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All Journal Jurnal Bisnis Terapan EKONOMIKA45 Aplikasi Administrasi: Media Analisa Masalah Administrasi TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Media Akademik (JMA) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekomania JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jihapenmas Journal of Ekonomics, Finance, and Management Studies
Anita Kartika Sari
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IMPLEMENTASI STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT DALAM UPAYA MENINGKATKAN DAYA SAING DI CV. SETIA MAKMUR SURABAYA Sofronia Lawinda Nevinra; Anita Kartika Sari; Ari Susanto
Jurnal Media Akademik (JMA) Vol. 3 No. 9 (2025): JURNAL MEDIA AKADEMIK Edisi September
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/hxgzwd68

Abstract

Artikel ini membahas strategi pemasaran yang diterapkan oleh CV Setia Makmur Surabaya dalam meningkatkan daya saing perusahaan melalui penerapan analisis SWOT. Penelitian dilakukan dengan menggunakan metode deskriptif kualitatif yang diperkuat dengan teknik pengumpulan data berupa observasi langsung, wawancara mendalam dengan pihak internal perusahaan, serta dokumentasi yang relevan sehingga mampu memberikan gambaran nyata mengenai kondisi aktual. Hasil penelitian menunjukkan bahwa kekuatan internal, khususnya kualitas produk yang konsisten, harga yang bersaing, serta hubungan baik dengan pelanggan, menjadi faktor dominan dalam mendukung keberlangsungan usaha. Namun, perusahaan masih menghadapi sejumlah kelemahan seperti keterbatasan inovasi produk, pemanfaatan strategi pemasaran digital yang belum maksimal, dan persaingan harga yang cukup ketat di pasar lokal. Melalui pemanfaatan peluang pasar yang terus berkembang dan penguatan strategi berbasis keunggulan internal, CV Setia Makmur tidak hanya mampu menjaga stabilitas posisi kompetitifnya, tetapi juga memiliki peluang besar untuk melakukan ekspansi menuju pasar yang lebih luas dan terstruktur demi mendukung pertumbuhan usaha berkelanjutan yang semakin unggul.
Pengaruh Pelatihan, Gaya Kepemimpinan, dan Kompensasi Terhadap Produktivitas Dengan Kinerja Pegawai Sebagai Mediasi pada UMKM yang Berada di Desa Wisata Kasongan Daerah Istimewa Yogyakarta Rochmad Bayu Utomo; Sundjoto; Anita Kartika Sari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6591

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Indonesia have experienced a significant increase, but productivity has not increased, one of which is Kasongan Tourism Village which is famous for its Pottery MSMEs, the number of craftsmen has decreased, one of the consequences of the order-based system. This study examines three groups of questions: 1) how training, leadership style, and compensation have a positive effect on employee performance; 2) how training, leadership style, compensation, and employee performance have a positive effect on productivity; and 3) how training, leadership style, and compensation affect productivity. The population of this study was all workers as craftsmen in Kasongan Tourism Village, totaling 43 employees who as craftsmen data came from Kasongan Village. The sampling technique used saturated samples. Analysis tools This study uses descriptive analysis techniques and quantitative analysis techniques with a structural equation model or Structural Equation Modeling (SEM), especially Partial Least Square (PLS). The results of this study 1) Training does not affect employee performance, while leadership style and compensation have a positive effect on employee performance; 2) Training, leadership style and compensation partially do not affect productivity, while performance affects productivity; 3) Employee performance does not mediate the relationship between training and productivity, while employee performance mediates the relationship between leadership style and compensation and productivity.  
Pengaruh Pelatihan, Gaya Kepemimpinan, dan Kompensasi Terhadap Produktivitas Dengan Kinerja Pegawai Sebagai Mediasi pada UMKM yang Berada di Desa Wisata Kasongan Daerah Istimewa Yogyakarta Rochmad Bayu Utomo; Sundjoto; Anita Kartika Sari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6591

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Indonesia have experienced a significant increase, but productivity has not increased, one of which is Kasongan Tourism Village which is famous for its Pottery MSMEs, the number of craftsmen has decreased, one of the consequences of the order-based system. This study examines three groups of questions: 1) how training, leadership style, and compensation have a positive effect on employee performance; 2) how training, leadership style, compensation, and employee performance have a positive effect on productivity; and 3) how training, leadership style, and compensation affect productivity. The population of this study was all workers as craftsmen in Kasongan Tourism Village, totaling 43 employees who as craftsmen data came from Kasongan Village. The sampling technique used saturated samples. Analysis tools This study uses descriptive analysis techniques and quantitative analysis techniques with a structural equation model or Structural Equation Modeling (SEM), especially Partial Least Square (PLS). The results of this study 1) Training does not affect employee performance, while leadership style and compensation have a positive effect on employee performance; 2) Training, leadership style and compensation partially do not affect productivity, while performance affects productivity; 3) Employee performance does not mediate the relationship between training and productivity, while employee performance mediates the relationship between leadership style and compensation and productivity.  
Pengaruh Adopsi Digital Marketing dan Pertumbuhan Ekonomi Wilayah terhadap Peningkatan volume Penjualan UMKM di Platform E-Commerce Surabaya Tri Wulandari Nurrisa Octhariany; Dian Chusnul Aulia; Aisyah Maisyaroh Alifah; Nindya Kartika Kusmayati; Anita Kartika Sari
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 29 Nomor 1
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v29i1.350

Abstract

This study aims to evaluate the impact of digital marketing adoption and regional economic growth on the sales performance of MSMEs in Surabaya. Amidst the trend of digitalization and the post-pandemic economic recovery, business actors are required to be adaptive in utilizing technology to maintain sales volume stability. This quantitative research involved 67 MSME respondents in Surabaya, selected through a purposive sampling technique. Primary data were collected using a structured questionnaire and subsequently processed using Structural Equation Modeling (SEM) via SmartPLS 4 software. The results indicate that, simultaneously, digital marketing strategies and macroeconomic conditions have a positive and significant influence on sales volume, with a variable contribution of 57.7% (R-Square 0.577). Individually, the use of e-commerce platforms was found to be the most dominant factor. These findings suggest that the acceleration of local economic growth, coupled with the digital proficiency of business actors, serves as the primary driver for increasing revenue in the MSME sector.
Co-Authors Aisyah Maisyaroh Alifah Alvira Putri Maharani Amelia Kusnanda Ramadhani ARI SUSANTO Asmirin Noor Asyifa Ellen Lufenia AULIA RAHMAWATI Daffa Arivia Zein Dewi Cantika Rahmawati Dian Chusnul Aulia Farikhah Rohmatul Hidayah Hanan Salsabila Ruvianti Iman Supriadi Irfana, Maisyatus Suadaa Kadek Yulia Putri Gita Iswara Kusuma Adi Rahardjo Muhammad Andri Radiany Muhammad Gunawan Wibisono Nindya Kartika Kusmayati Parwita Setya Wardhani Purwanto Rika Yuliastanti Ririn Andriana Riska Nurkamila Riska Nurul Khodiryah Rochmad Bayu Utomo Said, Rizky Fadhlurrahman SE., MM, Rifda Fitrianty Sofronia Lawinda Nevinra SRI RAHAYU Sundjoto Tri Wulandari Nurrisa Octhariany Triyas Putri Wardani