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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) West Science Journal Economic and Entrepreneurship Jurnal Semesta Ilmu Manajemen dan Ekonomi
Najdah Thalib
Universitas Musamus Merauke
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of the External Environment on Business Strategy Planning and Implementation Ari Purwanti; Loso Judijanto; Najdah Thalib
West Science Journal Economic and Entrepreneurship Vol. 1 No. 02 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i02.263

Abstract

This research investigates the influence of the external environment on business strategy planning and implementation in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia through a quantitative analysis. The study encompasses a diverse sample of participants representing various industries, business sizes, and geographic locations. Perceived impacts of external factors, such as economic conditions, technological changes, regulatory factors, and competitive forces, were assessed. Additionally, the study explored the success of business strategy formulation and implementation across different industries. A regression analysis was conducted to uncover relationships between external factors and business strategy success. The findings reveal industry-specific nuances, emphasizing the importance of tailored strategies for MSMEs in Indonesia. The research contributes to the understanding of strategic management in the MSME sector and provides insights for policymakers and practitioners seeking to enhance the resilience and growth of these enterprises.
ANALISIS PERSEPSI MAHASISWA TERHADAP FLEKSIBILITAS KURIKULUM MERDEKA BELAJAR DALAM MENINGKATKAN KUALITAS PEMBELAJARAN Sutriningsih Sutriningsih; Al Ikhlas; Lilik Huriyah; Ira Wulan Sari; Antonius Rino Vanchapo; Najdah Thalib
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 6 No. 4 (2023): Volume 6 No 4 Tahun 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v6i4.22149

Abstract

Kurikulum Merdeka Belajar adalah inisiatif pendidikan yang bertujuan meningkatkan fleksibilitas dan adaptabilitas dalam proses pembelajaran tinggi. Penelitian ini bertujuan untuk menganalisis persepsi mahasiswa terhadap fleksibilitas kurikulum Merdeka Belajar dan bagaimana hal ini dapat berdampak pada peningkatan kualitas pembelajaran. Studi ini menggunakan pendekatan kuantitatif dengan survei yang melibatkan mahasiswa dari berbagai program studi. Hasil penelitian menunjukkan bahwa sebagian besar mahasiswa merespons positif terhadap konsep Fleksibilitas Kurikulum Merdeka Belajar. Mereka melihatnya sebagai peluang untuk menyesuaikan pengalaman belajar mereka sesuai dengan minat, kebutuhan, dan aspirasi pribadi mereka. Fleksibilitas ini juga dianggap mampu meningkatkan kualitas pembelajaran dengan memberikan akses lebih besar ke mata pelajaran yang relevan dan metode pembelajaran yang beragam. Namun, penelitian ini juga mengidentifikasi beberapa tantangan, seperti kebutuhan untuk memastikan koherensi dalam pembelajaran yang lebih mandiri, pengelolaan waktu yang efisien, dan dukungan yang memadai dari lembaga pendidikan. Oleh karena itu, peningkatan pemahaman, pelatihan, dan dukungan bagi mahasiswa dalam memanfaatkan Fleksibilitas Kurikulum Merdeka Belajar adalah penting. Penelitian ini memberikan wawasan tentang bagaimana fleksibilitas kurikulum dapat menjadi alat yang efektif untuk meningkatkan kualitas pembelajaran di institusi pendidikan tinggi. Implikasi dari penelitian ini adalah pentingnya mengintegrasikan aspek-aspek kurikulum yang berorientasi pada mahasiswa dan memberikan sumber daya yang diperlukan untuk mendukung pengalaman belajar yang lebih personal dan bermakna.
The Influence of Social Impact, and Product Quality on Sustainable Business Growth in the Textile Industry in Bandung Najdah Thalib; Hotnida Nainggolan; Fuad Gagarin Siregar; Gegga Firyant Firdaus
West Science Journal Economic and Entrepreneurship Vol. 1 No. 06 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i06.456

Abstract

Within the framework of Bandung's textile industry, this study explores the intricate relationships that exist between social effect, product quality, and sustainable economic success. The survey included a sample of 150 companies with a range of product specializations and sizes. Using partial least squares structural equation modeling, measurement model assessment, discriminant validity analysis, and structural model analysis were carried out (PLS-SEM). Product quality, social impact, and sustainable business growth were found to be significantly positively correlated. The results also confirmed discriminant validity among the latent constructs and showed strong reliability and validity of the measurement model. The suggested structural equation model's applicability is highlighted by the model fit evaluation. It can be shown from the R-Square and Adjusted R-Square values that the model can account for almost half of the variation in sustainable business growth. Future research directions are suggested, and implications for corporations and policy makers are examined.
Analysis of Generation Z Consumer Behavior in the Food and Beverage Industry in Indonesia: The Influence of Product Personalization, Social Media Engagement, and Brand Experience Dyah Ayu Suryaningrum; Eva Yuniarti Utami; Hayu Lusianawati; Najdah Thalib
West Science Journal Economic and Entrepreneurship Vol. 1 No. 07 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i07.461

