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Authenticity and Commodification of Creative Industry Products in The Tourism Sector, Bali Dewa Putu Oka Prasiasa; Dewa Ayu Diyah Sri Widari; Putu Herny Susanti
Mudra Jurnal Seni Budaya Vol 38 No 3 (2023)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v38i3.2285

Abstract

The creative industry places an emphasis on the creativity of a product, the understanding that the creator is known and has a copyright. In addition, the creative industry has links with the cultural industry, because its products are components of culture. When market tastes lead to post-industry, it is found that creative industry products consumed by tourism experience a change from homogeneous to heterogeneous with mass production. Changes in market tastes encourage the emergence of highly varied creative art products, as a result of the creative economy industry. The entry of the creative economy industry into the realm of culture, which then develops into the cultural industry, apart from growing the local and national economy, also has an impact on cultural components, especially from the aspects of authenticity and commodification. The areas affected include performing arts, tourism, entertainment, fashion, craft products, and culinary. In order to increase the competitiveness of Indonesian tourism, especially from the cultural pillar, the aspects of authenticity and commodification can increase its contribution to the local and national economy through the implementation of internationalization, traditionalization, and sacred versus profane.
Perempuan Bali dalam Pengelolaan Pariwisata di Bali Dewa Putu Oka Prasiasa; Yeyen Komalasari; Dewa Ayu Diyah Sri Widari
Jurnal Sosiologi Agama Indonesia (JSAI) Vol 4 No 1 (2023)
Publisher : Program Studi Sosiologi Agama Fakultas Ushuluddin dan Filsafat, Universitas Islam Negeri Ar-Raniry, Banda Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jsai.v4i1.2557

Abstract

Women are often positioned as marginal people in various fields of life, including the position of Balinese women in managing tourism in Bali. This article aims to analyze the position of Balinese women in tourism management in Bali. This research is a literature study with a qualitative descriptive analysis. This research found that Balinese women are very enthusiastic as homeworkers because they are related to domestic activities. These symptoms are related to the ideological superstructure and work ethic. This study also found that social structure and material infrastructure strengthen the work ethic. Balinese women think that work is yadnya, needs to be carried out and practiced to improve self-quality. Even though Balinese women experience injustice in the management of tourism in Bali, they are still eager to earn a living. Abstrak Perempuan sering diposisikan sebagai kaum marginal dalam berbagai bidang kehidupan, termasuk posisi perempuan Bali dalam pengelolaan pariwisata di Bali. Artikel ini bertujuan menganalisis posisi perempuan Bali dalam pengelolaan pariwisata di Bali. Penelitian ini merupakan studi literatur dengan analisis deskriptif kualitatif. Penelitian ini menemukan perempuan Bali amat bergairah sebagai pekerja rumahan karena berkaitan dengan kegiatan domestik. Gejala ini terkait dengan superstruktur ideologi dan etos kerja. Penelitian ini juga menemukan struktur sosial dan infrastruktur material memberikan penguatan terhadap etos kerja. Perempuan Bali menganggap kerja adalah yadnya, perlu dilaksanakan serta diamalkan untuk peningkatan kualitas diri. Meskipun perempuan Bali mengalami ketidakadilan dalam pengelolaan pariwisata di Bali, namun mereka tetap bersemangat untuk memperoleh nafkah.
The Utilization of Colonial Heritage in Tourism Development Dewa Ayu Diyah Sri Widari
Mudra Jurnal Seni Budaya Vol 38 No 4 (2023)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v38i4.2444

