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All Journal JMM (Jurnal Masyarakat Mandiri) JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Penelitian Ilmu Sosial dan Eksakta Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) International Journal of Multidisciplinary Sciences and Arts Jurnal Amal Pendidikan Journal Economic Excellence Ibnu Sina Jurnal Pendidikan & Pengajaran IECON: International Economics and Business Conference Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Manage Journey: Journal of English Language and Pedagogy
Yayah Ikhda Nevia
Universitas Muhammadiyah Jember
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Factors that Influence Student Speaking Performance : (Study on Students Majoring in Accounting Faculty of Economics and Business UNMUH Jember) Yayah Ikhda Nevia; Nurul Qomariyah; Iskandar Iskandar; Wardatul Hasanah; Nurul Hasanah; Rahman Rahman
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH)
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i1.4391

Abstract

In an increasingly globalized job market, English-speaking proficiency has become an essential skill, particularly for non-English major students such as those in Accounting. This study aims to identify and analyze the factors influencing the speaking performance of students in the Accounting Department, Faculty of Economics and Business, Universitas Muhammadiyah Jember. Utilizing a quantitative approach and survey method, data were collected from 218 students selected through stratified random sampling. Instruments included questionnaires measuring language anxiety, self-efficacy, learning motivation, learning environment, and exposure to English, as well as an English-speaking test. The findings reveal that internal factors such as language anxiety, self-efficacy, and learning motivation significantly influence speaking performance. Meanwhile, external factors—learning environment and exposure to English—also contribute, albeit to a lesser extent. The results suggest the need for a holistic approach in improving students’ English-speaking abilities by addressing both psychological and environmental aspects of learning.
One Village One Batik: Pelatihan Membatik Dalam Upaya Meningkatkan Pendapatan Keluarga dan Menggali Kearifan Lokal Nurul Qomariah; Amalina Maryam Zakiyyah; Nursaid; Jekti Rahayu; Yayah Ikhda Nevia; Hanif Mohammad Al Rosyid
Jurnal Pengabdian Masyarakat Manage Vol. 4 No. 02 (2023): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v4i02.394

Abstract

Untuk mensukseskan kegiatan destinasi wisata seperti even JFC ini harus didukung oleh semua pihak yang ada di Kawasan Kabupaten Jember termasuk UMKM makanan, fashion, hotel dan lain sebagainya. Dalam even JFC ini biasanya banyak pengunjung yang hadir dalam acara tersebut yang nantinya akan membeli oleh berupa kuliner dan fashion seperti Batik yang menjadi ciri khas suatu daerah. Pelaksanaan pengabdian kepada masyarakat ini adalah pelatihan membatik terhadap ibu rumah yang ada di Desa Pancakarya Ajung Jember agar memiliki ketrampilan membatik, yang nantinya sebagai sumberdaya manusia yang dapat menjadi penambah pendapatan keluarga dan juga sebagai penguat usaha fashion di Desa Pancakarya memiliki sentra batik berbasis kearifan local yang dimiliki oleh Desa Pancakarya yaitu sentra lele dan sentra bebek yang akan menjadi dasar pembuatan batik di Desa Ajung Jember. Para peserta adalah 10 ibu rumah tangga yang masih berusia belia kisaran 20 sampai dengan 30 tahun. Metode pelasanaan dari kegiatan pelatihan membatik ini adalah dengan metode kuliah, diskusi , praktek dan evaluasi. Hasil dari pengabdian kepada masyarakat dengan tema pelatihan membatik ini adalah 1) pengetahuan ibu rumah tangga tentang batik meningkat , 2) ketrampilan ibu rumah tangga tentang cara membatik meningkat, 3) Desa Pancakarya memiliki corak batik.
Sosialisasi Menggunakan Media Sosial Dalam Transaksi Jual Beli Di Era Global Dalam Rangka Meningkatkan Pendapatan Ibu-Ibu Aisyiyah Temuguruh Banyuwangi Afroh, Ibna Kamilia Fiel; Nevia, Yayah Ikhda; Duriyantini, Holif; Febriana, Sherly Erima
JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Vol 6, No 1 (2025): Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jiwakerta.v6i1.22636211

Abstract

Media sosial merupakan alat komunikasi online yang memungkinkan pengguna untuk saling berinteraksi, berbagi informasi, dan berpartisipasi dalam berbagai aktivitas sosial. Platform ini memungkinkan individu untuk terhubung dengan orang lain, membangun komunitas, dan berbagi berbagai jenis konten seperti teks, gambar, video, dan audio. Penelitian ini bertujuan untuk menganalisis dan mengevaluasi efektivitas sosialisasi penggunaan media sosial dalam transaksi jual beli untuk meningkatkan pendapatan ibu-ibu Aisyiyah di Temuguruh, Banyuwangi, di era global. Dalam era digital ini, media sosial telah menjadi platform yang kuat untuk kegiatan ekonomi, termasuk jual beli. Penelitian ini mengeksplorasi bagaimana sosialisasi yang tepat dapat memberdayakan ibu-ibu Aisyiyah untuk memanfaatkan media sosial sebagai alat pemasaran dan penjualan, sehingga meningkatkan pendapatan mereka. Metode penelitian yang digunakan meliputi survei, wawancara, dan observasi untuk mengumpulkan data tentang pemahaman dan penggunaan media sosial oleh ibu-ibu Aisyiyah, serta dampak sosialisasi terhadap kemampuan mereka dalam melakukan transaksi jual beli online. Hasil penelitian diharapkan dapat memberikan rekomendasi praktis untuk meningkatkan efektivitas sosialisasi dan memberdayakan ibu-ibu Aisyiyah dalam memanfaatkan potensi ekonomi media sosial.
The Influence of E-Marketing and Product Quality on Purchase Decisions with Brand Awareness as an Intervening Variable in Wardah Skincare Products in Jember Nevia, Yayah Ikhda; Supeni, Retno Endah; Suharsono, Riyanto Setyawan
International Journal of Multidisciplinary Sciences and Arts Vol. 4 No. 4 (2025): International Journal of Multidisciplinary Sciences and Arts, Article October 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v4i4.7055

