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PELATIHAN DIGITALISASI MANAJEMEN PEMASARAN SYARIAH BAGI PELAKU USAHA KOPI BUBUK ORGANIK DI DESA TEGAL MAJA Novi Yanti Sandra Dewi; Ahmad Hulaimi; Abdul Wahab
Journal of Community Empowerment Vol 1, No 1 (2022): Juni
Publisher : Journal of Community Empowerment

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Abstract

ABSTRAK                                                                                     Pelaku usaha kopi bubuk organik merupakan petani kopi yang ada di Desa Tegal Maja, yang tergabung dalam kelompok sadar wisata (pokdarwis). Pokdarwis mempunyai tugas untuk mengembangkan potensi yang ada di Desa Tegal Maja, baik potensi wisata maupun potensi sumber daya alam. Pokdarwis desa tegal maja kemudian berusaha untuk mengolah potensi sumber daya alam desa yaitu kopi organik menjadi kopi bubuk. Produk ini dijual di toko-toko di sekitar desa tegal maja. Permasalahan yang dihadapi pokdarwis selaku pelaku usaha kopi bubuk organik yaitu kurangnya pengetahuan tentang pentingnya digitalisasi manajemen pemasaran berbasis syariah, dan kurangnya keterampilan tentang manajemen pemasaran syariah berbasis online. Pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan tentang digitalisasi manajemen pemasaran syariah, dan untuk memberikan pelatihan tentang manajemen pemasaran syariah berbasis online. Untuk mencapai tujuan tersebut, maka pengabdian masyarakat ini dilakukan dengan cara melakukan penyuluhan tentang pentingnya digitalisasi dan pelatihan digitalisasi manajemen pemasaran berbasis syariah. Kata kunci: digitalisasi; manajemen pemasaran; manajemen syariah; pelaku usaha, penyuluhan pemasaran ABSTRACTOrganic ground coffee business actors are coffee farmers in Tegal Maja Village, who are members of a tourism awareness group (pokdarwis). Pokdarwis has the task of developing the potential that exists in Tegal Maja Village, both tourism potential and natural resource potential. The Pokdarwis of Tegal Maja then tried to process the potential of the village's natural resources, namely organic coffee into ground coffee. This product is sold in shops around the village of Tegal Maja. The problems faced by Pokdarwis as organic ground coffee business actors are the lack of knowledge about the importance of digitizing sharia-based marketing management, and lack of skills about online-based sharia marketing management. This community service aims to increase knowledge about digitalization of sharia marketing management, and to provide training on online based sharia marketing management. To achieve this goal, this community service is carried out by conducting counseling about the importance of digitization and training on digitalization of sharia-based marketing management. Keywords: digitization; marketing Management; sharia management; business actors, marketing counseling
The Level Of Welfare Of Cattle Traders In Masbagik District Of East Lombok Regency Is An Islamic Economic Perspective Nurfitri Hidayanti; Ahmad Hulaimi
Journal of Sharia Economy and Islamic Tourism Vol 2, No 1 (2021): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v2i1.8342

Abstract

Abstract: Research wants to find out the Level of Welfare of Cow Traders in Masbagik Subdistrict of East Lombok Regency from the eyeglasses of Islamic Economics. This research uses qualitative research methods, because it examines realities, phenomena or symptoms that are holistic / whole, complex, dynamic, meaningful and researchers as human instruments. Primary data collection is done under natural conditions. Data collection techniques are carried out by means of participatory observation, in-depth surveillance and decomentation techniques in the form of voice recordings, photos and some other documentation. Informants are selected before researchers go down to the lepangan and during their time in the field, using the 'snowboll sampling' technique.Researchers found that from the study of the Level of Welfare of Cow Traders in Masbagik District of East Lombok Regency from the eyeglasses of Islamic Economics is honesty, loose and generous and builds good relationships. While the principle of Islamic business ethics that has been applied by cow traders is the principle of not swearing falsely and not reneging on promises. In terms of welfare, not all cattle traders in Masbagik District of East Lombok regency get Good relationship. While the principle of Islamic business ethics that has been applied by cow traders is the principle of not swearing falsely and not reneging on promises. In terms of welfare, not all cattle traders in Masbagik District of East Lombok regency get Islamic welfare because it has not met the needs of their dharuriyat. But they said they were happy, having been grateful for the rizqi he received and had earned a good life (hayaatan tayyibah) in accordance with the maqasid shari'ah.Abstrak: Penelitian ingin mengetahui Tingkat Kesejahteraan Pedagang Sapi Di Kecamatan Masbagik Kabupaten Lombok Timur dari suduk kacamata Ekonomi Islam. Penelitian ini menggunakan metode penelitian kualitatif,. Teknik penelitian menggunakan ‘snowboll sampling”. Peneliti menemukan bahwa dari kajian terhadap Tingkat Kesejahteraan Pedagang Sapi Di Kecamatan Masbagik Kabupaten Lombok Timur.
Sharia Based Financial Management in the Mushroom Farming Women's Business Group in Taman Sari Village Novi Yanti Sandra Dewi; Ahmad Hulaimi; Syaharuddin Syaharuddin
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 1 (2023): JIEI : Vol.9, No.1, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i1.7976

