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All Journal Interaksi : Jurnal Ilmu Komunikasi MediaTor: Jurnal Komunikasi Jurnal KOMUNIKA Jurnal Ilmu Komunikasi WARTA Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Jurnal ASPIKOM AJMC (Asian Journal of Media and Communication) Jurnal Profetik Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Manajemen Komunikasi Community Empowerment Jurnal Media dan Komunikasi Indonesia Komunika: Jurnal Dakwah dan Komunikasi Petanda : Jurnal Ilmu Komunikasi dan Humaniora Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Komunikasi Global AJMC (Asian Journal of Media and Communication) Jurnal Audiens Proceedings of Jogjakarta Communication Conference (JCC)
Rina Sari Kusuma
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Computer Science & IT Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Menulis Fanfiction di Wattpad sebagai Produktivitas Fandom Diah Ayu Lestanti; Rina Sari Kusuma
Jurnal Audiens Vol. 4 No. 1 (2023): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v4i1.4

Abstract

Fandom pada awalnya dianggap pasif karena menjadi pihak yang hanya mengkonsumsi konten dari media. Budaya partisipasi membuat kegiatan penggemar dalam fandom mengalami pergeseran menjadi lebih aktif dan produktif. Peran fandom yang aktif dan produktif ditunjukkan dengan berbagai bentuk produktivitas. Fanfiction merupakan bentuk produktivitas fandom dan bukti bahwa penggemar tidak hanya mengkonsumsi konten dari media melainkan dapat memproduksinya. Penelitian ini bertujuan untuk mengetahui motivasi penggemar BTS dalam menulis Fanfiction di Wattpad. Teori motivasi penggemar yang dikemukakan oleh Wann digunakan dalam penelitian ini untuk mengetahui hal-hal yang mempengaruhi penggemar BTS untuk menulis Fanfiction. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan fenomenologi. Pengambilan sampel data penelitian menggunakan teknik purposive sampling dan pengumpulan data dilakukan dengan wawancara secara daring dan observasi. Analisis data dilakukan dengan menggunakan model Miles dan Huberman. Hasil penelitian ini menunjukkan bahwa penggemar termotivasi untuk menulis Fanfiction karena menulis Fanfiction merupakan kegiatan yang produktif dan dapat digunakan untuk mempromosikan BTS. Penggemar BTS juga ingin membuat storyline yang berbeda dengan teks mainstream. Menulis Fanfiction menjadi cara penggemar BTS untuk melarikan diri dari masalah hidup dan mencari hiburan.
Analisis Resepsi Pengguna Twitter Terhadap Fan War “Safa Space” Andriyana Eka Lestari; Rina Sari Kusuma
Jurnal Audiens Vol. 4 No. 3 (2023): September
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v4i3.119

Abstract

Twitter merupakan salah satu media sosial yang banyak digunakan, selain itu Twitter memiliki banyak fitur yang mendukung para penggemar untuk mencari informasi mengenai idolanya. Safa Space merupakan salah satu bentuk interaksi antar penggemar, namun adanya space Twitter tersebut menghasilkan beberapa masalah yakni adanya cyberbullying didalamnya. Tujuan penelitian ini adalah untuk menganalisis resepsi khalayak terhadap fanwar Safa space. Penelitian ini menggunakan metode penelitian kualitatif melakukan wawancara kepada beberapa informan yang dipilih berdasarkan kriteria tertentu. Teori yang digunakan dalam penelitian ini adalah pendekatan analisis resepsi model encoding-decoding Stuart Hall. Posisi-posisi pembacaan audiens dikategorikan menjadi tiga yakni dominated reading, negotiated reading dan oppositional reading. Hasil penelitian menunjukkan bahwa resepsi khalayak terhadap fenomena Safa space didominasi oleh oppositional reading. Yang berarti pesan yang disampaikan dalam forum space tersebut tidak sejalan dengan pandangan para informan karena perbedaan latar belakang sosial, budaya maupun pengalaman. Karena adanya space Twitter ini hanya menambah masalah dan tidak menyelesaikan masalah sebelumnya.
Training on digital footprint management for teenagers in Simo District, Boyolali Palupi Palupi; Rina Sari Kusuma; Indah Rahmaningsih
Community Empowerment Vol 8 No 7 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8900