Abstract

Promotions have a great effect on business efforts to increase sales and market a product. In promoting products, quality is also an important factor to produce products that can attract consumer interest. This study aims to determine the influence of promotion and product quality on Wardah skincare purchase decisions in Jember, with brand awareness as an intervening variable. The research method used a quantitative approach by distributing questionnaires to 100 respondents who were followers of the Wardah TikTok account. Data analysis used SPSS version 26 through validity, reliability, multiple linear regression, t-test, f-test, and determination coefficient. The results of the study show that promotion and product quality have a significant effect both partially and simultaneously on purchase decisions. Brand awareness has also been shown to mediate the relationship between promotion, product quality, and purchase decisions. This study aims to analyze the influence of E-Marketing and Product Quality on Purchase Decisions with Brand Awareness as an intervening variable. In the digital era, E-Marketing plays an essential role in shaping consumer behavior, while product quality remains a key factor that determines customer satisfaction and loyalty. This research seeks to examine how these two variables affect consumers’ purchase decisions, both directly and indirectly through the level of brand awareness. The study uses a quantitative research approach. Data were collected through online questionnaires distributed to 100 respondents who had made online purchases within the past six months. The collected data were analyzed using multiple linear regression and path analysis with the help of SPSS software. The results indicate that E-Marketing and Product Quality each have a positive and significant influence on Brand Awareness. Additionally, Brand Awareness has a positive and significant effect on Purchase Decisions. The findings also show that Brand Awareness partially mediates the relationship between E-Marketing, Product Quality, and Purchase Decisions. These results suggest that improving digital marketing strategies and maintaining high product quality can effectively increase brand awareness, which in turn enhances consumer purchase decisions. Therefore, companies should focus on integrating E-Marketing efforts with consistent product quality to strengthen their brand position in a competitive digital marketplace.
Code Switching and Code Mixing Uttered by Thai Students in Indonesia: Types and Contributing Factors Tanzil Huda; Yayah Ikhda Nevia; Nurhayatee Mushoma
Journey: Journal of English Language and Pedagogy Vol. 8 No. 1 (2025): Journey: Journal of English Language and Pedagogy
Publisher : UIBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/journey.v8i1.1490

Abstract

Bilingualism and multilingualism are closely related to these language phenomena i.e. code switching and code mixing. Recently, bilingualism and multilingualism are also linked to translingualism This study explores the use of code switching and code mixing among Thai students at Universitas Muhammadiyah Jember in Indonesia, examining their types and underlying causes.. The research, conducted from September 2024 to February 2025, utilized a qualitative descriptive method, gathering data through audio recordings, interviews, and observations. The findings revealed three types of code switching: tag-switching (50%), intra-sentential (40%), and inter-sentential (10%). Similarly, three types of code mixing were identified: alternation (52%), insertion (41.5%), and congruent lexicalization (6%). The study also found that factors such as language proficiency, academic year, social environment, communicative intent, and emotional factors influenced students' language practices. Older cohorts tended to use more Indonesian and English, while newer students relied more on Thai and Malay. The study concludes that code switching and code mixing serve as adaptive strategies for Thai students to navigate their multilingual environment, improve communication, and express their identity. These findings contribute to understanding multilingual practices among international students and support the integration of translanguaging pedagogies in multicultural educational settings.
Co-Authors Afroh, Ibna Kamilia Fiel Ari Sita Nastiti Ari Sita Nastiti Bandot Bisowarno Christin Wulandari Duriyantini, Holif Eka Agustin Dewi Larasati Faridha, Noor Febriana, Sherly Erima Hanif Mohammad Al Rosyid Henik Prayuningsih Iskandar Iskandar Jekti Rahayu K, Khoiriyah M Amri Alkaromi Muhammad Firman F Norita Citra Nurhayatee Mushoma Nursaid Nurul Hasanah Nurul Qomariah NURUL QOMARIYAH Rahman Rahman Retno Endah Supeni Seno Sumowo Suharsono, Riyanto Setyawan Syafrudin Syafrudin Tanzil Huda, Tanzil Tazkiyah Nur Aziza Trias Setyowati WARDATUL HASANAH Yeni Mardiyana Devanti Yoyok Subagiono Zakiyyah, Amalina Maryam