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All Journal Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Komunikasi dan Kajian Media INTERACTION: Jurnal Pendidikan Bahasa Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Kajian Komunikasi dan Pembangunan Daerah Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmiah Multimedia & Komunikasi Jurnal Minfo Polgan (JMP) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Petanda : Jurnal Ilmu Komunikasi dan Humaniora Journal of Innovative and Creativity JURNAL MULTIDISIPLIN ILMU AKADEMIK Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik An Nafi’; Multidisciplinary Science
Silvina Mayasari
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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STRATEGI PUBLIC RELATIONS PT INDOTAMA KARYA GEMILANG DALAM MENINGKATKAN PEMAHAMAN PROSES PROSEDURAL TENAGA KERJA INDONESIA Mareta Puri Rahastine; Silvina Mayasari; Natasha Sasmita
Cakrawala - Jurnal Humaniora Vol 19, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.585 KB) | DOI: 10.31294/jc.v19i2.6487

Abstract

Indonesian Workers (TKI) are domestic workers who work abroad. TKI is the largest foreign exchange earner for Indonesia. For official migrant workers, they will receive employment training conducted at the Overseas Employment Training Center which is managed by Indonesian Manpower Services Distributors as their suppliers abroad. Since the height of the news about Human Trafficking / non-procedural human trafficking has become a special concern by the Indonesian government, various ways of prevention are carried out by the government together with related official institutions. The author uses descriptive-qualitative research method, which is done by direct observation and in-depth interviews with the parties concerned, and the data collected later on analysis by descriptive analysis by describing the results of research in the form of research reports. With the holding of campaigns by the government and related institutions such as that carried out by PT Indotama Karya Gemilang about understanding the importance of the procedural process for migrant workers, they can add their understanding of the process procedurally. 
E-marketing Strategy and its Effect on Revenue and Customer Loyalty Eliyanti Agus Mokodompit; Bahtiar Efendi; Ervana Chyrinne; Robbikal Muntaha Meliala; Silvina Mayasari
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13122

Abstract

In the rapidly evolving digital era, businesses and organisations must adapt to technological changes and changing consumer behaviour. One important aspect in dealing with these changes is the use of e-marketing strategies. The purpose of this study is to analyse e-marketing strategies and their effect on revenue and customer loyalty. This research is a literature review that adopts a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that electronic marketing, or e-marketing, is a key element in the marketing strategy of modern companies. It is supported by advances in information and communication technology that have changed the way businesses operate. E-marketing has a significant influence on a company's revenue by increasing visibility, attracting new customers, and retaining existing customers. In addition, this strategy can also strengthen customer loyalty and help companies make smarter decisions through data analysis.
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT PERTAMINA DALAM MENDUKUNG KONSERVASI SUMBER DAYA ALAM DI MINANGKABAU Mayasari, Silvina
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 11 No. 1 (2023): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

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Abstract

This study aims to see how the Implementation of PT Pertamina's Corporate Social Responsibility in Supporting the Conservation of Natural Resources in Minangkabau. Corporate Social Responsibility is defined as the company's responsibility to stakeholders to act ethically, minimize negative impacts and maximize positive impacts which include economic, social and environmental aspects (triple bottom line) in order to achieve sustainable development goals. The research method in this study is a descriptive qualitative method that focuses on the Implementation of PT Pertamina's Corporate Social Responsibility in Supporting the Conservation of Natural Resources in Minangkabau. Data Collection Techniques Data collection techniques in qualitative research are observation, literature, interviews and documentation studies. In this CSR program partnering with the West Sumatra Natural Resources Conservation Center (BKSDA). This activity focuses on handling conflicts that occur between people and wild animals. From the implementation of this CSR activity PT Pertamina is implemented in the form of Community Assistance, providing assistance by considering the needs that are really needed by the community. In practice, this wildlife conservation program is carried out by PT Pertamina in collaboration with the West Sumatra Natural Resources Conservation Agency (BKSDA). While the level of CSR carried out in wildlife conservation is Philanthropy, CSR program activities that help solve problems partially. Keywords: Implementation, Corporate Social Responsibility, community assistance, Philanthropy
Analisis Semiotika Pierce terhadap Pasangan Prabowo-Gibran dalam Pilpres 2024 Sjoraida, Diah Fatma; Sudi, Mohamad; Meliala, Robbikal Muntaha; Mayasari, Silvina; Palupi, Rety
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.3105

