Garuda - Garba Rujukan Digital

Wacana Berita PT. Djarum dan Bulu Tangkis Indonesia Putranto, Teguh Dwi
Jurnal Studi Komunikasi Vol 3, No 1 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

PT. Djarum as a company known as a cigarette producing company is doing one of the CSR program which is very contradictory. PT. Djarum seeks to distract people from the knowledge of the dangers of smoking by caring for the community through the Badminton support program. Or in other words Djarum Foundation provides CSR as compensation for guilt to the community. The purpose of this study is to know the construction of discourse on the CSR news PT. Djarum sports field especially Badminton. This research uses qualitative method by using Critical Discourse Analysis perspective which try to dismantle the structure of discourse in text. Researchers will take each of 2 news on every online portal (Tribunnews.com, Detik.com, and Kompas.com) in the period of 1 year starting from January 1, 2017 until December 31, 2017 so that there are a total of 6 news that will be examined.

The discourse of men's facial care products in Instagram from the Foucauldian perspective Putranto, Teguh Dwi; Suyanto, Bagong; Ariadi, Septi; Santos, Roberto Rudolf T.
Jurnal Studi Komunikasi Vol. 5 No. 1 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i1.3159

Talking about body appearance, of course, cannot be separated from metrosexual men who tend to place great importance on appearance, from the way of dress to rituals in caring for their bodies. The men's body has been viewed and utilised as a commodity from the capitalist industry to rival the women's body. This study seeks to explore the discourse Erto's Men as one of facial care product for men built through posts on Instagram because Erto's Men is the face care product that appears the most in searches via #metrosexual on Instagram. The method used in this research is a critical discourse analysis on the @ertosmen Instagram post from June until August 2020. The results obtained in this study indicate that Erto's Men as a men facial skincare product builds a disciplining men's bodies by juxtaposing metrosexual representations through clean and bright skin, and with masculine representations through beard growth. So that through this representation, Erto's Men also helps build a health discourse for men through masculine concepts.

Indonesian covid-19 issue on media: review on spiral of silence application theory Tawai, Adrian; Suharyanto, Agung; Putranto, Teguh Dwi; de Guzman, Broderick M. N.; Prastowo, Ari Agung
Jurnal Studi Komunikasi Vol. 5 No. 2 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i2.3758

Covid-19 has resulted in a global health and socioeconomic crisis that is still unprecedented in history. Since Indonesia confirmed its first Covid-19 case, UNICEF has led several pandemic response efforts in collaboration with the government, the World Health Organization (WHO), and other partners. This research discussed the process of handling the Covid-19 pandemic in Indonesia. The theory used in this research was the Spiral of Silence theory, while the method used van Dijk's Critical Discourse Analysis. The object of research was articles on Kompas.com published from August to December 2020. We concluded that the government provides too much security through nonverbal languages, such as not providing examples of the health protocol implementation that should have been implemented during the Covid-19 pandemic. Furthermore, there is still a sense of security generated in the absence of compliance with policies and sanctions that should have been implemented. As a result, the public has become oblivious to the applicable regulations and believes that the pandemic is not a major issue. As a result, this condition has worsened the Covid-19 pandemic situation in Indonesia.

Wacana Berita PT. Djarum dan Bulu Tangkis Indonesia Putranto, Teguh Dwi
Jurnal Studi Komunikasi Vol. 3 No. 1 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v3i1.1052

PT. Djarum as a company known as a cigarette producing company is doing one of the CSR program which is very contradictory. PT. Djarum seeks to distract people from the knowledge of the dangers of smoking by caring for the community through the Badminton support program. Or in other words Djarum Foundation provides CSR as compensation for guilt to the community. The purpose of this study is to know the construction of discourse on the CSR news PT. Djarum sports field especially Badminton. This research uses qualitative method by using Critical Discourse Analysis perspective which try to dismantle the structure of discourse in text. Researchers will take each of 2 news on every online portal (Tribunnews.com, Detik.com, and Kompas.com) in the period of 1 year starting from January 1, 2017 until December 31, 2017 so that there are a total of 6 news that will be examined.

The discourse of men's facial care products in Instagram from the Foucauldian perspective Putranto, Teguh Dwi; Suyanto, Bagong; Ariadi, Septi; Santos, Roberto Rudolf T
Jurnal Studi Komunikasi Vol. 5 No. 1 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i1.3159

Talking about body appearance, of course, cannot be separated from metrosexual men who tend to place great importance on appearance, from the way of dress to rituals in caring for their bodies. The men's body has been viewed and utilised as a commodity from the capitalist industry to rival the women's body. This study seeks to explore the discourse Erto's Men as one of facial care product for men built through posts on Instagram because Erto's Men is the face care product that appears the most in searches via #metrosexual on Instagram. The method used in this research is a critical discourse analysis on the @ertosmen Instagram post from June until August 2020. The results obtained in this study indicate that Erto's Men as a men facial skincare product builds a disciplining men's bodies by juxtaposing metrosexual representations through clean and bright skin, and with masculine representations through beard growth. So that through this representation, Erto's Men also helps build a health discourse for men through masculine concepts.

