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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Publik (Jurnal Ilmu Administrasi) Jurnal Public Policy Governance: Jurnal Kebijakan dan Manajemen Publik Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Indonesian Social Science Review
Samia Elviria
Universitas Nurdin Hamzah
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Kebijakan Pemerintah Provinsi Jambi Dalam Meningkatkan Kesejahteraan Masyarakat di Era Globalisasi Suhendri Suhendri; Burlian Senjaya; Samia Elviria
Governance, JKMP (Governance, Jurnal Kebijakan & Manajemen Publik) Vol 13 No 2 (2023): GOVERNANCE: Jurnal Kebijakan dan Manajemen Publik
Publisher : FISIP UWP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/gjkmp.v13i2.174

Abstract

This study is intended to analyze the role of government to improve people's welfare in the era of globalization. The discourse of globalization gave rise to radical groups who thought the government did not need to intervene in development because it was carried out by the private sector and skeptics who stated that precisely because of its many negative impacts globalization became an important entry point for the role of the state. Using the skeptical concept, public policy becomes a means of government, especially regional governments in the era of regional autonomy to play their role, as was done in Jambi Province. This study uses a qualitative approach by analyzing public policies of the Jambi Province Government and community welfare data. After the data is collected, it is analyzed using qualitative data analysis. The study results show that local governments play an important role in exploiting opportunities and preventing the negative impacts of globalization. Through a series of innovative and solutive policies, the Jambi Province Government seeks to improve the welfare of the community by utilizing the local potential it has. The development of vocational schools based on competition and local excellence, accelerated construction of rubber asphalt factories, accelerated development of the Merangin Geopark area, establishment of smallholder mining areas, Batanghari river Clean and land restoration is under threat are among the programs carried out by the Jambi Province Government.
KOMUNIKASI PARTISIPATIF PT. WIRAKARYA SAKTI DALAM IMPLEMENTASI CSR PEMBERDAYAAN MASYARAKAT DESA SUNGAI KERUH: PERSPEKTIF TEORI INFORMASI ORGANISASI WEICK Qotrun Nada; Noor Khalida Magfirah; Samia Elviria; Maielayuskha Maielayuskha
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 11 No. 2 (2026): EDISI JULI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v11i2.2030

Abstract

Penelitian ini bertujuan menganalisis komunikasi partisipatif program CSR PT. Wirakarya Sakti di Desa Sungai Keruh, Jambi, serta mengidentifikasi hambatan implementasinya. Penelitian menggunakan Teori Informasi Organisasi Karl Weick dan konsep pemberdayaan masyarakat (enabling, empowering, protecting). Metode deskriptif kualitatif diterapkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap manajemen CSR, humas distrik, kepala desa, dan dua masyarakat penerima manfaat. Keabsahan data diperoleh melalui perpanjangan keikutsertaan dan triangulasi sumber. Hasil menunjukkan komunikasi partisipatif CSR belum optimal. Lingkungan informasi kaya namun tidak dikelola secara sistematis sehingga menimbulkan ketidakjelasan (equivocality). Aturan CSR disusun secara sepihak dan kurang disosialisasikan, sementara siklus komunikasi tidak berlangsung utuh karena sosialisasi hanya dilakukan sekali, umpan balik masyarakat tidak terakomodasi, dan tidak ada penyesuaian kebijakan. Proses enactment, selection, dan retention belum menghasilkan pembelajaran organisasi. Dari aspek pemberdayaan, enabling telah dilakukan, empowering hanya pada tahap awal tanpa pendampingan berkelanjutan, sedangkan protecting masih lemah. Implementasi CSR PT. WKS belum didukung komunikasi berkelanjutan, mekanisme umpan balik, dan dokumentasi pembelajaran kolektif. Perusahaan HTI perlu mentransformasi komunikasi CSR dari model top-down menjadi komunikasi partisipatif yang dialogis, berkelanjutan, dan sesuai dengan kapasitas kognitif masyarakat desa.
The Study of Local Government Policy and its Impact on Public Satisfaction and Incumbent Electability: An Analysis of Experiences from Jambi Province Pahrudin HM; Hatta Abdi Muhammad; Burlian Senjaya; Samia Elviria; Zakly Hanafi Ahmad; Syafrial Syafrial; Salman Salman
Journal Public Policy Vol 12, No 1 (2026): January
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v12i1.11702

