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All Journal Jurnal Studi Pemerintahan MAPETA AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian International Journal of Economics, Business and Accounting Research (IJEBAR) Analisis Kebijakan Pertanian Jurnal Pengabdian UNDIKMA Jurnal Dinamika Sosial Ekonomi Dharma Pengabdian Perguruan Tinggi (DEPATI) Benefit : Journal of Bussiness, Economics, and Finance Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis AGRIC
Retno Lantarsih
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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MARKETING STRATEGY ANALYSIS OF HYDROPONIC VEGETABLES OF KEBUN SEHATI Retno Lantarsih; Wiguna Jaelawijaya; Kadarso Kadarso; Candarisma Dhanes Noor Viana; Sulistiya Sulistiya
Agric Vol. 35 No. 1 (2023)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2023.v35.i1.p13-26

Abstract

ABSTRAK E-commerce saat ini juga telah merambah pada produk pertanian, termasuk sayuran hidroponik. Penelitian ini bertujuan untuk menentukan strategi bauran pemasaran sayuran hidroponik di Kebun Sehati yang menggunakan e-commerce dalam pemasarannya. Kebun Sehati sebagai pendatang baru dalam e-commerce sayuran hidroponik di Yogyakarta tentu saja memiliki kekuatan dan kelemahan, dan mempuyai peluang dan acaman dalam menjalankan bisnisnya. Bauran pemasaran yang meliputi produk, harga, tempat, dan promosi menjadi faktor penting dalam bisnis ini. Penelitian ini merupakan penelitian deskriptif. Responden dalam penelitian ini terdiri dari manajemen Kebun Sehati yang diambil dengan metode sensus, dan penentuan sampel konsumen dilakukan dengan metode accidental sampling. Jumlah seluruh sampel dalam penelitian sebanyak 85 responden. Metode analisis untuk menentukan strategi pengembangan bauran pemasarara sayuran hidroponik di Kebun Sehati menggunakan analisis SWOT. Dari hasil penelitian ini dapat disimpulkan bahwa strategi yang tepat untuk pengembangan pemasaran sayuran hidroponik Kebun Sejati adalah strategi agesif yang meliputi: (1) Peningkatann variasi , dan kesegaran produk, serta pemberian garansi dengan memanfaatkan bantuan komunitas guna mempeluas pasar; (2) Menetapkan harga yang terjangkau dan sesuai dengan kualitas untuk memperluas pasar; (3) Mengunakan aplikasi di play store melayani konsumen yang melek teknologi informasi; (4) Melakukan promosi dengan atribut yang lengkap di berbagai media sosial untuk meningkatkan kesadaran konsumen akan bahan pangan sehat. Kata kunci : E-commerce, sayuran hidroponik, bauran pemasaran, analisis SWOT
THE CONTRIBUTION OF GIS IN INCREASING THE RESILIENCE OF BUMDES-BASED CREATIVE INDUSTRIES DURING THE COVID-19 PANDEMIC Nindyo Cahyo Kresnanto; Rini Raharti; Retno Lantarsih; Raihan Iqbal Ramadhan; Dinda Novita
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.7234

Abstract

Village Owned Enterprises (BUMDES) is legal entities formed by and for villages to manage enterprises and engage in various types of business for the best possible welfare of the village community. According to evaluations, most BUMDES were assumed to has declined in profit due to COVID-19 pandemic, and more than 45% of BUMDes having difficulties to survive. The purpose of this research is to investigate the state of BUMDES during and before the pandemic, this includes the issue of vulnerabilities for support recovery, as well as strategies on recovery both for the short and medium term.The research constructed on a literature review followed by initial investigation. The results of the questionnaire-based survey reflected the state of BUMDES and were presented in spatial distribution. The data analysis revealed that the COVID-19 outbreak had no major impact on BUMDES overall performance. Furthermore, finding based on BUMDES interview data, more than 75% respondent indicating that the pandemic had no influence on BUMDES performance. The findings also demonstrate that BUMDES could be labelld as small firm with great resilience (tangguh) in the presence of external conditions.
PENERAPAN TEKNOLOGI WASTAFEL TANPA SENTUH DI TAMAN NGGIRLI DESA WISATA SRIMULYO, KABUPATEN BANTUL Syamsiro, Mochamad; Wahyudi, Danang; Hasanah, Erni Ummi; Lantarsih, Retno; Prasetyanto, Hermawan
Dharma Pengabdian Perguruan Tinggi (DEPATI) Vol 4 No 2 (2024): November 2024
Publisher : Fakultas Sains dan Teknik, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/depati.v4i2.5275

