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All Journal DIKTUM: Jurnal Syariah dan Hukum Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Al-Kharaj: Journal of Islamic Economic and Business ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Al-Sharf: Jurnal Ekonomi Islam Balanca : Jurnal Ekonomi dan Bisnis Islam Return : Study of Management, Economic and Bussines DIKTUM: JURNAL SYARIAH DAN HUKUM Archipelago: Jurnal Pengabdian Kepada Masyarakat Iain Ternate E-Amal: Jurnal Pengabdian Kepada Masyarakat Alamtana Jurnal Ekonomi, Manajemen, Akuntansi
Umaima Umaima
Intitut Agama Islam Negeri Parepare
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Minat Beli Pada Miniso Kota Parepare Mariana, Mariana; Umaima, Umaima
Al-Sharf: Jurnal Ekonomi Islam Vol 6, No 1 (2025)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/al-sharf.v6i1.12120

Abstract

This study aims to analyze the effect of brand image, price, and product quality on consumer purchase intention at Miniso in Parepare City. Using a quantitative approach, the research collects data through a survey involving 96 respondents who are consumers of Miniso in Parepare City. Data analysis is conducted using multiple regression analysis techniques. The results show that brand image does not have a significant effect on purchase intention for Miniso products in Parepare City, price has a significant effect on purchase intention for Miniso products in Parepare City, and product quality has a significant effect on purchase intention for Miniso products in Parepare City.
The Influence of Pengaruh Affiliate Marketing, Live Streaming, dan Purchase Urgency terhadap Perilaku Konsumsi Irasional Mahasiswa di Kota Parepare (Studi Pembelian di Aplikasi Shopee) Rahmawati, Rahmawati; Arwin, Arwin; Umaima, Umaima; Pangestu, Dian Resky
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 1 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i1.2425

Abstract

Digital marketing continues to evolve alongside technological and communication advancements. University students in Parepare City, as active users of social media and online shopping platforms, often exhibit irrational consumption behavior driven by emotional impulses rather than rational needs. This study aims to examine the influence of affiliate marketing, live streaming, and purchase urgency on irrational consumption behavior among Shopee users. Employing a quantitative associative approach, the research involved 100 respondents selected through quota sampling. Data were collected using a structured questionnaire and analyzed with SmartPLS 4.0 through the Structural Equation Modeling (SEM) technique. The results reveal that affiliate marketing, live streaming, and purchase urgency each exert a positive and significant influence on irrational consumption behavior. The t-test results for all variables exceeded the critical value (t > 1.96; p < 0.05), and the F-test confirmed a strong simultaneous effect. The model accounts for 70.4% of the variance in irrational consumption behavior. These findings highlight the substantial impact of digital marketing strategies on consumer decision-making and underscore the need to enhance consumption literacy among university students.
Edukasi dan Literasi Lembaga Keuangan Syariah Pada Ibu Rumah Tangga Di Desa Padaelo Parepare Umaima, Umaima; Pangestu, Dian Resky; Aefih, Nur
Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram Vol 4 No 2 (2023): Edisi Agustus 2023
Publisher : LPPM UNIVERSITAS NAHDLATUL WATHAN MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jaltn.v4i2.1512

Abstract

Abstract: Ibu rumah tangga memiliki peran yang sangat penting dalam mengelola keuangan keluarga. Memiliki literasi keuangan untuk perencanaan financial yang baik pun menjadi hal yang wajib dilakukan oleh ibu rumah tangga. Pengabdian ini bertujuan untuk memberikan pemahaman literasi lembaga keuangan syariah pada ibu rumah tangga di Desa Padaelo Lemoe, Kota Parepare yang diharapkan mampu memberikan kontribusi pemahaman dan dampak positif terhadap pengetahuan ibu rumah tangga terkait perencanaan dan pengelolaan keuangan dan lembaga keuangan syariah di Indonesia. Kegiatan dilakukan dengan menggunakan metode service learning dengan menghadirkan pembicara akademisi dan praktisi yang dilaksanakan pada Oktober-November 2022. Hasil yang diharapkan dari kegiatan ini adalah peningkatan indeks literasi ekonomi syariah yang terlihat dari antusiasme dan minat para Ibu Rumah Tangga untuk menjadi nasabah pada lembaga keuangan syariah.
Co-Authors Aefih, Nur Arqam, Arqam Arwin Arwin Dian Ariani Donny Dharmawan Dwi Resky Yulianti Syam Fadly Yashari Soumena Hariyanto Hariyanto Kevin Indajang M.M, Besse Faradiba Mahyuddin Mahyuddin Mariana Mariana Mustary, Emilia Nur Fatwa, Nur nuraefih nuraefih Nurhakki, Nurhakki Nurkidam, A. Nurwahida Nurwahida Pangestu, Dian Resky Pikahulan, Rustam M. Pradana, Syafa’at Anugrah Rahmawati, Rahmawati Rusnaena Rusnaena Shah, Jalihah Md Utami, Sindy Ega