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All Journal Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Edu Cendikia: Jurnal Ilmiah Kependidikan Indo-MathEdu Intellectuals Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Pengabdian Sosial Jurnal Pengabdian Masyarakat Indonesia
Syafira Mahfuzi Ardiyati
Universitas Bumigora
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pelatihan Pengelolaan Bahasa Iklan Media Sosial dalam Pemasaran Produk Desa Lembuak, Kecamatan Narmada Syafira Mahfuzi Ardiyati; Rahman Prasetyo; Stevany Hanalyna Dethan; Husain Husain; M. Najmu Fadli
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 1 (2024): Februari : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i1.3330

Abstract

The rapid development of technology is often used to promote products, especially small and medium enterprises or MSMEs. Social media is used to convey product information and help with marketing. However, often less attention is paid to the management of advertising language on social media. Clan language is needed to attract buyers' attention and convince buyers about the quality of the products offered by MSMEs. MSMEs in Lembuak District, Narmada were the choice for this training because many people are engaged in the MSME business. When promoting products, it was found that many people used monotonous sentences, so that income through online promotions was still lower than offline promotions.
Co-Authors Adinda Mutia Gani AHMAD MURAD Da’iah Amelia Sukandy Elyakim Nova Supriyedi Patty, Elyakim Nova Supriyedi Fachry Abda El Rahman Husain Husain Husain Husain I Nyoman Switrayana Kastam Syamsi M. Najmu Fadli M. Najmu Fadli Marlina Muhlisin Muti’ah, Muti’ah Ni Ketut Putri Nila Sudewi Ni Ketut Putri Nila Sudewi Nola Amelia Zalmy Rahman Prasetyo Rahman Prasetyo Reny Refitaningsih Peby Ria Rina Komala Rusyada, Gozin Najah Saputra, Sahdan Stevany Hanalyna Dethan Wira Hendri