Abstract

In response to the Covid-19 pandemic, a touchless portable sink has been developed. This innovative sink allows users to operate it by simply stomping on it with their feet, eliminating the need for hand contact. The implementation of touchless sink technology includes the design and production of touchless sinks, field testing of the equipment, and communication with the community and operators of the Wisata Taman Nggirli in Bantul. The initial phase of this program involves designing a touchless sink by utilizing engineering design programs. The second step proceeded with the manufacturing process, which took place in workshops located inside and outside the campus. Following that, the third phase involves conducting tests on the site and reaching out to the staffs of Taman Nggirli to engage them as users of this device. Participants were socialized through the introduction of touchless sinks, accompanied by an explanation of the distinction between touchless sinks and conventional sinks. Next, the participants are instructed on the operational mechanism of the touchless sink by demonstrating the use of a footrest located beneath the pedal. Finally, a testing of the device was conducted at the Taman Nggirli. Each participant eagerly attempted to use this touchless sink, one after another. Based on this testing, it is evident that the device functions effectively and may be utilized as intended.
TECHNICAL EFFICIENCY OF LEISA SYSTEM SHALLOT FARMING IN BANTUL REGENCY Lantarsih, Retno; Perdana, Putri; Wijayanti, Irene Kartika Eka; Hasanah, Erni Ummi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 3 (2024): November 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i3.22867

Abstract

Implementing the Low External Input Sustainable Agriculture (LEISA) concept is expected to optimize the use of local inputs, reduce negative environmental impacts, and produce safe products. In Bantul Regency, a group of shallot farmers have cultivated using the LEISA system, but their production has decreased. This research aims to determine factors that influence production, the influence of technical inefficiency on production variability, sources of inefficiency, and the level of technical efficiency of LEISA system shallot farming. This research is quantitative descriptive. Determining the research location used the purposive method and selecting the sample using random sampling techniques. Technical efficiency analysis uses the Cobb Douglas Stochastic Frontier production function. The research results show that land area positively affects shallot production in the LEISA system with a regression coefficient of 0.718. Technical inefficiency problems that farmers can control contribute 1% to production variability, and technical inefficiency originates from farmer age. LEISA system shallot farming in Bantul Regency is not technically efficient. This research implies that farmers can increase LEISA system shallot production by increasing the land area, and to increase technical efficiency, this can be done by increasing farmer experience and increasing the motivation of young farmers in LEISA system shallot farming. Farmers with experience and who are young have better physical and decision-making abilities. Apart from that, further research must be conducted to evaluate the sustainability of the LEISA system shallot farming.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN PRODUK SAYURAN ORGANIK Indraswari, Berti; Lantarsih, Retno; Subeni, Subeni
Agros Journal of Agriculture Science Vol 26, No 1 (2024): Januari
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i1.3908

Abstract

Increasing public awareness of the importance of quality of life and health has become a business opportunity for organic food products. Organic food provider business units must develop their business through marketing mix management. This research aims to determine the effect of the marketing mix, including development, price, place, and promotion, on consumer satisfaction of Tani Organik Merapi's organic vegetables. This research is descriptive research with a quantitative approach. The sampling technique used snowball sampling with a sample size of 80 respondents. The data collection technique uses an online questionnaire, and the analysis method uses multiple linear regression. The research results show that product, location, and promotion variables positively affect consumer satisfaction with TOM organic vegetables, while the price variable has no effect. To increase consumer satisfaction with organic vegetables, TOM as a business unit can increase the variety of Tani Organik Merapi's organic vegetable products according to consumer needs and desires, optimize promotions through online media, and expand the collaboration network with supermarkets and other stores that have locations that strategic, comfortable, and accessible to consumers. Keywords: marketing mix, organic vegetables, consumer satisfaction INTISARIMeningkatnya kesadaran masyarakat terhadap pentingnya kualitas hidup dan kesehatan menjadi peluang bisnis produk pangan organik. Penting bagi unit bisnis penyedia pangan organik untuk mengembangkan bisnisnya melalui pengelolaan bauran pemasaran. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran yang meliputi produk, harga, tempat, promosi pada kepuasan konsumen sayuran organik Tani Organik Merapi. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kuantitatif. Teknik pengambilan sampel menggunakan snowball sampling dengan jumlah sampel sebanyak 80 responden. Teknik pengumpulan data menggunakan kuesioner online, dan metode analisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel produk, lokasi, dan promosi berpengaruh positif pada kepuasan konsumen sayuran organik TOM, sedangkan variabel harga tidak berpengaruh. Untuk meningkatkan kepuasan konsumen sayuran organik, TOM sebagai unit bisnis dapat melakukan peningkatan variasi produk sayuran organik Tani Organik Merapi yang sesuai dengan kebutuhan dan keinginan konsumen,  optomalisasi promosi melalui media online, serta memperluas jaringan kerjasama dengan supermarket, swalayan, maupun toko lainnya yang memiliki lokasi strategis, nyaman, dan dapat dijangkau oleh konsumen.Kata Kunci : bauran pemasaran, sayuran organik, kepuasan konsumen
Meningkatkan Daya Saing UMKM di Kalurahan Pleret Melalui Implementasi Marketing dan Pembayaran Digital Erni Ummi Hasanah; M.Z, Yumarlin; Lantarsih, Retno; Ardi, Iwan Aminto; Kurniawan, Aditya; Syafitri, Try Ssa Devi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 1 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i1.1070

