Article Per Year (5 Year)
p-Index From 2020 - 2025
2.225
P-Index
This Author published in this journals
All Journal Jurnal Ipteks Terapan : research of applied science and education Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Global Leadership Organizational Research in Management
Vicky Brama Kumbara
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Jurnal Riset Manajemen

 1 
Penerapan Manajemen Kualitas untuk Meningkatkan Kepuasan Pelanggan di Usaha Parfume Azzwars Jl. Raya Aru Lubuk Begalung, Kota Padang Marila Sumiarti; Novela Rovitia; Ranti Yuli Yofani; Vicky Brama Kumbara
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2242

Abstract

Perfume is one of the human needs in the field of fragrances, where perfume has become part of the primary needs of some people. Therefore, it is very important to choose and use perfume with good quality products. Azzwars perfume is a perfume brand that is quite well known in West Sumatra. Azzwars perfume already has several branches in districts/cities in the West Sumatra region. Based on field surveys and observations made by the author at one of its branches on Jl. Raya Aru Lubuk Begalung looks empty of visitors. This is the author's interest to see how quality management is implemented to increase customer satisfaction in the business. The methods used in this research were observation and interviews. The results of this research on the implementation of quality management in Azzwars perfume are quite good, but it needs to be improved further in terms of marketing so that the Azzwars perfume business, especially the Lubuk Begalung branch, can be more widely known to the public. Thus, it is hoped that this research will be useful for business people and further research in increasing customer satisfaction in a business.
Pengaruh Sosial Media Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian Melalui Minat Beli Konsumen sebagai Variabel Intervening pada Toko Liza Kosmetik Padang Anisah Fitria Efendi; Vicky Brama Kumbara; Emil Salim
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.3026

Abstract

This research aims to determine and try to analyze the influence of social media marketing and service quality on purchasing decisions through purchase interest at the Liza Cosmetics Padang store. This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample for this study were visitors to the Liza Cosmetics Padang shop. The research results found that there is an influence between Social Media Marketing on Purchase Interest. There is an influence between Service Quality on Purchase Intention. There is an influence between Social Media Marketing on Purchasing Decisions. There is no influence between Service Quality on Purchasing Decisions. There is an influence between Purchase Interest and Purchase Decisions. Purchase Interest mediates Social Media Marketing on Purchase Decisions. Purchase Interest mediates Service Quality on Purchase Decisions.
Pengaruh Penempatan Kerja dan Lingkungan Kerja pada PT. Haleyora Power Region 4 Sumatera Barat Jesika Kiranda; Vicky Brama Kumbara; Chintya Ones Charly
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.3068

Abstract

This research aims to examine the influence of work placement and work environment on employee performance with job satisfaction as an intervening variable using primary data obtained by distributing questionnaires to 100 employees as respondents, namely at PT. Haleyora Power Region 4 West Sumatra. In this research, Structural Equation Modeling (SEM) analysis tools were used using Partial Least Square (PLS). The results show that Job Placement has a positive and significant effect on Job Satisfaction at PT. Haleyora Power Region 4 West Sumatra, There is a Work Environment that has a positive and insignificant effect on Job Satisfaction at PT. Haleyora Power Region 4 West Sumatra, Work Placement has a positive and insignificant effect on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, There is a Work Environment that has a positive and significant impact on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, Job Satisfaction has a positive and significant effect on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, Job Placement through Job Satisfaction has a positive and insignificant effect on Employee Performance at PT. Haleyora Power Region 4 West Sumatra, There is a Work Environment through which Job Satisfaction has a positive and significant effect on Employee Performance (Y) at PT. Haleyora Power Region 4 West Sumatra.
Co-Authors Adi Purnama Agam Mei Yudha Ahyar Ahyar Ai Elis Karlinda Akhdiat Oktrinaldo Anisah Fitria Efendi Bayu Amanda Charli, Chintya Ones Chintya Ones Charly Della Asmaria Putri Emil Salim Emil Salim Gaury Febriani Hilda Mary Jesika Kiranda Josep Parulian Pakpahan M Fahri Suryadi Fathan M. Afuan Marila Sumiarti Maysyaroh, Dwi Intan Muhammad Agung Zamzam Novela Rovitia Olyvia Uqya Marlen Popi Anugerah Puja Permata Widia Putri Azizi Rahul Fadrian Ramdani Bayu Putra Ranti Yuli Yofani Yulasmi Yusmanita Yusmanita Zaki Fadlur Rahman Zelfi Yeni