Abstract

Studies on Indonesian local elections have covered identity politics, patronage, and candidate charisma in great detail, but they don't provide much empirical data on how actual policy performance affects public satisfaction and incumbent electability at the province level. There is a research gap regarding whether policy-driven satisfaction quantitatively translates into voter support, especially in decentralized regions where visibility and impact of government programs vary significantly. This is because scholars have rarely integrated public service satisfaction metrics with electoral behavior. By examining whether local government policy effectiveness directly affects satisfaction levels and, in turn, determines incumbent electability in Jambi Province, this study closes that gap. 880 respondents were chosen for this quantitative survey study utilizing a multistage random sampling procedure with a 4% margin of error, and SPSS was used for analysis. The results show that a number of development initiatives, most notably the Dumisake Program, were carried out under the Haris–Sani administration (2020–2024) and received strong public support. While electability data reveals that 51.50% of respondents planned to vote for Haris-Sani in the 2024 Governor Election, the Community Satisfaction Index (IKM) reveals that 60.40% of respondents were satisfied with the administration's plans. The official election result, in which Haris-Sani easily defeated Romi-Sudirman and was subsequently appointed for the 2025–2030 term, clearly represented these opinions. The study finds that increased public satisfaction with local government programs significantly and favorably affects the incumbent's electability, indicating that policy performance continues to be a crucial factor in determining voter behavior in regional elections.
Pemanfaatan Instagram sebagai Media Edukasi Investasi: Analisis Multimodal Akun @AKADEMICRYPTOCOM Ahmad Vicky Nihalani Bisri; Samia Elviria; Yusnaini Yusnaini
Indonesian Social Science Review Vol. 4 No. 1 (2026)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/issr.v4i1.368

Abstract

This study aims to analyze the use of Instagram as a medium for cryptocurrency investment education on the account @akademicryptocom through a multimodal content analysis approach. The analytical framework is based on multimodality theory developed by Gunther Kress and Theo van Leeuwen, which emphasizes the integration of various semiotic modes in meaning-making. This research employs a qualitative method using observation and documentation techniques on Feed and Reels content published by the account. The analysis focuses on how textual, visual; audio, movement, and layout elements are constructed to convey educational messages related to cryptocurrency investment. The findings indicate that @akademicryptocom utilizes visual strength, informative design, and relatively simple language to enhance audience understanding. The integration of these multimodal elements contributes to the development of systematic and accessible educational content for social media users. However, the effectiveness of educational communication still faces several challenges, including limited two-way interaction, the use of technical terms that are not fully simplified, and potential distractions inherent in the social media environment. This study highlights that optimizing multimodal strategies is essential for improving the quality and effectiveness of cryptocurrency investment education on Instagram. Penelitian ini bertujuan menganalisis pemanfaatan Instagram sebagai media edukasi investasi kripto pada akun @akademicryptocom melalui pendekatan analisis konten multimodal. Kerangka analisis mengacu pada teori multimodalitas yang dikembangkan oleh Gunther Kress dan Theo van Leeuwen, yang menekankan integrasi berbagai mode semiotik dalam membangun makna. Penelitian ini menggunakan metode kualitatif dengan teknik observasi dan dokumentasi terhadap konten Feed dan Reels yang dipublikasikan akun tersebut. Analisis difokuskan pada bagaimana elemen teks, visual, audio, gerak, dan tata letak dikonstruksi untuk menyampaikan pesan edukatif terkait investasi kripto. Hasil penelitian menunjukkan bahwa akun @akademicryptocom memanfaatkan kekuatan visual, desain informatif, serta penggunaan bahasa yang relatif sederhana untuk meningkatkan pemahaman audiens. Integrasi elemen multimodal tersebut berkontribusi dalam membangun pesan yang lebih sistematis dan mudah diakses oleh pengguna media sosial. Namun demikian, efektivitas komunikasi edukatif masih menghadapi beberapa hambatan, antara lain keterbatasan interaksi dua arah, penggunaan istilah teknis yang belum sepenuhnya disederhanakan, serta potensi distraksi yang melekat pada karakteristik platform media sosial. Penelitian ini menegaskan bahwa optimalisasi strategi multimodal menjadi faktor penting dalam meningkatkan kualitas dan efektivitas komunikasi edukasi investasi kripto di Instagram.
Analysis of TikTok Account @VinaMuliana as a Media for Young Generation Career Education in the Digital Era Wiyanto Hidayatullah; Noor Khalida Magfirah; Samia Elviria
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 14, No 1 (2025)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v14i1.3359

