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All Journal JURNAL ECONOMIA Journal of Economics, Business, & Accountancy Ventura Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Ekspektra: Jurnal Bisnis & Manajemen The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) EKUITAS (Jurnal Ekonomi dan Keuangan) IJEEIT : International Journal of Electrical Engineering and Information Technology IJIEEB : International Journal of Integrated Education, Engineering and Business Proceeding of World Conference Jurnal Ilmiah Tata Sejuta STIA Mataram JURNAL EKONOMI (JE) Quantitative Economics and Management Studies Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen Advantage
Baktiono, Agus
Department Of Management Faculty Of Economics And Business Narotama University, Surabaya, Indonesia
Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Analysis of Tourist Satisfaction Levels in Malang Regency, East Java in the New Normal Era Using Categorical Test I Putu Artaya; I Gede Arimbawa; R Agus Baktiono; Made Kamisutara
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 4 No 1 (2020): September 2020
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v4i1.1141

Abstract

In an effort to increase tourist visits in the new normal era to the city of Malang, East Java, the local government and the central government have made many efforts in carrying out eco-tourism activities whose main objective is to increase the number of tourist visits and the level of tourist satisfaction and local revenue in Malang Regency, East Java. Due to the increasing number of tourist visits to the city of Malang, it is necessary to make improvements in eco-tourism activities with the aim of increasing the trust and satisfaction levels of tourists who come there. Several improvements that are feasible to do so that the flow of tourist visits is getting better from year to year, are: providing lodging facilities in accordance with tourist expectations, increasing the number of tourist attraction activities, providing shopping center facilities, availability of a culinary center, organizing important events, access roads to tourist attractions, and environmental improvements in the tourist area. These seven important aspects are imperative in an effort to provide better overall service to tourists, considering the tourists who come to Malang, some come from outside the province. The data processing method used in this research is categorical test, where this test tool aims to find a map in the form of a quadrant that displays the position of tourist attractions in the city of Malang to make improvements and improvements to increase visitor satisfaction. From the results shown based on the categorical test, there are two main tourist attractions that are priority development, that is Batu Secret Zoo and Batu Night Spectacular
Building a Sales Network for Small Businesses in East Java Province, Indonesia I Putu Artaya; R Agus Baktiono; Made Kamisutara; IGA Sri Deviyanti; Sulistyani Eka Lestari
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 5 No 1 (2021): September 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v5i1.1491

Abstract

Local and global economic activities which are increasingly supported by the development of increasingly advanced information technology will certainly have a good impact on the development of a local economy that is with the livelihood and development of micro and small business activities in a region or country. Such conditions must be well anticipated by all small businesses to take advantage of these technological advancements for future business development. There are many critical factors for the success of a business actor in carrying out his business mission, but with technological advancements, the gap to utilize technology properly is the key to success in itself, bearing in mind that the world is now in an all-digital communication order. Increasingly being able to adopt advanced technology, will certainly bring its own success for business people. This research was conducted on a group of small businesses in Indonesia who began to pioneer their businesses by utilizing information technology in cooperating with business partners and customers in order to enter the global market.
Optimization Of Integrated Management Model Of Tourism Industry On Culinary Business In Kenjeran Tourism Region Surabaya R Agus Baktiono; Wahyudiono Wahyudiono; Eman Setiawan; Soebandi Soebandi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 2 No 1 (2018): September 2018
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1115.243 KB) | DOI: 10.29138/ijebd.v2i1.649

