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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis EKSYA: Jurnal Ekonomi Syariah Dinamika Islamic Economics and Finance Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Journal of Student Research Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Ekonomi dan Akuntansi Journal of Multidisciplinary Science: MIKAILALSYS Jurnal Kajian Dan Penalaran Ilmu Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Ebisnis Manajemen Santri : Jurnal Ekonomi dan Keuangan Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Inovasi Ekonomi Syariah dan Akuntansi Al-Mizan : Jurnal Ekonomi Syariah
Anzu Elvia Zahara
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Physics Public Health Social Sciences Other

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Pengaruh Bauran Pemasaran Terhadap Keputusan Menjadi Anggota di BMT Al-Ishlah Kota Jambi Frissia Friszki Melati; Anzu Elvia Zahara; Muhammad Subhan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4382

Abstract

The purpose of this study was to determine whether the marketing mix consisting of product, price, location, and promotion has a significant effect on the decision to become a member of BMT Al-Ishlah Jambi City. The method and type of research used is quantitative influence. The research was conducted at BMT Al-Ishlah Jambi City because it is easy to collect data and obtain research permits, support for academic research and a sufficient population of 564. The sampling method used was simple random sampling, so that 85 samples were obtained. The research instruments used documentation and questionnaires. The data processing and analysis methods used in this study include descriptive analysis, validity and reability tests, data analysis and hypotesis testing. The results showed that the product, location and promotion variables partially had No. significant effect on the decision to become a member of BMT Al-Ishlah Jambi City, while on the price variable partially had a positive and significant effect on the decision to become a member of BMT Al-Ishlah Jambi City. And simultaneously, the variables of product, price, location, and promotion affect the decision to become a member of BMT Al-Ishlah Jambi City.  
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi Amelia Putri Zalika; Anzu Elvia Zahara; Laily Ifazah
Journal of Student Research Vol. 1 No. 6 (2023): November: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i6.1818

Abstract

Karet merupakan mata pencaharian utama petani di desa sarang burung darat dari 360 penduduk berdasarkan kepala keluarga. Saat ini harga karet di Desa Matang gajah yaitu Rp 6000/Kg, rendahnya harga karet ini telah terjadi sejak tahun 2014. Penelitian dengan judul “Analisis dampak penurunan harga karet terhadap pola konsumsi petani karet di desa sarang burung darat kabupaten muaro jambi”, bertujuan untuk mengetahui dampak penurunan harga karet terhadap pola konsumsi dan pola produksi petani karet di desa sarang burung darat. Penelitian ini menggunakan jenis penelitian kualitatif deskriftif. Adapun sumber data yang digunakan adalah data primer dan data sekunder. Landasan teori yang digunakan adalah teori konsumsi Keynes “bahwa pengeluaran konsumsi masyarakat tergantung dengan tingkat pendapatannya disposibel, dan teori produksi soekarti (1990) ”harga dan produktivitas merupakan sumber dari faktor ketidakpastiian, sehingga bila harga dan produksi berubah maka pendapatan yang diterima petani juga berubah. Berdasarkan Analisa data yang tinggi, produksi karet petani tinggi dan pendapatan juga tinggi, sehingga konsumsi sehari-hari rumah tangga mudah dipenuhi kemudian pada saat harga karet rendah, produksi petani karet rendah, dan pendapatan juga sangat rendah, sehingga konsumsi sehari-hari dirumah tangga sulit dipenuhi. Karet merupakan mata pencaharian utama yang telah lama menjadi penopang hidup rumah tangga petani di desa Sarang Burung Darat Kabupaten Muaro Jambi dengan keadaan budidaya mudah dan yang pasti memberikan pendapatan yang pasti setiap hari, maka petani karet berharap kepada pemerintah agar menaikan harga karet.
PENGARUH PERILAKU KEWIRAUSAHAAN DAN MODAL USAHA TERHADAP KEBERHASILAN USAHA DI KECAMATAN TELANAIPURA KOTA JAMBI Nisa Gistia Ningsih; Anzu Elvia Zahara; Puteri Anggi Lubis
Journal of Student Research Vol. 2 No. 1 (2024): Januari: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i1.1918