Abstract

Program pengabdian pada masyarakat yang dilakukan di wilayah Kalurahan Pleret, Panjatan, Kulon Progo ini bertujuan: pertama, meningkatkan pemahaman (literasi) pelaku UMKM tentang pemasaran digital khususnya dengan memanfaatkan media sosial dan pembayaran digital melalui platform e-wallet (dompet digital). Kedua, meningkatkan ketrampilan pelaku UMKM terkait pemasaran digital melalui platform media sosial dan pembayaran digital melalui platform e-wallet (dompet digital) dan ketiga meningkatkan daya saing pelaku UMKM dengan mendorong adopsi penggunaan teknologi di bidang pemasaran dan pembayaran digital untuk mempermudah proses transaksi dalam bisnis UMKM. Program pengabdian ini dimulai dengan melakukan sosialisasi dan penyuluhan kepada UMKM tentang konsep pemasaran digital dan pentingnya pembayaran digital bagi keberlangsungan usaha. Kemudian melakukan pelatihan dalam menggunakan berbagai tools dan platform digital yang dibutuhkan seperti media sosial, e-commerce, dan penggunaan aplikasi pembayaran. Hal ini didasari temuan terhadap peserta pelatihan (UMKM) yang masih minim penggunaan teknologi dalam usahanya. Digitalisasi mampu memberikan dampak signifikan pada peningkatan daya saing UMKM. Daya saing tersebut dalam jangka pendek dapat meningkatkan omzet penjualan dan dalam jangka panjang dapat merubah pola pikir pelaku UMKM untuk selalu mengadopsi perkembangan teknologi.
Pemberdayaan Kelompok Tani Kopi Desa Balerante Kabupaten Klaten Retno Lantarsih; Nindyo Cahyo Kresnanto; Rini Raharti; Wika Harisa Putri
Jurnal Pengabdian UNDIKMA Vol. 3 No. 2 (2022): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v3i2.5598

Abstract

This service activity aims to improve the knowledge and skills of farmer groups in handling coffee plant pests and diseases, improve financial governance, improve human resource capabilities in excellent service for visitors to Balerante coffee shops, and improve the number of coffee cultivation equipment and coffee serving equipment. The target audience of the partnership program in this community is a group of coffee farmers in Balerante village, Kemalang District, Klaten Regency. The results of the activity show that farmer groups had knowledge and skills in identifying, handling, and preventing diseases in coffee plants, farmer groups carried out more intensive care of coffee plants, and farmer groups had knowledge and skills in providing excellent service to coffee shop visitors, and farmer groups already had equipment for serving coffee in larger quantities so that it could increase the capacity of the coffee shop in Balerante village.
Co-Authors Aditya Kurniawan Ardi, Iwan Aminto Candarisma Dhanes Noor Viana Darwanto, Dwidjono Hadi Dinda Novita Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Erni Ummi Hasanah Hadi Darwanto, Dwidjono Handoyo Handoyo Hasanah, Erni Ummi Hermawan Prasetyanto Indraswari, Berti Irene Kartika Eka Wijayanti Jangkung Handoyo Mulyo JANGKUNG HANDOYO MULYO Kadarso Kadarso Kadarso Kadarso Kadarso, Kadarso Lestari, Sri Budhi M.Z, Yumarlin Mochamad Syamsiro Nindyo Cahyo Kresnanto Paramita, Sipri Perdana, Putri Putri, Wika Harisa Putrie Nurdiantiwi Raharti, Rini Raihan Iqbal Ramadhan Setyaji Manggala Sipri Paramita Subeni Subeni Subeni, Subeni Sulistiya MP Sulistiya Sulistiya Syafitri, Try Ssa Devi Wahyudi, Danang Widodo, Sri Wiguna Jaelawijaya