Abstract

ABSTRACT This research was aimed at (1) improving local wisdom values in integrated management of tourism industry and Micro Small and Medium Enterprises (MSMEs) center and (2) making tourism industry and MSMEs of a particular region to be an independent economic power; by being able to provide factual contribution for prosperity of the society observed from the perspective of tourism region, tourism actors, market, infrastructure, and management development aspects. The results showed that the implementation of tourism region and infrastructure aspects on a culinary business was within the score range of 80 to 100% or said to be in a very good factual condition. This implied that the employment of tourism region and infrastructure aspects played significantly influential and important roles for the development of tourism region allocated for culinary businesses within the area of THP Kenjeran. Meanwhile, for the implementation of tourism actors and market aspects, it was indicated that the score range was between 15 and 35%, and the implementation of management development aspect was between the score range of 0 and 5%. In other words, the implementations of those aspects were said to be very low in real conditions, especially on the indicators of training, cooperation with stakeholders, and suitable management implementation related to the business. This meant that the employment of tourism actors, market, and management development aspects were not suitable and did not accommodate the management development of the tourism region for culinary businesses within the area of THP Kenjeran. Keywords : Optimization, Integrated Management Model
Pelatihan Proses Labelisasi Kemasan Produk Industri Rumah Tangga Di Kecamatan Candi Sidoarjo I Putu Artaya; R. Agus Baktiono; Made Kamisutara
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 1 No. 2 (2021): April 2021 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (821 KB) | DOI: 10.25008/altifani.v1i2.135

Abstract

Kegiatan ini dilaksanakan dengan tujuan melatih pelaku usaha mikro penghasil produk makanan agar mengerti arti penting pencantuman label dalam kemasan produk mereka, karena selama ini produk yang mereka jual ke pasar atau konsumen belum mencantumkan tentang informasi sedikitpun pada kemasan produk mereka, tujuannya memenuhi hak konsumen agar dapat mengetahui informasi penting terhadap produk yang mereka konsumsi, disisi lain juga untuk meningkatkan nilai tambah, daya saing produk tersebut. Kegiatan PKM ini dilaksanakan di dua kelurahan yaitu Ngampelsari dan Balongdowo, Sidoarjo. PKM dilaksanakan dengan cara kunjungan rumah berbentuk pendampingan dan tatap muka di balai desa kelurahan kepada 38 peserta dari Ngampelsari dan 58 peserta dari Balongdowo. Hasil pelatihan, semua setuju dengan informasi yang harus tercantum pada label kemasan, kecuali logo halal dan kode P-IRT banyak yang masih menunda karena memerlukan proses dan mekanisme khusus dalam proses pengajuannya, dan dilanjutkan pada kegiatan yang akan datang dengan narasumber yang ahli dibidangnya.
The Effect of Online Customer Rating and Online Customer Review on Consumer Purchase Decisions Online at Handmadeshoes Surabaya Shella Yulmaniar; Agus Baktiono; Hepy Octalia Elfa Kolina
IJESEMS : International Journal of Engineering Science Educatioon and Management System Vol 5 No 02 (2022): September 2022
Publisher : LPPM NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijieeb.v5i02.2115

Abstract

In this study, the influence of customer rating and customer reviews influenced purchasing decisions at the Handmadeshoes Surabaya Onlinestore. In this study, the author used quantitative research methods and used data generated from questionnaires that had been distributed to consumers of the Handamadeshoes Surabaya Onlinestore at Shopee stores. This study used a sample of 100 respondents from Handamadeshoes Surabaya Onlinestore consumers at Shopee stores. This study uses quantitative methods with validity, reliability, classical assumption test, multiple linear regression, persial test (Test t), simultaneous test (F) and coefficient of determination (D) with SPSS version 25. The results of this study can show that the free variables of Customer rating and Customer Riview have a positive and significant influence on online purchasing decisions. In this study, of course, it can be a reference for sellers to improve the quality of service and develop the quality of their products in order to increase consumer sales in order to get positive ratings and reviews on their products.
Effect of Relationship Marketing Towards Customer Loyalty in the Lubricant Industry Christian Rendy Pradana; Agus Baktiono; Rossa Adinda Saputri
IJESEMS : International Journal of Engineering Science Educatioon and Management System Vol 5 No 02 (2022): September 2022
Publisher : LPPM NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijieeb.v5i02.2117

