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All Journal Jurnal Mirai Management JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Nobel Management Review Jurnal Ar-Ribh Golden Ratio of Human Resource Management Journal Online Manajemen ELPEI (JOMEL) Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan
Wisda Zulaeha Suwardi
Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Social Media, Halal Marketing and Consumer Behavior (Study in Fashion and Cosmetic Product) Alam, Andi Rifqah Purnama; Hendriadi, Hendriadi; Suwardi, Wisda Zulaeha; Islamiyah, Nurhidayati; Monalisa, Monalisa
Jurnal Ar-Ribh Vol. 6 No. 2 (2023): Oktober 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v6i2.12814

Abstract

Consumers have become more sensitive to what they consume. Comprehensive information search and more accessible information acquisition will make it easier for consumers to make decisions. Social media is a supporting aspect for consumers in making decisions. Social media, which was previously used for personal communication, has now been used for communication in the broader business realm and plays a role as one of the supporters in the halal marketing process. The use of social media in marketing helps producers or sellers inform that the products being sold are halal products for Muslim consumers. Through social media, consumers can also easily obtain detailed information about a product before consumers make purchasing decisions. Halal marketing has become phenomenal in recent years because several products not in the form of food products have been branded as halal products. Products that are pioneers in halal branding include fashion and cosmetic products. This effort has altered the view that halal products are only limited to food products. This study used an interview method with 106 samples of productive age from several districts and cities in South Sulawesi Province. The results showed that 80% of the sample wanted cosmetic products to be halal to make purchasing decisions. In contrast, for fashion products, only 30% of the samples required the product to be halal to make a purchase decision.
Islamic Leadership, Emotional Intelligence, and Spiritual Intelligence on Passion of Work and Performance Panyiwi Kessi, Andi Makkulawu; Suwardi, Wisda Zulaeha; Mukhtar, Afiah; Asmawiyah, A.; Pratiwi AR, Dhita
Golden Ratio of Human Resource Management Vol. 2 No. 1 (2022): August - February
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v2i1.87

Abstract

This study aims to test and analyze empirically the influence of Islamic leadership, emotional intelligence, and spiritual intelligence on morale, and the influence of Islamic leadership, emotional intelligence, spiritual intelligence, and passion of work on employee performance, as well as the effect of Islamic leadership, emotional intelligence, Spiritual intelligence on employee performance. Employee performance through and employee morale. The research was carried out in all work units at the 140 Islamic Private lecturers in the scope of LLDIKTI-IX. Data from the questionnaire were analyzed using the Structural Equation Model by AMOS. The study results found that Islamic leadership positively and significantly affected morale, emotional intelligence, and spiritual intelligence, increasing employee morale. Employee performance improves with high Islamic leadership and increased confidence. Emotional intelligence and spiritual intelligence have a positive but not significant effect on employee performance. The position of morale in the research model is not to be a mediating variable (intervening) in explaining the influence of Islamic leadership on employee performance. The role of morale in the research model is a perfect mediation variable (complete mediation) in explaining the effect of emotional intelligence and spiritual intelligence on employee performance. To improve employee performance, emotional intelligence cannot do it directly.
Penguatan Literasi Sains Anak Usia Dini Melalui Peran Guru Model dalam Parent Teaching Day di TKIT Al Fityan Muis, Abdul; Suwardi, Wisda Zulaeha; Sadsyam, Sriyanty; Sari, Dewi Puspita; Ristiana, Evi
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 3 Issue No. 1: July 2025
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/

Abstract

Literasi sains pada anak usia dini merupakan fondasi penting bagi kemampuan anak dalam memahami fenomena sederhana di lingkungan sekitar. Namun, hasil observasi awal di TKIT Al-Fityan menunjukkan bahwa sebagian anak masih mengalami kesulitan dalam membedakan habitat hewan, terutama ketika harus mengidentifikasi apakah hewan termasuk kelompok darat, air, atau udara. Kondisi tersebut menunjukkan perlunya strategi pembelajaran yang lebih konkret dan menarik. Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat literasi sains anak usia dini melalui penerapan Parent Teaching Day dengan melibatkan orang tua sebagai guru model. Metode pelaksanaan dilakukan dalam tiga tahapan, yaitu persiapan, pelaksanaan, dan evaluasi. Kegiatan berlangsung selama satu hari dengan melibatkan 30 santri kelas B9 Ummu Salamah. Media pembelajaran yang digunakan meliputi video habitat, flashcard hewan, serta lembar klasifikasi. Evaluasi dilakukan melalui observasi perilaku belajar, penilaian aktivitas klasifikasi, serta perbandingan pemahaman sebelum dan sesudah kegiatan. Hasil pelaksanaan menunjukkan adanya peningkatan signifikan pada kemampuan anak dalam mengenali habitat hewan. Anak mampu menyebutkan tiga jenis habitat (darat, air, udara) dengan ketepatan 85%, mengelompokkan hewan sesuai habitat dengan ketepatan 80%, serta menjawab pertanyaan terkait habitat dengan ketepatan 90%. Respons anak selama kegiatan juga menunjukkan antusiasme tinggi karena pembelajaran dikemas secara interaktif dan menggunakan media konkret. Kesimpulan kegiatan Parent Teaching Day efektif dalam meningkatkan literasi sains anak usia dini. Keterlibatan orang tua sebagai guru model serta penggunaan media visual memberikan pengalaman belajar bermakna dan membantu anak memahami konsep habitat hewan secara lebih mudah dan menyenangkan. Kegiatan ini direkomendasikan untuk dilaksanakan secara berkelanjutan dengan pengembangan tema sains lainnya.
PENGUATAN KAPASITAS PENGRAJIN BESI MELALUI EDUKASI K3 UNTUK MENGURANGI RISIKO PENYAKIT AKIBAT KERJA Sani, Andi; Padhil, Ahmad; Suwardi, Wisda Zulaeha; Sartika, Sartika; Zubair, Muh. Zul Padly; Suherdi, Suherdi
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 6 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i6.35727