Abstract

This training is based on the condition that teenagers in Simo District are productive internet users. Concerns are raised on how their digital footprint will impact their future. Teenagers in Simo District are mindful of their digital footprint, but unlikely have awareness of the positive potential of digital footprint. Digital footprint management is essential skill for teenagers to become good online citizen. This community service aims to provides training on how to manage digital footprints to members of PIK Pemuda Kampung KB. The results obtained from this training are that members of PIK Pemuda Kampung KB understand the importance of managing digital footprints as important effort in managing data security as well as to build a positive footprint that will benefit their future.
Assistance in identifying the potential of the Kembang Kuning tourist village, Cepogo District, Boyolali Rina Sari Kusuma; Ratri Kusumaningtyas; Nieldya Nofandrilla; Budi Santoso; Vinisa Nurul Aisyah; Yanti Haryanti; Yudha Wirawanda
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9782

Abstract

Tourism is one of the pillars of the local economy in Indonesian society, and as such, this sector should receive special attention to maintain and develop it. The COVID-19 pandemic has caused significant economic disruption, leading to a prolonged crisis. Kembang Kuning Village in Boyolali is an example of a tourism industry that possesses natural and cultural resources, which could serve as capital to establish a tourist village but has been hindered by the pandemic. This mentoring activity aims to revitalize tourist villages by identifying their potential. The service method includes traning and education of SWOT analysis. The results of the service demonstrate that there are strategies that Kembang Kuning Village can implement to not only restore local residents' income from the tourism sector but also enhance the quality of the existing tourist villages.
GOJEK AS HEROES IN PANDEMIC TIMES (ANALYSIS OF HEALTH CAMPAIGN NARRATIVE IN GOJEK ADVERTISING) Rina Sari Kusuma; Farra Salsabilla AS
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.366-390

Abstract

In the conditions of the Covid-19 pandemic, the role of the mass media is very important to inform various things, especially about health messages that must be carried out by the community. There are many advertisements about health protocol campaigns that aim to invite or persuade the public to implement health protocols to avoid Covid-19 and reduce Covid-19 cases in Indonesia. Advertisements about health protocol campaigns that are broadcast are also often made by several parties, such as the government and the private sector. One example of this advertisement is the Gojek Indonesia advertisement. The theory used is narrative theory and Transportation Imagery Model. This study uses a qualitative approach with a narrative analysis method. The data collection technique uses documentation. The research subject is Gojek advertisement. The results showed that the health narrative in Gojek's advertisements during the Covid-19 pandemic persuaded the audience by bringing the audience to an actual or real experience as if the audience played a role in the narrative or story, thereby generating empathy. In addition, Gojek was shown as a Hero character during the Covid-19 pandemic.
CRITICISM ABOUT ADOLESCENT CONSUMPTIVE BEHAVIOUR: RECEPTION ANALYSIS ON “SPINE BREAKER” LYRICS BY BTS Paundra, Annisa Mutiara; Kusuma, Rina Sari
Jurnal Media dan Komunikasi Indonesia Vol 5, No 1 (2024): MARCH
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.84189

Abstract

Consumptive behavior is an act of excessive prioritization of desire or wants over need or necessity and it has no predominance scale, this is rooted in the fact that adolescents are the most consumptive age. “Spine Breaker” by BTS highlights the rampant consumerism by adolescents due to peer pressure and how adolescents tend to beg their parents for necessities that they can’t afford. This study aims to examine the discernment of ARMY, the fandom name for BTS’ fans, towards the message about criticism regarding adolescent consumptive behavior that is conveyed through the lyrics of “Spine Breaker” by BTS using the purposive sampling technique. Therefore, there are six respondents. This research used a qualitative approach. The respondents who are also part of the fandom are classified into three different groups based on their economic status and later the Focus Group Discussion (FGD) is used for data collection purposes. Thus the six respondents in this study have been divided into three groups based on their economic status, and later the result of this research is the division of respondents into two audience positions; the dominant hegemony and the negotiating position in relation to Stuart Hall’s reception theory.
Parasocial Interactions in Online Fan Applications (Qualitative Study on Nctzen use of the LYSN application) Muthaharah, Anisa Siti; Kusuma, Rina Sari
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4567

