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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Ekonomi Bisnis Syariah JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Akuntansi Manajemen Economics and Digital Business Review Community Empowerment Al-Buhuts (e-journal) Jurnal Bisnis dan Kewirausahaan Nobel Community Services Journal Advances in Community Services Research JER
Dirwan Dirwan
Institut Teknologi Dan Bisnis Nobel Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Public Health Social Sciences Other

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The Impact of Brand Image and Product Quality on Purchasing Decisions Dirwan Dirwan; Ahmad Firman
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

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Abstract

This study aims to test and analyze the effect of brand image and product quality on purchasing decisions for Lenovo brand laptops at the Nobel Institute of Technology and Business in Indonesia. Sampling in this study used non-probability sampling techniques because the chances of an element being selected as a subject are unknown. So the researcher set 198 samples. The data source of this research is primary data, namely data obtained from the results of distributing questionnaires to all respondents. The statistical method used to test the hypothesis uses the help of the SPSS application. The results showed that brand image influences purchasing decisions for Lenovo brand laptops at the Nobel Institute of Technology and Business in Indonesia, so it is stated that the first hypothesis is accepted. And product quality affects purchasing decisions for Lenovo brand laptops at the Nobel Institute of Technology and Business in Indonesia. This identifies that product quality is essential for purchasing decisions for students
DAMPAK PROGRAM KELOMPOK USAHA BERSAMA (KUBE) TERHADAP PENDAPATAN DAN KESEJAHTERAAN MASYARAKAT DI KECAMATAN PALLANGGA KABUPATEN GOWA Firman Firman; Dirwan Dirwan; Mariah Mariah
Jurnal Bisnis dan Kewirausahaan Vol. 9 No. 1 (2020): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v9i1.848

Abstract

The purpose of the research is to determine the impact of joint business group (KUBE) program toward community income and wefare in Palangga District of Gowa Regency. This research is a qualitative descriptive research. The information in this research were the people as Palangga Sub-district which were included in KUBE members with total of sample were 9 respondents. Data collection techniquesused were observation, interviews and documentation. The data analysis method used in this research consisted of data reduction data presentation and verification. The results of the research revealed that the joint business group (KUBE) program had a positive impact toward the income and welfare of the people who were members of the joint business group (KUBE).
Pelatihan UKM Dalam Upaya Mengembangkan Ide-Ide Kreatif Dan Inovatif Fitriani Latief; Muhammad Hidayat; Dirwan Dirwan
Nobel Community Services Journal Vol 1 No 1 (2021): Nobel Community Services Journal
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/ncsj.v1i1.2160

Abstract

Merebaknya COVID-19 berimbas pada perekonomian masyarakat tidak terkecuali pada Desa Garanta di Kecamatan Ujungloe Kabupaten Bulukumba. Terlebih kegiatan perekonomian masyarakat Desa ini masih memiliki banyak kendala diantaranya adalah mental wirausaha yang masih lemah, ketidakjelasan usaha, dan kebiasaan masyarakat yang cenderung mengabaikan kualitas termasuk cara-cara pemasaran produk yang masih tradisional. Tujuan penelitian ini adalah untuk memberikan pendampingan kepada Masyarakat agar dapat mengembangkan ide-ide Kreatif dan inovatif serta menumbuhkan minat dan motivasi wirausaha yang akan menjadi modal dalam mempertahankan serta mengembangkan usaha khususnya pada masa new normal saat ini. Metode yang digunakan dalam melaksanakan kegiatan ini adalah dengan melakukan seminar, diskusi dan pelatihan atau workshop. Dari kegiatan penelitian ini masyarakat sudah mendapatkan pemahaman tentang bagaimana meningkatkan kualitas produksi dengan memperhatikan daya kreasi dan inovasi terutama dalam pengembangan variasi produk serta packaging produk sehingga produk yang dihasilkan tampil lebih baik sehingga siap dan layak untuk dipasarkan The outbreak of COVID-19 has an impact on the community's economy, including Garanta Village in Ujungloe District, Bulukumba Regency. Moreover, the economic activities of the people of this village still have many obstacles, including a weak entrepreneurial mentality, business ambiguity, and people's habits that tend to ignore quality, including traditional product marketing methods. The purpose of this study is to provide assistance to the community so that they can develop creative and innovative ideas and foster entrepreneurial interest and motivation which will become capital in maintaining and developing businesses, especially during the current new normal. The method used in carrying out this activity is to conduct seminars, discussions and training or workshops. From this research activity, the community has gained an understanding of how to improve the quality of production by paying attention to the power of creativity and innovation, especially in the development of product variations and product packaging so that the resulting product looks better so that it is ready and worthy to be marketed
PEMANFAATAN TEKNOLOGI INFORMASI DAN LAPORAN KEUANGAN UNTUK MENINGKATKAN DAYA SAING DI ERA SOCIETY 5.0 Agunawan; Dirwan; Laode Amijaya Kamaluddin; Dara Ayu Nianty; Aulyah Zakilah Ifani; Eka Wijaya Paula; Wanda Cahyani; Muhammad Asrauf Mustamin
Nobel Community Services Journal Vol 3 No 1 (2023): Nobel Community Services Journal
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/ncsj.v3i1.4199

