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The Influence Of Digital Marketing And Brand Image On The Competitiveness Of Micro, Small, And Medium Enterprises (Msmes) Among Generation Z At The Pondok Jawi Restaurant In Lahat Putri Larasati; Marko Ilpiyanto; Titi Hasanah
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.987

Abstract

The purpose of this study was to determine the influence of digital marketing and brand image in increasing the competitiveness of MSMEs among Generation Z at Pondok Jawi Restaurant, Lahat. The results showed that (1) digital marketing has a significant partial effect on competitiveness, as evidenced by the calculated t value > t table (7.250 > 1.989). (2) brand image has a significant partial effect on competitiveness, as evidenced by the calculated t value > t table (3.298 > 1.989). (3) digital marketing and brand image have a significant simultaneous effect on competitiveness, as evidenced by the calculated f value > f table (61.564 > 3.956), with a significance value lower than the significance level (a) of 0.05 (0.000 < 0.05).
The Effect Of Coaching And Supervision On Employee Performance At The Population And Civil Registration Office (DUKCAPIL) Of Lahat Regency Geby Utami; Marko Ilpiyanto; Titi Hasanah
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1121

Abstract

The purpose of this study is to determine the effect of guidance and supervision on employee performance at the Population and Civil Registration Office (DUKCAPIL) of Lahat Regency. The variables in this study are guidance (X1), supervision (X2), and performance (Y). The data analysis methods used are Instrument Testing (Reliability Test, Validity Test), Classical Assumption Testing (Normality Test, Heteroscedasticity Test, Multicollinearity Test), Multiple Linear Regression Analysis, Hypothesis Testing (T Test and F Test), and Determination Coefficient Test. The results of the study show that (1) Coaching has a significant partial effect on Employee Performance, as can be seen from the t-value > t-table (6.208 > 2.010). (2) Supervision has a significant partial effect on Employee Performance, as seen from the t-value > t-table (2.944 > 2.010). (3) Coaching and supervision have a significant simultaneous effect on Employee Performance, as seen from the calculated f value > table f value (79.933 > 4.038) and the significance value is smaller than the significance level (a) 0.05 (0.000 < 0.05).
The Influence Of Work Stress And Skills On Employee Work Performance At The Lahat Regency Education Office Titi Hasanah; Herliansyah Herliansyah
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1166

Abstract

This study aims to determine how the influence of work stress and skills partially and simultaneously affect the work performance of employees at the Regional Secretariat of Lahat Regency. The sample in this study was 57 respondents. The sampling method used by the researcher was Incidental sampling. This type of research is quantitative research using multiple linear regression analysis techniques processed using the SPSS application and produces a regression equation. The results of this study are: there is a significant influence between work stress on the work performance of employees at the Regional Secretariat of Lahat Regency, there is a significant influence between work skills on the work performance of employees at the Regional Secretariat of Lahat Regency. The F test shows that work stress and skills have a simultaneous effect on the work performance of employees at the Lahat Regency Education Office.
Pengaruh Motivasi Kerja Dan Interaksi Sosial Terhadap Prestasi Kerja Pegawai Pada Dinas Sosial Kabupaten Lahat Uchy Cahyani; Marko Ilpiyanto; Titi Hasanah
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i1.9769

Abstract

The purpose of this study was to determine the effect of work motivation on employee performance at the Lahat Regency Social Service. This study also examined the effect of social interaction on employee performance at the Lahat Regency Social Service. This study also examined the effect of work motivation and social interaction simultaneously on employee performance at the Lahat Regency Social Service. This study used quantitative statistical methods using multiple linear regression, partial regression (t-test), simultaneous regression (f-test), and coefficient of determination. The results showed that work motivation significantly influenced employee performance at the Lahat Regency Social Service. Social interaction significantly influenced employee performance at the Lahat Regency Social Service. Work motivation and social interaction significantly influenced employee performance at the Lahat Regency Social Service.
The Influence Of Infrastructure, Human Resources, Work Environment, Motivation, Standard Operating Procedures, And Work Discipline On The Work Effectiveness Of Class Iib Correctional Institution Employees Titi Hasanah; Herliansyah Herliansyah; Markus Markus
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10170

Abstract

This study aims to identify and analyze the influence of infrastructure, human resources, work environment, motivation, standard operating procedures, and work discipline both individually and collectively on the work effectiveness of employees at the Class IIB Muara Enim Correctional Institution. The research applies a quantitative approach by distributing questionnaires to respondents as the primary data collection method. Data quality was examined through validity, reliability, and normality tests, while the analysis was conducted using both descriptive and inferential statistics, including multiple regression analysis, partial (t-test), simultaneous (F-test), and the coefficient of determination (R²). The findings indicate that each independent variable namely infrastructure, human resources, work environment, motivation, standard operating procedures, and work discipline has a positive and significant influence on employee work effectiveness. Furthermore, when tested simultaneously, these variables collectively demonstrate a strong and significant impact on the overall work effectiveness of employees at the Class IIB Muara Enim Correctional Institution.