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All Journal Jurnal Mirai Management SEIKO : Journal of Management & Business Nobel Management Review Jurnal Ar-Ribh Golden Ratio of Human Resource Management Journal Online Manajemen ELPEI (JOMEL) Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan
Wisda Zulaeha Suwardi
Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Social Media, Halal Marketing and Consumer Behavior (Study in Fashion and Cosmetic Product) Alam, Andi Rifqah Purnama; Hendriadi, Hendriadi; Suwardi, Wisda Zulaeha; Islamiyah, Nurhidayati; Monalisa, Monalisa
Jurnal Ar-Ribh Vol. 6 No. 2 (2023): Oktober 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v6i2.12814

Abstract

Consumers have become more sensitive to what they consume. Comprehensive information search and more accessible information acquisition will make it easier for consumers to make decisions. Social media is a supporting aspect for consumers in making decisions. Social media, which was previously used for personal communication, has now been used for communication in the broader business realm and plays a role as one of the supporters in the halal marketing process. The use of social media in marketing helps producers or sellers inform that the products being sold are halal products for Muslim consumers. Through social media, consumers can also easily obtain detailed information about a product before consumers make purchasing decisions. Halal marketing has become phenomenal in recent years because several products not in the form of food products have been branded as halal products. Products that are pioneers in halal branding include fashion and cosmetic products. This effort has altered the view that halal products are only limited to food products. This study used an interview method with 106 samples of productive age from several districts and cities in South Sulawesi Province. The results showed that 80% of the sample wanted cosmetic products to be halal to make purchasing decisions. In contrast, for fashion products, only 30% of the samples required the product to be halal to make a purchase decision.
Islamic Leadership, Emotional Intelligence, and Spiritual Intelligence on Passion of Work and Performance Panyiwi Kessi, Andi Makkulawu; Suwardi, Wisda Zulaeha; Mukhtar, Afiah; Asmawiyah, A.; Pratiwi AR, Dhita
Golden Ratio of Human Resource Management Vol. 2 No. 1 (2022): August - February
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v2i1.87

Abstract

This study aims to test and analyze empirically the influence of Islamic leadership, emotional intelligence, and spiritual intelligence on morale, and the influence of Islamic leadership, emotional intelligence, spiritual intelligence, and passion of work on employee performance, as well as the effect of Islamic leadership, emotional intelligence, Spiritual intelligence on employee performance. Employee performance through and employee morale. The research was carried out in all work units at the 140 Islamic Private lecturers in the scope of LLDIKTI-IX. Data from the questionnaire were analyzed using the Structural Equation Model by AMOS. The study results found that Islamic leadership positively and significantly affected morale, emotional intelligence, and spiritual intelligence, increasing employee morale. Employee performance improves with high Islamic leadership and increased confidence. Emotional intelligence and spiritual intelligence have a positive but not significant effect on employee performance. The position of morale in the research model is not to be a mediating variable (intervening) in explaining the influence of Islamic leadership on employee performance. The role of morale in the research model is a perfect mediation variable (complete mediation) in explaining the effect of emotional intelligence and spiritual intelligence on employee performance. To improve employee performance, emotional intelligence cannot do it directly.
Penguatan Literasi Sains Anak Usia Dini Melalui Peran Guru Model dalam Parent Teaching Day di TKIT Al Fityan Muis, Abdul; Suwardi, Wisda Zulaeha; Sadsyam, Sriyanty; Sari, Dewi Puspita; Ristiana, Evi
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 3 Issue No. 1: July 2025
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/

Abstract

Literasi sains pada anak usia dini merupakan fondasi penting bagi kemampuan anak dalam memahami fenomena sederhana di lingkungan sekitar. Namun, hasil observasi awal di TKIT Al-Fityan menunjukkan bahwa sebagian anak masih mengalami kesulitan dalam membedakan habitat hewan, terutama ketika harus mengidentifikasi apakah hewan termasuk kelompok darat, air, atau udara. Kondisi tersebut menunjukkan perlunya strategi pembelajaran yang lebih konkret dan menarik. Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat literasi sains anak usia dini melalui penerapan Parent Teaching Day dengan melibatkan orang tua sebagai guru model. Metode pelaksanaan dilakukan dalam tiga tahapan, yaitu persiapan, pelaksanaan, dan evaluasi. Kegiatan berlangsung selama satu hari dengan melibatkan 30 santri kelas B9 Ummu Salamah. Media pembelajaran yang digunakan meliputi video habitat, flashcard hewan, serta lembar klasifikasi. Evaluasi dilakukan melalui observasi perilaku belajar, penilaian aktivitas klasifikasi, serta perbandingan pemahaman sebelum dan sesudah kegiatan. Hasil pelaksanaan menunjukkan adanya peningkatan signifikan pada kemampuan anak dalam mengenali habitat hewan. Anak mampu menyebutkan tiga jenis habitat (darat, air, udara) dengan ketepatan 85%, mengelompokkan hewan sesuai habitat dengan ketepatan 80%, serta menjawab pertanyaan terkait habitat dengan ketepatan 90%. Respons anak selama kegiatan juga menunjukkan antusiasme tinggi karena pembelajaran dikemas secara interaktif dan menggunakan media konkret. Kesimpulan kegiatan Parent Teaching Day efektif dalam meningkatkan literasi sains anak usia dini. Keterlibatan orang tua sebagai guru model serta penggunaan media visual memberikan pengalaman belajar bermakna dan membantu anak memahami konsep habitat hewan secara lebih mudah dan menyenangkan. Kegiatan ini direkomendasikan untuk dilaksanakan secara berkelanjutan dengan pengembangan tema sains lainnya.
Co-Authors Abdul Muis Alam, Andi Rifqah Purnama Andi Makkulawu Panyiwi Kessi Asmawiyah, A. Dewi Puspita Sari Hardianti Hardianti, Hardianti Hendriadi, Hendriadi Islamiyah, Nurhidayati Ismail Hasang Monalisa Monalisa Mukhtar, Afiah Nurhidayati Islamiah Nurhidayati Islamiyah Pratiwi AR, Dhita Ristiana, Evi Rusdiaman Rauf Sadsyam, Sriyanty