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The mushroom farming women who are members of the mushroom farming women's group in Taman Sari Village use most of the income derived from the mushroom business for consumption. This income depends on the number of baglogs of mushrooms, the more the number of baglogs, the greater the income. However, the number of baglog owned by this mushroom farmer woman has not increased from year to year and there are no mushroom derivative products. This study aims to determine the financial management of the mushroom business of women's mushroom farming groups so that the business can develop, avoid losses that may occur in the future, and earn the pleasure of Allah. This study uses qualitative methods with phenomenological analysis tools. The research location is limited to Taman Sari Village to obtain specific findings. The informant is a Muslim female mushroom farmer who is married and also works as a stone crusher. Mushroom farming women have not recorded the financial transactions of the mushroom business and only rely on memory. They have not separated business finances from family finances, and have not divided the money from selling mushrooms in a ratio that is in accordance with Islamic concepts.
ETIKA DAN STRATEGI PUBLIKASI ILMIAH BAGI MAHASISWA KELAS RISET FAI: DARI PENULISAN HINGGA SUBMIT KE JURNAL TERAKREDITASI NASIONAL Mukhlishin Mukhlishin; Ahmad Hulaimi; Syaharuddin Syaharuddin; Suhadah Suhadah; Sukarta Sukarta; Muhammad Musfiatul Wardi
Jurnal Pemberdayaan Masyarakat dan Inovasi Vol 5 No 1 (2026)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/join.v5i1.2079

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Scientific publishing skills are one of the important competencies that students must have, especially in the digital age, which demands high academic literacy and writing ethics. This activity aims to improve students' hard skills and soft skills in writing, managing references, and understanding the ethics and procedures of scientific publishing. The methods used in this program are workshops and hands-on practice, which are designed to be practical so that participants can apply the material in real-world contexts. This activity was attended by 45 research class students from the Faculty of Islamic Studies who already had a foundation in academic writing but were not familiar with the process of publishing in reputable scientific journals. The activity was evaluated through questionnaires and direct observation of participants' skills before and after the training. The evaluation results showed an average increase in competence of 82.33%, with the highest achievement in the aspect of mastery of digital publication tools (83.72%) and the lowest achievement in the aspect of understanding article submission procedures (79.53%). Overall, this activity proved to be effective in improving students' abilities in ethics, strategies, and technicalities of scientific publication based on SINTA journals.
STRATEGI PEMBERDAYAAN EKONOMI UMAT BERBASIS KULINER SYARIAH DAN LITERASI DIGITAL UNTUK KOMUNITAS MAJELIS TAKLIM BAITURRAHMAN PESONA GRIYA ASRI Muhammad Zaki; Nur Fitri Hidayanti; Zaenafi Ariani; Endang Rahmawati; Ilham Ilham; Ahmad Hulaimi
Journal of Community Empowerment Vol 5, No 1 (2026): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v5i1.35973

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ABSTRAKPelaku usaha kuliner yang tergabung dalam Komunitas Majelis Taklim Baiturrahman Pesona Griya Asri menghadapi berbagai permasalahan dalam pengelolaan usaha, khususnya pengelolaan keuangan yang masih tradisional, belum melakukan perhitungan Harga Pokok Produksi (HPP) secara sistematis, mencampur keuangan usaha dengan keuangan pribadi, serta memiliki keterbatasan literasi digital untuk mendukung pemasaran produk. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas ekonomi umat melalui pemberdayaan pelaku usaha kuliner berbasis prinsip syariah dan literasi digital sehingga mampu mengelola usaha secara lebih profesional dan berdaya saing. Metode pelaksanaan menggunakan pendekatan partisipatif-terintegrasi melalui Focus Group Discussion (FGD) untuk identifikasi kebutuhan, workshop perhitungan HPP dan pencatatan keuangan digital, pelatihan literasi digital meliputi fotografi produk dan pemanfaatan media sosial serta e-commerce, seminar fikih muamalah, serta pendampingan dan monitoring pascapelatihan. Kegiatan dilaksanakan di Perumahan Pesona Griya Asri, Lombok Barat, dengan mitra sasaran anggota Majelis Taklim Baiturrahman yang memiliki usaha kuliner, melibatkan sebanyak 25 peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai perhitungan HPP, meningkatnya kemampuan dalam menggunakan aplikasi pencatatan keuangan digital, tumbuhnya konsistensi dalam melakukan pencatatan keuangan usaha secara rutin, meningkatnya pemanfaatan platform digital untuk pemasaran produk, serta meningkatnya pemahaman peserta terhadap praktik bisnis yang sesuai dengan prinsip ekonomi syariah sehingga mendukung penguatan kapasitas usaha kuliner masyarakat secara berkelanjutan.Kata kunci: Pemberdayaan Ekonomi; Kuliner Syariah; Literasi Digital; UMKM.ABSTRACTCulinary entrepreneurs who are members of the Majelis Taklim Baiturrahman Pesona Griya Asri community face various challenges in managing their businesses, particularly in financial management which is still traditional in nature. Many of them have not systematically calculated the Cost of Goods Sold (COGS), still mix business finances with personal finances, and have limited digital literacy to support product marketing. This community service activity aims to enhance the economic capacity of the community through the empowerment of culinary entrepreneurs based on sharia principles and digital literacy so that they are able to manage their businesses more professionally and competitively. The implementation method employed a participatory-integrated approach through Focus Group Discussions (FGD) to identify needs, workshops on COGS calculation and digital financial record-keeping, digital literacy training including product photography and the utilization of social media and e-commerce platforms, seminars on fiqh muamalah, as well as post-training mentoring and monitoring. The activity was conducted in the Pesona Griya Asri Housing Area, West Lombok, targeting members of the Majelis Taklim Baiturrahman who run culinary businesses, involving a total of 25 participants. The results of the activity indicate an increase in participants’ understanding of COGS calculation, improved ability to use digital financial recording applications, growing consistency in conducting routine business financial records, increased utilization of digital platforms for product marketing, and enhanced understanding of business practices in accordance with sharia economic principles, thereby supporting the sustainable strengthening of community-based culinary enterprises. Keywords: Economic Empowerment; Sharia Culinary; Digital Literacy; MSMEs.
Strategi Dinas Pariwisata Provinsi NTB Dalam Mempromosikan Distinasi Wisata Halal dan kuliner halal Di Kota Mataram Nur Aini; Ahmad Hulaimi
JOURNAL of APPLIED BUSINESS and BANKING (JABB) Vol 5, No 1 (2024): Maret
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jabb.v5i1.22536