Abstract

Badan Usaha Milik Kelurahan (BUMKel) sangatlah penting, disamping untuk mensejahterakan pengusaha kecil ataupun pengrajin di lingkungan desa atau kelurahan khususnya di kelurahan Ujung Lare Kec.Soreang. Badan Usaha Milik Kelurahan (BUMKel) berkontribusi penuh sebagai wadah untuk dapat menumbuhkan perekonomian desa dan produk lokal. Tujuan dari kegiatan masyarakat ini untuk mengedukasi warga kelurahan ujung lare akan pentingnya pemasaran dengan memanfaatkan teknologi, salah satunya melalui media online serta implementasi teknologi informasi digital marketing. Metode pembayaran yang sering dilakukan pada proses penjualan melalui internet ini adalah pembayaran di tempat atau COD (cash on delivery), yaitu sebanyak 83,73%. Hasil survei Sebagian besar dari data tersebut melakukan penjualan dengan cara online mulai pada tahun 2017 sampai tahun 2018 sebanyak 45,31%. Dari kegiatan penelitian ini dengan memanfaatkan teknologi informasi dan laporan keuangan yang akurat, BUMKel dapat meningkatkan daya saing mereka di era Society 5.0.
The Influence Of Entrepreneurial Knowledge, Adversity Intelligence, And Self-Efficacy On Students' Entrepreneurial Intentions Fitriani Latief; Dirwan Dirwan; Ahmad Firman
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5240

Abstract

This research aims to find out how entrepreneurial knowledge influences entrepreneurial intentions among ITB Nobel Indonesia students; to find out how advertising intelligence influences entrepreneurial intentions among ITB Nobel Indonesia students and to find out how self-efficacy influences entrepreneurial intentions among ITB Nobel Indonesia students.This research uses a causal analysis design with quantitative research methods. The population in this study was 277 students from the ITB Nobel Indonesia management study program. Determining the sample size used the Slovin formula with simple random sampling to obtain a sample size of 73 students. The data analysis technique is to use multiple regression analysis. The research results found thatEntrepreneurship knowledge, advertising intelligence and self-efficacy towards entrepreneurial intentions among ITB Nobel Indonesia students.
Cake Business Development through a SWOT Analysis Approach Ahmad Firman; Fitriani Latief; Dirwan Dirwan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5244

Abstract

This SWOT analysis can be used as a basis for business actors to achieve their business targets.This research aims to analyze and examine the development of the Al Fatih KItcken cake business.The research uses descriptive qualitative methods. The data sources in this research are:The primary data obtained was obtained from Al Fatih Kitchen through interviews, observation and documentation. The analysis method used is SWOT matrix analysis. The SWOT analysis method consists of combining the elements of strengths, weaknesses, opportunities and threats. The research results found that the SO strategy used by the medium-sized business Al Fatih Kitchen ismaintainquality and guaranteed production raw materials,medetermine the time and production plan in a well-scheduled manner; The ST strategy used by Al Fatih Kitchen ishave superior products as a characteristic of the business, Procurement of stock of raw materials needed to support the production process; The WO strategy used by Al Fatih Kitchen isPay attention to product attributesincludes taste, color, appearance, texture and aroma, mincreasethe entrepreneur's ability to carry out digital marketing and manage social media; The WT strategy used by Al Fatih Kitchen is to diversify the types of products offered and sold to consumers, carry out quality checking and control measures to ensure product quality.
Aspect Purchasing Decisions at Consumers Lazada: Trust, Price, Tagline Dirwan; Orfyanny S.Themba; Fitriani Latief
Jurnal Economic Resource Vol. 4 No. 1 (2021): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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Abstract

