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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Equator Journal of Management and Entrepreneurship Akuisisi : Jurnal Akuntansi Al Tijarah JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) INTECOMS: Journal of Information Technology and Computer Science SEIKO : Journal of Management & Business Journal of Humanities and Social Studies Jurnal Ilmu Manajemen dan Akuntansi Terapan BENING SOLUSI Indicators : Journal of Economic and Business Jurnal Ilmiah ASET Journal of Economics and Business UBS JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Manajemen dan Profesional Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Buletin Abdi Masyarakat (BAM) Indonesian Capital Market Review Jurnal Manajerial dan Bisnis Tanjungpinang JER
M. Rifki Bakhtiar
Universitas AKI
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH MARKET ORIENTATION DAN IN-STORE CUSTOMER EXPERIENCE TERHADAP CUSTOMER SATISFACTION DI RATU PAKSI SEMARANG Kinanti Puspitaningrum; Tiwi Renita Anggraeini; M. Rifki Bakhtiar; Erawati Kartika
Manajerial dan Bisnis Tanjungpinang Vol. 9 No. 1 (2026): Jurnal Manajerial dan Bisnis Tanjung Pinang vol 9 no 1 2026
Publisher : STIE PEMBANGUNAN TANJUNGPINANG

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Abstract

This study aims to determine the effect of market orientation and in-store customer experience on customer satisfaction at Ratu Paksi Semarang. This research employed a quantitative method with data collection conducted through questionnaires distributed to customers of Ratu Paksi Semarang. The sampling technique used purposive sampling with a total sample of 179 respondents. Data analysis was carried out using multiple linear regression analysis with the assistance of SPSS 2025 Statistics. The results showed that market orientation and in-store customer experience have a positive and significant effect on customer satisfaction. Market orientation helps companies understand customer needs and adjust marketing strategies according to market developments and customer expectations. In addition, a positive in-store customer experience can create comfort and improve customer satisfaction. Simultaneously, both independent variables contributed 59.7% to customer satisfaction, while the remaining percentage was influenced by other variables outside this study. Therefore, companies need to improve market orientation and create positive shopping experiences to enhance customer satisfaction at Ratu Paksi Semarang.
Pelatihan Sistem Pengendalian Internal dan Anti-Fraud pada Guest House Bintang Tiga Semarang Mikael Kala; Ahmad Muhid; Raden Rara Ayu Widaningsih; Florenstina; M. Rifki Bakhtiar
JURPIKAT Vol 4 No 3 (2023): VOL. 4 NO. 3 (2023)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v4i3.3119

Abstract

Kegiatan pengabdian ini bertujuan meningkatkan pemahaman dan kemampuan mitra dalam menerapkan sistem pengendalian internal serta pencegahan fraud pada Guest House Bintang Tiga Semarang. Permasalahan utama meliputi lemahnya pemisahan tugas, pencatatan transaksi yang belum tertib, serta rendahnya kesadaran terhadap risiko kecurangan. Metode yang digunakan adalah pendekatan partisipatif melalui tahapan identifikasi masalah, perencanaan, pelatihan, pendampingan, serta evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terkait pentingnya pengendalian internal, serta kemampuan dalam mengidentifikasi kelemahan sistem dan merancang perbaikan sederhana. Selain itu, terjadi peningkatan kesadaran terhadap berbagai bentuk fraud dan upaya pencegahannya. Implementasi pengendalian internal yang lebih baik mendorong transparansi, akuntabilitas, serta pengelolaan usaha yang lebih efektif. Kegiatan ini diharapkan dapat mendukung keberlanjutan usaha melalui penerapan sistem yang lebih terstruktur dan berintegritas.
Co-Authors Ahmad Muhid Amalia, Nabila Amelia Amelia Ananda, Yunisha Ayu Ervina Febrianti Febrianti, Ervina Florenstina Gabriella, Gabriella Ika Listyawati Isna Familiana Kartika, Erawati Kezia Meilani Bororing Kinanti Puspitaningrum Mikael Kala Nabila Amalia Nada, Yosia Nugraha, Yudha Arda Pesik, Jenifer Pottu, Vany Meice Puji Setya Sunarka Puji Setya Sunarka Raden Rara Ayu Widaningsih Sufiati, Sufiati Sukristanta, Sukristanta Tiwi Renita Anggraeini Tri Purwani, Tri Yulianto, Sabatina Wulan Dwi