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All Journal Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Toba: Journal of Tourism, Hospitality, and Destination Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah Hospitality Management Jurnal Multidisiplin West Science West Science Business and Management West Science Interdisciplinary Studies Jurnal Penelitian dan Pengabdian Masyarakat West Science Interdisciplinary Studies Mutiara : Jurnal Ilmiah Multidisiplin Indonesia West Science Social and Humanities Studies Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis
Maswiartha, Nyoman Gede
Politeknik Pariwisata Bali
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Ni Desak Made Santi Diwyarthi; Luh Putu Citrawati; Made Darmiati; Nyoman Gede Mas Wiartha; Indah Kusumarini; I Wayan Adi Pratama; I Wayan Jata
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Do Outstanding Employees Have More Responsibility in the Hotel? A Case Study in Moderation Effect Model at XYZ Hotel I Made Sucipta Adnyana; Ni Desak Made Santi Diwyarthi; Nyoman Gede Mas Wiartha; Nyoman Reni Ariasri; I Wayan Jata
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1839

Abstract

This study aims to analyze the relationship between educational background, work experience, and employee performance in the Room Division Department, consisting of 55 employees, 30 of whom are categorized as outstanding employees. The research examines the role of education and experience in exceptional performance and identifies key indicators of high-performing employees, such as high dedication, strong problem-solving abilities, initiative, and teamwork. The results show that employees with higher education and experience tend to exhibit outstanding performance, supporting human capital and job performance theories. This study contributes new insights into the diversity of backgrounds and optimal performance in the hospitality industry.
Quantum Hospitality in The Development of Tourism Village Products in Gianyar, Bali Ni Desak Made Santi Diwyarthi Santi Diwyarthi; Nyoman Gede Mas Wiartha; Fakhri Fakhrur Rozi; I Wayan Jata; Ardhana Reswari Masykuri
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/wqy1yf34

Abstract

The development of tourism villages in Bali increasingly requires innovative and adaptive approaches that go beyond conventional service management. In the era of experience economy, community-based tourism, and sustainable destination branding, the concept of Quantum Hospitality emerges as a transformative framework that integrates emotional intelligence, cultural authenticity, local participation, and holistic visitor experience into the development of tourism village products. This study aims to examine the role of Quantum Hospitality in strengthening tourism village products, particularly in the context of Gianyar, Bali, as one of the regions with strong cultural tourism potential. This approach is considered appropriate as it allows for an in-depth understanding of social phenomena, community behavior, and experiential transformation within the tourism village context. Data were collected through in-depth interviews, participant observation, and documentation analysis. The primary method used in this study is in-depth interviews, aimed at capturing the lived experiences, perceptions, and emotional awareness of local stakeholders. Total of 10 informants were selected using purposive sampling, consisting of tourism village community, local MSME actors, culinary business owners, community members involved in tourism services. The findings indicate that Quantum Hospitality contributes to tourism village product development through five main dimensions: emotional resonance, cultural embeddedness, co-creative interaction, symbolic service value, and community-based transformation. These dimensions enable tourism villages to design products that are not only marketable but also meaningful, memorable, and aligned with local wisdom. The study also highlights that the implementation of Quantum Hospitality in tourism villages requires synergy among local communities, tourism managers, government, educational institutions, and digital promotion actors. This paper concludes that Quantum Hospitality offers a relevant and innovative paradigm for strengthening tourism village competitiveness while preserving Balinese cultural identity and promoting sustainable rural tourism development.
Pemberdayaan Masyarakat melalui Pengembangan Pariwisata dari Produk Anyaman Berbasis Budaya di Desa Tua di Kabupaten Buleleng Bali Nyoman Gede Mas Wiartha; A.A. Istri M. Septiviari; I Made Sucipta Adnyana; Dewa Gde Ngurah Byomantara; Made Darmiati
MUTIARA: Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 3 (2026): JIMI - JULI
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v4i3.511

