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All Journal Jurnal Teknologi Informasi dan Multimedia Jurnal Manajemen Informatika dan Sistem Informasi Jurnal Abdi Insani Jurnal Media Informatika An-Nahdlah: Jurnal Pendidikan Islam Jurnal Pengabdian Masyarakat Bangsa Klabat Journal of Management ENCRYPTION: Journal of Information And Technology
RM Chairil Andri
Jakarta Global University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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ANALYSIS OF DIGITAL MARKETING STRATEGIES ON INTEREST AND ENROLLMENT DECISIONS OF PROSPECTIVE NEW STUDENTS IN PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDONESIA (A CASE STUDY OF JAKARTA GLOBAL UNIVERSITY) Hadi Wijaya; RM Chairil Andri; Dwi Rachmawati
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1007.147-162

Abstract

The research investigates the impact of Google Adwords Advertising and Social Media Marketing on the interest to register (enrollment) and enrollment decisions of potential new students at Global University Jakarta (JGU). In Indonesia, Private Higher Education Institutions (PTS) make up 66.27% of the total higher education institutions, facing intense competition for prospective students, particularly from Generation Z. The COVID-19 pandemic has expedited the transition to digital activities, necessitating continuous adaptation by universities. Generation Z, characterized by 100% internet usage and high smartphone ownership, demands innovative digital marketing strategies. The study employs a quantitative approach, collecting data through questionnaires from 172 first- and second-semester students at JGU. Path analysis is utilized to examine the relationships between Google Adwords Advertising, Social Media Marketing, interest to register, and enrollment decisions. The results indicate that both Google Adwords Advertising and Social Media Marketing significantly and positively influence the interest to register. Furthermore, interest to register significantly affects enrollment decisions. These findings emphasize the significance of effective digital marketing strategies in influencing prospective students' interest and enrollment decisions. Given that digital marketing dynamics evolve alongside changing technologies and platform algorithms, regular analysis and adaptation are recommended. This study aim to provide valuable insights for educational institutions, encouraging the utilization of Google Adwords Advertising and Social Media Marketing to enhance enrollment among prospective students. Keywords: Digital marketing, Google adwords advertising, social media marketing, interest to register, enrollment decisions.
THE INFLUENCE OF DIGITAL BRANDING ON BRAND AWARENESS AND PURCHASE DECISIONS AMONG MSMES IN PALEMBANG: A CASE STUDY ON ZANAIA ACRYLIC RM Chairil Andri; Hadi Wijaya
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1009.112-127

Abstract

Digital branding has become a necessity in the contemporary business landscape. These branding efforts often involve leveraging social media marketing and influencer marketing techniques to enhance brand awareness and drive product sales. This study aims to investigate the role of digital branding strategies at ZANAIA Acrylic Palembang in influencing brand awareness and purchase decisions for MSMEs' products or services. The independent variables encompass social media marketing and influencer marketing, while brand awareness acts as the intervening or mediating variable, and purchasing decisions represent the dependent variable. Primary data was collected using a questionnaire as the research instrument and analyzed using SPSS. The study involved a total sample of 100 respondents in Palembang City. The anticipated results of this research are expected to contribute valuable insights and serve as a reference for other SMMEs in formulating effective business strategies, targeting consumers, and optimizing their profits. Keywords: Digital Branding, Social Media Marketing, Influencer Marketing, Brand Awareness, Purchasing Decision
UI/UX Design of the Mobile Application 'Kalem' Using the Double Diamond Method Rembulan Cahyaninghati; R.M Chairil Andri; Nurul Aslamiah Istiqomah
ENCRYPTION: Journal of Information And Technology Vol. 3 No. 1 (2024): ENCRYPTION: Journal of Information And Technology, July 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/encryption.v3i1.577

