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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Community Journal Journal International of Lingua and Technology Journal International Dakwah and Communication West Science Interdisciplinary Studies Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Sudi, Mohamad
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Analisis Semiotika Pierce terhadap Pasangan Prabowo-Gibran dalam Pilpres 2024 Sjoraida, Diah Fatma; Sudi, Mohamad; Meliala, Robbikal Muntaha; Mayasari, Silvina; Palupi, Rety
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.3105

Abstract

In the 2024 presidential election, campaign signs play a crucial role in political communication, shaping public perceptions of candidate pairs. However, there has been limited research examining the influence of these signs through Peirce's semiotic framework. This study aims to analyze the effect of the Prabowo-Gibran campaign signs during the 2024 presidential election using Peirce's semiotic approach. Additionally, it seeks to explore the broader implications of these findings for political communication strategies in elections. Peirce's semiotic theory is applied as an analytical tool to interpret the meaning conveyed by the Prabowo-Gibran campaign signs. Data were gathered through observations of the campaign signs and analyzed using semiotic interpretation, focusing on representations, objects, and interpretants. The influence of these signs on public perception and voter support was then assessed. The findings reveal that the Prabowo-Gibran campaign signs effectively conveyed messages of courage, collaboration, and public health. These signs were positively received by the public, shaping the image of the pair as strong leaders capable of fostering cooperation. The results are crucial for understanding political communication strategies, as recognizing the meaning and impact of campaign signs can help inform more effective strategies to shape voter attitudes. Based on Peirce’s semiotic analysis, it is concluded that the Prabowo-Gibran campaign signs have a significant effect on public perception and voter support
Ethical Challenges in Digital Communications: Online Privacy, Security, and Responsibility Sudi, Mohamad; Suhada, Karya; Baharudin, Muhammad Yusuf Saaih; Irwan, Irwan; Sudianto, Sudianto
Journal International Dakwah and Communication Vol. 4 No. 1 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v4i1.665

Abstract

Social media and online communication platforms have increased significantly in today's digital era. However, these developments raise ethical challenges regarding online privacy, security and responsibility. These issues include data breaches, misuse of personal information, and the spread of inappropriate or misleading content. This research aims to identify and analyze the main ethical challenges in digital communication. Specifically, this research focuses on privacy, data security, and responsibility in sharing and using the information on the Internet. This research aims to develop a framework to address these ethical issues to increase trust and security in digital communications. This research uses a qualitative approach by collecting data through in-depth interviews and document analysis. The results of the study show that there are significant concerns regarding the handling of personal data by large and small platforms. Respondents emphasized the importance of transparency and clarity in privacy policies and the need for user education about online security. The research also identified the need for stricter ethical standards and more effective regulations to protect users. The conclusion of this research is to confirm that ethical challenges in digital communication require severe attention and coordinated action. The proposed framework includes increasing user awareness, strengthening regulations, and developing technologies that support privacy and security. Implementing these recommendations is expected to increase integrity and trust in digital communications and protect individuals' rights online.
The Effect of Organizational Culture and Communication Skills on Administrative Performance in Higher Education Institutions in East Java Sudi, Mohamad; Arisanti, Ivon; Hanim, Siti Aisyah; Sya’rani, Ridwan; Rahwana, Kusuma Agdhi
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.673

Abstract

This research investigates the impact of organizational culture and communication skills on administrative performance in higher education institutions in East Java. Utilizing a quantitative approach with a sample of 250 administrative staff, the study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the relationships among these key variables. The measurement model assessment confirms the reliability and validity of the constructs, while the structural model reveals significant and positive effects of both organizational culture and communication skills on administrative performance. The findings highlight the importance of fostering a positive organizational culture and enhancing communication skills to optimize administrative efficiency. The study contributes valuable insights to the field of higher education administration and offers practical recommendations for institutions seeking to improve their administrative practices.
PEMBERDAYAAN UMKM DALAM PEMASARAN ONLINE UNTUK MENINGKATKAN PENDAPATAN DAN AKSES PASAR Djaniar, Upik; Patria, Nelly; Sudi, Mohamad; Anwar, Muh. Abduh.; Riansyah, Ananda Adi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.23246

