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Journal : Mamangan Social Science Journal

Bojong Renged Village Government Development Communication Strategy in Empowering Entrepreneurship through Thematic Village Program Imaniah, Ikhfi; Purwanto, Eko; Shahreza, Mirza
Jurnal Mamangan Vol 12, No 2 (2023): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.7531

Abstract

The empowerment of entrepreneurship is of paramount importance in Indonesia, especially in rural areas, as an effort to enhance the well-being of the community. The thematic village program is considered one of the effective methods to facilitate entrepreneurship empowerment in rural areas. However, the success of this program greatly depends on the right communication strategies to promote and raise awareness about entrepreneurship within the community. This research aims to identify the types of effective communication strategies in building awareness and promoting the thematic village program for entrepreneurship empowerment in Bojong Renget Village. The theoretical framework used is Dell Hymes' SPEAKING framework, which will analyze the research subject from aspects such as Setting, Participants, Ends, Acts, Key, Instrumentalities, Norms, and Genre. This research employs a qualitative method with a descriptive approach. The result of this research is that the Bojong Renget Village Government is striving to enhance the economic potential and self-reliance of the community by prioritizing entrepreneurship. They involve individuals who are unemployed in the Thematic Village Program. Nevertheless, communication barriers between the village government and the village community remain a challenge in implementing entrepreneurship empowerment and the Thematic Village Program. The novelty of this research lies in its specific focus on communication strategies in entrepreneurship empowerment through the thematic village program in Bojong Renget Village.
Analysis of Communication System for Community Empowerment Based on Integrated Plant Management Implementation Movement Program (GPPTT) Oktarina, Selly; Kutty, Norhazlina Fairuz Musa; Purwanto, Eko; Shahreza, Mirza; Basit, Abdul
Jurnal Mamangan Vol 12, No 2 (2023): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.6655

Abstract

Empowerment communication is important so the people become empowered through effective communication. The effectiveness of communication is inseparable from the role of the institutions involved in program implementation. This study aims to analyze the communication system in empowering the community the “jajar legowo” cropping system in the Integrated Plant Management Implementation Movement (GPPTT) program. The theory used in this study is the adoption of innovation. The research method is qualitative in nature, namely based on the results of field observations supported by literature studies of related journals. Data were analyzed descriptively by providing understanding and explanation so that it was easy to understand. The focus of the study was carried out in Ogan Ilir Regency, South Sumatra, as one of the implementers of the GPPTT and as a Food Barn. The communication system based on black box analysis shows that community empowerment based on the GPPTT Program is good, it is carried out based on five elements consisting of environmental input, controlled input, uncontrolled input, desired input and unwanted input. The pattern of analysis of the GPPTT program system is based on the existence of GPPPT policies, empowerment strategies and technical guidelines that affect the empowerment of farmers in adopting the jajar legowo cropping system so as to produce a paradigm shift in empowerment communication. A community empowerment communication system based on the GPPTT program based on black box analysis is a problem solving solution for farmers to adopt technology to be independent.