Abstract

In the 2024 presidential election, campaign signs play a crucial role in political communication, shaping public perceptions of candidate pairs. However, there has been limited research examining the influence of these signs through Peirce's semiotic framework. This study aims to analyze the effect of the Prabowo-Gibran campaign signs during the 2024 presidential election using Peirce's semiotic approach. Additionally, it seeks to explore the broader implications of these findings for political communication strategies in elections. Peirce's semiotic theory is applied as an analytical tool to interpret the meaning conveyed by the Prabowo-Gibran campaign signs. Data were gathered through observations of the campaign signs and analyzed using semiotic interpretation, focusing on representations, objects, and interpretants. The influence of these signs on public perception and voter support was then assessed. The findings reveal that the Prabowo-Gibran campaign signs effectively conveyed messages of courage, collaboration, and public health. These signs were positively received by the public, shaping the image of the pair as strong leaders capable of fostering cooperation. The results are crucial for understanding political communication strategies, as recognizing the meaning and impact of campaign signs can help inform more effective strategies to shape voter attitudes. Based on Peirce’s semiotic analysis, it is concluded that the Prabowo-Gibran campaign signs have a significant effect on public perception and voter support
Analysis of Broadcasting Violations Ethics at the Celeb Room Program at NET TV Meliala, Robbikal Muntaha; Mayasari, Silvina; Fatimah, Nurul
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 1 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i1.6270

Abstract

Violations of broadcasting ethics are actions that violate ethical principles, violations of regulations in the guidelines applicable in the broadcasting industry. Broadcast programs are dvided into two categories, namely entertainment programs aimed at entertaining the audience and information programs aimed at increasing the audience’sknowledge. In the program “Celebrity Space” on Net Tv. Including ridicule of celebrities or public figures, gossipand personal life selebaits with taxane schedule Monday – Friday at 15.00 WIB, Duration 60 minutes, and classification R13+ (For Teenagers). Qualitative Document Study using data aggregation in the form of data analysis text, literary and image studies. Conclusion: television programs on the “Celeb Space”on Net Tv must uphold high broadcasting ethics to maintain the rights to privacy, safety and positive development of their viewers,especially children and teenager. KPI provide important guidelines to ensure that broadcast programs comply with predetermined principles.
REPRESENTASI MASKULINITAS DALAM IKLAN DIOR HOMME SPORT VERSI ROBERT PATTINSON (ANALISIS SEMIOTIKA ROLAND BARTHES) Utomo L.S., M. Taufan Dwi; Utomo, Ichsan Widi; Mayasari, Silvina
Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Vol. 1 No. 6 (2024): Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Publisher : Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik

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Abstract

Belakangan ini, maskulinitas menjadi topik perbincangan yang hangat di masyarakat dan di berbagai media. Banyak yang berargumen bahwa media masih menggambarkan nilai maskulinitas tradisional, yang dianggap kuno dan kurang relevan dengan keadaan hidup bermasyarakat kita saat ini. Nilai maskulinitas tradisional sendiri sudah menjadi konstruksi sosial dan norma yang mendikte bagaimana seorang laki-laki harus berperilaku, dan menjalani kehidupan mereka sehari-hari. Hal ini menyebabkan banyaknya kekurang-sadaran terhadap kesehatan mental laki-laki dikarenakan stigma yang lahir dari norma maskulinitas yang kerap ditekankan oleh media utama tersebut. Salah satu media utama yang paling berperan dalam menggambarkan maskulinitas adalah periklanan, oleh karena itu kali ini penulis akan melakukan penelitian semiotika Roland Barthes guna mengupas representasi maskulinitas dalam media utama, yang berupa kampanye iklan Dior Homme Sport versi Robert Pattinson. Peneliti memilih iklan ini dikarenakan brand Dior yang sudah ternama, dan kontroversial perihal penggambaran peran gender dalam kampanyenya. Dalam penelitian ini, penulis menemukan berbagai representasu maskulinitas tradisional dalam iklan Dior Homme Sport, dimana seorang laki-laki harus tampan, memiliki tubuh ideal, kuat secara fisik, percaya diri, ambisius, dan bertugas sebagai pemberi nafkah dan pelindung.
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY BANK RAKYAT INDONESIA (BRI) DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT INDONESIA Silvina Mayasari
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 7 No. 2 (2022): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i2.1801