Lazada is one of the most popular e-commerce apps in ASEAN, with the most users in Indonesia; of course, it continues to compete with its rivals in attracting customers to make purchases. The purpose of this research is to look into the impact of trust on purchasing decisions, the impact of price on purchasing decisions, and the impact of the tagline on purchasing decisions—a survey method using a questionnaire. The population consists of Makassar Lazada shoppers. The sample size was 96 people, and the method used was random sampling. Descriptive analysis and multiple regression techniques are used in data analysis. A total of 96 people took part in the survey. Descriptive analysis and multiple regression techniques are used in data analysis. Trust, price, and tagline all influenced positive and significant purchasing decisions, according to the findings
Brand Trust Saturation and Image-Driven Loyalty: Evidence from Consumer Satisfaction Pathways Dirwan, Dirwan; Latief, Fitriani
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.61608

Abstract

This study aims to examine the effects of brand image and brand trust on customer loyalty, with customer satisfaction as a mediating mechanism among soft drink consumers. The study contributes by uncovering a saturation effect in brand trust, where trust functions as a baseline condition with limited incremental impact on loyalty, while brand image drives loyalty through both direct and satisfaction-mediated pathways. Using a quantitative design, data from 197 consumers were analyzed using PLS-SEM to test direct and indirect relationships. The findings show that brand image significantly influences customer satisfaction and loyalty, with satisfaction partially mediating this relationship. In contrast, brand trust positively affects satisfaction but does not significantly influence loyalty, either directly or indirectly. These results highlight asymmetric roles of brand constructs, suggesting that strengthening brand image remains critical for loyalty formation, while trust serves as a foundational but non-differentiating factor in mature markets.
Keputusan Pembelian ditinjau dari Harga, Promosi, Inovasi Produk dan Kualitas Produk Dirwan Dirwan; Asniwati Asniwati
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.4815

Abstract

The purpose of this study was to examine the effect of price, promotion, product innovation and product quality on purchasing decisions at the Browcyl Makassar outlet center.  The population in this study were Browcyl (Banana Brownies) consumers totaling 96 people who were also used as research samples. The technique or how to determine the sample in this study using purposive sampling. The analysis used is multiple linear regression analysis. The results showed that partially price, promotion, product innovation and product quality have a positive and significant effect on purchasing decisions.
Empowering MSME Entrepreneurs Through Digital Marketing Mentoring and Digital Financial Literacy in Tinambung Subdistrict, Indonesia Fitriani Latief; Ahmad Firman; Hardianty Askar; Indrawan Azis; Andi Ircham Hidayat; Shandra Bahasoan; Dara Ayu Nianty; Asniwati Asniwati; Dirwan Dirwan; Eka Aussie Hadiningtyas; Mutiasari Mubyl Handaling; Anita Anita
Advances in Community Services Research Vol. 4 No. 2 (2026): March - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v4i2.750

Abstract

Purpose: This program was initiated in response to low adoption of digital marketing and financial literacy among MSMEs in Tinambung Subdistrict, resulting in limited market reach and poor business management. The initiative aims to enhance MSMEs’ capabilities in digital marketing and financial literacy and to promote business self-reliance. Research Method: The activity was conducted in February 2026 in the Tinambung Subdistrict, Polewali Mandar Regency, and involved 30 MSME operators across the retail, food service, and service sectors. The method used was a participatory approach through outreach, technical training, and hands-on coaching, with observations, interviews, and questionnaires serving as evaluation tools. Results and Discussion: Before the intervention, only 23% of partners had a digital business account, and 26% kept financial records. The activities were implemented in phases, ranging from outreach to monitoring. The results showed significant improvements: digital account ownership rose to 83%, understanding of promotional content to 78%, financial record-keeping to 80%, and financial segregation to 76%. Implications: This program promotes digital adoption and financial management among SMEs. Ongoing support is recommended to ensure the sustainability of SMEs’ digital transformation.
Co-Authors - Indrawan Azis, - Agunawan, Agunawan Ahmad Firman Andi Ircham Hidayat Anita Anita Asniwati Asty Esha Nadia Aulyah Zakilah Ifani Badaruddin Chalong Tubsree Dara Ayu Nianty Eka Aussie Hadiningtyas Faisal Rizal Zaenal Firman Firman Fitriany Fitriany Hardianty Askar Hari Hari Kamaluddin, La Ode Amijaya Latief, Fitriani Mariah, Mariah Moch. Ridho Ghazalih R. Muhammad Asrauf Mustamin Muhammad Hidayat Mutiasari Mubyl Handaling Nurul Aqilah Anka Orfyanny S.Themba Paula Eka Wijaya Ragdha Meilani Anindia Rahman, Karlina Ghazalah Ramlawati Rasdi Rasdi Shafira Aqila AS Shandra Bahasoan Suriyanti Suriyanti Themba, Orfyanny S Un Dini Imran Wanda Cahyani