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PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU LOKAL MEREK COMPASS WISNU YUSDITARA; HANNA MEILANI DAMANIK; MARTIN LUTER PURBA; HENDRIK E.S. SAMOSIR
JURNAL ILMIAH SIMANTEK Vol 6 No 2 (2022): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to see how the influence of brand image and promotion to influence consumer purchasing decisions on local shoes brand Compass. This study uses a snowball sampling method on respondents aged 20-34 years in the city of Medan. The results of the study conclude that the brand image built by Compass has a positive impact on increasing purchasing decisions for Compass brand shoes, it means that the positive influence caused is not visible. The promotion variable carried out by Compass has a positive impact on increasing purchasing decisions for branded shoe products, the impact of this promotion also significantly affects the decisions of potential consumers.
Sosialisasi Pentingnya Pengembangan Potensi Daerah Untuk Meningkatkan Kesejahteraan Masyarakat Pada Dinas Pekerjaan Umum Dan Tata Ruang Kabupaten Dairi Martin Luter Purba; Hanna M Damanik; Hendrik E.S Samosir
Jurnal Pengabdian Ahmad Yani Vol. 2 No. 1 (2022): Juni
Publisher : Sekolah Tinggi Teknologi Industri (STTI) Bontang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.657 KB) | DOI: 10.53620/pay.v2i1.51

Abstract

This community service aims to provide recommendations for Dairi Regency in order to increase regional economic growth. Based on the results of the identification of the potential possessed by Dairi Regency, it can be seen that Dairi Regency has a great opportunity to increase its GRDP outperforming other regencies bordering the region if Dairi Regency has the potential of its human resources to be able to manage and develop the agricultural sector. This activity was carried out in the form of socialization which was attended by 25 representatives from the Camat, Lurah, Public Works and Spatial Planning and other relevant agencies in the Dairi Regency area. Through this activity, it is hoped that Dairi Regency can restore the wheels of the community's economy, especially after the pandemic so that the welfare of its people can increase. Keywords : increasing economic growth, increasing social welfare, agriculture
Upaya Peningkatan Ekonomi Anggota Bank Sampah ‘Satu Hati’, melalui Pengelolaan dan Pemanfaatan Limbah Sampah di Kelurahan Sumber Mulyo Rejo, Binjai Timur hanna meilani damanik; Martin Luter Purba; Hendrik E.S Samosir; Nancy Nopeline; Manatap Berliana Lumban Gaol
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Februari 2023
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v4i1.1141

Abstract

The aims of the service is to provide information and education to the people in the Sumber Mulyo, one of sub-district in Binjai especially the members of ‘Satu Hati’ Garbage Bank. regarding household waste management and provide practical training to develop new products with higher economic value by empowering garbage. This activity was carried out in the form of lectures and training on Maggot cultivation (Black Fly Soldier / BFS) and egg shell processing which was attended by members of the 'Satu Hati’ Waste Bank. Through this activity of organic eggshell waste it is hoped that members of the ‘Satu Hati’ Garbage Bank will gain new knowledge that can be practically implemented to deal with waste and can also receive economic benefits through the processing and Maggot cultivation.
PENGEMBANGAN DALAM BERWIRAUSAHA SABUN CAIR PENCUCI PIRING HANDMADE DI KELURAHAN SEMPAKATA, KECAMATAN MEDAN SELAYANG, KOTA MEDAN Lasma Lenida Rosinta Sianipar; Hanna M Damanik; Dame Ria Rananta Saragi
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.421

Abstract

Entrepreneurship can be interpreted as the process of the actions of an entrepreneur as someone who is always looking for something new and exploits these ideas into profitable opportunities by accepting risk and uncertainty with the company. Training activities were carried out at  the Sempakata Village Hall, Medan Selayang District, Medan City by inviting residents of the surrounding community by bringing materials and materials that will be used as training materials that can later be used as practice tools for the local community.  In addition, this dishwashing liquid soap can also be used and empowered among traditional markets as an enhancer of people's livelihoods in Sempakata Village, Medan Selayang District, Medan City
Demystifying Tourists’ Intention to Visit Destination on Travel Vlogs: Findings from PLS-SEM and fsQCA Pantas H. Silaban; Wen-Kuo Chen; Bernard E Silaban; Andri Dayarana K. Silalahi; Ixora Javanisa Eunike; Hanna Meilani Damanik
Emerging Science Journal Vol 7, No 3 (2023): June
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2023-07-03-015

Abstract

With the advent of digital technologies (i.e., social media), tourism has evolved its marketing strategies. Even though published literature discusses the importance of tourism content on social media from various consumer perspectives, much more work must be done to examine how consumers make travel decisions based on tourism content. This study proposes a model for analyzing travel intent based on consumer motivations (e.g., novelty, entertainment, and relaxation) to watch social media travel videos. Consumers' travel intentions are influenced by trust and parasocial relationships. Through an online survey, 215 responses were collected and analyzed using a structural equation modeling (SEM) approach using Smart-PLS 3.0 and fuzzy set qualitative comparative analysis (fsQCA). In the study, relaxation ranked most highly among the three motivations for viewers to watch travel videos on YouTube for building parasocial relationships. In contrast, consumers seeking entertainment are more likely to form trust, which will result in consumers' intentions to travel. Based on intermediate solutions generated by the fsQCA, two causal configurations can be used to explain consumer travel decisions influenced by social media tourism content. The study also discusses theoretical and practical guidelines in depth. Doi: 10.28991/ESJ-2023-07-03-015 Full Text: PDF
The Effect of Empowerment, Work Environment and Work Motivation on Satisfaction of Credit Union Employees Hanna Meilani Damanik; Musran Munizu; Slamet Riyadi; Abdurohim; Ilham
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1131

