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All Journal Agrikultura Jurnal Perikanan dan Kelautan Jurnal Perlindungan Tanaman Indonesia Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan JURNAL GALUNG TROPIKA Agrin : Jurnal Penelitian Pertanian Jurnal Ilmiah Ecosystem Ascarya: Journal of Islamic Science, Culture and Social Studies Jurnal Sains Agribisnis Civil Officium: Journal of Empirical Studies on Social Science Agrikan: Jurnal Agribisnis Perikanan Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Perikanan dan Kelautan
Abdul Azis Ambar
Fakultas Pertanian, Peternakan, Dan Perikanan Univ. Muhammadiyah Parepare
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Social Sciences

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Journal : Civil Officium: Journal of Empirical Studies on Social Science

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Strategi Pengembangan Bisnis Pupuk Organik Padat di Technopark Kebun Raya Massenrempulu Enrekang Kamba, Ilham; Azis Ambar, Abdul; Nurhapsa, Nurhapsa
Civil Officium: Journal of Empirical Studies on Social Science Vol. 2 No. 1 (2022)
Publisher : Perkumpulan Alumni dan Santri Mahyajatul Qurro'

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.179 KB) | DOI: 10.53754/civilofficium.v1i2.333

Abstract

The fertilizer industry is one of the most promising in agriculture. The rising demand for organic fertilizers shows this industry. The Enrekang Massenrempulu Botanical Garden offers significant organic fertilizer commercial potential. Botanical garden managers must establish an organic fertilizer business plan to preserve their current company. It will also provide alternative strategies and strategic goals for growth in organic fertilizer. This study involves academics, bureaucrats, business players, and consumers. Interviews, field observations, questionnaires, FGDs, and literature research were utilized to gather data. The data analysis methods employed include SWOT and QSPM. With a score of 0.392, Technopark Botanical Gardens Massenrempulu Enrekang's key strength is high product quality. The critical internal strategic aspect is bookkeeping, which has a weighted score of 0.218. Identifying external strategic elements at Technopark Botanical Gardens, Massenrempulu Enrekang enhanced customer purchasing by 0.425. The emergence of a new competitor with a weighted score of 0.172 presents a challenge to Technopark Botanical Gardens Massenrempulu Enrekang. The findings ranked four potential techniques, namely (1). Maintain and increase organic fertilizer quality (2). Using modern information technologies to improve promotion methods (3). Expanding manufacturing capacity and market share.
Co-Authors Abdullah Abdullah Abdullah B Abdullah B, Abdullah Abdullah, Edi Achmadi Priyatmojo Arifuddin Arifuddin Bambang HADISUTRISNO Darmawan Salman Fahriani, Nur Haslinda Haslinda, Haslinda Iradhatullah Rahim Irmawati Irmawati Irmayan, Irmayan Irmayani Irmayani Irmayani Kamba, Ilham Lagga, Jamaluddin Latifah, Ammang Mahzar, Farid Masnur Muhammad Ikbal Putera, Muhammad Ikbal Musmawati, Musmawati Nur Ilmi Nurhapsa Nursamsi Pusposendjojo, Nursamsi NURUL HIDAYAH Rafiah Nur Rahman, Muhammad Amri Rusli, Rini S Sukmawati S, Syafrianto Sapriyadi, Wandi Sasmita, A. Nina Suherman, Suherman Syafrianto, Syafrianto Syahridah, Andi Toaha, Sahabuddin