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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Hukum Ekonomi Syariah Journal of Regional Economics Indonesia JDEP (Jurnal Dinamika Ekonomi Pembangunan) Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Pariwisata Tourista Business Management Research HUKUM EKONOMI ISLAM
Diah Widiawati
Fakultas Ekonomi Dan Bisnis, Universitas Merdeka Malang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Business Management Research

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Pengaruh Green Product dan Green Marketing Terhadap Keputusan Pembelian Produk the Body Shop Nur Aini Iftinia Aprilia; Diah Widiawati; Sunaryati Hardiani
Business Management Research Vol 2, No 2 (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i2.10025

Abstract

The purpose of this study is to examine how the influence of green products influences purchasing decisions, how the influence of green marketing influences purchasing decisions, the simultaneous influence of green products and green marketing on purchasing decisions, and which of the green products and green marketing has a greater influence on purchasing decisions using a sample of 100 people. Respondents were drawn from the female population of Malang who had purchased items from The Body Shop. Random sampling technique is used for sampling. Multiple linear regression analysis is used in data analysis to test hypotheses and produce green product has a positive and significant impact on purchasing decisions, green marketing has a positive and significant impact on purchasing decisions, green product and green marketing both have a positive and significant impact on purchasing decisions, green product and green marketing both have a positive and significant impact on purchasing decisions, and green marketing has a dominant influence on purchasing decisions.
A Comprehensive Synthesis of Technology Adoption Models in the Context of QRIS Digital Payment in Indonesia: A Systematic Review of UTAUT, TAM, and TRAM Diah Widiawati; Yosanda Zata Aman; Burhanuddin Jauhari
Business Management Research Vol. 5 No. 1 (2026): January 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v5i1.16586

Abstract

This Systematic Literature Review (SLR) provides a comprehensive synthesis of technology adoption models (TAM, UTAUT, TRAM) in the context of QRIS digital payment in Indonesia, aiming to resolve the theoretical fragmentation in existing literature. The study strictly adhered to the PRISMA protocol, examining Scopus-indexed articles from 2022 to 2025. The synthesis, predominantly based on quantitative studies utilizing PLS-SEM , reveals a strong convergence: Perceived Usefulness/Performance Expectancy and Trust consistently emerge as the most significant determinants of behavioral intention and actual QRIS adoption among both consumers and MSMEs. A critical divergence noted is the varying significance of Habit for sustained use and the pivotal role of contextual factors, such as Central Bank policies and the COVID-19 pandemic, which are often overlooked in traditional frameworks. Practically, the findings underscore the need for FinTech providers to prioritize investments in transparent security protocols and the clear communication of QRIS benefits. Future research is urged to employ longitudinal studies and cross-sectional comparisons between user segments to build a more integrated, parsimonious meta-model of digital payment acceptance.
Co-Authors Alvianna, Stella Arif Dwi Hartanto Dyah Setyawati Harsono Harsono Iklima Aminatuz Zuhriah Irany Windhyastiti Jauhari, Burhanuddin Kamaluddin Kamaluddin Kristina Adventi Koni Geli Kurnia Isnuwardiati Lilik Kustiani Noeke Chrispur Madiarsih Nur Aini Iftinia Aprilia Patalo, Ryan Gerry Putri Rizka Citaningati Shallya Yudha Tama Sunaryati Hardiani Syarif Hidayatullah Yosanda Zata Aman