Abstract

This study aims to explore the use of TikTok as a career education medium, with a focus on the TikTok account @vnmuliana. The purpose of this study is to assess the effectiveness of TikTok as a career-related information platform, especially for the younger generation. This study uses a descriptive method with data collection through interviews and observations of the content of the @vnmuliana account from 2021 to the present. The results showed that TikTok, with a large number of users in Indonesia, is an effective tool for disseminating career education. The content shared by @vnmuliana, including job interview tips, CV preparation, and career opportunity information, has a significant impact on young audiences, as evidenced by positive testimonials about career advancement and skills improvement. Using Laswell's Communication Model and the SMART framework, this study highlights how @vnmuliana's career education content is specific, measurable, achievable, realistic, and time-bound. This study concludes that TikTok is a valuable platform for career education, providing wide reach and interactive content. It is recommended that educators and other career professionals consider using social media platforms such as TikTok to engage young people and improve career readiness.Penelitian ini bertujuan untuk mengeksplorasi pemanfaatan TikTok sebagai media pendidikan karier, dengan fokus pada akun TikTok @vnmuliana. Tujuan penelitian ini adalah untuk menilai efektivitas TikTok sebagai platform informasi terkait karier, terutama untuk generasi muda. Penelitian ini menggunakan metode deskriptif dengan pengumpulan data melalui wawancara dan observasi terhadap konten akun @vnmuliana dari tahun 2021 hingga saat ini. Hasil penelitian menunjukkan bahwa TikTok, dengan jumlah pengguna yang besar di Indonesia, merupakan alat yang efektif untuk menyebarkan pendidikan karier. Konten yang dibagikan oleh @vnmuliana, termasuk tips wawancara kerja, persiapan CV, dan informasi peluang karier, memiliki dampak signifikan pada audiens muda, terbukti dari testimoni positif tentang kemajuan karier dan peningkatan keterampilan. Dengan menggunakan Model Komunikasi Laswell dan kerangka SMART, penelitian ini menyoroti bagaimana konten pendidikan karier @vnmuliana spesifik, terukur, dapat dicapai, realistis, dan terikat waktu. Penelitian ini menyimpulkan bahwa TikTok adalah platform yang berharga untuk pendidikan karier, memberikan jangkauan luas dan konten interaktif. Disarankan agar pendidik dan profesional karier lain mempertimbangkan untuk menggunakan platform media sosial seperti TikTok untuk melibatkan generasi muda dan meningkatkan kesiapan karier.
Tourism Branding as Government Support to Increase Economic Country: Social Network Analysis Samia Elviria; M. Zaki; Suhendri Suhendri
Publik : (Jurnal Ilmu Administrasi) Vol 12, No 2 (2023): December 2023
Publisher : Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/pjia.12.2.55-67.2023

Abstract

The Indonesian Government seeks to invest in digital communications to strengthen Indonesia's tourism industry and position it as a leading tourist destination. Social media enables organizations to provide personalized and engaging information to communities or individuals efficiently and effectively. Therefore, this study aims to discover how the Indonesian government uses social media (Twitter) to create images that can help boost tourism and the economy after COVID-19. This study uses social network analysis to explain information distribution and interaction. This study analyzes social media networks for promoting and branding Indonesian tourism using a qualitative descriptive and theoretical approach. To visualize data analysis, the Nvivo 12 Plus software, specifically the Twitter Sociogram and Netlytics dataset tools, highlights the results of Social Network Analysis regarding interactions using the hashtag #WonderfulIndonesia. According to the study's findings, the Indonesian government uses Twitter as a means of communication and promotion to improve tourism's image or branding, which is likely to be effective. By mentioning the #WonderfulIndonesia hashtag, government accounts promote tourism branding by disseminating information to the public, private sector, and others. The use of social media in large-scale tourism branding activities to attract tourists and improve the nation's economy is usually accompanied by strict management. In addition, support from various stakeholders is needed because it is proven that the government, as a single actor, has limitations in increasing tourism sector revenue through branding.
Co-Authors Ahmad Vicky Nihalani Bisri Ahmad, Zakly Hanafi Burlian Senjaya Hatta Abdi Muhammad M. Zaki Maielayuskha Maielayuskha Noor Khalida Magfirah Noor Khalida Magfirah Pahrudin HM Qotrun Nada Salman Salman Suhendri Suhendri Suhendri syafrial syafrial Wiyanto Hidayatullah Yusnaini Yusnaini