Abstract

The pandemic COVID-19 is a global health crisis, but the impacts are on the economics and social aspects. PT Cemako Lestari Indonesia is a company engaged in the lubricant industry trying to maintain customer loyalty through relationship marketing even though the current pandemic conditions are hampering sales activities. This study uses a quantitative approach. The population in this study were 50 customers of PT. Cemako Lestari Indonesia. The sampling technique used was saturated sampling. Data collection was done using Google Forms. The data analysis technique used is the R square test, F test and t test at a significant level of alpha 0.05. The result of this research is relationship marketing has a significant effect on customer loyalty. While the results of partial hypothesis testing indicate that trust, commitment, communication has a significant effect on Customer Loyalty, but the Conflict Handling has no significant effect on Customer Loyalty.
Pengaruh Citra Produk Berdasarkan Analisis Persepsi Konsumen pada Kelompok Usaha Aneka Pangan Kota Sidoarjo Artaya, I Putu; Kamisutara, Made; Baktiono, R Agus
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 4 No 1 (2018): JURNAL ILMIAH Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.568 KB) | DOI: 10.32666/tatasejuta.v4i1.28

Abstract

The perception of products in the consumer society can not be separated from the label design, given the first impression that appears when consumers see the product is based on whether or not good label used. This study focuses on a small business group of various food and craft products in Sidoarjo that tend to retain traditional packaging models. The group is a producer of food products and various handicrafts where it is still done and produced simply. Given the advancement of technology and label design so far is increasingly rapidly it is necessary to touch the technological advances in this business group products so that the label design can improve the positive perception of consumers when looking at the product. The tendency of the market so far that the products produced by small business groups are increasingly in demand by the global market, of course, this condition requires care and handling well, especially on the packaging label of its products. To facilitate the analysis of the trigger consumer perceptions in the identification using several factors that interact directly inherent in the resulting product. Through factor analysis approach is expected to know significantly that what factors need to be known and improved so that consumers have a strong interest in all forms of products produced by small business groups. Furthermore, policy and actions can be taken on the improvement of labels on some products that can be used as a superior product for small business actors in Sidoarjo city area. The increase of small-scaled business actors in Sidoarjo city is closely related to the emergence of various small business opportunities within the home industry groups that have the potential to be developed in the future.
FACTORS INFLUENCING COMPETITIVENESS OF MSMES IN EAST JAVA R. Agus Baktiono; Sri Handini
Ekspektra : Jurnal Bisnis dan Manajemen Vol 7 No 1 (2023)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (713.667 KB) | DOI: 10.25139/ekt.v7i1.5929

Abstract

In East Java, there are numerous centers of Micro Small and Medium Enterprises (MSMEs) with each having its unique characteristics on the products. To determine the competitiveness level of MSMEs, there are numerous different perspectives possible to be used including the orientation of social capital, intellectual capital, entrepreneurship, technology, innovation, market, and competitiveness.In running the business, the MSME business sector has to be oriented towards the seven aspects in order that the business to be successful and able to survive in the present era of global competition. The independence of MSME business sector reflects the competitiveness level of the existing products available in the market.Competitiveness is the ability of a national economy to achieve a highly sustainable economic growth. It includes proper policies, suitable institutions, and other supporting economic characteristics that make a highly sustainable economic growth possible to achieve. The results of the study later found that out of 17 variables used as the forming factors namely Factor 1 (Component 1), Factor 2 (Component 2),Factor 3 (Component 3), and Factor 4 (Component 4) each had a high correlation coefficient of consecutively 0.768, 0.960, 0.786, and 0.901; meaning that each of the correlation levels was high as the value was > 0.5.Thus, Factor 1, Factor 2, Factor 3, and Factor 4 were said to be appropriate to be used representing the 17 independent variables which affected the competitiveness level of the MSMEs business sector in five cities in East Java, Indonesia. Keywords: factor analysis; competitiveness
The The Influence Of Brand Image And Product Innovation On Starbucks Coffee Purchase Decisions In Surabaya City Dharmani, I.G.A. Aju Nitya; Baktiono, Agus; Ashari, Chriestine Ayu
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 1 (2025): January 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i1.3154

