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GOJEK AS HEROES IN PANDEMIC TIMES (ANALYSIS OF HEALTH CAMPAIGN NARRATIVE IN GOJEK ADVERTISING) Rina Sari Kusuma; Farra Salsabilla AS
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.366-390

In the conditions of the Covid-19 pandemic, the role of the mass media is very important to inform various things, especially about health messages that must be carried out by the community. There are many advertisements about health protocol campaigns that aim to invite or persuade the public to implement health protocols to avoid Covid-19 and reduce Covid-19 cases in Indonesia. Advertisements about health protocol campaigns that are broadcast are also often made by several parties, such as the government and the private sector. One example of this advertisement is the Gojek Indonesia advertisement. The theory used is narrative theory and Transportation Imagery Model. This study uses a qualitative approach with a narrative analysis method. The data collection technique uses documentation. The research subject is Gojek advertisement. The results showed that the health narrative in Gojek's advertisements during the Covid-19 pandemic persuaded the audience by bringing the audience to an actual or real experience as if the audience played a role in the narrative or story, thereby generating empathy. In addition, Gojek was shown as a Hero character during the Covid-19 pandemic.

CRITICISM ABOUT ADOLESCENT CONSUMPTIVE BEHAVIOUR: RECEPTION ANALYSIS ON “SPINE BREAKER” LYRICS BY BTS Paundra, Annisa Mutiara; Kusuma, Rina Sari
Jurnal Media dan Komunikasi Indonesia Vol 5, No 1 (2024): MARCH
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.84189

Consumptive behavior is an act of excessive prioritization of desire or wants over need or necessity and it has no predominance scale, this is rooted in the fact that adolescents are the most consumptive age. “Spine Breaker” by BTS highlights the rampant consumerism by adolescents due to peer pressure and how adolescents tend to beg their parents for necessities that they can’t afford. This study aims to examine the discernment of ARMY, the fandom name for BTS’ fans, towards the message about criticism regarding adolescent consumptive behavior that is conveyed through the lyrics of “Spine Breaker” by BTS using the purposive sampling technique. Therefore, there are six respondents. This research used a qualitative approach. The respondents who are also part of the fandom are classified into three different groups based on their economic status and later the Focus Group Discussion (FGD) is used for data collection purposes. Thus the six respondents in this study have been divided into three groups based on their economic status, and later the result of this research is the division of respondents into two audience positions; the dominant hegemony and the negotiating position in relation to Stuart Hall’s reception theory.

Parasocial Interactions in Online Fan Applications (Qualitative Study on Nctzen use of the LYSN application) Muthaharah, Anisa Siti; Kusuma, Rina Sari
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4567

The phenomenon of fanaticism towards the K-pop industry is increasingly widespread and easy to find. Compared to a few years ago when interacting with celebrities could only be mediated by sending letters at press conferences or opportunities to meet their idols. Now with online social media making it easier for fans to interact with their idols all over the world, this can lead to parasocial relationships being established. One platform that connects fans and their idols is the fandom application, namely the Lysn DearU Bubble application which is the focus of this research. This research also aims to determine the formation of parasocial relationships in a paid service application called LYSN DearU Bubble. With data analysis techniques in this research using in-depth interviews and documentation with fans who have Bubble accounts with a type of virtual ethnographic data collection. By using the attraction-addiction theory, this research shows that fans who subscribe to the LYSN fandom application tend to feel closer to their idols compared to fans who do not subscribe to LYSN, the content presented by the artist is what makes this application special and still used by fans even though this application is paid.

Analysis Reception Cancel Culture Kpop Idol Putri, Dea Amanda; Sari Kusuma, Rina
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Social norms are shared rules that dictate acceptable behavior within a specific group, leading to social sanctions such as ostracism or reprimands. Online, these norms can manifest as Cancel Culture, commonly associated with boycotting individuals, brands, or companies for perceived offensive behavior. In the case of celebrities, this often involves fans calling for boycotts due to problematic actions. This research explores how audiences interpret media messages, guided by Stuart Hall's reception analysis theory, which acknowledges diverse interpretations based on social and cultural backgrounds. Specifically, it examines audience responses to the Moon Taeil controversy. Findings show that many fans support the cancellation movement against Moon Taeil, viewing it as a way to stand in solidarity with victims of sexual violence. This attitude reflects their experiences and loyalty to the NCT group. Social media discussions highlight the substantial impact of fan opinions on the issue, and official statements from SM Entertainment shape public understanding. Ultimately, supporting Cancel Culture is seen by many fans as the right course of action in response to the scandal.

