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All Journal Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah Ekonomi dan Bisnis Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Jurnal Informatika Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial IJCIT (Indonesian Journal on Computer and Information Technology) Jurnal Teknik Komputer AMIK BSI Paradigma Informatics for Educators and Professional : Journal of Informatics Jurnal Teknik Informatika STMIK Antar Bangsa JITK (Jurnal Ilmu Pengetahuan dan Komputer) INTI Nusa Mandiri Jurnal Infortech Brahmana : Jurnal Penerapan Kecerdasan Buatan Jurnal Sistem Informasi Abditeknika - Jurnal Pengabdian Kepada Masyarakat Reputasi: Jurnal Rekayasa Perangkat Lunak Conten : Computer and Network Technology Society: Jurnal Pengabdian Masyarakat Informatics and Computer Engineering Journal Journal Of Informatics And Busisnes Jurnal SINTA: Sistem Informasi dan Teknologi Komputasi Media Teknologi dan Informatika Bajhrah : Jurnal Pengabdian Kepada Masyarakat Jurnal Perangkat Lunak
Taufik Baidawi, Taufik
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENERAPAN MODEL WATERFALL DALAM PERANCANGAN APLIKASI DIGITAL CUSTOMER RELATIONSHIP MANAGEMENT PRODUK FASHION Sri Harjunawati; Taufik Baidawi; Ida Hendarsih
INTI Nusa Mandiri Vol. 18 No. 2 (2024): INTI Periode Februari 2024
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/inti.v18i2.4995

Abstract

To win business competition and maintain market share, companies are required to be able to adapt to market conditions and use appropriate marketing strategies. Customer Relationship Management (CRM) is a marketing strategy to create and maintain good relationships with customers thereby reducing the possibility of customers moving to competitors. The aim of the research is to analyze and develop web-based CRM in the Marketing Information System at Toko Agung, East Jakarta. The research method used in this research is the Software Development Method using the waterfall model. The result is a web-based CRM system application that can manage customer data, product orders, payments and delivery of goods to customers. The implementation of this web-based digital CRM application is expected to make it easier for customers to select the desired product, place an order, make payments and receive goods without having to come to Toko Agung. For busy customers, this system is more efficient and effective. It is hoped that this convenience will have an impact on repeat purchases and will increase sales volume, which can then increase company profits. The Customer Relationship Management (CRM) application can simplify, speed up and optimize the quality of customer service, especially at Toko Agung, East Jakarta.
Co-Authors . Harriyansah Abdussomad, Abdussomad ADHI DHARMA SURIYANTO Akmaludin Akmaludin, Akmaludin Ali Djamhuri Amalia Kartika Sari, Riska Angeline Nasution Arrya Maulana, Farrel Asistyasari, Ayuni Aswar Hanif Cep Adiwiharja Cindi Salsabila Ramadhani Cipto Gumono, Eleng Dede Firmansyah Saefudin Diah Puspitasari Effendi, Muhammad Ridwan Ekawati, Donna Eleng Cipto Gumono Endang Wahyudi Erni Dianassari Febrianus, Blasius Fiqri Maulana Syach Harna Adianto Haryanto Haryanto Haryanto Haryanto Hasan Basri Hasan Basri Heri Kuswara Ida Hendarsih Istiyani Nani Jenie Sundari Jenie Sundari Kiki Yulianto Kudiantoro Widianto, Kudiantoro Kursehi Falgenti Kursehi Falgenti Latifah Latifah Lestari Yusuf Lilik Martanto M. Jihad Alfaridzi Markus, Lilik Mochamad Nandi Susila Muhammad Ridwan Effendi Nadia Saras Dwiyanti Natal Indra Nico Dias Palasara Nurjanah Nurjanah Nurmalasari Nurmalasari Ririn Handayani Riyanti, Yeni Rizal Amegia Saputra Rusdi Permana S.Pd. M Kes I Ketut Sudiana . Samudi Siti Wardah Wardah Siti Wardah, Siti Solikhun Solikhun Solikhun Sonil Hermawan Sopiyan Dalis Sri Dewi Ayu Safitri Sri Harjunawati, Sri Sriyadi Sriyadi Suharyanto Suharyanto Suharyanto Wardah, Siti Wardah Widya Apriliah Widya Apriliah, Widya Wildan Fahmi Mubarok Yeni Riyanti Yoseph Tajul Arifin Yusron Fadillah