Indonesian covid-19 issue on media: review on spiral of silence application theory Tawai, Adrian; Suharyanto, Agung; Putranto, Teguh Dwi; de Guzman, Broderick M. N.; Prastowo, Ari Agung
Jurnal Studi Komunikasi Vol. 5 No. 2 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i2.3758

Covid-19 has resulted in a global health and socioeconomic crisis that is still unprecedented in history. Since Indonesia confirmed its first Covid-19 case, UNICEF has led several pandemic response efforts in collaboration with the government, the World Health Organization (WHO), and other partners. This research discussed the process of handling the Covid-19 pandemic in Indonesia. The theory used in this research was the Spiral of Silence theory, while the method used van Dijk's Critical Discourse Analysis. The object of research was articles on Kompas.com published from August to December 2020. We concluded that the government provides too much security through nonverbal languages, such as not providing examples of the health protocol implementation that should have been implemented during the Covid-19 pandemic. Furthermore, there is still a sense of security generated in the absence of compliance with policies and sanctions that should have been implemented. As a result, the public has become oblivious to the applicable regulations and believes that the pandemic is not a major issue. As a result, this condition has worsened the Covid-19 pandemic situation in Indonesia.

Digital marketing communication of skincare products to develop men's consumptive behaviour Putranto, Teguh Dwi; Suyanto, Bagong; Ariadi, Septi
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Having an attractive appearance is now not only for women but also for men. Taking care of the body, especially the face has become a new culture that has shifted the masculine side towards metrosexuals. To get an attractive appearance, a series of treatments are needed, one of which is skincare which requires much money. Such self-care behaviour, of course, also encourages men's consumerism. This study determines how digital marketing communication for skincare products builds men's consumptive behaviour on Instagram. Content analysis of Instagram posts related to the consumption of skincare products collected through the hashtag #scarlettlakilaki was used in this study. The results obtained that the element of dependence is 0.94 or 94 per cent. Then the result is considered credible because it exceeds the minimum threshold. This research concludes that Scarlett transforms masculinity into metrosexuality, blur a gender bias, and builds on the idea that the body of men who use Scarlett is depicted with a pure white body resembling a women's body.

Digital marketing communication for archery sports equipment on Instagram @vienetharcheryofficial Putranto, Teguh Dwi; Vallejo, Ephraim Theodore S.
Jurnal Studi Komunikasi Vol. 6 No. 2 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i2.4870

The sports equipment business is one of the businesses that is currently starting to develop. Supported by the desire of the community to engage in sports, one of which is archery, Vieneth Archery Official, one of the archery equipment shops, takes advantage of this situation. The purpose of this study was to digitally determine the marketing communication of archery sports equipment on Instagram @vienetharcheryofficial. The method used in this research is Krippendorff content analysis which is carried out by collecting data on the Instagram account @vienetharcheryofficial from 1 May 2022 to 30 May 2022. The conclusion of this study shows that Vieneth Archery, as an archery equipment shop, carries out digital marketing communications through @vienetharcheryofficial Instagram posts dominated by public relations and publicity efforts.

Digital marketing communication of Somethinc brand on instagram @somethincofficial Cindy Novita Chandra; Daniel Susilo; Teguh Dwi Putranto
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6691

The advent of the digital era has spurred numerous companies to employ marketing communications strategies. Such endeavours serve as a means to influence and remind consumers about the array of products or services they offer. A particularly prominent approach for companies entails utilising digital marketing communications. In this context, the focus extends beyond mere product promotion; instead, it centres on disseminating valuable, pertinent, and consistent content to captivate and retain consumers. For this study, Instagram has been selected as the platform of interest due to its prevalence as a content distribution channel. The primary objective of this research is to explore the practices of digital marketing communications employed by the Something brand through its Instagram presence. To this end, the Krippendorff content analysis method has been applied to discern the nature of posts related to digital marketing communications on the official Instagram account @somethincofficial. The analysis was conducted on posts from 1 August 2022 to 31 October 2022. The study's findings reveal that Somethinc's digital marketing communication practices on Instagram predominantly revolve around informative and reminding advertising. These strategies are pivotal in engaging the audience and reinforcing brand awareness on the platform.

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