Abstract

Pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) dalam konteks pemasaran online menjadi sebuah kebutuhan yang penting dalam era digital saat ini. Perkembangan teknologi informasi dan internet telah mengubah secara signifikan pola bisnis, menciptakan peluang baru bagi UMKM untuk memperluas pendapatan dan jangkauan pasarnya. Penelitian ini bertujuan untuk melakukan Pengabdian kepada Masyarakat yang fokus pada pemberdayaan UMKM melalui strategi pemasaran online, bertujuan meningkatkan pendapatan mereka serta memperluas akses ke pasar. Metode penelitian yang diadopsi dalam artikel ini adalah metode kualitatif dengan pendekatan studi literatur atau Library Research. Sumber literatur yang diacu terdiri dari hasil Pengabdian kepada Masyarakat serta tinjauan dari artikel ilmiah baik di tingkat nasional maupun internasional yang relevan dengan tema yang sedang dibahas. Hasil penelitian menunjukkan bahwa pemberdayaan UMKM melalui pemasaran online merupakan strategi yang sangat efektif dalam meningkatkan pendapatan dan memperluas akses pasar. Dengan memanfaatkan platform digital, UMKM dapat mengatasi kendala geografis dan mencapai pangsa pasar yang lebih luas, baik secara nasional maupun internasional.
Optimizing the Role of Information and Communication Technology in Educational Transformation Sudi, Mohamad; Irwan, Irwan; Oci, Markus; Arroyan, Muhammad; Purwosusanto, Hery
Journal International of Lingua and Technology Vol. 3 No. 2 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jiltech.v3i2.634

Abstract

Educational transformation is a form of effort to make changes in the world of education. Many things can be used as a tool to help realize change or innovation in the world of education. Along with the times, technology has played a significant role in making changes to the world of education. The role of technology cannot be denied, because with the existence of technology the education system begins to develop. The involvement of this technology is a source of change in the learning process, both with the support of information and communication technology. This information and communication technology needs to be used optimally and properly so that its role reaches all students. The purpose of this research is to find out that by optimizing the Role of Information and Communication Technology in Educational Transformation, education that is novel in nature will be realized both from the media used and the teaching methods used by educators. In addition, through information and communication technology, it is also hoped that it can provide innovations and solutions to current problems in the world of education and also as an opening for the transformation of education in Indonesia. The method used in this study is a quantitative method. The researcher conducted a survey by providing a questionnaire link using a Google form which contained several statements to be filled in by students. The results obtained by the researcher were the students' very positive responses to this research and the enthusiasm of the students in filling out the questionnaire link that the researchers provided. The results of the study also show that the role of information and communication technology in educational transformation is quite optimal, but educators need the latest breakthroughs to further optimize their use. The conclusion from this study is that the role of information and communication technology in educational transformation is already optimal but needs serious attention so that information and communication technology can be more optimal in its use in the educational process. The limitations of this study are that researchers only conduct research on schools and researchers do not directly conduct research at schools but by distributing questionnaire links on a Google form containing statements related to optimizing the role of information and communication technology in educational transformation.
Strategi Bauran Komunikasi Pemasaran Produk Yamaha NMAX Turbo 2024 Sudi, Mohamad; Zulham; Maida, Serepina Tiur; Ningsih, Titiek Surya; Setianti, Yanti
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 1 (2025): JANUARI-MARET 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i1.3283