Abstract

In the Indonesian food and beverage sector, this study examines how brand experience, social media interaction, and product customisation affect Generation Z customer behavior. Data gathered from 150 Generation Z customers was analyzed using a quantitative method that made use of structural equation modeling with partial least squares (SEM-PLS). The results of the study show a strong positive correlation between the behavior of Generation Z consumers and each independent variable, including social media participation, brand experience, and product customisation. The findings highlight how crucial strategic customisation, a strong social media presence, and improved brand experiences are in influencing Generation Z customers' preferences and decisions. These observations have important ramifications for companies who want to modify their marketing plans in order to successfully connect this ever-changing group of consumers in the Indonesian market.
PENGARUH LITERASI DIGITAL, EFIKASI DIRI DAN LINGKUNGAN TERHADAP MINAT BERWIRAUSAHA MAHASISWA GENERASI Z DALAM E-BUSINES Kiki Farida Ferine; Eva Yuniarti Utami; Najdah Thalib; Wanda Laksniyunita; Yoseb Boari
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13306

Abstract

Abstrak Perkembangan e-business tidak terlepas dari kemajuan teknologi informasi dan dengan berkembangnya e-business dapat dijadikan sebagai paradigma baru serta menjadi kunci kesuksesan dalam bisnis. maka penelitian ini bertujuan untuk mengetahui pengaruh literasi digital, efikasi diri dan lingkungan terhadap minat berwirausaha mahasiswa generasi z dalam e-busines. Penelitian ini adalah kuantitatif, populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi yang tersebar di Indonesia. Tehnik pengumpulan data yang digunakan melibatkan pengiriman kuesioner yang telah menerima sekitar 200 tanggapan responden dan metode analisisnya menggunakan software SPSS. Hasil dalam penelitian ini telah menemukan bahwa literasi digital, efikasi diri dan lingkungan berpengaruh terhadap minat berwirausaha mahasiswa generasi z dalam e-busines. Kata Kunci: Berwirausaha E-Busines, Literasi Digital, Efikasi Diri Dan Lingkungan
Effects of Entrepreneurship Training, Digital Innovation, and Social Capital on Business Sustainability in the Creative Industry Sector Loso Judijanto; Haruni Ode; Arief Yanto Rukmana; Antoni Antoni; Najdah Thalib
West Science Journal Economic and Entrepreneurship Vol. 2 No. 03 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i03.1189

Abstract

This study investigates the impact of Digital Innovation, Entrepreneurship Training, and Social Capital on Business Sustainability within the creative industries sector. Utilizing a quantitative research approach, data were collected from 150 business owners and managers using a structured questionnaire with a five-point Likert scale. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to test the proposed hypotheses. The results reveal that all three factors—Digital Innovation, Entrepreneurship Training, and Social Capital—have positive and significant effects on Business Sustainability. Specifically, Social Capital emerged as the strongest predictor, followed by Digital Innovation and Entrepreneurship Training. These findings underscore the importance of embracing digital technologies, investing in entrepreneurial education, and cultivating strong social networks to enhance the sustainability of creative enterprises. The study provides valuable insights for practitioners, policymakers, and educators in the creative industries, offering practical strategies for fostering long-term business success.
The Effect of Work Motivation and Work Discipline on Employee Performance at Bakso X Business Teguh Setiawan Wibowo; Nurmala Sari; Najdah Thalib; Jusra Tampubolon; Febri Pramudya Wardani
Jurnal Semesta Ilmu Manajemen dan Ekonomi Vol. 1 No. 4 (2025): Edisi Juni
Publisher : PT PUSTAKA CENDEKIA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/j-sime.v1i4.370

Abstract

This study aims to examine the influence of work discipline and work motivation on employee performance in Bakso X. The research method used is of a quantitative type. The population is 30 employees who work at Bakso X. The instrument used to collect data is in the form of questionnaires. The data can be statistically analyzed using SPSS. The results showed that partially or simultaneously the test results had a significant value of 0.000. Based on this, it can be concluded that work discipline and work motivation have a significant effect on employee performance.
Co-Authors Al Ikhlas Antoni Antoni Antonius Rino Vanchapo Ari Purwanti Arief Yanto Rukmana Dyah Ayu Suryaningrum Eva Yuniarti Utami Febri Pramudya Wardani Fuad Gagarin Siregar Gegga Firyant Firdaus Haruni Ode Hayu Lusianawati Hotnida Nainggolan Ira Wulan Sari Jusra Tampubolon Kiki Farida Ferine Lilik Huriyah Loso Judijanto Nurmala Sari sutriningsih sutriningsih Teguh Setiawan Wibowo Wanda Laksniyunita Yoseb Boari