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All Journal SURYA AGRITAMA - Fakultas Pertanian Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA Proceeding Seminar LPPM UMP Tahun 2014 AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Dinamika Ekonomi dan Bisnis Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Agristan Proceedings Series on Physical & Formal Sciences Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Indonesian Journal of Advanced Research (IJAR) National Multidisciplinary Sciences Journal of Digital Community Services Indonesian Journal of Agriculture and Environmental Analytics AGRIDES: Jurnal Agribisnis Perdesaan
Watemin, Watemin
Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Physics Public Health Social Sciences Other

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Kano Model Study on Vitanas Pineapple Processed Product Packaging in Pemalang: Analysis of Consumer Satisfaction and Expectations Alkhamdi, Aden Nuzuli Gita; Watemin, Watemin; Utami, Pujiati; Lumongga, Dumasari
Indonesian Journal of Advanced Research Vol. 4 No. 12 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i12.15880

Abstract

This study aims to analyze consumer satisfaction and expectations regarding the 180 ml Vitanas pineapple fruit juice drink product packaging using the Kano Model method. The research was conducted in Pemalang Regency from June to July 2025, involving 50 respondents selected thru accidental sampling. Data was collected thru questionnaires and analyzed by grouping packaging attributes into must-be, one-dimensional, attractive, indifferent, or reverse categories. The research results show that brand attributes fall into the must-be category, while practical packaging, attractiveness and product information (nutritional information, composition, production date, and others) fall into the one-dimensional category, which has a significant impact on consumer satisfaction. The yellow packaging color falls into the attractive category. This finding provides strategic recommendations for the development of Vitanas product packaging to enhance competitiveness and increase customer satisfaction.
Analysis Sector Potential And Contribution of Agriculture In Increasing Gross Regional Domestic Product (GRDP) of Banyumas Regency Rahmat Hidayatullah; Watemin Watemin; Yusuf Enril Fathurrohman
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 2 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i2.7183

Abstract

Purpose: This study aimed to analyze the potential and contribution of the agricultural sector to the Gross Regional Domestic Product (GRDP) of the Banyumas Regency. Methodology: This study employed documentation techniques to acquire secondary data from various official sources, utilizing secondary data analysis techniques. Results: The agricultural sector was evaluated using Location Quotient (LQ) and Dynamic Location Quotient (DLQ) analyses, while the potential of leading commodities was visualized using a geographic information system (GIS). Findings: The results showed that the agricultural sector in Banyumas Regency plays a significant role in the regional economy, although it is a non-base sector based on the LQ analysis. However, several subdistricts showed promising potential in leading commodities such as rice, corn, and coconut. Novelty: DLQ analysis indicated the future growth potential of the agricultural sector, while Klassen typology and Shift Share analysis provided an overview of the structure and dynamics of the regional economy. Originality: The results of this study are expected to serve as a reference for the local government in formulating more focused and sustainable development policies, especially in improving the competitiveness of the agricultural sector in Banyumas Regency. Conclusion: It is recommended that the Banyumas Regency government optimize leading commodities, improve rural infrastructure, expand market access, and encourage technology and innovation to maximize the potential of this sector. Type of Paper: Research article.
A Feasibility Analysis of Tilapia (Oreochromis Niloticus) Grow-Out Cultivation at Pokdakan Minasari, Purwosari Village, Baturaden Sub-District, Banyumas Regency Rahul Toni Ibrahim; Watemin watemin; Dumasari Lumongga; Pujiati Utami
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 12 No 2 (2025)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v12i2.9054

Abstract

Purpose: This study aims to determine the costs, revenues, income, and feasibility of tilapia fish farming in POKDAKAN Minasari, Purwosari Village, Baturaden District, Banyumas Regency. Methodology: This study uses a case study method. Informants in this study are members of POKDAKAN Minasari, Purwosari Village, Baturaden District, Banyumas Regency. This study uses a census method in sampling techniques. Data collection methods used include observation, interviews, and documentation to obtain eight respondents based on selection criteria. Results: This study shows that tilapia fish farming in POKDAKAN Minasari is in accordance with the procedure. The average total cost of tilapia fish farming reaches Rp 12,258,710, while the average business income is Rp 18,281,250. Findings: Water quality in the cultivation pond greatly affects the cultivation results, the better the water quality is maintained, the better the cultivation results will be because water quality affects the health of the fish. Conclusion: From this difference, the average income obtained is Rp 6,022,540. The tilapia cultivation business run by the Minasari Fish Farmers Group (POKDAKAN) in Purwosari Village, Baturaden District, Banyumas Regency, is considered feasible, with a R/C ratio of 1.49. The production break-even point (BEP) was recorded at 56 fish, while the BEP price was at Rp 16,770. Article Type: Research Article.
Analisis Bauran Pemasaran (Marketing Mix) Pada PT. Semesta Agro Indonesia Erlita Erlita; Watemin Watemin
AGRIDES: Jurnal Agribisnis Perdesaan Vol 8, No 1 (2026)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/agrides.v8i1.24740