Abstract

The purpose of this study was to identify the utilization of colonial heritage as a tourist attraction in the development of tourism. The writing of this article uses a method of data collection through document studies. The use of colonial heritage in several countries raises different views. The understanding of inheritance in general is influenced by a variety of dynamics. The utilization of colonial heritage in the development of tourism in a country raises pros and cons among the local population. On the one hand, it has the view that the uniqueness of colonial heritage can be a tourist attraction aimed at obtaining income for the community and the country. In addition, colonial heritage can also be used as a regional or national identity. But other parties argue, colonial heritage can remind people of the past so that its use can cause unpleasant memories. The economic benefits arising from the development of the tourism sector are an important factor in building preservation decisions and acknowledging colonial heritage has an important role so much effort is made for conservation. Some colonial heritage still survives and reveals the country's history and the identity of its citizens, serving as administrative and business venues as well as tourist attractions.
KREATIVITAS BARTENDER SEBAGAI UPAYA MENINGKATKAN PENJUALAN MINUMAN DI INTERCONTINENTAL BALI RESORT Dewa Ayu Diyah Sri Widari¹; Luh Kompiang Sari
Journal of Tourism and Interdiciplinary Studies Vol. 3 No. 2 (2023): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v3i2.118

Abstract

Creativity plays an important role in determining victory in business competition. The existence of bartenders is a vital thing in bar operations, on the other hand, the quality of the products sold also plays an important role. This study aims to examine the creativity of bartenders in an effort to increase beverage sales at InterContinental Bali Resort and to examine the problems faced by bartenders in creating to increase beverage sales. This study used qualitative descriptive research method. Data collection techniques used are observation, interviews and documentation. The results showed that the creativity of a bartender has a large share in the sale of drinks in the bar and is the main capital of a bartender. Various creativity is carried out by bartenders as an effort to increase beverage sales by creating special menus, serving drinks to appeal to guests' tastes, displaying juggling attractions, mastering mixology, and promoting favorite menus for guests visiting the bar. Bartenders in making efforts to increase beverage sales, face various problems that can affect bar operations.
MODEL PEMILU DALAM REKRUTMEN PENGELOLADESAWISATA JATILUWIH KABUPATEN TABANAN Dewa Putu Oka Prasiasa; Dewa Ayu Diyah Sri Widari; Ni Wayan Karmini
Seminar Nasional Aplikasi Iptek (SINAPTEK) Vol. 6 (2023): PROSIDING SINAPTEK
Publisher : LPPM Universitas Dhyana Pura

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Abstract

Kajian ini bertujuan untuk mendeskripsikan pengelolaan sumber daya manusia di DesaWisata Jatiluwih dengan menerapkan pendekatan fenomenologi. Subyek dalamkajianiniyaitu Pengelola Desa Wisata Jatiluwih. Pengumpulan data menggunakan wawancara, observasi, dan dokumentasi dengan teknik analisis data yaitu deskriptif kualitatif. Hasilkajian menemukan bahwa pengelolaan sumber daya manusia di Desa Wisata Jatiluwihmencakup rekrutmen pengelola dengan menggunakan sistem pemilihan umum, pemberianmotivasi menggunakan dua cara yaitu secara lisan dan tindakan, sistempenggajianmenggunakan sistem honor, pengembangan karir dan pelatihan berasal dari masyarakat luaratau lembaga, bentuk relasi antara pengurus dengan masyarakat desa, dan bentuk relasiantara pengurus dengan masyarakat luar/lembaga. Namun demikian, masih diperlukanupaya untuk meningkatkan pengelolaan sumber daya manusia di Desa Wisata Jatiluwih.
Challenges of Strengthening Culture in the Development of Sustainable Tourism Villages in Bali Prasiasa, Dewa Putu Oka; Ni Wayan Karmini; Dewa Ayu Diyah Sri Widari
Mudra Jurnal Seni Budaya Vol 39 No 1 (2024)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v39i1.2554

