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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Equator Journal of Management and Entrepreneurship Akuisisi : Jurnal Akuntansi Al Tijarah JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) INTECOMS: Journal of Information Technology and Computer Science SEIKO : Journal of Management & Business Journal of Humanities and Social Studies Jurnal Ilmu Manajemen dan Akuntansi Terapan BENING SOLUSI Indicators : Journal of Economic and Business Economics and Digital Business Review Jurnal Ilmiah ASET Journal of Economics and Business UBS Jurnal Manajemen dan Profesional Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Buletin Abdi Masyarakat (BAM) Indonesian Capital Market Review Jurnal Manajerial dan Bisnis Tanjungpinang JER
M. Rifki Bakhtiar
Universitas AKI
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KEAMANAN, KEPERCAYAAN, DAN KEMUDAHAN PENGGUNAAN TERHADAP LOYALITAS NASABAH DALAM MENGGUNAKAN INTERNET BANKING BRIMO DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Amelia, Amelia; Bakhtiar, M.Rifki
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/200f8016

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keamanan, kepercayaan, dan kemudahan penggunaan terhadap loyalitas nasabah dalam menggunakan layanan internet banking BRImo, dengan kepuasan nasabah sebagai variabel intervening. Pendekatan yang digunakan adalah kuantitatif dengan desain penelitian deskriptif-verifikatif, melibatkan 180 responden pengguna aktif aplikasi BRImo yang memiliki pengalaman dalam transaksi digital. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert 1–5 dan dianalisis menggunakan regresi berganda serta uji Sobel untuk menguji efek mediasi. Hasil penelitian menunjukkan bahwa ketiga variabel independen—keamanan, kepercayaan, dan kemudahan penggunaan—berpengaruh positif dan signifikan terhadap kepuasan nasabah. Selanjutnya, kepuasan nasabah terbukti memberikan pengaruh signifikan terhadap loyalitas nasabah. Selain itu, variabel kepuasan juga terbukti memediasi secara signifikan hubungan antara keamanan dan kemudahan penggunaan terhadap loyalitas. Namun, pada hubungan antara kepercayaan dan loyalitas, kepuasan tidak memediasi secara kuat, karena kepercayaan memiliki pengaruh langsung yang dominan. Temuan ini menegaskan pentingnya peningkatan pengalaman digital melalui aspek keamanan, kemudahan, dan kepercayaan untuk membangun loyalitas nasabah dalam era transformasi perbankan digital.
FACTORS AFFECTING CUSTOMER SATISFACTION THROUGH PURCHASE DECISION AS AN INTERVENING VARIABLE (case study on PT. Kereta Api Indonesia Daop 4 Semarang) Dhelpia, Fhila; Bachtiar, M. Rifki
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/8b38f187

Abstract

This study aims to analyze the influence of product quality, brand image, and promotion on customer satisfaction, both directly and indirectly through purchase decisions as a mediating variable, among users of railway transportation services in Semarang City. A quantitative approach was employed, using regression analysis and mediation testing through the Sobel test. The results indicate that brand image and promotion have a positive and significant effect on both purchase decisions and customer satisfaction. In contrast, product quality does not have a significant effect on either purchase decisions or customer satisfaction. Purchase decisions are proven to significantly mediate the relationship between brand image and promotion on customer satisfaction but do not mediate the effect of product quality on customer satisfaction. These findings suggest that positive perceptions of brand image and effective promotional strategies are key factors in driving purchase decisions and enhancing customer satisfaction in the railway transportation sector. This study provides strategic implications for PT KAI in designing more customer-oriented marketing and service approaches.
PENGARUH ORGANIZATIONAL CULTURE, LEADERSHIP DAN MOTIVATION TERHADAP EMPLOYE PERFORMANCE DENGAN JOB SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PT TEGUH JAYA BINA SENTOSA (SEMARANG) Tinggogoy, Tesalonika Ataliya; Bakhtiar, M. Rifki
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/tfzj9z16