Decoding Cancel Culture Representation: A Semiotic Content Analysis of Korean Movies and Series Ditha Amira Natania; Kusuma, Rina Sari
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Cancel culture is a collective practice where individuals hold public figures accountable for actions or statements that violate social, cultural, ethical, or moral norms. In South Korea, this phenomenon has been long ingrained, amplified by active social media use and the spread of the Korean Wave (Hallyu) through K-pop, films, and dramas. The entertainment industry serves as a lens to explore how Korean society enforces ethical values, particularly through cancel culture. This study examines how cancel culture is portrayed in selected Korean films and dramas. Using a constructivist paradigm and a qualitative approach, the research applies Roland Barthes' semiotic analysis (denotation, connotation, and myth) to identify its representation. Findings reveal that the media significantly shapes public perception. Characters affected by cancel culture face severe personal and professional consequences, although rehabilitation depends on societal acceptance. Reflecting the reality of cancel culture in Korean society finds the involvement of influencers or public figures who are involved in scandals/rumors as the cause, resulting in negative comments and social condemnation that leads to career loss or social exclusion.

From Fandom to Social Movement: Indonesian NCTzen’s Reception of the NCT x Starbucks Boycott Nur, Aqila Naila; Kusuma, Rina Sari
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This research aims to analyze the reception of NCT fans (NCTzen) in Indonesia towards the boycott of the collaboration between K-pop idol NCT and Starbucks, which occurred in the context of the boycott movement of products affiliated with Israel. The collaboration is seen as ignoring the ongoing social context. Where K-pop fans, especially NCTzen, show a high level of sensitivity to social issues and have high expectations of their idols and the brands they collaborate with. This research used a qualitative approach with an in-depth interview with NCT fans in Indonesia. The snowball sampling technique was used to select respondents based on certain criteria, such as religious background, status as a student or worker, and fandom community involvement. The research used Stuart Hall's theory of reception analysis, which includes three leading positions: dominant hegemonic position, negotiated position, and oppositional position. The interviews showed the dominance of positive reactions from fans to the boycott movement and the dominance of negative reactions to the collaboration, as well as changes in supporting their idols after the collaboration contract ended. The results of this study indicate that fans' reception of individual backgrounds can influence their attitudes towards idols and collaborating brands. This confirms that K-pop fandom is not just an entertainment community, but also has a high social awareness. This study also highlights the importance of considering social contexts in marketing strategies, especially in collaborations between celebrities and global brands.

Voicing Out Women Issue Through #MencatatPengalamanPerempuan on Instagram Rengganis Ranggita Ranggawuni; Kusuma, Rina Sari
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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The rapid development of technology has changed the way humans access information and entertainment, offering the easier and quicker access to vast array of content, including discussions on gender equality or feminism. This research focuses on examining cyberfeminism within the context of Instagram, with a specific emphasis on the account of Kalis Mardiasih (@kalis.mardiasih). Cyberfeminism, is a theoretical framework, delves into the empowerment of women in the digital space, particularly on social media platform. Using a qualitative approach and employing the documentative content analysis method, this research analyzes the posts in the last 7 months on Kalis’s account that uses the hashtag #MencatatPengalamanPerempuan. By focusing on the content that associated with the mentioned hashtag, this research aims to explore how social media works as a platform for raising awareness about women’s issues. Through this method, the research seeks to shed light on the ways in which individuals like Kalis Mardiasih are leveraging Instagram as a tool for advocating for gender equality and amplifying women’s voices in the digital sphere. Contents that have been uploaded by Kalis Mardiasih in the decided period can be divided into three categories: (1) women in relationship with men (2) women in relationship and religious practice (3) women and their expression.

