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All Journal Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Ilmiah Hospitality Management Jurnal Multidisiplin West Science West Science Business and Management West Science Interdisciplinary Studies Jurnal Penelitian dan Pengabdian Masyarakat West Science Social and Humanities Studies Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat
Maswiartha, Nyoman Gede
Politeknik Pariwisata Bali
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Ni Desak Made Santi Diwyarthi; Luh Putu Citrawati; Made Darmiati; Nyoman Gede Mas Wiartha; Indah Kusumarini; I Wayan Adi Pratama; I Wayan Jata
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Do Outstanding Employees Have More Responsibility in the Hotel? A Case Study in Moderation Effect Model at XYZ Hotel I Made Sucipta Adnyana; Ni Desak Made Santi Diwyarthi; Nyoman Gede Mas Wiartha; Nyoman Reni Ariasri; I Wayan Jata
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1839

Abstract

This study aims to analyze the relationship between educational background, work experience, and employee performance in the Room Division Department, consisting of 55 employees, 30 of whom are categorized as outstanding employees. The research examines the role of education and experience in exceptional performance and identifies key indicators of high-performing employees, such as high dedication, strong problem-solving abilities, initiative, and teamwork. The results show that employees with higher education and experience tend to exhibit outstanding performance, supporting human capital and job performance theories. This study contributes new insights into the diversity of backgrounds and optimal performance in the hospitality industry.
Quantum Hospitality in The Development of Tourism Village Products in Gianyar, Bali Ni Desak Made Santi Diwyarthi Santi Diwyarthi; Nyoman Gede Mas Wiartha; Fakhri Fakhrur Rozi; I Wayan Jata; Ardhana Reswari Masykuri
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/wqy1yf34

Abstract

The development of tourism villages in Bali increasingly requires innovative and adaptive approaches that go beyond conventional service management. In the era of experience economy, community-based tourism, and sustainable destination branding, the concept of Quantum Hospitality emerges as a transformative framework that integrates emotional intelligence, cultural authenticity, local participation, and holistic visitor experience into the development of tourism village products. This study aims to examine the role of Quantum Hospitality in strengthening tourism village products, particularly in the context of Gianyar, Bali, as one of the regions with strong cultural tourism potential. This approach is considered appropriate as it allows for an in-depth understanding of social phenomena, community behavior, and experiential transformation within the tourism village context. Data were collected through in-depth interviews, participant observation, and documentation analysis. The primary method used in this study is in-depth interviews, aimed at capturing the lived experiences, perceptions, and emotional awareness of local stakeholders. Total of 10 informants were selected using purposive sampling, consisting of tourism village community, local MSME actors, culinary business owners, community members involved in tourism services. The findings indicate that Quantum Hospitality contributes to tourism village product development through five main dimensions: emotional resonance, cultural embeddedness, co-creative interaction, symbolic service value, and community-based transformation. These dimensions enable tourism villages to design products that are not only marketable but also meaningful, memorable, and aligned with local wisdom. The study also highlights that the implementation of Quantum Hospitality in tourism villages requires synergy among local communities, tourism managers, government, educational institutions, and digital promotion actors. This paper concludes that Quantum Hospitality offers a relevant and innovative paradigm for strengthening tourism village competitiveness while preserving Balinese cultural identity and promoting sustainable rural tourism development.
Co-Authors Ardhana Reswari Masykuri Citrawati, Luh Putu Efa Irdhayanti Fakhri Fakhrur Rozi Hendri Khuan I Made Sucipta Adnyana I Wayan Adi Pratama I Wayan Adi Pratama Jata, I Wayan Kadek Andita Dwi Pratiwi Khoiruddin Khoiruddin Kristiurman Jaya Mendrofa Kusumarini, Indah Made Darmiati Made Darmiati Made Darmiati Made Yudhawijaya Nekky Rahmiyati Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Diwyarthi Ni Desak Made Santi Diwyarthi Santi Diwyarthi Ni Putu Diah Prabawati Ni Putu Shintia Wedani Reni Ariasri, Nyoman Robertus Adi Nugroho Sulistyawati, Ni Luh Ketut Sri