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All Journal Jurnal Senirupa Warna (JSRW) International Journal of Engagement and Empowerment (IJE2) Elementary School: Jurnal Pendidikan dan Pembelajaran ke-SD-an Cilpa : Jurnal Ilmiah Pendidikan Seni Rupa IMPACTS: International Journal of Empowerment and Community Services
Sugiyamin
Universitas Sarjanawiyata Tamansiswa Yogyakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Capacity Building of Smes in Semanu, Gunung Kidul Through Digital Marketing Socialization and Training Syamsul Hadi; Sugiyamin Syamsul; Anselmus Sudirman; Lina Setiawati; Nur Rokhman; Nurul Myristica Indraswari
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 2 (2023)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i2.14168

Abstract

Purpose ­ This community service aims to socialize and train appropriate Digital Marketing strategies for SMEs in Padukuhan Pragak, Semanu Gunung Kidul, to increase competition and adaptive capacity. Methods - Participatory Rural Appraisal (PRA) is used in community service to develop the community's potential. Result and discussions - Numerous potentials must be developed; this service process is divided into three stages: pre-implementation, implementation, and evaluation of the service program managed to carry out. Conclusion - Avoid being stuck in one's comfort zone by constantly innovating in products, distribution channels, various marketing networks, increasing knowledge, and being active in charitable contributions.
Co-Authors Andrik Musfalri Anselmus Sudirman Barriyah, Insanul Qisti Dwi Susanto Fajar Lestari Fitriana, Zerisa Hidayat, Erjuyn Yayan Insanul Qisti Barriah Insanul Qisti Barriyah Lina Setiawati Miskun, Yeni Astuti Moh Rusnoto Susanto Moh. Rusnoto Susanto Mohammad Rusnoto Susanto Nugroho Heri Cahyono Nur Rokhman Nurul Myristica Indraswari Pamungkas, Dharmawati Dewi Rohmah, Okti Itsnaini Setiawan, Windu Susanto, Moh. Rusnoto Syamsul Hadi Triyono Triyono Triyono Widia, Widia