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All Journal Jurnal Teknologi Industri Pertanian J@TI (TEKNIK INDUSTRI) Jurnal Teknologi JRSI (Jurnal Rekayasa Sistem dan Industri) IJIES (International Journal of Innovation in Enterprise System) International Journal of Applied Technology Research eProceedings of Engineering e-Jurnal Apresiasi Ekonomi Metris: Jurnal Sains dan Teknologi
Rayinda Pramuditya Soesanto
Telkom University
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Physics

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DECISION SUPPORT SYSTEM FOR INSTAGRAM ACCOUNT PERFORMANCE ASSESSMENT OF BATIK RUMAH MERAH Kurniawati, Amelia; Gurnita, Rizki Fajar Ahmad; Hasanudin, Fahmy Habib; Achmad, Fandi; Soesanto, Rayinda Pramuditya
Jurnal Teknologi Industri Pertanian Vol. 35 No. 3 (2025): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24961/j.tek.ind.pert.2025.35.3.261

Abstract

Lasem hand-drawn batik is an Indonesian cultural heritage characterized by motifs and colors resulting from the acculturation of Javanese and Chinese cultures. Currently, Lasem hand-drawn batik entrepreneurs have begun to utilize social media, especially Instagram, to reach a wider market. Batik Rumah Merah, which is the object of this study, has five Instagram accounts, with varying engagement rates. The performance of the five accounts needs to be monitored, so that Batik Rumah Merah can determine targets and plans for the next period. Thus, this study aims to design a decision support system for assessing the performance of Batik Rumah Merah's Instagram accounts. The decision-making method used is the Weighted Sum Model (WSM). The research was carried out through several main steps, namely the preliminary stage, determining criteria, determining alternatives, data collection, designing a decision support system, designing a business process, analysis, and conclusions. The criteria used are followers growth rate, weekly followers, steady growth factor, weekly engagement rate, engagement rate, average likes, average comments, weekly posts, followers ratio, and comments ratio. The weights used can be determined by the user. The alternatives used are five Instagram accounts belonging to Batik Rumah Merah. The designed system is equipped with a business process, making it easier for users. The results obtained using the WSM method produced a value for rank 1 with a value of 0.59862, rank 2 with a value of 0.5491, rank 3 with a value of 0.4168, rank 4 with a value of 0.3464, rank 5 with a value of 0.3034 with the order rumahmerahindonesia, oemahbatik_nusantara, batikrumahmerahlasem, oemahbajulasem, oemahbatiklasem. Keyword: engagement rate, instagram, decision support system
Co-Authors Afrin Fauzya Rizana Ahfasy, Muhammad Rasyid Aloysius Adya Pramudita AM Fauzan Amaniputra, Matthew Ewaldo Ambarwati , Alvita Juliana Amelia Kurniawati Andrian Listyo Kawuri Arinaldi, Vinsa Augustina Asih Rumanti Aviolina, Vini Deden Witarsyah Dwi Ratna Mugia Amalia Fadhil, Ridhwan Fadiyah, Ghina Fahmy Habib Hasanudin FANDI ACHMAD Fathnin, Nisrina Firlianda, Gisella Fransiskus Tatas Dwi Atmaji Gurnita, Rizki Fajar Ahmad Hariyono Putri, Rizky Alif Oktaviani Hilman Dwi Anggana Ibnu Zulkarnain Irsyad, Farrel Asyrofil Liow , Valdo Luciana Andrawina Muhammad Arif Izzudin Muhammad Mufti Kamil Muhammad Mufti Kamil, Muhammad Mufti Nurdinintya Athari Supratman Putra, Rakan Furqan Adi Putri, Dea Novalin Reyhan, Muhammad Ridho, Muhammad Sa’id Rizaldi, Artamevia Salsabila Rizama, Afrin Fauzya Rizana, Arifin Fauzya Rizky Afrian Renadri Rizky Afrian Renadri, Rizky Afrian Safitri, Salsabila Silalangit , Roni Aji Sinambela, Immanuel Hasintongan Christopher Subiyanto, Amelia Fahmawati Thalya Trianda Nasevy Wibisana , Fattah Wicaksono, Rahady Indra Yodi Nurdiansyah Zulkarnain, Ibnu