Abstract

The development of a village into a sustainable tourism village is expected to be able to optimally meet cultural sustainability indicators. To realize cultural sustainability in the development of tourism villages in Bali, there are still challenges in strengthening culture such as the dynamics of authenticity and commodification, tourism political domination and hegemony, as well as strengthening traditional institutions. In order to increase the competitiveness of tourism, especially from the pillar of sustainable tourism villages, aspects of authenticity and commodification can increase their contribution to the local and national economy through the implementation of internationalization, traditionalization, and sacred versus profane; aspects of tourism political domination and hegemony through the implementation of policies related to the development of tourism villages; and aspects of strengthening traditional institutions through involving all levels of village society and community institutions in the village in relation to supporting the development of culture-based tourism villages, as well as revitalizing groups (sekaha-sekaha) that produce creative work to strengthen the development of tourism products in tourism villages and strengthen the image of a tourism village.
PESONA SEGARA-GUNUNG SEBAGAI KEUNGGULAN DALAM PENGEMBANGAN DESA WISATA LES, KABUPATEN BULELENG, BALI Widari, Dewa Ayu Diyah Sri; Dewa Putu Oka Prasiasa
Journal of Tourism Destination and Attraction Vol 12 No 2 (2024): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v12i2.7739

Abstract

Segara-gunung is a concept in the development of Les Tourism Village which makes beaches and mountains an advantage of tourist attractions in supporting sustainable tourism development. This study uses a qualitative descriptive method. The data collection techniques used are observation, interviews and document study. The technique for determining informants is purposive sampling, with a total of 9 informants. This study aims to analyze the potential of Les Tourism Village which offers beach and mountains as tourist attraction advantages. The results show that the beach area on the north side of the village is not only used as a livelihood for local residents, but is also packaged into tourist attractions such as snorkeling and diving. Another charm that Les Tourism Village has is the mountainous area on the south side of the village. Tourists can visit waterfalls, hiking tours, see the charm of caves. Tourists can also witness the process of making traditional products in sugar tourist activities, Bali Arak tours, salt making tours, and kele honey tours. The community uses local ingredients in producing juruh sugar, Balinese Arak, salt and kele honey, the manufacturing process is traditionally carried out as an effort to preserve the heritage of ancestors, it can also play a role in supporting the development of sustainable tourism.
OPTIMALISASI PERAN POKDARWIS DALAM PENYUSUNAN PAKET WISATA DI DESA WISATA BAHA, BADUNG-BALI Widari, Dewa Ayu Diyah Sri; Prasiasa, Dewa Putu Oka
Seminar Nasional Aplikasi Iptek (SINAPTEK) Vol. 7 (2024): PROSIDING SINAPTEK
Publisher : LPPM Universitas Dhyana Pura

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Abstract

Pemerintah Daerah Kabupaten Badung melalui Peraturan Bupati Badung Nomor 47 Tahun 2010 menetapkan 11 desa wisata, salah satunya adalah Desa Wisata Baha. Dalam perkembangan sejak penetapannya sebagai desa wisata, Desa Wisata Baha belum berkembang dengan mengembirakan karena belum memiliki paket wisata dan Kelompok Sadar Wisata (Pokdarwis) belum berperan secara optimal terutama terkait paket wisata. Optimalisasi peran Pokdarwis terkait penyusunan paket wisata berbasis alam dan berbasis budaya di Desa Wisata Baha dilaksanakan melalui tiga kegiatan yaitu Workshop Pengemasan Paket Wisata, Pembuatan Draft Video Promosi Paket Wisata, dan Finalisasi Video Promosi Paket Wisata. Melalui peran aktif Pokdarwis dalam memberikan informasi terkait daya tarik wisata yang dimiliki, sarana dan prasarana yang tersedia, sangat membantu dalam penyusunan paket wisata. Pokdarwis juga dilibatkan selama proses pembuatan draft video promosi terkait penentuan waktu dan tempat pengambilan video, perlengkapan yang diperlukan, dan hal-hal lain dalam proses tersebut. Luaran dihasilkan melalui sinergisitas tidak saja dari unsur Pokdarwis, akan tetapi juga didukung oleh seluruh pranata masyarakat Desa Wisata Baha, yaitu Pemerintah Desa Baha, Desa Adat Baha, Desa Adat Cengkok, Pekaseh, Pangliman, Teruna Teruni, serta siswa Sekolah Dasar yang ada di Desa Wisata Baha.
Focus Group Discussion Pengelolaan dan Pengembangan Desa Petak Menuju Desa Wisata Diyah Sri Widari, Dewa Ayu; Bayu Wisnawa, I Made
RENATA: Jurnal Pengabdian Masyarakat Kita Semua Vol. 3 No. 1 (2025): Renata - April 2025
Publisher : PT Berkah Tematik Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61124/1.renata.142