Mediation of Parents to Children on Media Consumption During The Covid-19 Pandemic Raharjo, Galih Megah; Kusuma, Rina Sari
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2021: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Purpose : The purpose of this study is to find out how the mediation carried out by parents during the Covid-19pandemic on the use of gadgets by children. Methodology : This study employs a qualitative methodology that includes phenomenological studies and indepthinterviews with parents of elementary school-aged children. Result : This study employs the Parental Mediation Theory to generate three types of mediation: activemediation, restrictive mediation, and monitoring mediation. During a pandemic, many parents engage in activeand restrictive mediation with their children. In addition to using child-friendly language, parents also imposerules and restrictions on their children. Applications/Originality/Value: The use of parental mediation in the form of supervision, direction, and educationabout various things in an effort to mitigate the negative effects of using electronic devices.

Rumah ramah rubella sebagai kelompok dukungan online di facebook Andreas, Rino; Kusuma, Rina Sari
Manajemen Komunikasi Vol 4, No 2 (2020): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v4i2.25128

Situs jejaring sosial dapat membentuk interaksi sebuah komunitas atau kelompok dukungan online (KDO). KDO merupakan komunitas yang dibentuk dengan tujuan yang sama terkait topik tertentu. Kelompok ini tidak terbatas tempat, waktu, ideologi, status sosial, ekonomi maupun pendidikan. Oleh karena itu, interaksi di dalamnya jauh lebih fleksibel karena bisa berhubungan kapan saja dan dari mana saja. KDO sangat berguna untuk menghubungkan individu dengan orang-orang lain yang memiliki masalah kesehatan serupa. Salah satu bentuk KDO dalam situs jejaring sosial adalah grup Facebook Rumah Ramah Rubella. Penelitian ini bertujuan mengetahui pemanfaatan grup Facebook oleh Rumah Ramah Rubella sebagai kelompok dukungan online. Jenis penelitian yang digunakan dalam penelitian ini yaitu kualitatif dengan menggunakan pendekatan analisis isi kualitatif. Sumber data diambil dengan menggunakan teknik purposive, yakni 809 postingan wall dan komentar pada grup Facebook Rumah Ramah Rubella yang dihitung secara manual, selama dua bulan periode kampanye imunisasi MR di Indonesia yaitu Agustus sampai September. Teknik analisis data yang digunakan adalah teknik analisis isi kualitatif menggunakan data koding dengan kategorisasi induktif. Hasil penelitian yang ada dalam grup Facebook menunjukkan bahwa fitur grup Facebook berupa status, gambar, video maupun akses file, bermanfaat dalam sarana dukungan sosial secara online berupa dukungan informasi, dukungan emosional, ruang terbuka ekspresi diri dan sarana promosi terkait dengan Campak dan Rubella, imunisasi MR, maupun penyakit secara umum.

CRITICISM ABOUT ADOLESCENT CONSUMPTIVE BEHAVIOUR: RECEPTION ANALYSIS ON “SPINE BREAKER” LYRICS BY BTS Paundra, Annisa Mutiara; Kusuma, Rina Sari
Jurnal Media dan Komunikasi Indonesia Vol 5, No 1 (2024): March
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.84189

Consumptive behavior is an act of excessive prioritization of desire or wants over need or necessity and it has no predominance scale, this is rooted in the fact that adolescents are the most consumptive age. “Spine Breaker” by BTS highlights the rampant consumerism by adolescents due to peer pressure and how adolescents tend to beg their parents for necessities that they can’t afford. This study aims to examine the discernment of ARMY, the fandom name for BTS’ fans, towards the message about criticism regarding adolescent consumptive behavior that is conveyed through the lyrics of “Spine Breaker” by BTS using the purposive sampling technique. Therefore, there are six respondents. This research used a qualitative approach. The respondents who are also part of the fandom are classified into three different groups based on their economic status and later the Focus Group Discussion (FGD) is used for data collection purposes. Thus the six respondents in this study have been divided into three groups based on their economic status, and later the result of this research is the division of respondents into two audience positions; the dominant hegemony and the negotiating position in relation to Stuart Hall’s reception theory.

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