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perilaku kewirausahaan dan modal usaha terhadap keberhasilan usaha di Kecamatan Telanaipura Kota Jambi. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan analisis data dengan metode uji koefisien determinasi. Sampel pada penelitian ini sebanyak 30 responden pemilik usaha warung kopi/kafe di Kecamatan Telanaipura Kota Jambi. Hasil penelitian menunjukkan bahwa secara parsial perilaku kewirausahaan berpengaruh positif dan signifikaan terhadap keberhasilan usaha dan modal usaha tidak berpengaruh positif dan signifikan terhadap keberhasilan usaha. Secara simultan menunjukkan bahwa perilaku kewirausahaan dan modal usaha secara bersama-sama berpengaruh signifikan terhadap keberhasilan usaha di Kecamatan Telanaipura Kota Jambi. Hasil perhitungan koefisien determinasi menunjukkan bahwa variabel perilaku kewirausahaan sebesar 37.5% dan sisanya 62.5% dipengaruhi oleh variabel lain diluar penelitian ini.
Strategi Optimalisasi Implementasi Digitalisasi Pengelolaan Zakat Sebagai Upaya Meningkatkan Transparansi Pada Baznas Provinsi Jambi Agustian Rosa Fajri; Anzu Elvia Zahara; Muthmainnah Muthmainnah
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 6 (2025): November : Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i6.1715

Abstract

The implementation of online zakat payments by BAZNAS Jambi Province faced several challenges, including suboptimal use of the Simba application due to system errors. Additionally, there was a lack of public trust in online zakat payments, insufficient public literacy on the matter, and inadequate socialization and education from BAZNAS Jambi regarding the online payment process. This study used a qualitative descriptive approach, with data collection via interviews. To optimize digital zakat management, BAZNAS Jambi implemented a strategy involving both their website and the SIMBA system, offering two digital payment options: transfers and QRIS codes. They also pursued partnerships with companies and promoted zakat payments through social media platforms such as YouTube, TikTok, Facebook, Google Ads, Meta Ads, as well as TVRI and RRI television. However, there were challenges, including human resource limitations at BAZNAS Jambi, which resulted in delays when verifying factual data. Additionally, high IT operational costs limited the effectiveness of SIMBA and the website. The coordination issues, including both functional and institutional coordination, were also identified as significant problems. To address these challenges, BAZNAS Jambi has been working on solutions such as community education, socializing zakat management with the public and local government agencies (OPDs), and improving internal coordination.         
Pengaruh Promosi, Lokasi, dan Harga terhadap Keputusan Pembelian Rumah Subsidi di PT Arza Putra Wahid Persada Lili Dewi Sabrina; Anzu Elvia Zahara
ARZUSIN Vol 5 No 4 (2025): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i4.6695

Abstract

The decision to purchase subsidized housing in Indonesia, particularly at PT. Arza Putra Wahid Persada in the Jambi region, is influenced by various external factors such as promotion, location, and price. This study aims to examine the extent to which these three variables affect consumer decisions in selecting subsidized homes. A quantitative approach with a descriptive-verificative design was used. The sample consisted of 97 respondents selected through purposive sampling, targeting lower-middle-income individuals who had accessed information or conducted transactions with the developer. Data collection techniques included Likert-scale questionnaires, semi-structured interviews, observation, and literature review. The data were analyzed using validity and reliability tests, multiple linear regression, partial t-tests, and the coefficient of determination with SPSS version 25. The results show that promotion, location, and price have a positive and significant influence, both simultaneously and partially on purchasing decisions. Promotion shapes perceived value and stimulates buying interest; location is crucial in terms of comfort, accessibility, and proximity to public facilities; while price remains a primary consideration related to purchasing power and perceptions of housing quality. The study concludes that the synergy between promotion, location, and price forms a key strategy in influencing consumer decisions in the subsidized housing segment. These findings provide a valuable foundation for developers and policymakers in designing more targeted marketing approaches. Future research is recommended to explore additional variables and apply mixed or longitudinal methods to gain a more comprehensive understanding.
Analisis Peran Koperasi Unit Desa (KUD) Lubuk Intan Dalam Membantu Pengelolaan Penjualan Kelapa Sawit Petani Pemilik Lahan Di Desa Peninjauan Kabupaten Batanghari Bunga Puji Astuti; Anzu Elvia Zahara; Khusnul Istiqomah
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 4 No. 2 (2026): April
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v4i2.823

Abstract

This study examines the role of the Lubuk Intan Village Unit Cooperative (KUD) in assisting in managing oil palm sales for smallholder farmers in Peninjau Village, Batanghari Regency. The background of this study is based on the suboptimal distribution of economic benefits to farmers, despite increasing sales through the cooperative. This situation indicates the need to strengthen the role of cooperatives in the harvest marketing system. This study used a qualitative approach with descriptive methods. Thirteen informants were interviewed: three administrators and ten members of the Lubuk Intan KUD in Peninjau Village, Batanghari Regency. The results indicate that the Lubuk Intan KUD plays a role in facilitating collective sales, providing price information, and creating certainty and transparency in the weighing and recording of harvests. This role has been able to improve marketing efficiency and member trust. However, its implementation still faces obstacles such as limited human resources, limited operational capital, and inadequate member participation.
Pengaruh Kemudahan Akses, Reputasi, Dan Nilai-Nilai Syariah Terhadap Keputusan Menjadi Nasabah Di Bank Syariah Indonesia KCP Kuala Tungkal Zubaidah Zubaidah; M. Nazori Majid; Anzu Elvia Zahara
Al-Mizan: Jurnal Ekonomi Syariah Vol 9 No 1 (2026): Al-Mizan: Jurnal Ekonomi Syariah
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat IAI An-Nadwah Kuala Tungkal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54459/almizan.v9i1.1382