Abstract

Cultural-based tourism has become an important strategy for enhancing community welfare while preserving local cultural heritage. Desa Tua in Buleleng Regency, Bali, possesses significant potential through the bamboo weaving tradition of the Bali Aga community, which holds substantial economic and cultural value. This study aims to analyze community empowerment through the development of tourism based on cultural weaving products, strengthen the bargaining position of local artisans, and examine efforts to maintain a balance between economic benefits and cultural preservation. The study employed a mixed-methods approach with a sequential explanatory design and involved 150 respondents. Data were collected through observation, interviews, documentation, and surveys. The findings reveal that experiential tourism increased average household income by 35% and enhanced women's participation by 42% through their involvement in production activities, training programs, tour guiding, and the management of creative enterprises. Traditional weaving products were successfully developed as the primary tourism attraction, generating greater economic value while preserving cultural integrity through the clear distinction between sacred and commercial products. The utilization of digital media further expanded market access and strengthened product competitiveness. The novelty of this study lies in the development of an integrative model that connects community empowerment, experiential tourism, cultural preservation, women’s empowerment, and digital cultural entrepreneurship as a sustainable strategy for cultural tourism development.
Strategi Pengemasan dan Pemasaran Produk Desa Wisata: Studi Kasus di Desa Tegaljadi Ni Desak Made Santi Diwyarthi; Putu Diah Sastri Pitanatri; Nyoman Gede Mas Wiartha; Ni Wayan Chintia Pinaria
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v5i2.8505

Abstract

Community-based tourism encourages tourism villages to enhance the competitiveness of local products through more innovative packaging and marketing strategies. However, most entrepreneurs in Tegaljadi Village, Tabanan Regency, continue to face limitations in product packaging, brand identity development, and the utilization of digital media as promotional tools. This community service program aimed to improve entrepreneurs’ knowledge and understanding of product packaging and digital marketing to support sustainable tourism village development. The program was conducted from March to April 2026 and involved five MSME owners as a pilot project group. A participatory approach was employed through several stages, including observation, socialization, demonstrations, practical activities, and evaluation. The results indicate that participants’ average level of understanding increased from 2.80 to 4.19, representing an improvement of 49.64%. Furthermore, 80% of the participants began utilizing social media as a promotional tool, while 80% successfully developed stronger product identities through improved packaging designs and labeling. The program also fostered collaboration between MSME actors and the local community in promoting natural honey, traditional Balinese coffee, and jaje kaliadrem as flagship products of the tourism village. These findings suggest that community-based socialization can serve as an effective strategy for enhancing the capacity of local entrepreneurs while strengthening the long-term competitiveness of tourism villages.
Online Review Impact on Online Travel Agent toward Room Purchase Intention Ni Made Riani Puspasari; I Wayan Jata; Nyoman Gede Mas Wiartha; Ni Desak Made Santi Diwyarthi
Jurnal Multidisiplin West Science Vol 4 No 12 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i12.2857

Abstract

The advancement of information technology has reshaped consumer behavior in the tourism and hospitality sectors, particularly in hotel selection. Online reviews on Online Travel Agency (OTA) platforms have become critical sources of information, influencing purchase decisions. This study investigates the effect of online reviews on hotel room purchase intentions in Bali. Using a quantitative approach, data were collected from 100 purposively sampled respondents who had not previously stayed in Bali hotels but intended to book. Online reviews were measured across three dimensions: credibility, expertise, and pleasantness, while purchase intention was assessed through stimulation, awareness, and information-seeking. Results from descriptive and inferential analyses, including simple linear regression, show that online reviews have a positive and significant impact on purchase intentions. Online reviews explain 37.5% of the variance in purchase intention, indicating their substantial influence, while 62.5% of variance is attributed to other factors. Findings suggest that credible and informative reviews enhance consumer trust and booking likelihood. Hotels are recommended to actively encourage positive reviews, respond professionally to feedback, and leverage review insights to improve service quality and digital marketing effectiveness.
Kolaborasi Pentahelix dalam Pengembangan Akomodasi dan Pemasaran Wisata Budaya yang Ramah Lingkungan dan Berkelanjutan di Desa Wisata Taro Ni Desak Made Santi Diwyarthi; Nyoman Gede Mas Wiartha; Fakhri Fakhrur Rozy; Ardhana Reswari Masykuri; I Wayan Jata
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6305

