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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal on Education Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Jurnal Akuntansi, Manajemen dan Ekonomi Digital (JAMED) Tuhenori: Jurnal Ilmiah Multidisiplin
Otanius Laia
Fakultas Ekonomi, Program Studi Manajemen, Universitas Nias, Gunungsitoli, Indonesia
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)

 1 
Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Handphone VIVO di Transcom Gunungsitoli Erna Kristiani Zendrato; Otanius Laia; Meiman Hidayat Waruwu; Yupiter Mendrofa
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 1 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i1.261

Abstract

This research aims to determine the influence of product quality and promotion on purchasing decisions for Vivo cellphones at Transcom Gunungsitoli. This research uses 3 variables, namely product quality (X1), promotion (X2) and purchasing decisions (Y) with the data source, namely primary data with collection techniques. data through a questionnaire with a sample size of 30 respondents. The type of research used in this research is Quantitative Research, from the results of the research it is concluded that the results of the calculation of the validity test of the questionnaire items for the Product Quality variable (X1) and Promotion Variable (X2) were found to meet the validation requirements because, with a sample size of 30 and sig .2-tailed 0.05, the r table value is 0.361 and is based on the spss processing table above. The calculated r value for each questionnaire data is greater than 0.362, so it can be said that the questionnaire data is valid and the results of calculating the validity of the questionnaire items for the purchasing decision variable (Y) found that it meets the validation requirements because based on the results of the r-calculated research all the question items have a value. greater than r-table, 0.361 (r-count>r-table). So it is declared valid.
Analisis Keberhasilan Usaha Rumah Makan Salero Basamo Dalam Mempertahankan Keeksistensian Ditengah Persaingan Rumah Makan Yang Sejenis di Kota Gunungsitoli Mei Kristian Halawa; Emanuel Zebua; Yupiter Mendrofa; Otanius Laia
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 1 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i1.266

Abstract

This research was conducted at the Salero Basamo Restaurant, Gunungsitoli City. This research aims to successfully determine the Salero Basamo restaurant business in maintaining its existence amidst competition from similar food stall businesses. This research uses a qualitative descriptive method, using data sources, namely observation, interviews, documentation. In the research, determining informants used purposive sampling and snowball sampling techniques to obtain 3 key informants who could provide information related to problems at the research site. The results of this research show that the success of a business in maintaining its existence can be seen from the level of customer satisfaction and competitive advantage.
Peranan Marketing Mix Dalam Upaya Meningkatkan Volume Penjualan Pada CV. Matahari Mandiri Perkasa Elkristian Lahagu; Otanius Laia; Nanny Artatina Buulolo; Emanuel Zebua
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 2 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i2.303

Abstract

The success of a company is highly dependent on its marketing strategy, which must describe clear and measurable steps to take advantage of opportunities in the target market. Toko Matahari Mandiri Perkasa uses a marketing mix to increase the number of consumers, retain customers, and increase sales, so that it can generate profits that support the company's long-term sustainability. This study aims to evaluate how much influence the marketing mix has on sales volume at Toko Matahari Mandiri Perkasa. The research method used is quantitative research, collecting data through questionnaires, observations, and documentation. The population and sample in this study were all leaders and employees of CV. Matahari Mandiri Perkasa as many as 35 people. The results of the study explain that based on hypothesis testing, it turns out that the marketing mix variable has a very important influence on increasing sales volume. Because tcount> ttable, namely 8.30> 2.70, so it can be stated that the marketing mix can affect the increase in sales volume at CV. Mandiri Perkasa. Thus the hypothesis (Ha) is accepted, namely "There is an Influence of Marketing Mix on sales volume at CV. Matahari Gunungsitoli".
Dampak Budaya Organisasi Terhadap Efektivitas Kerja Karyawan PT. Surya Kekal Mandiri Kota Gunungsitoli Yuvan Damai Mendrofa; Sukaaro Waruwu; Peringatan Harefa; Otanius Laia
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 2 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i2.304

Abstract

Organizational culture has a very important influence on the progress of a company that grows through the process of developing ideas created by company leaders, then instilled in the organization. Based on the results of observations, PT. Surya Kekal Mandiri has a diverse organizational culture, one of which is less open communication. These organizational cultures have an impact on the effectiveness of employee work which is decreasing. The purpose of this study is to analyze the impact of organizational culture and work effectiveness at PT. Surya Kekal Mandiri Gunungsitoli City. The research method used in this study is quantitative with a descriptive approach. The results of this study indicate that the impact of organizational culture at PT. Surya Kekal Mandiri Gunungsitoli City is considered an innovation in doing work. This innovation can further help PT. Surya Kekal Mandiri Gunungsitoli become more efficient and effective in achieving its goals by utilizing the organizational culture, always increasing every month. And from the results of the correlation coefficient test of rxy = 0.756 which means the interval relationship of variable X (organizational culture) to variable Y (Work effectiveness) is at a significance of 0.600-0.799 indicating a strong correlation and the results of the determination coefficient test the author obtained the results of the level of influence of variable X on variable Y is 57.2% and 42.8% is influenced by other factors that are not studied in this study.
Co-Authors Budiwati Halawa Eduar Baene Elkristian Lahagu EMANUEL ZEBUA Erna Kristiani Zendrato Erni Halawa Fitri Melfin Kristin Mendrofa Hermanius Laia Idarni Harefa Jeliswan Berkat Iman Jaya Gea Lase, Asali Lase, Delipiter Martha Surya Dinata Mendrofa Mei Kristian Halawa Meiman Hidayat Waruwu Meniati Hura Murni Fita Telaumbanua Nanny Artatina Buulolo Nobertus Notaris Laoli Nopasti Gea Nov Elhan Gea Paulus Hengki S. Zebua Peringatan Harefa Setiaman Bate'e Sinta Ardiyanti Putri Tafonao Sophia M. Kakisina Suka’aro Waruwu Syah Abadi Mendrofa YUPITER MENDROFA Yupiter Mendrofa Yuterlin Zalukhu Yuvan Damai Mendrofa