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Hasanah, Herliyani
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Journal : Nusantara Science and Technology Proceedings

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Data Mining Using K-Means Clustering Algorithm for Grouping Countries of Origin of Foreign Tourist Hasanah, Herliyani; Sudibyo, Nugroho Arif; Galih, Rhezka Mahendra
Nusantara Science and Technology Proceedings Join Proceeding "Basic and Applied Science Conference (BASC) 2021 & 1st Education Research and Appli
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.1112

Abstract

Indonesia has enormous potential to develop the tourism sector. The role of the tourism sector in Indonesia's economic development is increasingly important. The contribution has been made by the tourism sector through foreign exchange earnings, regional income, regional development, investment, and employment increment as well as business development across various areas in Indonesia. One of the government's targets in the tourism sector is to increase foreign tourist visits. Grouping or clustering the countries of origin of the tourists need to be done to help the government in determining strategies. This study uses the K-means clustering algorithm to classify the data on the country of origin of tourists and evaluate the clusters using silhouette score for determining the appropriate number of clusters. The result of the silhouette score shows that K = 2 has a value of 0.8, which is the best cluster that can be used to classify data on the country of origin of tourists. Based on the test results of the clusters, both of the clusters were then identified as cluster 1 for the category of low visitors with 206 members and cluster 2 for the category of high visitors with 6 members, namely Malaysia, Singapore, China, Other Asia, Timor Leste, and Australia. The results of the clustering process are expected to be input data for further performance, namely mapping the right marketing strategy for the countries visiting Indonesia so as to increase foreign tourist visits to Indonesia.
Co-Authors Abi Yudistira, Muhammad Abinaya Awalia Adristi Asyifa, Elga Adi Nugroho, Rezza Adi Putra Wiratama, Ryan Adji Rohman, Bagus Afu Ichsan Pradana Agustina Srirahayu Ahmad Tomi Alamsyah, Bintang Aljundi, Izudin Alvian Andrianto, Rahmad Amilia Ayu Lala Kusumaningtyas An-Najmutsaqib, An-Najmutsaqib Anik Sulistiyanti Anisatul Farida Ardi Lestari, Sofiana Ardian Saputra, Muhammad Ardina Juliani, Novita Arfian Panji Sjifa Arfiyan, Muhammad Ariya Budi Santoso Arlin Govinda Putra Artika Rahmawati, Dinda Arya Kusuma, Aldy Athallah Maulana Faiq, Muhammad Atina, Vihi Atsir, Ega Muhammad Azzahra, Afifah Bachtiar Estu Saputro Bahtiar Rifai, Afin Begti Rizal Nugroho, Nanda Bima Priambada, Garneza Bimantara, Anugrah Buana Perdana, Rendi Burhanudin, Latif Carlos Ximenes, Egidio Chris Hendrato, Jehian Christian Putra Pratama, Michael Claudia Swastikawati Daffa Rizki Putra Noordi Darmaji, Farid Dewi Anggraini, Puspita Dimas Dewanto, Ignatius Divia Putri, Radika Dwi Hartanti Dwi Refa, Arjuna Edy Kurniawan Eka Kurniawan, Geraldi Eko Purwanto Ester Anugrayningtyas Fajar Wahyu Hanafi Farid Darmaji Fathi Zakka, Danang Febriano Dos Santos, Lissandro Fitria Eko Nurjanah Galih, Rhezka Mahendra Hanan Assyauqi, Wildan Handreas Satria, Vieri Ibrahimovic, Ridho Ilham Amani Saiful Haq Ilyas Nurulloh, Muhammad Intan Oktaviani Karininna, AllisyaYunda Kasetyaningsih, Sufia Widi Lestari, Fany Lila Aprilia, Arlinda Marcelina, Indi Marcelino Jonatan Mashar, Muhammad Ali Maulana Firmansyah, Iqsal Maulid Ardiyan, Afrilza Maulindar, Joni Moh Muhtarom Muh Amin Faiz Nur Ridho Muh. Ali Mashar Muhamad Aldiyansyah Muhammad Dion Febrian Tino Muhtarom, Moh Mulindar, Joni Nada Febriani, Nada Naoki Priyanto, Braverindo Nastainu Huda Alriefna, Muhammad Nastiti, Faulinda Eli Nofikasari, Indah Novemy Triyandari Nugroho Nugroho Arif Sudibyo Nurchim Nurchim Nurmalitasari Nurmalitasari Nurmalitasari Nurmalitasari Oktaviani, Intan Pangestu, Arnan Dwi Pasha Alghifary, Haikal Perdana Artania, Ipung Permatasari, Hanifah Pineda Prima Yoga Pipin Widyaningsih Prasetyo, Adi Tri Pratama, Hafiz Primadinata, Dimas Purwanto, Moch. Edy Putri Ristiyani, Asyira Raihan Ardiansyah, Muhammad Rijalul Hakim, Hanan Risandi, Arfika Putri Rizky Fadrilah, Septian Rohmad Mansa, Abel Rudi Susanto Safa Ariesta, Syahada Saktiawan, Galang Saputra Jati, Nugroho Saputro, Khoirul Adi Sarah Raihan, Alexadria Septiano Ozora, Kevin Setya Pradhana, Wahyudi Soenoto, Danudiraja Sri Sumarlinda Sufia Widi K. Sulistyani, Widya Suwandana, Alung Syaiful, Ido Syakuro, Abdan Syiffa Yofika Ailsa, Asy Tegar, Alfiyan Tegar Budi Satria Tino, Muhammad Dion Febrian Tri Djoko Santosa Ulung Septiaji, Dimas valentino, deva Viesta Marbun, Randy Viesta Marbun Wahyu Aji, Jatmika Wahyudi, Risqi Widya Sulistyani Wiji Lestari WIJI LESTARI Wiji Lestari Wijiyanto Wira Hadikusuma, Ananda Yuana Alifya, Alexsa Yusuf Arifin, Burhan Zakharia, Ade Zakiya Nafis, Muhamad Zulfia Zahra, Kerin