Abstract

Tujuan penelitian ini yaitu menganalisis pengaruh kemudahan akses layanan, reputasi bank, dan nilai-nilai syariah terhadap keputusan memilih menjadi nasabah di Bank Syariah Indonesia Cabang Kuala Tungkal. Penelitian ini merupakan penelitian kuantitatif dengan metode survei. Teknik pengambilan sampel menggunakan probability sampling dengan jumlah responden sebanyak 200 orang. Analisis data dilakukan menggunakan pendekatan Structural Equation Modeling (SEM) dengan bantuan program AMOS. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada nasabah Bank Syariah Indonesia Cabang Kuala Tungkal. Hasil penelitian menunjukkan bahwa: (1) kemudahan akses layanan tidak berpengaruh signifikan terhadap keputusan memilih menjadi nasabah dengan nilai C.R sebesar 1,513 dan nilai p sebesar 0,130 (> 0,05); (2) reputasi bank tidak berpengaruh signifikan terhadap keputusan memilih menjadi nasabah dengan nilai C.R sebesar -0,989 dan nilai p sebesar 0,322 (> 0,05); dan (3) nilai-nilai syariah berpengaruh positif dan signifikan terhadap keputusan memilih menjadi nasabah dengan nilai C.R sebesar 3,619 dan nilai p sebesar 0,000 (< 0,05). Secara simultan, ketiga variabel independen mampu menjelaskan variasi keputusan nasabah dengan nilai koefisien determinasi (R-square) sebesar 0,882 atau 88,2%, sedangkan sisanya sebesar 11,8% dijelaskan oleh variabel lain di luar model penelitian ini.
The Effect of Electronic Word of Mouth (E-WOM) and Online Customer Reviews on Purchase Decisions for Azarine Products on TikTok Shop Ria Khodijah; Anzu Elvia Zahara
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 1 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i1.9715

Abstract

The increasing use of TikTok Shop as a social commerce platform has transformed how consumers access product information and make purchasing decisions, particularly in the beauty and skincare industry. However, research specifically examining the role of electronic word of mouth and online customer reviews in purchase decisions for Azarine products on TikTok Shop remains limited. This study aims to analyze the effects of electronic word of mouth and online customer reviews on purchase decisions for Azarine products among consumers in Jambi City. A quantitative approach with a survey design was employed, involving 96 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed through multiple linear regression. The findings indicate that electronic word of mouth has a positive and significant effect on purchase decisions. Online customer reviews also have a positive and significant effect on purchase decisions. Simultaneously, both variables significantly influence consumers’ purchase decisions. These findings contribute to the digital marketing literature by highlighting the strategic role of consumer-generated information in shaping purchasing behavior within social commerce contexts. The study concludes that positive electronic word of mouth and credible online customer reviews are essential factors in strengthening consumer confidence and encouraging purchase decisions. Practically, the findings suggest that Azarine and other local skincare brands should actively manage consumer-generated content to enhance trust, visibility, and purchasing intention on TikTok Shop.
Co-Authors Addiarrahman Agustian Rosa Fajri Ahmad Muhzazin Ahsan Putra Hafidz Alim Erdiansah Alliful Bastomi Amelia Putri Zalika Arsa Arsa Asrial As’ad Isma Bella Hermanika Putri Bunga Puji Astuti Devi Rahmawati Dwi Lestari Dwi Nurul Fatwa Eka Restu Fitri Elvi Khairani Sofyan Frissia Friszki Melati G.W.I Awal Habibah Hanifa Al Izati Hanifah Anisya Yualita Hatta Hatta Havifa Havifa Jevi Saputra Khusnul Istiqomah Laily Ifazah Lili Dewi Sabrina M. Ali M. Nazori Majid Muhamad Subhan Muhammad Avisena Mosani Muhammad Ismail Muhammad Novaldi MUHAMMAD SUBHAN Muthmainnah Muthmainnah Naufal Afif Putra Nisa Gistia Ningsih Nisya Adella Jaya Nur Ihsan Nurfitri Martaliah Nurul Ma’rifah Engget Oni Novela Puteri Anggi Lubis PUTRI OKTAVIANI Rambe Roisuddin Ery Ria Khodijah Rizky Maharani Rohama Ubainahum Roy Hambali Saijun Saijun Simah Anjali Sissah Sissah Sri Rahma Suci Ramadani Harahap Sulhi Whilma Lindary yanda_febriansyah YANDA Zubaidah Zubaidah