Abstract

Abstrak: Kelurahan Massepe, Kecamatan Tellu Limpoe, Kabupaten Sidenreng Rappang merupakan sentra kerajinan logam tradisional yang dikenal dengan sebutan "Panre' Bessi". Dengan melibatkan 772 tenaga kerja aktif dan produksi mencapai 289.950unit alat pertanian per bulan, industri ini menghadapi permasalahan serius terkait kesehatan kerja, khususnya penyakit infeksi saluran pernapasan akibat paparan asap dan debu dari proses pembakaran tradisional. Tujuan dari edukasi ini untuk meningkatkan pengetahuan dan kesadaran pengrajin besi tentang keselamatan dan kesehatan kerja (K3) serta mengurangi angka penyakit infeksi saluran pernapasan akibat kerja.Program pengabdian masyarakat dilaksanakan melalui empat tahapan dimulai sosialisasi dengan mitra serta pemerintah setempat dilanjutkan dengan pelatihan edukasi K3 dan penggunaan APD, penerapan teknologi tungku ramah lingkungan, serta pendampingan simulasi penggunaan APD yang dihadiri 20 mitra pengrajin dan evaluasi dengan pre-posttest sebelum dan sesudah edukasi dilakukan. Hasil kegiatan ini menunjukkan bahwa program berhasil meningkatkan pengetahuan pengrajin tentang penyakit-penyakit akibat kerja dan factor risiko penyakit tersebut untuk kesehatan kerja. Adapun besar peningkatannya sebesar 28%. Edukasi K3 yang komprehensif dan penerapan teknologi tepat guna dapat mengurangi risiko penyakit infeksi saluran pernapasan pada pengrajin besi tradisional.Abstract: Massepe Village, Tellu Limpoe District, Sidenreng Rappang Regency is a center for traditional metal crafts known as "Panre' Bessi". With the involvement of 772 active workers and production reaching 289,950 units of agricultural equipment per month, this industry faces serious problems related to occupational health, especially respiratory infections due to exposure to smoke and dust from the traditional burning process. The purpose of this education is to increase the knowledge and awareness of iron craftsmen about occupational safety and health (K3) and reduce the number of respiratory infections due to work. The community service program is implemented through four stages starting from socialization with partners and the local government, followed by K3 education training and the use of PPE, the application of environmentally friendly furnace technology, and assistance with PPE use simulations attended by 20 craftsmen partners and evaluation with pre-posttests before and after the education is carried out. The results of this activity indicate that the program has succeeded in increasing the knowledge of craftsmen about occupational diseases and risk factors for these diseases for occupational health. The increase is 28%. Comprehensive K3 education and the application of appropriate technology can reduce the risk of respiratory infections in traditional iron craftsmen.
Pengaruh Kepemimpinan, Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Pt. Kontak Perkasa Futures Makassar Andardinata, Ady; Islamiyah, Nurhidayati; Suwardi, Wisda Zulaeha; Nurlela
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.492

Abstract

The purpose of this study is to examine the influence of leadership, work motivation, and work discipline on employee performance at PT Kontak Perkasa Futures Makassar. The sampling method employed was a population sampling (census) approach, in which all 42 employees were selected as respondents. The study utilized both quantitative and qualitative data. Data collection methods included library research and field research. Data processing was conducted using SPSS version 26 to identify independent variables affecting the dependent variable. The data analysis techniques comprised descriptive analysis and statistical analysis, including multiple linear regression, correlation coefficient, coefficient of determination, t-test, and F-test to determine the significance of each variable’s effect. The results indicate that partially, leadership has a negative effect on employee performance, while work motivation and work discipline have a positive and significant effect on performance. Simultaneously, leadership, work motivation, and work discipline collectively have a positive and significant influence on employee performance.
Co-Authors Abdul Muis Alam, Andi Rifqah Purnama Andardinata, Ady Andi Makkulawu Panyiwi Kessi Andi Sani Asmawiyah, A. Dewi Puspita Sari Hardianti Hardianti, Hardianti Hendriadi, Hendriadi Islamiyah, Nurhidayati Ismail Hasang Monalisa Monalisa Mukhtar, Afiah Nurhidayati Islamiah Nurhidayati Islamiyah Nurlela Padhil, Ahmad Pratiwi AR, Dhita Ristiana, Evi Rusdiaman Rauf Sadsyam, Sriyanty Sartika Sartika Suherdi Suherdi, Suherdi Zubair, Muh. Zul Padly