Abstract

This study aims to analyze the roles and challenges of accommodation management in supporting the sustainability of Taro Tourism Village, by examining the integration of cultural, local economic, and environmentally friendly aspects. The research adopts a qualitative approach with a case study method, focusing on field observations, in-depth interviews with homestay managers, village leaders, tourists, and regional policymakers, as well as a literature review based on the pentahelix theory. Data analysis was conducted through source and method triangulation to obtain a comprehensive understanding of the dynamics of accommodation management in the tourism village. The findings reveal that most accommodations in Taro Tourism Village are still managed conventionally, with a low level of adoption of environmentally friendly practices and digitalization. The local community plays a dominant role in operational aspects but remains less involved in strategic decision-making and digital marketing. This gap has caused accommodations to function suboptimally as instruments of local economic empowerment. Nevertheless, there is great potential for developing community-based homestays through multi-stakeholder (pentahelix) collaboration, integration with digital marketing, and capacity-building in sustainable service and management. Conceptually, this study emphasizes the importance of repositioning accommodation as a strategic element of cultural tourism. Practically, the results offer policy recommendations to strengthen the competitiveness of tourism villages in Bali through the development of accommodations oriented toward sustainability, community participation, and digital technology.
The Effect of Work Discipline on Employee Performance at Sadara Resort Ni Komang Yuni Pratiwi; Nyoman Gede Mas Wiartha; Kadek Andita Dwi Pratiwi; Ni Desak Made Santi Diwyarthi
West Science Interdisciplinary Studies Vol. 4 No. 07 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i07.2958

Abstract

The hospitality industry relies heavily on the quality of its human resources to deliver excellent service and maintain customer satisfaction. Employee performance is one of the primary determinants of organizational success, while work discipline serves as a fundamental factor influencing employees' ability to perform effectively. This study aims to analyze the effect of work discipline on employee performance at Sadara Resort. A quantitative research approach was employed using a simple linear regression model. Data were collected from 84 employees representing eleven operational departments through structured questionnaires. Prior to hypothesis testing, the research instruments were examined using validity and reliability tests. The findings indicate that all questionnaire items were valid, with correlation coefficients ranging from 0.816 to 0.913, while both variables demonstrated excellent reliability with Cronbach's Alpha values of 0.947. Descriptive analysis revealed that work discipline achieved a mean score of 3.74 and employee performance obtained a mean score of 3.50, both categorized as good. The hypothesis testing results showed that work discipline has a positive and statistically significant effect on employee performance (t = 13.152; p < 0.001). Furthermore, the coefficient of determination (R² = 0.678) indicates that work discipline explains 67.8% of the variation in employee performance, while the remaining 32.2% is influenced by other variables not examined in this study. The findings support Goal Setting Theory, suggesting that employees who consistently comply with organizational rules, demonstrate responsibility, and effectively manage their working time tend to achieve higher levels of performance. The study recommends strengthening supervisory practices, reinforcing Standard Operating Procedures (SOPs), conducting regular employee briefings, and improving time management to further enhance employee performance and service quality in the hospitality industry.
Pengaruh Online Customer Review terhadap Keputusan Menginap di Hotel Alila Ubud Ni Kadek Tasya Rani; Prastha Adyatma; Nyoman Gede Mas Wiartha
Surplus: Jurnal Ekonomi dan Bisnis Vol. 5 No. 1 (2026): Juli-Desember 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v5i1.2225