Abstract

Desa Petak dengan potensi yang dimiliki saat ini dalam proses pengajuan untuk menjadi desa wisata, namun dalam proses pengajuan menjadi desa wisata menghadapi permasalahan, untuk itu diadakan kegiatan pengabdian. Bentuk kegiatan berupa observasi dan identifikasi potensi wisata yang dimiliki Desa Petak, serta wawancara dengan Pokdarwis, pemerintah desa dan tokoh masyarakat untuk mengidentifikasi masalah dan kendala dalam pengembangan pariwisata di Desa Petak, dilanjutkan dengan Focus Group Discussion (FGD). Partisipan yang dilibatkan dalam kegiatan adalah masyakat lokal yang memiliki wawasan dan pengetahuan terkait pengembangan pariwisata di Desa Petak, terdiri dari kepala desa, perangkat desa, Pokdarwis, generasi muda dan tokoh masyarakat. Hasil kegiatan Focus Group Discussion (FGD) yaitu wawasan dan pemahaman masyarakat lokal terkait pengelolaan dan pengembangan Desa Petak menuju desa wisata semakin meningkat, perencanaan pengembangan Desa Petak menjadi desa wisata mendapat dukungan dari pemerintah desa dan tokoh masyarakat serta berkomitmen untuk mendukung Desa Petak menjadi desa wisata. Focus Group Discussion (FGD) juga berhasil merumuskan program kerja prioritas berupa identifikasi dan eksplorasi potensi serta menentukan skala prioritas dari perencanaan dan pengembangan potensi wisata, menentukan branding agar dapat menciptakan identitas yang unik, berkolaborasi dalam pengelolaan dan melakukan pendampingan kepada masyarakat secara berkelanjutan. Komitmen dan dukungan yang terus-menerus sangat diperlukan agar pengembangan pariwisata dapat berkelanjutan sehingga Desa Petak mampu menjadi desa mandiri
Sustainable Tourism Development In Petak Gianyar Village, Bali: Potentials And Challenges Wisnawa, I Made Bayu; Widari, Dewa Ayu Diyah Sri
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17247529

Abstract

Petak Village, located in Gianyar, Bali, possesses great potential for agriculture-based tourism due to its rich nature and culture. The available tourism amenities include waterfalls, trekking paths, spiritual tourism, and other activities based on local wisdom. However, tourism in the village is still challenged by inadequate infrastructure, insufficient marketing, a lack of community participation in the management, and several other factors. This is the main reason this research is conducted, to uncover the tourism potential and challenges of Petak Village in the context of sustainable tourism. The employed strategy centres on qualitative methods with a descriptive approach which features observations, document analysis, and Focus Group Discussions (FGDs) with key stakeholders from the local community, village administration, and tourism entrepreneurs. Based on the focus group discussions, we found that Petak Village has significant opportunities to be further developed into a natural and cultural centre, which would enhance the enduring economic livelihoods of the residents. However, they lack sufficient regulations for effective tourism management, coordination among the myriad stakeholders, a workforce, stronger communities and other regional developmental bodies, the active collaboration of public sectors, and nurture for infrastructure. This study's conclusion verifies that the Petak Village sustainable tourism development shall consider the preservation of the environment, the well-being of the local community, and the area's economic activities in a unified manner involving all relevant participants.