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Organizational Culture, Leadership, dan Motivation terhadap Employe Performance dengan Job Satisfaction sebagai variabel intervening pada PT Teguh Jaya Bina Sentosa (Semarang). Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang dibagikan kepada 165 responden. Analisis data dilakukan menggunakan bantuan program SPSS melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan uji Sobel untuk menguji efek mediasi. Hasil penelitian menunjukkan bahwa Organizational Culture berpengaruh positif dan signifikan terhadap Job Satisfaction dan Employe Performance. Leadership berpengaruh positif dan signifikan terhadap Job Satisfaction dan Employe Performance. Motivation tidak berpengaruh terhadap Job Satisfaction, tetap berpengaruh positif terhadap Employe Performance. Job Satisfaction berpengaruh positif dan signifikan terhadap Employe Performance, dan mampu memediasi pengaruh Organizational Culture, Leadership terhadap Employe Performance, Job Satisfaction tidak memediasi Motivation terhadap Employe Performance.
Pengaruh Profitabilitas, Leverage, Ukuran Perusahaan, Pertumbuhan Perusahaan, PER dan Struktur Modal Terhadap Nilai Perusahaan Kezia Meilani Bororing; Muhammad Rifki Bakhtiar
Akuisisi : Jurnal Akuntansi Vol 21, No 2 (2025)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v21i2.2160

Abstract

The main goal of the company is to improve the company's performance in order to make its shareholders prosperous. The level of success of company management can be measured by the value of a company. This research aims to determine the effect of Profitability, Leverage, Company Size, Company Growth, Price Earning Ratio and Capital Structure on Company Value. The object of this research is food and beverage companies registered on the IDX in 2018-2022. The population in this study was 26 companies. The sampling technique is using a purposive sampling method with a sample of 14 companies. This research is quantitative research. This research uses descriptive statistical analysis, classical assumption testing, multiple linear regression analysis and hypothesis testing. Data processing uses SPSS Version 22. Based on the results of the research that has been conducted, it can be concluded that Profitability, Leverage, Company Size, and Price Earning Ratio have a positive effect on Company Value, while Company Growth has a negative effect on Company Value, and Capital Structure has no effect on Company Value.
PENGARUH MARKET ORIENTATION DAN IN-STORE CUSTOMER EXPERIENCE TERHADAP CUSTOMER SATISFACTION DI RATU PAKSI SEMARANG Kinanti Puspitaningrum; Tiwi Renita Anggraeini; M. Rifki Bakhtiar; Erawati Kartika
Manajerial dan Bisnis Tanjungpinang Vol. 9 No. 1 (2026): Jurnal Manajerial dan Bisnis Tanjung Pinang vol 9 no 1 2026
Publisher : STIE PEMBANGUNAN TANJUNGPINANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of market orientation and in-store customer experience on customer satisfaction at Ratu Paksi Semarang. This research employed a quantitative method with data collection conducted through questionnaires distributed to customers of Ratu Paksi Semarang. The sampling technique used purposive sampling with a total sample of 179 respondents. Data analysis was carried out using multiple linear regression analysis with the assistance of SPSS 2025 Statistics. The results showed that market orientation and in-store customer experience have a positive and significant effect on customer satisfaction. Market orientation helps companies understand customer needs and adjust marketing strategies according to market developments and customer expectations. In addition, a positive in-store customer experience can create comfort and improve customer satisfaction. Simultaneously, both independent variables contributed 59.7% to customer satisfaction, while the remaining percentage was influenced by other variables outside this study. Therefore, companies need to improve market orientation and create positive shopping experiences to enhance customer satisfaction at Ratu Paksi Semarang.
Co-Authors Amalia, Nabila Amelia Amelia Ananda, Yunisha Ayu Dhelpia, Fhila Ervina Febrianti Febrianti, Ervina Gabriella, Gabriella Ika Listyawati Indri Rahmawati Isna Familiana Kartika, Erawati Kezia Meilani Bororing Kinanti Puspitaningrum Nabila Amalia Nada, Yosia Nugraha, Yudha Arda Pesik, Jenifer Pottu, Vany Meice Puji Setya Sunarka Puji Setya Sunarka Sufiati, Sufiati Sukristanta, Sukristanta Tinggogoy, Tesalonika Ataliya Tiwi Renita Anggraeini Tri Purwani, Tri Yulianto, Sabatina Wulan Dwi