Abstract

The study aims to determine the marketing communication mix strategy implemented by Yamaha in promoting the 2024 NMAX Turbo product in Indonesia. To differentiate, Yamaha leverages six key marketing communication elements: advertising, sales promotion, public relations, direct marketing, personal selling, and digital marketing. Using a qualitative case study approach, data was gathered through in-depth interviews with Yamaha’s marketing managers, advertising agencies, and automotive influencers, as well as document analysis of annual reports and social media content. Thematic and content analysis were employed to interpret the data. Findings show that advertising played a significant role in building brand awareness through television and digital platforms, emphasizing the motor’s turbocharged technology and futuristic design. Sales promotions, particularly exclusive discounts and pre-order bonuses, effectively boosted consumer interest. Public relations initiatives, including launch events and test rides, enhanced the brand’s image and engagement. Direct marketing via email and SMS reinforced consumer relationships, while personal selling at dealerships offered a personalized experience. Digital marketing through platforms like Instagram and TikTok successfully reached younger audiences. This marketing mix strategy has proven effective in raising brand awareness, strengthening engagement, and driving sales for Yamaha.
Analysis of the Trend of Using Persuasive Language in Abbreviations of Couple Names for Political Branding in the Election of Regent and Deputy Regent Candidates in Indonesia in 2024: A Netnography Study Sudi, Mohamad; Sjoraida, Diah Fatma; Zulham; Khasanah, Umul; Bachtiar, Alfan
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1285

Abstract

This study analyzes the use of persuasive language in candidate pair name abbreviations as a political branding strategy in the 2024 regent and deputy regent elections in Indonesia. A netnographic approach was employed to examine digital interactions on social media, online news platforms, and campaign platforms, with data collected from January to November 2024. Thematic analysis was conducted to identify linguistic patterns, socio-cultural relevance, and public responses to candidate pair name abbreviations. The results indicate that elements of persuasive language, such as alliterations, acronyms, and metaphors, often create abbreviations that are memorable and emotionally resonant. Local social and cultural contexts also play a significant role, with candidate pairs adapting symbols or terms specific to their regions to gain voter sympathy. Public responses to these abbreviations vary depending on their relevance and appeal, with creative abbreviations generally receiving more positive interactions on social media. Consistent digital strategies, such as hashtags and interactive visual content, further enhance the effectiveness of political branding for candidate pairs. This research provides new insights into political communication in the digital era, particularly in the context of regional elections. The findings underscore the importance of integrating linguistic, social, and digital elements in building a compelling political image. Additionally, the study contributes to the literature on persuasive language and political branding while offering practical guidance for campaign teams in designing innovative communication strategies.
Pembinaan Kultur Organisasi yang Berorientasi pada Keseimbangan Kerja-Hidup: Meningkatkan Kepuasan dan Retensi Karyawan Sudi, Mohamad; Nirwana, Ni Kadek Ayu; Thamrin, Winny Puspasari; Andriani, Shylvia; Andaritidya, Amarilys
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v4i2.4206

Abstract

Artikel Pengabdian kepada Masyarakat ini mengeksplorasi pembinaan kultur organisasi yang berorientasi pada keseimbangan kerja-hidup untuk meningkatkan kepuasan dan retensi karyawan. Melalui studi kasus pada beberapa perusahaan mitra, kami menemukan bahwa investasi dalam kultur organisasi yang seimbang secara signifikan meningkatkan kepuasan karyawan dan memperpanjang tingkat retensi. Kegiatan ini melibatkan pendekatan kolaboratif dengan mitra untuk mengidentifikasi dan menerapkan strategi dan praktik yang mendukung keseimbangan kerja-hidup. Hasilnya menunjukkan peningkatan kesejahteraan karyawan serta kinerja organisasi secara keseluruhan.
Co-Authors Amarilys Andaritidya Andriani, Shylvia Anwar, Muh. Abduh. Arisanti, Ivon Arroyan, Muhammad Bachtiar, Alfan Baharudin, Muhammad Yusuf Saaih Diah Fatma Sjoraida Hery Purwosusanto Irwan Irwan Kusuma Agdhi Rahwana Nelly Patria Ningsih, Titiek Surya Nirwana, Ni Kadek Ayu Palupi, Rety Riansyah, Ananda Adi Robbikal Muntaha Meliala Silvina Mayasari Siti Aisyah Hanim, Siti Aisyah Sudianto, Sudianto Suhada, Karya Sya’rani, Ridwan Tiurmaida, Serepina Umul Khasanah Upik Djaniar Winny Puspasari Thamrin, Winny Puspasari Yanti Setianti Zulham