Abstract

Penelitian ini bertujuan untuk melihat bagaimana Implementasi Corporate Social Responsibility Bank Rakyat Indonesia (BRI) dalam Meningkatkan Kesejahteraan Masyarakat Indonesia. Corporate Social Responsibility di definisikan sebagai tanggung jawab perusahaan kepada pemangku kepentingan untuk berlaku etis, meminimalkan dampak negatif dan memaksimalkan dampak positif yang mencakup aspek ekonomi sosial dan lingkungan (triple botton line) dalam rangka mencapai tujuan pembangunan berkelanjutan. Metode penelitian dalam penelitian ini adalah metode kualitatif deskriptif yang fokus pada Implementasi Corporate Social Responsibility Bank Rakyat Indonesia (BRI) dalam Meningkatkan Kesejahteraan Masyarakat Indonesia. Teknik Pengumpulan Data Teknik pengumpulan data dalam penelitian kualitatif adalah dengan melakukan observasi, kepustakaan dan studi dokumentasi. Dalam program CSR ini Bank Rakyat Indonesia melalui BRI Peduli dan bermitra dengan berbagai pihak berfokus pada beberapa kegiatan yang diimplementasikan untuk membantu pemerintah meningkatkan kesejahteraan di masyarakat melaui Program BRI Fellowship Journalism 2021 dan Program Berbagi Bahagia bersama BRI Group. Dalam Program BRI Fellowship Journalism 2021 diimplementasikan dalam bentuk community empowerment. Pada prakteknya Bank Rakyat Indonesia (BRI) dalam melaksanakan program ini melalui yayasan atau organisasi sosial perusahaan yaitu BRI Peduli. Sedangkan tingkatan CSR yang dilakukan Bank Rakyat Indonesia (BRI) dalam program ini adalah Citizenship.Pada program Berbagi Bahagia bersama BRI Group diimplementasikan dalam bentuk Community Assistance, Dalam Prakteknya program ini adalah dengan bermitra dengan unsur-unsur masyarakat seperti kelurahan, RT, RW, serta para AgenBRILink. Tingkatan CSR program ini adalah Charity.
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY BANK CENTRAL ASIA (BCA) DALAM PROGRAM SOLUSI SINERGI GUNA MENDUKUNG PENGEMBANGAN MASYARAKAT INDONESIA Silvina Mayasari
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 8 No. 2 (2023): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i2.2093

Abstract

This study aims to see how the Implementation of Bank Central Asia's Corporate Social Responsibility (BCA) in Improving the Welfare of the Indonesian Society. Corporate Social Responsibility is defined as the company's responsibility to stakeholders to act ethically, minimize negative impacts and maximize positive impacts which include economic, social and environmental aspects (triple bottom line) in order to achieve sustainable development goals. . The research method in this study is a descriptive qualitative method that focuses on the Implementation of Bank Central Asia's (BCA) Corporate Social Responsibility in Improving the Welfare of the Indonesian Society. Data Collection Techniques Data collection techniques in qualitative research are observation, literature and documentation studies. In this CSR program, BCA through Synergy Solutions with its 4 CSR programs is carried out in partnership with various parties focusing on several activities implemented to help the government improve the development of Indonesian society, through the Cultural Preservation program, Empathy Program, Health Improvement and Environment Preservation. In practice, BCA collaborates with various parties who are competent in their respective fields, such as the TNI, WWF Indonesia, the Indonesian Ophthalmologist's Association, Media Clinic and various other social institutions.
Peran Manajemen Public Relations Internal dalam Meningkatkan Kapabilitas Para Komunikator Perubahan Maida, Serepina Tiur; Pranawukir, Iswahyu; Ningsih, Titiek Surya; Mayasari, Silvina; Setianti, Yanti
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 2 (2025): Juni 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i2.5299