Abstract

Purpose: Along with the urban lifestyle, the development and growth of culinary businesses are currently increasing in Indonesia, especially in the city of Surabaya, this is marked by the rise of restaurants, cafes and coffee shops. Starbucks Coffee Indonesia now has 22 coffee outlets in the city of Surabaya. Starbucks strives to present an extraordinary legacy and experience in every cup. This study aims to analyze the influence of brand image and product innovation on coffee purchasing decisions at Starbucks coffee shops in the city of Surabaya. This research is a quantitative study. Deign/Methodology/Approach: The number of samples in this study was 104 Starbucks Coffee consumers taken from 22 Starbucks coffee outlets in the city of Surabaya using accidental sampling techniques. Researchers used interviews, questionnaires and observations to obtain data. Findings: The results of the study showed that partially brand image and product innovation had a significant effect on consumer purchasing decisions for Starbucks coffee in the city of Surabaya. Furthermore, Brand Image and Product Innovation simultaneously had a significant effect on Starbucks Coffee purchasing decisions at coffee outlets in the city of Surabaya. This shows that in the midst of the highly competitive business competition between foreign and local coffee shops in Surabaya, Starbucks coffee can still survive and carry out its business activities sustainably through the brand image it carries and innovating the products it offers. Paper Type: Research Paper
Aspects of Micro Business Market Development Using the Friedman Test and Categorical Test Approaches Artaya, I Putu; Arimbawa, I Gede; Baktiono, R Agus
Jurnal Ilmu Manajemen Advantage Vol. 8 No. 2 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v8i2.1401

Abstract

The problem faced by the research team is how to properly process market expansion for micro businesses. The research location is in Sidoarjo Regency, East Java. In the six sub-districts, there are many micro business actors who have the potential to develop but are constrained in mastering important aspects that interact with the governance and management processes of their businesses. The research sample was 69 businesses engaged in the food, beverage, and health sectors. The data testing methods used were the Friedman test and the Categorical test. The Friedman test aims to find the level of relevance and needs of the aspects used as study materials, then the Categorical test to determine the map of the aspects used as study areas, so that problem points can be seen on the quadrant map in a focused manner. The research method uses a home visit model. The purpose of this study is to help home business actors improve their product management management, so that they can attract buyers. The findings of this study are known to have five main aspects that hinder the development of 69 micro businesses in market expansion, i.e. improving packaging, utilizing technology, expedition networks, sales networks, and using brands.
Co-Authors Afrianti, Nadya Mei Amrun Rosyid Ananda Dwi Lestari Ananda Dwi Lestari, Ananda Dwi Anarki Bayu Sadewo Angga Widi Kristianto Ani Wulandari Antikasari, Romadini Arif Hidayat Albar Arimbawa, I Gede Ashari, Chriestine Ayu Budi Juliansyah Christian Rendy Pradana Chusnul Chotimah Damayanti, Elok Dharmani, I.G.A. Aju Nitya Dini Fatmawati Ego Dermawan Harun Alrasyid Oktabar Sutomo Hepy Octalia Elfa Kolina I Gede Arimbawa I Gede Arimbawa I Gedhe Arimbawa I Putu Artaya IGA Sri Deviyanti Intan Nur Aini Ismi Khoirunnisa Kamisutara, Made Lina Safitriani Muchamad Arif Nur Laili Safitri Romadini Antikasari Rossa Adinda Saputri Sadewo, Anarki Bayu Safitri, Nur Laili Sengguruh Nilowardono Setiawan, Eman Shella Yulmaniar Soebandhi, Santirianingrum Soebandi Soebandi Soekiman, JFX Susanto SRI HANDINI Sulistyani Eka Lestari Wahyudiono Wahyudiono Wahyudiono Wahyudiono Wulandari, Ani