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All Journal Journal on Education Jurnal Fokus Manajemen JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Management, Economic, and Accounting
Darwin Kesuma
Universitas Serelo Lahat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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The Influence Of Service Quality And Brand Image On Consumer Satisfaction At Mr. Diy Talang Jawa Lahat Aditia Wardana; Delvina Yulanda; Darwin Kesuma
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1005

Abstract

The purpose of this study was to determine the effect of service quality and brand image on consumer satisfaction at Mr. DIY Talang Jawa Lahat. The variables in this study were service quality (X1), brand image (X2), and consumer satisfaction (Y). The data analysis methods used were instrument testing (reliability testing, validity testing), classical assumption testing (normality testing, heteroscedasticity testing, multicollinearity testing), multiple linear regression analysis, hypothesis testing (t-test and F-test), and coefficient of determination testing. The results of the study showed that (1) service quality has a significant partial effect on consumer satisfaction, as shown by the calculated t value > t table (5.205 > 2.005). (2) brand image has a significant partial effect on consumer satisfaction, as shown by the calculated t value > t table (2.177 > 2.005). (3) Service Quality and Brand Image have a significant simultaneous influence on Consumer Satisfaction, as seen from the calculated f-value > f-table (59.997 > 2.005), and the significance value is smaller than the significance level (a) of 0.05 (0.000 < 0.05).
The Influence of Product Completeness and Goods Arrangement on Repurchase Interest at Indomaret Tanjung Jambu Muara Enim Sri Setiati; Darwin Kesuma; Mujari Mujari
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1122

Abstract

This study aims to determine how product completeness and merchandise layout partially and simultaneously influence repurchase intention at Indomaret Tanjung Jambu Muara Enim. The sample size for this study was 84 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation. The results of this study indicate a significant partial effect of product completeness on repurchase intention at Indomaret Tanjung Jambu Muara Enim, and a significant partial effect of merchandise layout on repurchase intention at Indomaret Tanjung Jambu Muara Enim. The F-test indicates that product completeness and merchandise layout simultaneously influence repurchase intention at Indomaret Tanjung Jambu Muara Enim.
The Influence of Own Working Capital and Investment Working Capital on Economic Profitability at the Teratai Cooperative of the Lahat Police Deya Okta Sari; Darwin Kesuma; Mujari Mujari
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1134

Abstract

The purpose of this study is to determine the effect of equity working capital on economic profitability at the Teratai Cooperative, Lahat Police Resort. To determine the effect of investment working capital on economic profitability at the Teratai Cooperative, Lahat Police Resort. To determine the joint effect of equity working capital and investment working capital on economic profitability at the Teratai Cooperative, Lahat Police Resort. The sample used was data on equity working capital, investment working capital, and economic profitability at the Teratai Cooperative, Lahat Police Resort from 2022 to 2024. The results showed that equity working capital significantly influenced economic profitability at the Teratai Cooperative, Lahat Police Resort. Investment working capital did not significantly influence economic profitability at the Teratai Cooperative, Lahat Police Resort. Both equity working capital and investment working capital significantly influenced economic profitability at the Teratai Cooperative, Lahat Police Resort.
The Effect Of Service Quality And Promotion On Buying Interest In Fortun Oil (Case Study On Consumers Of S3a Shop In Sirah Pulau Village) Dewi Oktami; Darwin Kesuma; Mujari Mujari
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1135

Abstract

This study aims to determine how service quality and promotion partially and simultaneously influence purchase intention for Fortune oil (a case study of consumers at the S3A store in Sirah Pulau Village). The sample size for this study was 88 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation . The results showed a significant effect between service quality and consumer purchasing decisions at the Bintang Mulia Jaya Lubuk Beringin Manggul dealership. Promotion also significantly influenced purchase intention for Fortune oil (a case study of consumers at the S3A store in Sirah Pulau Village). The F-test showed that service quality and promotion simultaneously influenced purchase intention for Fortune oil (a case study of consumers at the S3A store in Sirah Pulau Village).
The Influence of Product Design and Business Location on Competitive Advantage at Sinar Jaya Lahat Furniture Store Aam Maryamah; Darwin Kesuma; Heri Fitriadi
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1136

Abstract

The purpose of this study is to determine the effect of product design on competitive advantage at Sinar Jaya Furniture Store in Lahat. To determine the effect of business location on competitive advantage at Sinar Jaya Furniture Store in Lahat. To determine the effect of product design and business location on competitive advantage at Sinar Jaya Furniture Store in Lahat. The sample in this study consisted of 71 consumers at Sinar Jaya Furniture Store in Lahat. The analysis and calculations show that product design significantly influences competitive advantage at Sinar Jaya Furniture Store in Lahat. Business location significantly influences competitive advantage at Sinar Jaya Furniture Store in Lahat. Product design and business location significantly influence competitive advantage at Sinar Jaya Furniture Store in Lahat.
Co-Authors Aam Maryamah Abdurohim Abdurohim Aditia Wardana Andre Oktiano Pratama Delvina Yulanda Dewi Oktami Deya Okta Sari Emila Sholiha Fatimah Malini Lubis Heri Fitriadi Jesi Monica Kurnia Lita Ovita Sari LASRIDA SIGALINGGING Leny Veronika M. Pahlan Mujari Mujari Pirwansyah Pirwansyah Rini Asti Anggraini Sri Setiati Sumiatun Sumiatun Umi Setyorini Wahyu Darmawan