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All Journal Catharsis Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Jurnal SASAK : Desain Visual dan Komunikasi Jurnal Bisnis Indonesia Mavis : Jurnal Desain Komunikasi Visual Prosiding Seminar Nasional Pengabdian Kepada Masyarakat GIAT: Jurnal Teknologi untuk Masyarakat Nusantara Community Empowerment Review
Amalia Hartiningrum
Universitas Nadhlatul Ulama Sidoarjo
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Other

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Pengembangan Desain Kemasan Takoyaki Kowichi Sebagai Upaya Pemberdayaan UMKM untuk Meningkatkan Daya Saing Noviyanti, Ragil Noviyanti; Syahputra, Bryan; Andari, Trias Widha; Arif, Sonhaji; Satria, Putra Uji Deva; Utami, Athika Dwi Wiji; Akhya; Hartiningrum, Amalia
GIAT : Jurnal Teknologi untuk Masyarakat Vol. 4 No. 1 (2025): Mei 2025
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/giat.v4i1.11087

Abstract

Takoyaki Kowichi menghadapi tantangan dalam meningkatkan daya tarik produk yang di jual di pasaran. Rasa produk yang lezat dan harga produk yang cukup terjangkau, ternyata tidak cukup menarik minat customer, jika tidak diimbangi dengan desain kemasan yang menarik dan fungsional. Oleh karena itu, pemilik usaha Takoyaki Kowichi berinisiatif untuk mengembangkan desain kemasan produk agar menarik customer dan mempunyai nilai jual yang tinggi. Penelitian ini bertujuan untuk mengembangkan desain kemasan Takoyaki Kowichi sebagai upaya meningkatkan daya saing produk di pasaran. Metode penelitian yang digunakan untuk menghasilkan produk dan keefektifan produk pada kemasan tersebut. Analisis visual pengembangan desain kemasan, seperti logo, tipografi, ilustrasi, foto produk, warna dan informasi produk. Hasil penelitian ini adalah desain baru kemasan Takoyaki Kowichi yang lebih estetik, menarik, dan kekinian. Peneliti juga mengembangkan mockup logo Takoyaki Kowichi di berbagai media seperti kaos, topi, mug, dsb.
Redesain Kemasan dan Pengaruhnya Terhadap Persepsi Merek Produk AMDK Lokal Air FREZZ Sonhaji Arif; Amalia Hartiningrum
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 7 No 2 (2025): Volume 07, Nomor 02, Oktober 2025
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v7i2.1391

Abstract

Packaging functions not only as a product container but also as a strategic visual communication medium that shapes brand image and influences consumer purchasing decisions, particularly in the highly competitive bottled drinking water (AMDK) market. This study aims to examine the impact of packaging label redesign on enhancing visual attractiveness and brand differentiation of the local brand AIR FREZZ. The research employs a mixed-method approach using the Design Thinking framework, consisting of empathize, define, ideate, prototype, and test stages. User evaluation was conducted by comparing the old and redesigned packaging through a Likert-scale questionnaire administered to 40 respondents. The assessment focused on visual modernity, clarity of information, packaging attractiveness, brand perception, and purchase intention. The results indicate a significant improvement across all evaluation aspects, with an average increase of 1.40 points after the redesign. These findings demonstrate that simplified visual elements, consistent color schemes, and improved information hierarchy positively affect perceived quality and strengthen brand image. This study confirms that packaging plays a vital role as a branding.
Ilustrasi Interaktif Pengenalan dan Pengolahan Sampah Sebagai Media Edukasi Arista Cahyani; Amalia Hartiningrum; Sonhaji Arif; Putra Uji Deva Satrio; Akhya' Muhammad Khaidzir
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 7 No 2 (2025): Volume 07, Nomor 02, Oktober 2025
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v7i2.1467

Abstract

The mismanagement of waste can have severe impacts on the environment and public health. According to data from the Ministry of Environment and Forestry (KLHK), public awareness in Indonesia regarding waste segregation remains low, emphasizing the need for education on waste management, especially for younger generations. This design aims to create an interactive illustration book as an engaging and effective educational tool to introduce children aged 10-12 to waste types and the 3R principles (Reduce, Reuse, Recycle). The method employed is Research and Development (R&D) using the 4D model, which includes Define, Design, Develop, and Disseminate stages. The interactive illustration book is designed with an appealing cartoon illustration style, complemented by interactive elements such as mazes, matching games, lift-a-flap features, and a quiz on the last page. Data were collected through observation, interviews, and literature studies. The results of the design indicate that the interactive illustration book effectively enhances children's understanding of waste types and their management.
Co-Authors A'lim, Muhammad Birrul Ahmad Afandi Akhya Akhya' Muhammad Khaidzir Alkholidy, Mohammad Amin Alvarenno, Bima Arif, Sonhaji Arif, Sonhaji Arista Cahyani Athika Dwi Wiji Utami Bramantyo, Sandy Djuli Djatiprambudi Fatkhan, Ahmad Hakkam, Nur Ahmad Maf’ula, Nihla Hanum Nafis, Mochammad Noviyanti, Ragil Noviyanti, Ragil Noviyanti, Ragil Noviyanti Nuriya, Friska Putra Uji Deva Satrio Ridho Cahyo, Laksono Rizqi, Achmad Naufal Rohma, Faizzatur Salsabila, Eliza Satria, Putra Uji Deva Satrio, Putra Uji Deva Satrio, Putra Uji Deva Sonhaji Arif Syahputra, Bryan Thom, Muhammad Abdul Basith Trias Widha Andari Vega, Amarlia Vernandia, Amanda Louis Yulianti, Fransisca Eri