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Peran Mediasi Orientasi Pasar Global Pada Pengaruh Human Capital Readiness Terhadap Kinerja Bisnis UMKM Eva Yuniarti Utami; Ramadhani Kirana Putra; Jemadi; Yusniar; Afni Yeni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7638

Abstract

This study aims to examine the mediating role of global market orientation on the influence of human capital readiness on the performance of MSME businesses. The number of samples in this study was 64 MSME units. The method used in determining the sample in this study was the saturated sampling technique (census). The data collection method used in this study was interviews and surveys conducted by distributing questionnaires. This study uses a structural equation model SEM (Structural Equation Model) based on PLS (Partial Least Square). The results of this study indicate that human capital readiness has a positive and significant effect on business performance. Human capital readiness has a positive and significant effect on global market orientation. Global market orientation has a positive and significant effect on business performance. Global market orientation is able to mediate the effect of human capital readiness on business performance.
Adaptation of MSME Actors to Technological Development During The Pandemic Ngr. Putu Raka Novandra Asta; Ramadhani Kirana Putra; samsidar
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 1 (2024): Oikonomia-December
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i1.283

Abstract

The COVID-19 pandemic has accelerated digital transformation in Indonesia's Micro, Small and Medium Enterprises (MSMEs) sector, which previously relied more on conventional methods. Social restrictions encourage MSME players to adapt to technology, especially in marketing and operational efficiency. This study aims to explore how MSMEs are adapting to digital technology during the pandemic, with a focus on marketing digitalization, the use of technology for operational efficiency, and challenges faced related to infrastructure and digital literacy. Using a descriptive qualitative approach and case studies with in-depth interviews with 10-15 MSME players, this research found that digital technology has become an important element in maintaining MSME business continuity. While the benefits of technology are clear, constraints such as limited infrastructure, low digital literacy, and investment costs are major barriers. Therefore, this study suggests the need for collaboration between the government, private sector, and educational institutions to provide training, more affordable access to technology, and better infrastructure to support MSME digitalization. The findings are expected to provide insights for policymakers and industry players in designing effective measures to accelerate the digital transformation of MSMEs, improve their competitiveness in the global market, and prepare them for future economic challenges