESIA Rizan, Mohammad; Nauli, Muthya Octariany; Mukhtar, Saparuddin
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 8 No. 1 (2017): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

The aim of this objective reserach is to find a picture of the influence of brand image, price, product quality and perceive risk on purchase decision transformer product PT. Schneider Indonesia for business consumers in Indonesia. This research is quantitative study with descriptive and causal method undertaken at PT. Schneider Indonesia business unit transfomer in 2013. Data collection done towards 97 respondents and its surrounding others industries segment. The data were collected with questonnaire and analyzed with SPSS ver. 20.0. The results of this study concluded that (1) the brand image positive and has significant impact on purchasing decisions, (2) Price positive and has significant impact on purchasing decisions, (3) product quality positive and has significant impact on purchasing decisions, (4) perceive risk positive and significant impact on purchasing decisions and (5) all of the independent variables (brand image, price, product quality, and perceive risk) have significant positive effect on the dependent variable (purchase decisions). The variables that most influence the purchase decision is price variable, the second is brand image, the third is perceive risk and the fourth is a product quality. Keywords: brand image, price, product quality, perceive risk and purchase decision

Integrating Value Co-Creation, Experiential Learning, and University Signaling to Strengthen Graduate Employability Juanna, Andi; Rizan, Mohammad; Wibowo, Ferry Setyo
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 4 (2026): (SIJDB) Siber International Journal of Digital Business (April - June 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i4.361

Digital transformation and changing labor-market expectations have repositioned universities as strategic ecosystems that co-create value with students, industries, alumni, and society. This study conducts a Systematic Literature Review to examine how Value-Based Marketing, Experiential Learning, and Signaling Theory are integrated to strengthen graduate employability in higher education. Guided by the PRISMA 2020 protocol, articles were collected from ScienceDirect, Emerald Insight, and MDPI databases during the 2020–2026 period. From 734 initial records, 51 studies met the inclusion criteria and were analyzed through bibliometric mapping and thematic synthesis using VOSviewer. The findings reveal four dominant themes: value co-creation and service logic, experiential learning and student engagement, university reputation and signaling mechanisms, and career readiness and employability outcomes. The review shows that graduate employability is not merely an individual achievement but the result of a collaborative value ecosystem involving institutional strategy, meaningful learning experiences, industry engagement, and credible reputation signals. This study contributes an integrative perspective on how value logic, learning experience, and institutional signaling create sustainable competitive advantage for universities in the Industry 5.0 era

Co-Authors Agung Wahyu Handaru Andi Juanna Anjarestu, Yogha Bakar, Kemal Abu Berutu, Meta Bara Disa Vania, Disa Fadillah, Erwin Fitri, Wita Nuranindya Herstanti, Ghassani Jublina Oktora, Jublina Kresnamurti R. P., Agung Nauli, Muthya Octariany Prasetya, Rheza Rachman, M. Aulia Rahmi Rahmi Raihanisa, Balqis Saidani, Basrah Saparuddin Mukhtar Sari, Yusiyana Setyaningsih, Restu Setyo Ferry Wibowo Sihol Situngkir, Sihol Yulianti, Dahliana

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