Abstract

Fluktuasi tingkat hunian Hotel Alila Ubud di tengah dominasi ulasan positif pada Google Reviews menunjukkan perlunya mengkaji peran online customer review dalam memengaruhi keputusan menginap wisatawan. Penelitian ini bertujuan menganalisis pengaruh online customer review terhadap keputusan menginap di Hotel Alila Ubud. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 90 responden yang memenuhi kriteria penelitian. Data dianalisis menggunakan regresi linear sederhana, uji parsial (uji t), dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa online customer review berpengaruh positif dan signifikan terhadap keputusan menginap dengan koefisien regresi sebesar 0,934, nilai t sebesar 53,311, signifikansi 0,000 (<0,05), dan nilai R² sebesar 0,970. Penelitian ini menyimpulkan bahwa online customer review merupakan faktor yang sangat kuat dalam meningkatkan keputusan menginap, sehingga pengelolaan Google Reviews secara konsisten dapat memperkuat kepercayaan calon tamu dan mendorong peningkatan keputusan menginap
Efektivitas Peran Manajemen Purchasing dalam Proses Pengadaan Barang untuk Menunjang Operasional Kitchen di Renaissance Bali Uluwatu Resort & SPA I Kadek Juanda Artha Prasetya; I Wayan Jata; Nyoman Gede Mas Wiartha
Surplus: Jurnal Ekonomi dan Bisnis Vol. 5 No. 1 (2026): Juli-Desember 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v5i1.2266

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya efektivitas manajemen purchasing dalam menjamin kelancaran proses pengadaan barang untuk mendukung operasional kitchen di hotel. Penelitian bertujuan menganalisis peran manajemen purchasing, proses pengadaan barang, serta efektivitasnya dalam menunjang operasional kitchen di Renaissance Bali Uluwatu Resort & Spa. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Informan ditentukan melalui purposive sampling yang terdiri atas Purchasing Manager, Receiving Supervisor, serta staf Kitchen Clay Craft, Kitchen Double Ikat, dan Kitchen Pastry. Data dikumpulkan melalui wawancara terstruktur, observasi, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan data diuji melalui triangulasi metode. Hasil penelitian menunjukkan bahwa purchasing telah menjalankan perannya secara efektif melalui penerapan SOP, penggunaan sistem BirchStreet, koordinasi antar departemen, serta evaluasi supplier secara berkala. Kendala utama yang ditemukan meliputi keterlambatan pengiriman, ketidakkonsistenan kualitas barang, dan keterbatasan stok supplier yang berdampak pada operasional kitchen. Kesimpulannya, efektivitas manajemen purchasing telah mampu mendukung kelancaran operasional kitchen, namun masih diperlukan peningkatan monitoring supplier, penguatan koordinasi antar departemen, dan pengembangan supplier alternatif untuk meningkatkan keberlanjutan proses pengadaan.
Co-Authors A.A. Istri M. Septiviari Ardhana Reswari Masykuri Citrawati, Luh Putu Dewa Gde Ngurah Byomantara Efa Irdhayanti Fakhri Fakhrur Rozi Fakhri Fakhrur Rozy Hendri Khuan I Kadek Juanda Artha Prasetya I Made Sucipta Adnyana I Wayan Adi Pratama I Wayan Adi Pratama Jata, I Wayan Kadek Andita Dwi Pratiwi Kadek Andita Dwi Pratiwi Khoiruddin Khoiruddin Kristiurman Jaya Mendrofa Kusumarini, Indah Made Darmiati Made Darmiati Made Darmiati Made Yudhawijaya Nekky Rahmiyati Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Diwyarthi Ni Desak Made Santi Diwyarthi Santi Diwyarthi Ni Kadek Tasya Rani Ni Komang Yuni Pratiwi Ni Made Riani Puspasari Ni Putu Diah Prabawati Ni Putu Shintia Wedani pinaria, ni wayan chintia Prastha Adyatma Reni Ariasri, Nyoman Robertus Adi Nugroho Sastri Pitanatri, Putu Diah Sulistyawati, Ni Luh Ketut Sri