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All Journal SURYA AGRITAMA - Fakultas Pertanian Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA Proceeding Seminar LPPM UMP Tahun 2014 AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Dinamika Ekonomi dan Bisnis Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Agristan Proceedings Series on Physical & Formal Sciences Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Indonesian Journal of Advanced Research (IJAR) National Multidisciplinary Sciences Journal of Digital Community Services Indonesian Journal of Agriculture and Environmental Analytics
Watemin, Watemin
Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Physics Public Health Social Sciences Other

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Analisis Faktor-Faktor Yang Mempengaruhi Produksi Pada Ninong Snack Di Kecamatan Purwokerto Selatan, Kabupaten Banyumas Prasasti, Alindia Diva; Watemin, Watemin
Jurnal Agristan Vol 7, No 2 (2025): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v7i2.14055

Abstract

Ninong Snack merupakan brand produk makanan yaitu Jamur Crispy dan Sriping Pisang. Penelitian ini bertujuan untuk mengetahui profil perusahaan, produk unggulan, dan faktor-faktor yang mempengaruhi produksi pada Ninong Snack. Penelitian ini menggunakan analisis deskriptif yang didukung data kualitatif yang berasal dari data primer dan sekunder. Pengumpulan data dilakukan dengan melakukan observasi, wawancara, dokumentasi, dan kuisioner kepada Ibu Sunarmi selaku pemilik usaha. NInong Snack merupakan brand makanan yang sudah berdiri sejak 2016 beralamat di Tanjung, Purwokerto Selatan, Banyumas. Produk Unggulan Ninong Snack adalah Jamur tiram crispy dan Sriping pisang. Dalam kegiatan produksinya, persediaan bahan baku, modal, dan selera konsumen merupakan faktor-faktor yang mempengaruhi produksi pada Ninong Snack.
Preferensi Konsumen Terhadap Pembelian Buah Melon Golden Aroma Hidroponik di DCM Farm House Desa Tambaksari Kidul, Kecamatan Kembaran Anggraeni, Nasha Nur; Utami, Pujiati; Watemin, Watemin
National Multidisciplinary Sciences Vol. 4 No. 6 (2025): Proceeding SEMARTANI 4
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Preferensi konsumen merupakan faktor penting dalam menentukan keberhasilan suatu produk di pasar. Meskipun minat terhadap produk hortikultura seperti melon golden aroma hidroponik terus meningkat, belum banyak studi yang secara spesifik mengkaji pengaruh atribut produk seperti rasa, aroma, tekstur, ukuran, warna, dan harga terhadap preferensi konsumen. Penelitian ini dilaksanakan di DCM Farm House Desa Tambaksari Kidul Kecamatan Kembaran. Penelitian ini bertujuan untuk : 1.) Mengetahui atribut yang paling dipertimbangkan konsumen 2.) Mengetahui atribut yang menjadi kesukaan atau preferensi konsumen. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan metode pengambilan sampel non-probability sampling melalui teknik accidental sampling. Jumlah responden sebanyak 50 orang. Data yang diperoleh dianalisis menggunakan uji Chi-Square untuk mengetahui pengaruh atribut terhadap preferensi konsumen, serta metode Multiatribut Fishbein untuk mengukur tingkat sikap konsumen terhadap masing-masing atribut produk. Hasil penelitian ini yaitu : 1) Atribut buah melon golden aroma hidroponik yang paling dipertimbangkan yaitu rasa buah dan tidak terlalu dipertimbangkan yaitu harga buah. 2.) Hasil analisis Chi Square yaitu semuanya atribut signifikan atau berbeda nyata terhadap preferensi konsumen, nilai X2 hitung lebih besar dari X2 tabel, Kemudian untuk hipotesisnya yaitu H0 ditolak dan H1 diterima yang artinya terdapat pengaruh yang signifikam terhadap preferensi konsumen dari berbagai atribut.
Kano Model Study on Vitanas Pineapple Processed Product Packaging in Pemalang: Analysis of Consumer Satisfaction and Expectations Alkhamdi, Aden Nuzuli Gita; Watemin, Watemin; Utami, Pujiati; Lumongga, Dumasari
Indonesian Journal of Advanced Research Vol. 4 No. 12 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i12.15880