Abstract

Abstract This research aims to design a user interface (UI) for a mobile application named "Kalem" to assist users in tracking their menstrual cycles and to analyze user experience (UX). The Double Diamond methodology, encompassing the Discover, Define, Develop, and Deliver phases, was employed to ensure a comprehensive approach to UI/UX design. The design process commenced with the Discover phase to identify user needs and problems. Subsequently, the Define phase was used to formulate the primary problem and requirements that the application must fulfill. In the Develop phase, design ideas were developed into testable prototypes. Finally, the Deliver phase resulted in a final prototype ready for user testing. The usability testing phase utilized the System Usability Scale (SUS) to measure and assess the ease of use and satisfaction of users. Based on the SUS calculation, the obtained score of 86.0753 indicates a positive result, placing the Kalem application design in the 'acceptable' category, suggesting that users are satisfied with its usability.
MEMBANGUN JALAN MENUJU KEBERHASILAN SDGS DAN KEUNGGULAN DIGITAL UMKM 2030 MELALUI LITERASI DIGITAL DAN LITERASI MEDIA PADA UMKM ASINAN BETAWI 88 DI KOTA DEPOK Wijaya, Hadi; Andri, Chairil; Rachmawati, Dwi; Dewi, Nur Fitri; Hertin, Revita Desi
Jurnal Abdi Insani Vol 12 No 6 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i6.2650

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital dan literasi media pada UMKM Asinan Betawi 88, usaha mikro yang berlokasi di Kota Depok, Indonesia. Program ini dirancang untuk menjawab berbagai tantangan yang dihadapi mitra, seperti keterbatasan pengetahuan dalam pemasaran digital, strategi branding yang kurang optimal, rendahnya keterampilan dalam manajemen keuangan, serta minimnya pemanfaatan alat digital. Pendekatan partisipatif diterapkan dalam kegiatan ini, meliputi analisis kebutuhan, pelatihan, dan lokakarya langsung mencakup topik pemasaran digital, branding, fotografi produk, manajemen keuangan, serta pengembangan website yang dioptimalkan dengan Search Engine Optimization (SEO). Program ini juga menekankan pentingnya pendampingan berkelanjutan untuk menjamin keberlangsungan hasil kegiatan. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur efektivitas program. Hasil evaluasi menunjukkan peningkatan kompetensi yang signifikan dari peserta, dengan nilai rata-rata pre-test sebesar 2,3 (dari skala 5) meningkat menjadi 4,2 pada post-test. Peserta menunjukkan peningkatan nyata dalam pengelolaan media sosial, pembuatan konten, dan penggunaan alat bantu manajemen keuangan. Program ini juga menghasilkan luaran berupa website berbasis SEO, konten pemasaran digital, serta portofolio fotografi produk yang secara signifikan meningkatkan branding dan kehadiran daring UMKM. Selain itu, kegiatan ini memberikan pengalaman belajar praktis bagi mahasiswa yang terlibat dalam program Merdeka Belajar Kampus Merdeka (MBKM), dengan mengintegrasikan pembelajaran ke dalam praktik dunia nyata. Inisiatif ini berhasil memberdayakan UMKM Asinan Betawi 88 dalam memanfaatkan teknologi digital untuk pertumbuhan bisnisnya, serta turut mendorong daya saing di era ekonomi digital. Program ini menunjukkan potensi untuk direplikasi pada UMKM lainnya sebagai langkah strategis dalam mendukung Sustainable Development Goals (SDGs) 2030 melalui transformasi digital.
Belajar Huruf dengan Augmented Reality di TK Islam Siti Fatimah Palembang Juniarti, Revie; Andri, RM Chairil; Hargita, Bhramastya Sandy; Tuti, Resti Ries; Wahyuni, Sri; Oktaviati, Risna
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 3 (2025): Mei
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i3.2318

Abstract

Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk mengembangkan sebuah media pembelajaran inovatif berbasis Augmented Reality (AR) untuk meningkatkan kemampuan literasi pengenalan huruf pada anak usia dini di TK Islam Siti Fatimah Palembang. Metode yang digunakan dalam pengembangan ini meliputi analisis kebutuhan, perancangan konsep media AR, pengembangan aplikasi, dan uji coba skala kecil terhadap anak-anak. Media AR yang dikembangkan menyajikan visualisasi huruf yang interaktif dan menarik melalui perangkat seluler, memungkinkan anak-anak belajar sambil bermain. Hasil uji coba awal menunjukkan respon positif dan peningkatan minat belajar pada anak-anak. Diharapkan, media AR ini dapat menjadi alternatif yang efektif dan menyenangkan dalam menstimulasi kemampuan literasi awal anak usia dini
Meningkatkan Daya Saing UMKM melalui Pelatihan Produksi Video Promosi di Palembang Darlies, Meiyi; Andri, RM Chairil; Oktaviati, Risna; Juniarti, Revie; Bey, Safitriana
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 5 (2025): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i5.2676