Abstract

Penelitian ini bertujuan untuk mengkaji peran manajemen Public Relations (PR) internal dalam meningkatkan kapabilitas para komunikator perubahan, dengan studi kasus pada Lembaga Komunikasi dan Informasi Dewan Pimpinan Pusat (DPP) Partai Golongan Karya Jakarta. Dalam konteks perubahan politik yang dinamis, peran komunikator perubahan menjadi sangat penting untuk memengaruhi persepsi publik, membangun citra partai, serta menyampaikan pesan strategis kepada khalayak yang beragam. Penelitian ini berfokus pada bagaimana manajemen PR internal di lembaga partai politik dapat berkontribusi dalam pengembangan kapabilitas komunikator, khususnya dalam pengelolaan pesan politik, penanganan isu, dan penerapan strategi komunikasi yang adaptif. Dengan menggunakan pendekatan kualitatif dan metode studi kasus, data diperoleh melalui wawancara mendalam dan analisis dokumen. Hasil penelitian menunjukkan bahwa pelatihan, pengembangan kapasitas, serta pemberian ruang untuk kreativitas dan inovasi memainkan peran signifikan dalam meningkatkan efektivitas komunikator perubahan. Hal ini tercermin dari keberhasilan mereka dalam mengelola strategi media, menghadapi krisis dan membangun hubungan dengan pemangku kepentingan. Penelitian ini menyimpulkan bahwa manajemen PR internal yang berfokus pada penguatan kapabilitas komunikasi mampu menciptakan komunikator-komunikator yang kompeten, yang mendukung keberhasilan partai dalam menghadapi tantangan politik era digital, termasuk dominasi generasi Z, disrupsi teknologi dan kebutuhan change leadership.
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT MNC GROUP MELALUI PROGRAM DESA BINAAN Mayasari, Silvina
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 4 (2021)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk melihat bagaimana implementasi corporate social responsibility PT MNC melalui program desa binaan. Corporat Social Responsibility di definisikan sebagai tanggung jawab perusahaan kepada pemangku kepentingan untuk berlaku etis, meminimalkan dampak negatif dan memaksimalkan dampak positif yang mencakup aspek ekonomi sosial dan lingkungan (triple botton line) dalam rangka mencapai tujuan pembangunan berkelanjutan. Metode penelitian dalam penelitian ini adalah metode kualitatif deskriptif yang fokus pada Implementasi Corporat Social Responsibility PT MNC Group melalui program desa binaan. Teknik Pengumpulan Data Teknik pengumpulan data dalam penelitian kualitatif adalah dengan melakukan observasi, kepustakaan dan studi dokumentasi. Dalam program CSR ini MNC Group melalui MNC Peduli berfokus pada beberapa kegiatan yang diimplementasikan untuk membantu pemerintah mengatasi permasalahan social yang ada di masyarakat melaui program desa binaan di Desa Pantai Bakti, Bekasi, Jawa Barat. Sedikitnya ada lima kegiatan dalam program CSR yang dipublikasikan secara luas baik melalui media massa, media social maupun melaui situs resmi MNC Group dan MNC Peduli. Pada ke lima kegiatan ini dapat disimpulkan bahwa CSR PT MNC Group melalui program desa binaan diimplementasikan dalam dua bentuk implementasi yaitu community assistance dan community empowerment dengan tingkatan Philanthropy dan Citizenship.
Co-Authors Ari Erlangga Satria Putra Astrid Angelin Mayui Aulia Zahra Rizquita Bahtiar Efendi Chitra Angguntiara Clavinda Indraswari Diah Fatma Sjoraida Eliyanti Agus Mokodompit Ervana Chyrinne Gita Adinda Tofan Hadi, Sari Ekowati Hendry Putra Ichsan Widi Utomo Iswahyu Pranawukir Mareta Puri Rahastine Mareta Puri Rahastine Mareta Puri Rahastine, Mareta Puri Maskana Muhamad Aldi Rizaldi Natasha Sasmita Niea Afri Winda Ningsih, Titiek Surya Nurul Fatimah Palupi, Rety Putri, Aneka Qibtiah, Annisa Reva Widyanti Reza Fachrezi Robbikal Muntaha Meliala Sari Ekowati Sari Ekowati Hadi Suciningsih, Mutia Sudi, Mohamad Syafrina, Magna Syaira Amanda Putri Tiurmaida, Serepina Utomo L.S., M. Taufan Dwi Yanti Setianti Yosua Putra Yulianti Fajar Wulandari