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Journal : JURNAL MANAJEMEN BISNIS

Analysis of The Influence of Agro-Tourism on The Socio-Economy of The Community in Islamic Perception Fira Nafisah; Yusrizal; Aqwa Naser Daulay
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.882

Abstract

The purpose of this study is to provide knowledge and analyze the significant influence of agro-tourism development on socio-economic improvement. The method used in the study is a quantitative method with simple regression analysis, the data used is secondary data by providing questionnaires and distributed to residents and workers in Pematang Johar Rice Field Tourism. The number of samples used was as many as 50 respondents, in sampling it was determined by the criteria of workers and residents of the area around the Pematang Johar tour. The results obtained are that agro-tourism variables have a significant effect on the socio-economy in Pematang Johar Deli Serdang rice field tourism, which is in line with According to Zaqiah Ramdani and Tuti Karyani who said that agro-tourism has an effect on the socio-economy, this is evidenced by their research which says that the agro-tourism created makes people's income increase, the absorption of labor is increasing, and household needs are met. This explains with this research that agrotourism was created to strengthen and improve the economy of the surrounding community such as creating jobs, utilizing agriculture as tourism and continuing to produce and carry out farming activities, so that the benefits obtained by the surrounding community increase.
The Development Strategy of the Dragon Fruit Farming Business in Sei Sijenggi Village Reviewed from The Side of Maslahah Laiyinna Misqha Efendi; Muhammad Arif; Aqwa Naser Daulay
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.886

Abstract

This research aims to identify strategies for developing the dragon fruit farming business in Sei Sijenggi Village using SWOT analysis based on the mashlahah (Welfare) theory. This research was conducted qualitatively and data was collected through observation and interviews. SWOT analysis is used to analyze the collected data. The research found that internal factors consist of four strength factors and four weakness factors, while external factors consist of four opportunity factors and four threat factors. In the SWOT diagram, the combination of the IFAS value of 2.94 and the EFAS value of 2.86 shows that the strategy for developing the dragon fruit farming business in Sei Sijenggi Village is in quadrant 1 from the mashlahah side. This condition shows that it is still in a strategic position to continue to be developed because the strength score is more dominant than the weakness score (easy cultivation and low risk in accordance with the mashlahah principle) and the opportunity score is more dominant than the threat score (potential supporting natural resources). The S-O (Strength-Opportunity) strategy is the main strategy that can be used in this research. However, aggressive strategies were used to support this research.
Analysis of the Effect of Service Quality and Customer Satisfaction on Customer Loyalty Through Customer Engagement: Case Study of AHASS Workshop PT. Buana Jaya Lestari, Medan Sunggal Muhammad Yuda Hendrawan; Aqwa Naser Daulay; Budi Harianto
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.894

Abstract

ABSTRACT The purpose of this study was to analyze the effect of service quality, satisfaction on customer loyalty through customer engagement AHHAS Workshop PT Buana Jaya Lestari. The sample in this study were 100 customers of AHHAS workshop PT Buana Jaya Lestari. Data collection was carried out through surveys using valid and reliable research instruments. Data analysis using path analysis assisted with the help of Smart PLS (Partial Least Square) software version 4.1.0.3. The results of this study indicate that customer satisfaction and customer engagement have a positive influence on customer loyalty, while service quality has no significant effect on customer loyalty. The novelty of this study appears in the finding of an insignificant effect of service quality on customer loyalty. AHHAS Workshop PT Buana Jaya Lestari needs to make efforts to improve service quality towards Customer Loyalty. AHASS workshops can make several efforts to improve the quality of its services, among others: Improve timeliness in completing services, speeding up customer waiting time, building trust with customers by providing quality service and trust with customers by providing quality service and integrity. with integrity.
The Influence of Open Unemployment Rates, Inflation and Minimum Wages on Income Inequality in The North Sumatra Region Nurdini; Yusrizal; Aqwa Naser Daulay
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.898

Abstract

Income inequality is the existence of differences in income in a society, giving rise to real income inequality in society. As a result, the rich get richer and the poor get poorer. In fact, when it comes to income inequality, the more flexible wages are, the greater the impact on employment. However, inflexible wages, which are said to be an inability to respond to changing market conditions, lead to ever-increasing poverty and inequality. This research aims to determine the correlation between the influence of open poverty levels, inflation and minimum wages on income inequality in North Sumatra. The Central Statistics Agency (BPS) noted that the level of expenditure disparity between residents in North Sumatra has widened since September 2023. The Gini ratio, which measures this inequality, is recorded as high. BPS Based on North Sumatra data, this large deviation was caused by the increase in fuel prices at the beginning of September last year. The research method used is Multiple Linear Regression which is processed using eviews 10 software. The approach used in this research uses a quantitative approach with associative analysis, with a population from the North Sumatra BPS report for 2014-2023. The results show that the open unemployment rate and minimum wage have an effect on income inequality. Therefore, the solution offered is a policy of establishing equal distribution of employment income by opening job vacancies and training as well as equal distribution of salary income which is applied evenly in various regions so as to reduce income inequality in North Sumatra
Implementation of Distribution Non-Cash Food Aid (BPNT) in Reducing The Expenditure Burden of Poor Families Based on an Islamic Perspective: Case Study of Aek Hamlet West Torop, Asam Jawa Village, District. Torgamba, District. South Labuhan Batu Dini Rahmayani; Maidalena; Aqwa Naser Daulay
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.904

Abstract

Non-Cash Food Assistance (BPNT) is a central government program to help the poor who are food insecure. The purpose of this study is the implementation of non-cash food assistance expenditures in reducing the expenditure burden of poor families. This research uses a qualitative approach that produces descriptive data, by interviewing two poor people and one government. The data collection techniques applied are interviews, observation and documentation. The results of this study indicate that poverty reduction so far has only changed from the food subsidy system (Raskin / Rastra) with an in-kind scheme to the BPNT food assistance system with a non-cash scheme. each poor family receives assistance of Rp. 200,000, -. The implementation of the assistance program in reducing the expenditure burden of poor families reaches an effectiveness level of 66.57%, this shows "good enough" and can reduce the expenditure burden of poor families by 55%. This is in accordance with Islamic values, namely Nafs (soul), Maal (property), Nasab (offspring) in sharia. The implementation of the BPNT program in various regions has been quite effective but the implementation has not met the 6 Target principle (right target, quantity, time, price, quality, and administration). The main obstacle related to the achievement of the program's target is that the data on Beneficiary Families (KPM) has not been updated properly. In terms of food groups, the food assistance received by poor families classified as KPM participants is quite diverse but with a decreasing quantity over time.