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All Journal DIKTUM: Jurnal Syariah dan Hukum Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Al-Kharaj: Journal of Islamic Economic and Business Oeconomicus Journal of Economics ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Al-Sharf: Jurnal Ekonomi Islam JoEMS : Journal of Education and Management Studies Balanca : Jurnal Ekonomi dan Bisnis Islam Return : Study of Management, Economic and Bussines DIKTUM: JURNAL SYARIAH DAN HUKUM Archipelago: Jurnal Pengabdian Kepada Masyarakat Iain Ternate E-Amal: Jurnal Pengabdian Kepada Masyarakat Alamtana Jurnal Ekonomi, Manajemen, Akuntansi
Umaima Umaima
Intitut Agama Islam Negeri Parepare
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Pengaruh Affiliate Marketing, Live Streaming, dan Purchase Urgency terhadap Perilaku Konsumsi Irasional Mahasiswa di Kota Parepare (Studi Pembelian di Aplikasi Shopee) Rahmawati, Rahmawati; Arwin, Arwin; Umaima, Umaima; Pangestu, Dian Resky
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 1 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i1.2425

Abstract

Digital marketing continues to evolve alongside technological and communication advancements. University students in Parepare City, as active users of social media and online shopping platforms, often exhibit irrational consumption behavior driven by emotional impulses rather than rational needs. This study aims to examine the influence of affiliate marketing, live streaming, and purchase urgency on irrational consumption behavior among Shopee users. Employing a quantitative associative approach, the research involved 100 respondents selected through quota sampling. Data were collected using a structured questionnaire and analyzed with SmartPLS 4.0 through the Structural Equation Modeling (SEM) technique. The results reveal that affiliate marketing, live streaming, and purchase urgency each exert a positive and significant influence on irrational consumption behavior. The t-test results for all variables exceeded the critical value (t > 1.96; p < 0.05), and the F-test confirmed a strong simultaneous effect. The model accounts for 70.4% of the variance in irrational consumption behavior. These findings highlight the substantial impact of digital marketing strategies on consumer decision-making and underscore the need to enhance consumption literacy among university students.
Edukasi dan Literasi Lembaga Keuangan Syariah Pada Ibu Rumah Tangga Di Desa Padaelo Parepare Umaima, Umaima; Pangestu, Dian Resky; Aefih, Nur
Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram Vol 4 No 2 (2023): Edisi Agustus 2023
Publisher : LPPM UNIVERSITAS NAHDLATUL WATHAN MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jaltn.v4i2.1512

Abstract

Abstract: Ibu rumah tangga memiliki peran yang sangat penting dalam mengelola keuangan keluarga. Memiliki literasi keuangan untuk perencanaan financial yang baik pun menjadi hal yang wajib dilakukan oleh ibu rumah tangga. Pengabdian ini bertujuan untuk memberikan pemahaman literasi lembaga keuangan syariah pada ibu rumah tangga di Desa Padaelo Lemoe, Kota Parepare yang diharapkan mampu memberikan kontribusi pemahaman dan dampak positif terhadap pengetahuan ibu rumah tangga terkait perencanaan dan pengelolaan keuangan dan lembaga keuangan syariah di Indonesia. Kegiatan dilakukan dengan menggunakan metode service learning dengan menghadirkan pembicara akademisi dan praktisi yang dilaksanakan pada Oktober-November 2022. Hasil yang diharapkan dari kegiatan ini adalah peningkatan indeks literasi ekonomi syariah yang terlihat dari antusiasme dan minat para Ibu Rumah Tangga untuk menjadi nasabah pada lembaga keuangan syariah.
Tren Implementasi Ekonomi Biru : Analisis Review Biblio Metrik Padila, Nur Isma; Umaima, Umaima; Addury, Multazam Mansyur; Pangestu, Dian Resky
JoEMS (Journal of Education and Management Studies) Vol. 8 No. 2 (2025): April
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v8i2.1469

Abstract

Penelitian ini mengkaji tren implementasi ekonomi biru melalui analisis bibliometrik, dengan tujuan untuk mengidentifikasi celah penelitian yang ada dalam literatur. Ekonomi biru, yang berfokus pada pengelolaan sumber daya laut yang berkelanjutan, semakin menjadi perhatian global, terutama dalam konteks keterlibatan masyarakat lokal dalam praktik konservasi. Metode yang digunakan mencakup studi pustaka dan analisis bibliometrik, dengan pengumpulan data dari basis data Scopus untuk periode 2019 hingga 2024. Hasil analisis menunjukkan bahwa terdapat 100 publikasi awal yang kemudian disaring menjadi 75 dokumen yang memenuhi kriteria. Temuan utama mencakup artikel dengan sitasi tertinggi, serta identifikasi istilah kunci yang sering muncul dalam literatur, yang dikelompokkan ke dalam enam kluster. Penelitian ini mengungkapkan bahwa meskipun banyak inisiatif terkait ekonomi biru, masih terdapat area yang kurang dieksplorasi, seperti analisis bibliometrik, perubahan iklim, dan layanan ekosistem, yang dapat menjadi tema penelitian selanjutnya. Dengan demikian, penelitian ini tidak hanya memberikan gambaran komprehensif tentang dinamika penelitian dalam bidang ekonomi biru, tetapi juga berkontribusi pada pengembangan kebijakan dan praktik yang lebih efektif dalam pengelolaan sumber daya laut.
The Influence of Business Capital on The Income of Culinary Traders on The Cempae Tanggul in Parepare City (Islamic Economic Analysis) Padila, Nur Isma; Umaima, Umaima; Sumirah, Sumirah
OECONOMICUS Journal of Economics Vol. 9 No. 1 (2024): (December) edisi 17
Publisher : Program Studi Ilmu Ekonomi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/oje.2024.9.1.11-18