Abstract

This research was conducted at one of credit union in Indonesia. Using the saturated sample method, 80 people participated in this investigation. Interviewing and distributing questionnaires were used to obtain the data, which was then analyzed using multiple linear regression techniques and data processing with SPSS 23. Multiple linear regression analysis was the technique employed for data analysis. The investigation carried out revealed that the variables of the work environment, work motivation, and human resource empowerment have a substantial impact on job satisfaction.
The Training on Making Simple Financial Reports in the Sempakata Village, Medan Selayang District Hendrik E.S Samosir; Martin Luter Purba; Hanna M. Damanik
Jurnal Pengabdian Masyarakat Bestari Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v2i6.4615

Abstract

This training aims to increase public awareness of making simple financial reports for small and medium enterprises. The results of this training are expected to increase participants' knowledge about the positive impact of making simple financial reports when running a business. The training is carried out by giving lectures on simple financial reports and directly training the participants to make simple financial reports. The results of this training show the enthusiasm of the participants to apply the training material to the businesses they are currently running. In addition, most of the participants felt that the material provided had succeeded in changing their thinking about simple financial reports.
Analisa Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha Mahasiswa dikota Medan Diana Rahmasari Tumanggor; Anne Rumondang Malau; Hanna M. Damanik
Journal of Economic and Business Vol 4 No 2 (2022): Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jeb.v4i2.1090

Abstract

Penelitian ini dilakukan untuk mengetahui dan menganalisa faktor-faktor yang mempengaruhi minat mahasiswa berwirausaha. Ada tiga variabel yang diprediksi mempengaruhi minat berwirausaha, yaitu lingkungan keluarga, kepribadian, motivasi. Studi dilakukan pada mahasiswa yang sudah mengambil matakuliah kewirausahaan di kota Medan yang berjumlah 110 Responden. Metode analisa data yang digunakan dalam penelitian analisis regresi sederhana dengan bantuan program SPSS. Hasil analisa menunjukkan bahwa Lingkungan Keluarga, Kepribadian dan Motivasi berpengaruh positif dan signifikan.
Dampak Pemberian Sanksi Perpajakan Serta Kesadaran Wajib Pajak Pada Peluang Wajib Pajak Kendaraan Bermotor Membayar Pajak Tepat Waktu Hendrik Samosir; Hanna Meilani Damanik; Martin Luter Purba
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 6 No 2 (2023): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v6i2.3479

Abstract

Pajak kendaraan bermotor merupakan salah satu sumber pendapatan pemerintah, pada provinsi Sumatera Utara. Realisasi pendapatan dari pajak kendaraan bermotor cukup baik akan tetapi perlu dilihat kepatuhan wajib pajak kendaraan bermotor sebagai akibat dari sanksi yang diberikan atau kesadaran dari wajib pajak itu sendiri. Pada karyawan RS Estomihi menunjukkan sebagian besar karyawan yang membayar pajak untuk menghindari sanksi yang dikenakan jika terlambat membayar pajak kendaraanya. Sampel pada penelitian ini berjumlah 60 orang responden dengan kriteria pernah membayar pajak tepat waktu dan tidak tepat waktu. Metode analisis yang digunakan adalah regresi logistik yang bertujuan untuk melihat besaran peluang wajib pajak membayar pajak secara tepat waktu atau tidak tepat waktu. Hasil dari penelitian ini menunjukkan bahwa penerapan sanksi perpajakan yang tegas mampu meningkatkan peluang seorang wajib pajak untuk membayar pajak secara tepat waktu akan tetapi kesadaran wajib pajak tidak mampu secara nyata untuk meningkatkan peluang seorang wajib pajak membayar pajak secara tepat waktu.
KEBIJAKAN SUKU BUNGA SERTA DAMPAKNYA TERHADAP PEREKONOMIAN INDONESIA Martin Luter Purba; Hendrik ES Samosir; Hanna M. Damanik
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10205

Abstract

Abstrak Penelitian ini bertujuan untuk melihat kebijakan suku bunga serta dampaknya bagi perekonomian berdasarkan model Mundell-fleming. Pada penelitian menggunakan 2 persamaan yaitu model LM dan model tingkat bunga. Penelitian ini menggunakan persamaan simultan two stage least square untuk menganalisis model LM dan model tingkat bunga. Hasil dari penelitian ini menunjukkan bahwa pada model tingkat bunga, suku bunga FED berdampak positif terhadap suku Bungan acuan Bank Indonesia akan tetapi tidak signifikan sedangkan jumlah uang beredar berdampak negatif pada suku bunga acuan BI. Pada model LM suku Bungan acuan BI dan jumlah uang beredar berdampak positif pada PBB harga konstan Indonesia sedangkan inflasi memberikan dampak negatif bagia PDB harga konstan Indonesia. Penelitian menemukan bahwa suku bunga The Fed yang meningkat tidak secara nyata langsung direspon oleh BI dengan langsung meningkatkan suku Bungan acuannya, sehingga dirasa perlu untuk Bank Indonesia (BI) terus memantau dan melakukan evaluasi terhadap perubahan suku bunga Federal Reserve (FED) serta mempertimbangkan kebijakan yang dapat mengantisipasi dampaknya terhadap perekonomian Indonesia. Kata Kunci: Suku Bunga, Dampak, Perekonomian Indonesia