Abstract

Artikel ini bertujuan untuk mendeskripsikan upaya peningkatan daya saing UMKM di Kota Palembang melalui pelatihan pembuatan video promosi. Permasalahan yang diangkat adalah rendahnya literasi digital dan keterampilan pelaku UMKM dalam memproduksi konten promosi visual secara mandiri. Untuk menjawab hal tersebut, kegiatan pengabdian ini dilaksanakan dengan metode pelatihan berbasis praktik (hands-on training) yang dikombinasikan dengan sesi pendampingan pasca-pelatihan. Tahapan kegiatan meliputi identifikasi kebutuhan peserta, pelaksanaan pelatihan teknik produksi dan penyuntingan video menggunakan aplikasi mobile, serta pendampingan peserta untuk penyempurnaan hasil video. Evaluasi dilakukan dengan membandingkan hasil pre-test dan post-test serta observasi langsung terhadap video yang dihasilkan peserta. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap teknik produksi video, kepercayaan diri untuk mempromosikan produk secara visual, serta kemampuan menggunakan alat dan aplikasi secara mandiri. Pelatihan ini terbukti efektif dalam meningkatkan kapasitas promosi digital UMKM dan dapat menjadi model pemberdayaan yang aplikatif, terjangkau, serta mudah direplikasi di wilayah lain.
Penerapan Jelajah Kampus Virtual dalam Meningkatkan Pengalaman Orientasi Mahasiswa Kelas Karyawan Jakarta Global University Chairil Andri; Risna Oktaviati; Hadi Wijaya
Jurnal Teknologi Informasi dan Multimedia Vol. 6 No. 2 (2024): August
Publisher : Sekawan Institut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/jtim.v6i2.583

Abstract

New employee class students frequently encounter substantial challenges in attending on-campus orientation sessions, such as time constraints, geographical barriers, and financial burdens. This study investigates the effectiveness of implementing a virtual campus tour application in assisting new employee class students at Jakarta Global University to better acquaint themselves with the campus and prepare for academic life. By leveraging technologies such as 3D mapping, 360-degree panoramic photography, and virtual reality (VR), the virtual campus tour provides an immersive and flexible experience, allowing students to explore various campus facilities at their convenience and from any location. The development method used is Multimedia Development Life Cycle (MDLC), which encompasses needs analysis, conceptualization, design, material collection, assembly, testing, and distribution. The application underwent black box testing to ensure functionality, while student perceptions were assessed through a structured questionnaire. The research results indicate that the majority of respondents, with an average positive rating of 86.3%, agree that virtual campus tours are an innovative solution that should be adopted by universities to overcome the limitations of traditional campus orientation activities.
SISTEM INFORMASI MONITORING TINDAK LANJUT TEMUAN AUDIT DI POLITEKNIK NEGERI SRIWIJAYA Sutrisman, Adi; RM Chairil Andri; Tiara Nurpratiwi; Sulastriani; Kurnia Widya Oktarini
Jurnal Manajemen Informatika dan Sistem Informasi Vol. 9 No. 1 (2026): MISI Januari 2026
Publisher : LPPM STMIK Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36595/misi.v9i1.1873

Abstract

Pemantauan tindak lanjut temuan audit di Politeknik Negeri Sriwijaya (Polsri) saat ini masih berjalan manual, sehingga menyebabkan inefisiensi, kurangnya transparansi, dan menghambat siklus perbaikan berkelanjutan. Urgensi penelitian ini adalah modernisasi proses tersebut melalui teknologi untuk memperkuat tata kelola institusi. Tujuan dari penelitian ini adalah merancang dan membangun sebuah sistem informasi terpusat berbasis web yang fungsional. Sistem ini akan memungkinkan Satuan Pengawas Internal (SPI) dan pimpinan untuk memonitor progres tindak lanjut temuan audit secara real-time, transparan, dan akuntabel, dengan status yang jelas. Sistem dikembangkan menggunakan pendekatan System Development Life Cycle (SDLC) dengan prinsip User Centered Design, melibatkan SPI dan unit kerja sejak tahap analisis kebutuhan hingga pengujian prototipe. Hasil pengujian menunjukkan performa sistem sangat baik, seluruh skenario blackbox berhasil dijalankan (100% sukses), sementara skor rata-rata UAT mencapai 4,38 dari skala 5. Analisis efisiensi memperlihatkan adanya peningkatan pada proses monitoring dan pelaporan dibandingkan metode manual sebelumnya. Hasil ini menegaskan bahwa sistem mampu mempercepat alur kerja, meningkatkan akurasi data, mempermudah pemantauan progres, dan mendukung pengambilan keputusan berbasis informasi terkini.
Pengembangan Katalog Interaktif Aksesoris Pernikahan Adat Sumatera Selatan Berbasis Augmented Reality Darlies, Meiyi; Andri, RM Chairil; Utama, Liza; Indasari, Dewi
Jurnal Teknologi Informasi dan Multimedia Vol. 8 No. 1 (2026): February
Publisher : Sekawan Institut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/jtim.v8i1.893