Abstract

This study aims to analyze consumer satisfaction and expectations regarding the 180 ml Vitanas pineapple fruit juice drink product packaging using the Kano Model method. The research was conducted in Pemalang Regency from June to July 2025, involving 50 respondents selected thru accidental sampling. Data was collected thru questionnaires and analyzed by grouping packaging attributes into must-be, one-dimensional, attractive, indifferent, or reverse categories. The research results show that brand attributes fall into the must-be category, while practical packaging, attractiveness and product information (nutritional information, composition, production date, and others) fall into the one-dimensional category, which has a significant impact on consumer satisfaction. The yellow packaging color falls into the attractive category. This finding provides strategic recommendations for the development of Vitanas product packaging to enhance competitiveness and increase customer satisfaction.
Business Development Strategy through Product Diversification of Crispy Bitter Melon in the Reginda Crispy Mushroom Home Industry Izzati, Nur Faiqoh; Lumongga, Dumasari; Biky, Muhammad Amir; Watemin, Watemin; Utami, Pujiati
Indonesian Journal of Agriculture and Environmental Analytics Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijaea.v5i1.16066

Abstract

This study aims to analyze business development strategies through the diversification of crispy bitter melon products at Reginda Jamur Crispy Home Industry. This study was motivated by increasing competition in the snack business and changes in consumer preferences towards innovative food products made from local ingredients. The research method used was a mixed approach (qualitative and quantitative) with a case study method. Primary data was obtained through observation, in-depth interviews with business owners, and questionnaires distributed to employees. Data analysis was performed using SWOT analysis to identify internal and external factors, followed by Quantitative Strategic Planning Matrix (QSPM) to determine priority strategies. The results showed that Reginda Jamur Crispy Home Industry was in Quadrant I (aggressive strategy) with coordinates (0.69; 0.34). The priority strategy was to utilize the unique taste of pare crispy as a competitive advantage with the highest STAS value of 15.08. This strategy was considered capable of increasing business competitiveness and supporting business sustainability.
Entrepreneurial Spirit of Vegetable Vendors at Kliwon Market: A Competence Paradox Analysis Sejati, Gentur Ageng; Dumasari, Dumasari; Budiningsih, Sulistyani; Watemin, Watemin
Indonesian Journal of Agriculture and Environmental Analytics Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijaea.v5i1.16151

Abstract

The agricultural sector remains a critical pillar of Indonesia's micro-economy. This study exhaustively analyzes the entrepreneurial spirit among Micro, Small, and Medium Enterprises (MSMEs), specifically vegetable vendors at Kliwon Market, Karanglewas. Furthermore, it identifies structural and psychological obstacles to business development. Employing a descriptive quantitative method, 75 respondents were selected via Cluster and Convenience Sampling. Findings reveal a "competence paradox": vendors exhibit high operational spirit (Responsibility 4.80, Self-Confidence 4.72) but significant strategic weaknesses (Risk-Taking 3.86). Internal obstacles, primarily a lack of innovation (34.7%), outweigh external factors. The study suggests that traditional market sustainability relies heavily on transforming vendor mindsets from survivalist to growth-oriented through financial literacy and collective supply chain efficiency.
Co-Authors Agit Dwi Cahyo Agus Trias Budi Aisya Ayu Prawitasari Alkhamdi, Aden Nuzuli Gita Anggraeni, Nasha Nur Anggraeni, Wishnu Anton Martono Aolia Nur Vaicha Bambang Nugroho Biky, Muh Amir Dian Bintang Pamungkas Dumasari Dumasari Dumasari Dumasari, Dumasari Ekawati Budi Utaminingsih Fathurrohman, Yusuf Enril Fathurrrohman, Yusuf Enril Gesit Qoriah Tri Aprilia Isnaeni Nurhidayah Izzati, Nur Faiqoh Kharismasyah, Alfato Yusnar Khikmatun Mutmainah Meilasari Wijayanti Muhammad Amir Biky Novi Dwi Ardani Prasasti, Alindia Diva Pujiati Utami Pujiati Utami Pujiati Utami Pujiharto Pujiharto Pujiharto Pujiharto Putri Adisya Halimatussa’diah Rahma Hayati Putri Rahma, Shalu Desta Arina Rahmat Hidayatullah Rahmi Hayati Rahmi Hayati Putri Safitri, Rike Nur Sanggita Excelint Rahma santosa, Arif Prashadi Sari, Devi Juvita Sejati, Gentur Ageng Sulistiyani Budiningsih, Sulistiyani Sulistyani Budiningsih Sulistyani Budiningsih Suroso Suroso Susi Wardhani Teguh Marhendi Tika Yuaningsih Tri Septin Muji Rahayu, Tri Septin Wida Purwidianti Wiit Rismawanto Windi Astuti Yusuf Enril Fathurrohman