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All Journal Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Komunikasi dan Kajian Media INTERACTION: Jurnal Pendidikan Bahasa Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Kajian Komunikasi dan Pembangunan Daerah Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmiah Multimedia & Komunikasi Jurnal Minfo Polgan (JMP) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Petanda : Jurnal Ilmu Komunikasi dan Humaniora Journal of Innovative and Creativity JURNAL MULTIDISIPLIN ILMU AKADEMIK Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik An Nafi’; Multidisciplinary Science
Silvina Mayasari
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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STRATEGI KOMUNIKASI PEMASARAN SHOWROOM MOBIL BEKAS DALAM MENINGKATKAN PENJUALAN MELALUI INSTAGRAM AUTOFAME Gita Adinda Tofan; Silvina Mayasari; Sari Ekowati
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out the marketing communication strategy applied by Autofame showroom in increasing used car sales through the Instagram social media platform. This research uses a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. Interviews were conducted with the owner of the Autofame showroom and the social media admin who manages the Instagram account. Data analysis techniques used in this research include data reduction, data presentation, and conclusion drawing. The results showed that the Autofame showroom implemented a marketing communication strategy through promotion using public figures or celebrities who visited the showroom and then uploaded their experiences on their respective Instagram accounts and the showroom's official account. In addition, the showroom also actively interacts with potential customers through comments and direct messages on Instagram, and follows the latest automotive trends in an effort to attract the attention of the target market. This strategy proved to be effective in building a positive image and increasing consumer trust in the Autofame showroom, which in turn contributed to increased sales.
Pengaruh Penggunaan Media Sosial Tiktok Pada Anak Terhadap Efektivitas Komunikasi Kepada Orang Tua Magna Syafrina; Silvina Mayasari; Sari Ekowati Hadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4071

Abstract

This study aims to determine the effect of TikTok social media usage on the effectiveness of communication between children aged 6–8 years and their parents. The background of this study is based on the widespread use of TikTok among children which can affect interaction patterns in the family, especially interpersonal communication between children and parents. This study uses a quantitative approach with a purposive sampling technique, involving 125 parents in Tlajung Udik Village, Gunung Putri District, Bogor Regency. Data were collected through questionnaires, then analyzed using validity tests, reliability, simple linear regression, classical assumption tests, and hypothesis tests (t-tests). The results showed that the significance value was 0.156> 0.05 and the t-count value was 1.429 <ttable 1.979. Thus, H₀ is accepted and Hₐ is rejected, which means that the use of TikTok does not have a significant effect on the effectiveness of communication between children and parents. However, a weak positive correlation was found (r = 0.128) and the coefficient of determination (R²) was only 1.6%. This means that the use of TikTok (X) does not affect the effectiveness of communication (Y).
Cancel Culture Terhadap Peran Abidzar Dalam Film A Business Proposal Pada Akun Instagram @Abidzar73 Aneka Putri; Silvina Mayasari; Sari Ekowati Hadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4079

Abstract

Cancel culture has become a new phenomenon widely practiced by the public. It is a form of societal rejection againts public figures who are seen as failing to meet societal expetations or social norms. This phenomenon has become a topic of growing discussion, coinciding with the rise in social media users, through which the cancel culture movement spreads. This study discusses the cancel culture phenomenon that affected Abidzar after his role in the movie A Business Proposal. This backlash was widely discussed by the public throught comments on his personal Instagram account, @abidzar73. Using a descriptive methodology with critical discourse analysis, this research aims to identify the forms, reasons, and applications of cancel culture present in those comments. The results indicate that the backlash received by Abidzar was not only related to his acting ability but also to visual standards, public expectations for role representation, and social practices.
Implementasi Corporate Social Responsibility PT. Bukit Asam (PTBA) dalam Penanganan Pandemi Virus Corona di Indonesia Mayasari, Silvina
Jurnal Ilmiah Multimedia dan Komunikasi JMIK Vol. 6 No. 1, Juni 2021
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v6i1.108

Abstract

Program-program corporate social responsibility (CSR) diharapkan dapat memberikan manfaat sosial bagi masyarakat maupun bagi internal perusahaan. Penelitian ini bertujuan untuk mengetahui implementasi CSR PT Bukit Asam (PTBA) dalam penanganan pandemi virus corona di Indonesia. Metode penelitian menggunakan deskriptif kualitatif dengan metode studi literatur atau studi pusaka. Teknik pengumpulan data dengan observasi, kepustakaan dan studi dokumentasi. Sedikitnya ada sembilan kegiatan dalam program CSR PT Bukit Asam untuk menangani pandemi virus corona di Indonesia. Kegiatan tersebut merupakan bentuk implementasi CSR berupa community relations dengan sifat pemberian philantropy dan charity serta community empowerment dengan sifat pemberian citizenship.
Pengaruh Komunikasi Interpersonal Infrastructure Support Pt Profescipta Wahanatehnik Terhadap Kepuasan Klien Ari Erlangga Satria Putra; Silvina Mayasari; Sari Ekowati Hadi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7919

Abstract

Interpersonal communication plays a vital role in determining the success of managed service delivery, particularly in information technology-based companies. This study investigates how the interpersonal communication practices of Infrastructure Support at PT Profescipta WahanaTehnik influence client satisfaction across various service touchpoints. Employing a quantitative descriptive approach, the research was conducted through a survey using a structured questionnaire distributed to 54 employees across five active client organizations of the company. The collected data were analyzed using several statistical tests, including validity and reliability tests, simple linear regression analysis, t-test (partial), and coefficient of determination (R²). The findings demonstrate that interpersonal communication has a positive and significant effect on client satisfaction, as reflected in a t-value of 10.278 > t-table value of 2.007 and a significance level of 0.000 < 0.05. Furthermore, the R² value of 0.670 indicates that interpersonal communication contributes 67% to the variation in client satisfaction. These results affirm that well-established interpersonal communication by Infrastructure Support personnel significantly enhances client satisfaction with the managed services provided by PT Profescipta WahanaTehnik.
Co-Authors Aneka Putri Ari Erlangga Satria Putra Astrid Angelin Mayui Aulia Zahra Rizquita Bahtiar Efendi Chitra Angguntiara Clavinda Indraswari Diah Fatma Sjoraida Eliyanti Agus Mokodompit Ervana Chyrinne Gita Adinda Tofan Hendry Putra Ichsan Widi Utomo Iswahyu Pranawukir Magna Syafrina Mareta Puri Rahastine Mareta Puri Rahastine Mareta Puri Rahastine, Mareta Puri Maskana Muhamad Aldi Rizaldi Natasha Sasmita Niea Afri Winda Ningsih, Titiek Surya Nurul Fatimah Palupi, Rety Qibtiah, Annisa Reva Widyanti Reza Fachrezi Robbikal Muntaha Meliala Sari Ekowati Sari Ekowati Hadi Sari Ekowati Hadi Suciningsih, Mutia Sudi, Mohamad Syaira Amanda Putri Tiurmaida, Serepina Utomo L.S., M. Taufan Dwi Yanti Setianti Yosua Putra Yulianti Fajar Wulandari