Abstract

The preservation of local culture faces serious challenges, particularly among younger genera-tions who tend to view traditional clothing merely as ceremonial costumes without understand-ing the cultural values they embody. To address this issue, this study aims to develop a visuali-zation media based on Augmented Reality (AR) in the form of a catalog of South Sumatran wed-ding attire accessories, accompanied by cultural narratives as an educational effort and a means of digitally preserving traditional heritage. The research employs a Design-Based Research (DBR) approach, starting from the collection of cultural data, content development, and AR ap-plication prototyping, to user testing with target participants. Results indicate a 32% increase in cultural understanding, an average usability score of 82.5 (excellent), and positive user responses toward interactivity, 3D visualization, and contextual audio narration. Qualitative analysis re-veals increased interest in local culture and favorable perceptions of AR as an educational me-dium. These findings confirm that the use of a digital catalog and AR is effective as an interactive, informative, and engaging learning tool that supports the preservation of local cultural heritage.
Analisis Penerimaan Pengguna terhadap Sistem Monitoring Tindak Lanjut Temuan Audit di Politeknik Negeri Sriwijaya Andri, RM Chairil; Sutrisman, Adi; Nurpratiwi, Tiara; Sulastriani, Sulastriani; Oktarini, Kurnia Widya; Repansa, M Auril; Azzahir, Rafi
Jurnal Media Informatika Vol. 7 No. 1 (2026): Edisi Januari - Februari
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v7i1.8091

Abstract

Pemantauan tindak lanjut temuan audit penting untuk mendukung efektivitas pengawasan internal di perguruan tinggi. Pemanfaatan sistem informasi diharapkan meningkatkan efisiensi, keterlacakan, dan transparansi proses monitoring. Penelitian ini menganalisis penerimaan pengguna terhadap Sistem Informasi Monitoring Tindak Lanjut Temuan Audit di Politeknik Negeri Sriwijaya menggunakan pendekatan kuantitatif dan metode survei. Lima responden dari Satuan Pengawas Internal (SPI) sebagai pengguna sistem dilibatkan, dengan data dikumpulkan melalui kuesioner berdasarkan Technology Acceptance Model (TAM), yang mencakup Perceived Ease of Use, Perceived Usefulness, dan User Acceptance. Hasil penelitian menunjukkan bahwa persepsi pengguna terhadap kemudahan penggunaan dan kegunaan sistem tergolong tinggi. Analisis juga menunjukkan hubungan positif antara Perceived Ease of Use dan Perceived Usefulness terhadap User Acceptance, dengan Perceived Usefulness lebih dominan memengaruhi penerimaan pengguna. Temuan ini menunjukkan bahwa sistem ini diterima baik oleh pengguna SPI dan mendukung pengawasan internal di perguruan tinggi
Co-Authors Azzahir, Rafi Bey, Safitriana Darlies, Meiyi Dewi Indasari Dwi Rachmawati Hadi Wijaya Hargita, Bhramastya Sandy Hertin, Revita Desi Indasari, Dewi Juniarti, Revie Kurnia Widya Oktarini Nur Fitri Dewi Nurpratiwi, Tiara Nurul Aslamiah Istiqomah Oktarini, Kurnia Widya Oktaviati, Risna Rembulan Cahyaninghati Repansa, M Auril Revie Juniarti Risna Oktaviati Risna Oktaviati Sri Wahyuni Sulastriani Sulastriani, Sulastriani Sutrisman, Adi Tiara Nurpratiwi Tuti, Resti Ries Utama, Liza