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CRITICISM ABOUT ADOLESCENT CONSUMPTIVE BEHAVIOUR: RECEPTION ANALYSIS ON “SPINE BREAKER” LYRICS BY BTS Annisa Mutiara Paundra; Rina Sari Kusuma
Jurnal Media dan Komunikasi Indonesia Vol 5, No 1 (2024): March
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.84189

Abstract

Consumptive behavior is an act of excessive prioritization of desire or wants over need or necessity and it has no predominance scale, this is rooted in the fact that adolescents are the most consumptive age. “Spine Breaker” by BTS highlights the rampant consumerism by adolescents due to peer pressure and how adolescents tend to beg their parents for necessities that they can’t afford. This study aims to examine the discernment of ARMY, the fandom name for BTS’ fans, towards the message about criticism regarding adolescent consumptive behavior that is conveyed through the lyrics of “Spine Breaker” by BTS using the purposive sampling technique. Therefore, there are six respondents. This research used a qualitative approach. The respondents who are also part of the fandom are classified into three different groups based on their economic status and later the Focus Group Discussion (FGD) is used for data collection purposes. Thus the six respondents in this study have been divided into three groups based on their economic status, and later the result of this research is the division of respondents into two audience positions; the dominant hegemony and the negotiating position in relation to Stuart Hall’s reception theory.
Analysis of the Use of Second Instagram Accounts for Self Presentation among Female Students at Universitas Muhammadiyah Surakarta Aghisna Ayu Kustifah; Rina Sari Kusuma
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.7606

Abstract

Purpose: This study explores the use of second Instagram accounts as a medium for self-presentation among female students at Muhammadiyah University of Surakarta. It examines how female students utilize second accounts to manage their online identities and social interactions. Methodology: This study employed a descriptive qualitative approach. Data were collected through observation and in-depth interviews with female students aged 20–25 years who actively use second Instagram accounts for self-presentation. The study is grounded in Erving Goffman's Dramaturgical Theory, which conceptualizes social life as a performance involving front-stage and back-stage behaviors. Findings: The findings reveal that female students use second Instagram accounts as both front-stage and back-stage spaces. As a front stage, second accounts are carefully managed to present a favorable image to a specific audience. As a back stage, these accounts provide greater freedom for self-expression. The study also identifies several motivations for creating second accounts, including avoiding social judgment, expressing themselves more freely, monitoring others' activities, and filtering friendships. Applications/Originality/Value: This study highlights the significant role of second Instagram accounts in providing a safer and more private space for female students to express their identities and share aspects of their lives that may not be considered appropriate for public display on their primary accounts. These findings contribute to a broader understanding of digital selfpresentation practices among young adults in the context of social media.