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Wisata halal adalah semua tindakan atau aktivitas yang diperbolehkan menurut ajaran islam dalam industri pariwisata sedangkan pariwisata halal adalah kunjungan wisata dengan destinasi industry yang menyiapkan fasilitas produk pelayanan dan pengelolaan pariwisata yang memenuhi syariah. Penelitian ini menggunakan pendekatan kualitatif di mana data dikumpulkan dari studi pustaka, observasi dan juga wawancara dan dokumentasi. Hasil penelitian ini adalah untuk menunjang peningkatan infrastruktur pada objek-objek wisata, menciptakan panduan pengaturan dan pengawasan iklim bisnis di bidang pariwisata halal, dan juga mengembangkan kerjasama dengan BPPD, IHRA, ASITA dan lembaga terkait lainnya. hambatan yang dihadapi pemerintah daerah terkait dengan terbatasnya jumlah objek wisata yang dimiliki kota Mataram terutama jika dibandingkan dengan daerah lain yang ada di Indonesia, sumber daya manusia yang tidak memadai untuk pariwisata, terbatasnya jumlah ahli pariwisata, terbatasnya sarana dan prasarana dalam objek, kurangnya kesadaran publik tentang pentingnya pariwisata khususnya wisata halal, dan kurangnya pengelolaan pedagang kaki lima di objek wisata. Penelitian ini bertujuan untuk:  (1) mengetahui strategi Dinas Kebudayaan dan Pariwisata Provinsi NTB dalam mempromosikan wisata halal, dan (2) untuk mengetahui apa saja tantangan dalam mempromosikan Destinasi Wisata Halal. Studi ini memberikan beberapa rekomendasi. Pertama, diharapkan bahwa pemerintah daerah meningkatkan promosi terutama pada atraksi atau objek yang masih belum diketahui oleh banyak Wisatawan dan masyarakat, agar memahami apa arti wisata halal dan wisata reliji serta bisa membedakan wisata halal dan konvensional.
EKONOMI KREATIF DALAM PENGELOLAAN SAMPAH DI LINGKUNGAN KAMPUS UNIVERSITAS MUHAMMADIYAH MATARAM Nur Fitri Hidayanti; Aqodiah Aqodiah; Baiq Ida Astini; Ahmad Hulaimi
El-Khidmat Jurnal Pengabdian Masyarakat
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/kjpm.v1i1.21567

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Mataram Muhammadiyah University campus, located at Jalan K.H.Ahmad Dahlan, No. 1, Pagesangan City of Mataram, West Nusa Tenggara. Garbage is a very serious and difficult problem to avoid, the waste generated on the Mataram Muhammadiyah University campus is increasing every year, balanced by the increasing number of students and academics. Mataram Muhammadiyah University itself has difficulty dealing with the waste problem. There are still many members of the UMMAT academic community whose awareness and concern for dealing with waste problems is still lacking. The habit of burning garbage is still ingrained in cleaning workers in dealing with waste problems. The result achieved from this activity is the awareness of the cleaners starting to understand the importance of managing waste. Because not only will it help preserve the environment but it can also help the people's economy with training on creations that can be made from waste and have a sale value. Also with the procurement of trash cans on the Mataram Muhammadiyah University Campus, students and cleaners can carry out real activities in waste management by sorting waste, both organic and non-organic.