Abstract

The phenomenon of fanaticism towards the K-pop industry is increasingly widespread and easy to find. Compared to a few years ago when interacting with celebrities could only be mediated by sending letters at press conferences or opportunities to meet their idols. Now with online social media making it easier for fans to interact with their idols all over the world, this can lead to parasocial relationships being established. One platform that connects fans and their idols is the fandom application, namely the Lysn DearU Bubble application which is the focus of this research. This research also aims to determine the formation of parasocial relationships in a paid service application called LYSN DearU Bubble. With data analysis techniques in this research using in-depth interviews and documentation with fans who have Bubble accounts with a type of virtual ethnographic data collection. By using the attraction-addiction theory, this research shows that fans who subscribe to the LYSN fandom application tend to feel closer to their idols compared to fans who do not subscribe to LYSN, the content presented by the artist is what makes this application special and still used by fans even though this application is paid.
Analysis Reception Cancel Culture Kpop Idol Putri, Dea Amanda; Sari Kusuma, Rina
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Social norms are shared rules that dictate acceptable behavior within a specific group, leading to social sanctions such as ostracism or reprimands. Online, these norms can manifest as Cancel Culture, commonly associated with boycotting individuals, brands, or companies for perceived offensive behavior. In the case of celebrities, this often involves fans calling for boycotts due to problematic actions. This research explores how audiences interpret media messages, guided by Stuart Hall's reception analysis theory, which acknowledges diverse interpretations based on social and cultural backgrounds. Specifically, it examines audience responses to the Moon Taeil controversy. Findings show that many fans support the cancellation movement against Moon Taeil, viewing it as a way to stand in solidarity with victims of sexual violence. This attitude reflects their experiences and loyalty to the NCT group. Social media discussions highlight the substantial impact of fan opinions on the issue, and official statements from SM Entertainment shape public understanding. Ultimately, supporting Cancel Culture is seen by many fans as the right course of action in response to the scandal.
Decoding Cancel Culture Representation: A Semiotic Content Analysis of Korean Movies and Series Ditha Amira Natania; Kusuma, Rina Sari
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cancel culture is a collective practice where individuals hold public figures accountable for actions or statements that violate social, cultural, ethical, or moral norms. In South Korea, this phenomenon has been long ingrained, amplified by active social media use and the spread of the Korean Wave (Hallyu) through K-pop, films, and dramas. The entertainment industry serves as a lens to explore how Korean society enforces ethical values, particularly through cancel culture. This study examines how cancel culture is portrayed in selected Korean films and dramas. Using a constructivist paradigm and a qualitative approach, the research applies Roland Barthes' semiotic analysis (denotation, connotation, and myth) to identify its representation. Findings reveal that the media significantly shapes public perception. Characters affected by cancel culture face severe personal and professional consequences, although rehabilitation depends on societal acceptance. Reflecting the reality of cancel culture in Korean society finds the involvement of influencers or public figures who are involved in scandals/rumors as the cause, resulting in negative comments and social condemnation that leads to career loss or social exclusion.
From Fandom to Social Movement: Indonesian NCTzen’s Reception of the NCT x Starbucks Boycott Nur, Aqila Naila; Kusuma, Rina Sari
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This research aims to analyze the reception of NCT fans (NCTzen) in Indonesia towards the boycott of the collaboration between K-pop idol NCT and Starbucks, which occurred in the context of the boycott movement of products affiliated with Israel. The collaboration is seen as ignoring the ongoing social context. Where K-pop fans, especially NCTzen, show a high level of sensitivity to social issues and have high expectations of their idols and the brands they collaborate with. This research used a qualitative approach with an in-depth interview with NCT fans in Indonesia. The snowball sampling technique was used to select respondents based on certain criteria, such as religious background, status as a student or worker, and fandom community involvement. The research used Stuart Hall's theory of reception analysis, which includes three leading positions: dominant hegemonic position, negotiated position, and oppositional position. The interviews showed the dominance of positive reactions from fans to the boycott movement and the dominance of negative reactions to the collaboration, as well as changes in supporting their idols after the collaboration contract ended. The results of this study indicate that fans' reception of individual backgrounds can influence their attitudes towards idols and collaborating brands. This confirms that K-pop fandom is not just an entertainment community, but also has a high social awareness. This study also highlights the importance of considering social contexts in marketing strategies, especially in collaborations between celebrities and global brands.
Co-Authors Andriyana Eka Lestari Aprilia Dwi Isti Asmorowati Asmorowati, Aprilia Dwi Isti Budi Santoso Diah Ayu Lestanti Ditha Amira Natania Eka Putri Wardani Farra Salsabilla AS Fatkhul Putra Perdana Indah Rahmaningsih Kezia Carolina Gustapo Hartanto Khatimah, Khusnul Khusnul Khatimah Koko Sadewo Lara Sakti Nur Rohmah Muslimah, Rizky Azizah Muthaharah, Anisa Siti Nieldya Nofandrilla Novia Indriani Nur Azizah Nur Rohmah, Lara Sakti Nur, Aqila Naila Palupi Palupi Paundra, Annisa Mutiara Perdana, Fatkhul Putra Putri, Dea Amanda Raharjo, Galih Megah Ratri Kusumaningtyas Rengganis Ranggita Ranggawuni Rino Andreas Sadewo, Koko Siti Aminah Munasah Siti Khanifah Putri Kurnia Pratiwi Vinisa Nurul Aisyah Vitasari, Yuan Widya Permata Sari Yanti Haryanti Yuan Vitasari Yudha Wirawanda Yusari A. Asmarani Zamratush Sholihah