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All Journal GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Kolaboratif Sains Journal of Business Integration Competitive
Jimmy Kelana
Institut Bisnis Informasi Teknologi Dan Bisnis
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Other

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Journal : Journal of Business Integration Competitive

 1 
Service Quality and Customer Satisfaction in Ethnic Cuisine: Insights from a Nasi Kebuli Restaurant in Indonesia Puspita Dewi; Ratih Amelia; Devia Febrina; Jimmy Kelana; Debora Tambunan
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.16

Abstract

This study explores the influence of service quality on customer satisfaction at Rumah Makan Nasi Kebuli in Pangkalan Brandan, Indonesia. Utilizing a quantitative research approach, data were gathered through observations, questionnaires, and interviews with a selected portion of the restaurant’s customer base. The analysis employed simple linear regression using statistical software. The results indicate a significant and positive relationship between service quality and customer satisfaction. Service quality was found to be a dominant factor influencing satisfaction levels, with most of the variation in customer satisfaction explained by this variable. The findings highlight the crucial role of service quality in shaping the overall dining experience. It is recommended that the restaurant management continue to prioritize service quality improvements as a strategic effort to enhance customer loyalty and attract more visitors.
Impact of Halal Tourism on Revisit Intention: The Role of Homophily at Sabang Island Mega Hernawati Harefa; Tina Linda; Lidia Berliana Siboro; Jimmy Kelana; Tony Honkley
Journal of Business Integration Competitive Vol. 2 No. 2 (2026): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i2.80

Abstract

This study examines the impact of halal tourism on return intention, with homophily as a mediating variable among visitors from North Sumatra who travel to tourist destinations in Sabang Island and Banda Aceh. The growing interest in halal tourism highlights the importance of aligning tourism services with travelers' religious beliefs. However, there remains a gap in understanding how perceived social and cultural similarities (homophily) can enhance revisit intention. A quantitative approach was used, employing a survey technique to collect data from 95 respondents through accidental sampling. Structural Equation Modeling Partial Least Squares (SEM-PLS) was applied to assess direct and indirect relationships between variables. The findings show that halal tourism positively and significantly impacts revisit intention. Additionally, halal tourism significantly influences homophily, which, in turn, affects revisit intention. These results suggest that homophily mediates the relationship between halal tourism and return intention. When tourists share similar beliefs, lifestyles, and religious practices with a destination, it fosters emotional connection and comfort. This study emphasizes the importance of developing halal tourism locations that not only provide sharia-compliant facilities but also cultivate social interactions tailored to tourists' attributes. Destination managers and stakeholders must focus on value alignment, community engagement, and inclusive social interactions to enhance tourist loyalty and encourage repeat visits
Co-Authors Debora Tambunan Devia Febrina Harefa, Mega Jung Sen Kuandi Chandra Lidia Berliana Siboro Linda, Tina Mega Hernawati Harefa Puspita Dewi Ratih Amelia Siboro, Lidia Tina Linda Tina Linda Tony Honkley