Abstract

Penelitian ini menganalisis penerapan bauran pemasaran (marketing mix) 9P pada PT. Semesta Agro Indonesia, perusahaan agribisnis yang memproduksi dried lemon. Tujuannya adalah mengevaluasi strategi pemasaran perusahaan dalam meningkatkan daya saing produk di pasar yang semakin kompetitif. Metode penelitian menggunakan pendekatan studi lapangan dengan pengumpulan data melalui observasi langsung, wawancara mendalam dengan manajemen dan karyawan, serta studi literatur terkait. Hasil penelitian menunjukkan bahwa perusahaan telah mengimplementasikan bauran pemasaran 9P secara komprehensif dan terintegrasi, meliputi product, price, promotion, place, people, process, physical evidence, packaging, dan public relation. Produk dried lemon berkualitas tinggi dengan daya tahan lama, bersertifikat halal dan PIRT, serta menggunakan bahan baku pilihan dari petani lokal. Strategi penetapan harga bersifat kompetitif (competitor-based pricing) dengan mempertimbangkan harga pasar dan nilai produk. Promosi dilakukan melalui berbagai kanal media sosial, program kemitraan pemerintah, dan kolaborasi strategis dengan influencer lokal. Lokasi produksi yang strategis, didukung oleh SDM profesional yang terlatih, dan proses produksi yang efisien dengan standar higienitas tinggi menjadi keunggulan kompetitif perusahaan. Namun, terdapat beberapa tantangan signifikan seperti persaingan ketat dengan produk impor, ketergantungan pada kondisi cuaca dan musim, serta belum optimalnya pemanfaatan platform media digital untuk ekspansi pasar. Rekomendasi strategis meliputi penguatan branding produk lokal, optimalisasi promosi digital melalui e-commerce dan digital marketing, diversifikasi produk turunan lemon, serta penerapan teknologi smart farming untuk meningkatkan ketahanan dan efisiensi produksi. 
Business Development Strategy through Product Diversification of Crispy Bitter Melon in the Reginda Crispy Mushroom Home Industry Nur Faiqoh Izzati; Dumasari Lumongga; Muhammad Amir Biky; Watemin Watemin; Pujiati Utami
Indonesian Journal of Agriculture and Environmental Analytics Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijaea.v5i1.16066

Abstract

This study aims to analyze business development strategies through the diversification of crispy bitter melon products at Reginda Jamur Crispy Home Industry. This study was motivated by increasing competition in the snack business and changes in consumer preferences towards innovative food products made from local ingredients. The research method used was a mixed approach (qualitative and quantitative) with a case study method. Primary data was obtained through observation, in-depth interviews with business owners, and questionnaires distributed to employees. Data analysis was performed using SWOT analysis to identify internal and external factors, followed by Quantitative Strategic Planning Matrix (QSPM) to determine priority strategies. The results showed that Reginda Jamur Crispy Home Industry was in Quadrant I (aggressive strategy) with coordinates (0.69; 0.34). The priority strategy was to utilize the unique taste of pare crispy as a competitive advantage with the highest STAS value of 15.08. This strategy was considered capable of increasing business competitiveness and supporting business sustainability.
Entrepreneurial Spirit of Vegetable Vendors at Kliwon Market: A Competence Paradox Analysis Gentur Ageng Sejati; Dumasari Dumasari; Sulistyani Budiningsih; Watemin Watemin
Indonesian Journal of Agriculture and Environmental Analytics Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijaea.v5i1.16151

Abstract

The agricultural sector remains a critical pillar of Indonesia's micro-economy. This study exhaustively analyzes the entrepreneurial spirit among Micro, Small, and Medium Enterprises (MSMEs), specifically vegetable vendors at Kliwon Market, Karanglewas. Furthermore, it identifies structural and psychological obstacles to business development. Employing a descriptive quantitative method, 75 respondents were selected via Cluster and Convenience Sampling. Findings reveal a "competence paradox": vendors exhibit high operational spirit (Responsibility 4.80, Self-Confidence 4.72) but significant strategic weaknesses (Risk-Taking 3.86). Internal obstacles, primarily a lack of innovation (34.7%), outweigh external factors. The study suggests that traditional market sustainability relies heavily on transforming vendor mindsets from survivalist to growth-oriented through financial literacy and collective supply chain efficiency.
Co-Authors Agit Dwi Cahyo Agus Trias Budi Aisya Ayu Prawitasari Alkhamdi, Aden Nuzuli Gita Anggraeni, Nasha Nur Anggraeni, Wishnu Anton Martono Aolia Nur Vaicha Bambang Nugroho Biky, Muh Amir Dian Bintang Pamungkas Dumasari Dumasari Dumasari Dumasari, Dumasari Dumasari Lumongga Ekawati Budi Utaminingsih Erlita Erlita Fathurrohman, Yusuf Enril Fathurrrohman, Yusuf Enril Gentur Ageng Sejati Gesit Qoriah Tri Aprilia Isnaeni Nurhidayah Kharismasyah, Alfato Yusnar Khikmatun Mutmainah Meilasari Wijayanti Muhammad Amir Biky Novi Dwi Ardani Nur Faiqoh Izzati Prasasti, Alindia Diva Pujiati Utami Pujiati Utami Pujiati Utami Pujiharto Pujiharto Pujiharto Pujiharto Putri Adisya Halimatussa’diah Rahma Hayati Putri Rahma, Shalu Desta Arina Rahmat Hidayatullah Rahmi Hayati Rahmi Hayati Putri Rahul Toni Ibrahim Safitri, Rike Nur Sanggita Excelint Rahma santosa, Arif Prashadi Sari, Devi Juvita Sulistiyani Budiningsih, Sulistiyani Sulistyani Budiningsih Sulistyani Budiningsih Suroso Suroso Susi Wardhani Teguh Marhendi Tika Yuaningsih Tri Septin Muji Rahayu, Tri Septin Wida Purwidianti Wiit Rismawanto Windi Astuti Yusuf Enril Fathurrohman Yusuf Enril Fathurrohman