Abstract

Capital is one of the production factors that affect the level of income. This study aims to determine how well the business capital and income of culinary traders on the Cempae Embankment in Parepare City, whether there is a positive and significant influence between business capital and income, and to determine the effect of business capital on the income of culinary traders on the Cempae Embankment in Parepare City. The approach used in this research is an associative approach, with the type of field research and the method used is quantitative method, especially descriptive quantitative. This study examines the effect of business capital on the income of culinary traders on the Cempae Embankment, Parepare City. Using an associative approach and descriptive quantitative methods, the research lasted 31 days. The results showed: 1. Business capital and trader income are in the good category. 2. There is a positive and significant relationship between business capital and income, with a moderate correlation level. 3. Business capital affects income, where every additional 1% of business capital increases income by 0.025. 4. Business capital affects 50.6% of income, while 49.4% is influenced by other factors outside this study
The Influence of SME Funding and Non-Performing Financing on Indonesia's Economic Growth in The Period 2015-2022 Fadly Yashari Soumena; Umaima Umaima; Nurwahida Nurwahida; Dwi Resky Yulianti Syam
Return : Study of Management, Economic and Bussines Vol. 3 No. 3 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i2.219

Abstract

This research aims to analyze the effect of MSME fund disbursement and non-performing financing (NPF) on Indonesia's economic growth in the 2015-2022 period. The research method used is quantitative with a descriptive approach. The data used comes from secondary data sources, such as the financial statements of the Financial Services Authority (OJK) and the Central Bureau of Statistics. The results showed that partially, the distribution of MSME funds had a positive and significant effect on Indonesia's economic growth. This shows that financial support provided to MSMEs through the distribution of funds makes an important contribution in encouraging better economic growth. However, partially, non-performing financing (NPF) has an insignificant negative effect on economic growth. Although the NPF problem may affect the financial sector, the results of this research show that its impact on overall economic growth is not significant. Simultaneously, MSME disbursement and NPF have a positive and significant influence on Indonesia's economic growth. This result confirms the importance of good management of MSME disbursement and NPF control in supporting sustainable economic growth. The implication of this research is that proper allocation of funds to MSMEs can improve business efficiency and development. In addition, effective handling of the NPF problem can minimize its negative impact on economic growth. Thus, policies that support good disbursement of MSME funds and effective NPF control can contribute to stronger and more sustainable economic growth in Indonesia.
Optimalisasi Strategi Layanan Custom Untuk Meningkatkan Daya Saing Usaha Buket Bunga Putri, St Hajar; Pangestu, Dian Resky; Umaima, Umaima; Yusuf, Muh.
JoEMS (Journal of Education and Management Studies) Vol. 9 No. 1 (2026): Februari
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v9i1.1718

Abstract

Tujuan penelitian: Menganalisis optimalisasi strategi layanan custom dalam meningkatkan daya saing tiga usaha buket bunga di Kota Parepare: Anmusflower, Buket.id30, dan Kotakkado. Metode/pendekatan: Menggunakan pendekatan kualitatif deskriptif. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan tahapan reduksi, penyajian data, dan penarikan kesimpulan. Hasil: Layanan custom terbukti meningkatkan daya saing usaha melalui strategi yang berbeda. Anmusflower (market leader) mengunggulkan kualitas dan desain unik melalui layanan kolaboratif-adaptif. Buket.id30 (market follower) menyeimbangkan produk custom dengan harga terjangkau. Kotakkado (niche market) fokus pada produk handmade bersistem pre-order melalui pendekatan transparan yang menyesuaikan kebutuhan pelanggan. Implikasi praktik: Penelitian ini menunjukkan pentingnya optimalisasi layanan custom, manajemen waktu produksi, serta komunikasi pelanggan untuk memperkuat daya saing usaha buket bunga di tingkat lokal. Orisinalitas/kebaharuan: Studi ini membandingkan langsung tiga segmentasi strategi pasar yang berbeda (market leader, market follower, dan niche market) dalam satu ekosistem industri buket bunga lokal, dengan fokus spesifik pada efektivitas layanan custom.
Co-Authors Aefih, Nur Arqam, Arqam Arwin Arwin Dian Ariani Donny Dharmawan Dwi Resky Yulianti Syam Fadly Yashari Soumena Hariyanto Hariyanto Kevin Indajang M.M, Besse Faradiba Mahyuddin Mahyuddin Mariana Mariana Muh. Yusuf Multazam Mansyur Addury Mustary, Emilia Nur Fatwa, Nur nuraefih nuraefih Nurhakki, Nurhakki Nurkidam, A. Nurwahida Nurwahida Padila, Nur Isma Pangestu, Dian Resky Pikahulan, Rustam M. Pradana, Syafa’at Anugrah Putri, St Hajar Rahmawati, Rahmawati Rusnaena Rusnaena Shah, Jalihah Md Sumirah Sumirah Utami, Sindy Ega