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Sudirman Street: Interaksi Budaya di Ruang Publik Subandi, Zera Edenzwo; Surianto, Surianto; Manuel, Kho, Gerson Ralph; Widjaja, Samuel Christian
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 7 (2025): SENTRI : Jurnal Riset Ilmiah, Juli 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i7.4285

Abstract

This research examines the dynamics of cultural interaction between tourists and local communities in the culinary public space of Sudirman Street, Bandung, within the framework of intercultural communication. Sudirman Street has emerged as a new cultural space and serves as a symbol of a “melting pot,” where diverse cultural and religious backgrounds converge amidst the dominance of religious values in Bandung society. The aim of this research is to understand how social symbols construct meaning and relationships among individuals through public interactions. A qualitative approach grounded in the sociocultural tradition is employed, utilizing field observations, interviews, and documentation. The findings indicate that, despite religious norms concerning halal and non-halal practices, social behavior at Sudirman Street reveals a flexible negotiation of meaning among individuals, informed by personal understanding (mind) and self-identity (self), as conceptualized in George Herbert Mead’s theory of symbolic interactionism. The study reveals that tolerance, cultural compromise, and symbolic adaptation are essential for fostering social harmony within this public space. These findings suggest that culinary tourism is not merely an economic activity but also a site for cultural dialogue that reflects the level of tolerance within a city. Through Sudirman Street, Bandung demonstrates its potential to serve as a model of inclusive public space that accommodates cultural and religious diversity.
A MULTIPHASE THERAPEUTIC COMMUNICATION APPROACH TO ENHANCING INCLUSIVE SUPPORT FOR CHILDREN WITH SPECIAL NEEDS Surianto, Surianto; Subandi, Zera Edenzwo; Clara, Yesica Yuliani
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 3 (2025): Devote : Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i3.4250

Abstract

Inclusive education for children with special needs (CSN) in Indonesia remains hindered by limited professional resources, inadequate inclusive infrastructure, and low public acceptance. This community-development based activities aim to address these barriers by implementing a structured therapeutic communication training program to the key stakeholders of Lentera Cita Karya Foundation, an inclusive school in Jakarta. The program targeted teachers, in-house therapists, and parents, through focus group discussions (FGD) designed to explore communication challenges and collaboratively build effective strategies. Over two months, trainings were delivered to 15 CSN, 4 therapists, 4 parents, and 4 teachers. In addition to communication training for adults, children participated in basic public speaking and photography sessions to strengthen their cognitive, affective, and psychomotor skills. The program concluded with a public seminar titled “ACT” (Acceptance, Caring, and Tolerance) attended by approximately 80 people, featuring expert speakers and community engagement sessions to promote inclusive dialogue. The seminar also showcased photos taken by the CSN during the training. Results from the intervention highlight that acceptance emerged as the most significant factor influencing CSN development. The findings underscore the importance of integrative, community-based therapeutic communication in supporting inclusive educational environments.
Pengaruh Duta Merek Dan Citra Merek Terhadap Keputusan Pembelian Gounady, Serenna Myrella; Surianto, Surianto
Telangke:Jurnal Telangke Ilmu Komunikasi Vol 7 No 1 (2025): Juni: Telangke: Jurnal Telangke Ilmu Komunikasi
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jiksohum.v7i1.1527

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh duta merek dan citra merek terhadap keputusan pembelian produk susu Ultra Mimi di wilayah Jabodetabek. Secara khusus, penelitian ini menyoroti efektivitas Abecekut, seorang influencer anak yang viral di TikTok, sebagai duta merek dalam memengaruhi perilaku konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan teknik purposive sampling, melibatkan responden berusia 13–45 tahun. Data dianalisis menggunakan regresi berganda untuk menguji pengaruh masing-masing variabel. Hasil penelitian menunjukkan bahwa keberadaan duta merek dan persepsi terhadap citra merek berpengaruh signifikan terhadap keputusan pembelian konsumen. Temuan ini menegaskan peran strategis influencer anak dalam membentuk citra merek dan meningkatkan niat beli, khususnya dalam konteks pemasaran digital pada masyarakat perkotaan. Implikasi dari hasil ini diharapkan dapat memberikan kontribusi bagi praktik pemasaran di industri susu serta mendukung kampanye kesehatan publik terkait gizi anak.
Exploring the Effectiveness of Bi-LSTM in Detecting Indonesian-Language Hoax News Kamila, Ahya Radiatul; Budiyanto, Very; Surianto, Surianto
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.48627

Abstract

This study aims to develop and evaluate a hoax detection model based on Bidirectional Long Short-Term Memory (Bi-LSTM) using a Semi-Supervised Learning approach. In the context of the increasing spread of false information on online platforms, the model is designed to automatically classify news articles as hoaxes or non-hoaxes, even when labeled data is limited. The initial model was trained on a labeled minor dataset and then used to predict labels for an unlabeled major dataset. After combining both datasets, a retraining process was conducted to improve the models generalization to various linguistic styles and sentence structures. Evaluation results show that the model achieved an accuracy of 84%, recall of 76.9%, precision of 70%, and an F1-score of 73.3%. These findings demonstrate that the semi-supervised approach, which combines labeled and unlabeled data, can significantly enhance model performance in hoax detection tasks. This study contributes to the development of an effective and adaptable automated hoax detection system that addresses linguistic challenges in online news texts.
Evaluation of Keyword Extraction using YAKE and KeyBERT in Text Preprocessing for Hoax News Detection Based on Bi-LSTM Kamila, Ahya Radiatul; Derhass, Gerry Hudera; Surianto, Surianto; Budiyanto, Very
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.48626

Abstract

The spread of hoaxes through social media presents a significant challenge to the accuracy of public information. Automated detection based on natural language processing (NLP) offers a potential solution to this issue. This study investigates the impact of keyword extraction methods on the performance of hoax classification using the Bidirectional Long Short-Term Memory (Bi-LSTM) architecture. Two methods are evaluated: YAKE, which relies on statistical features, and KeyBERT, which utilizes semantic representations from the BERT transformer model. The IDNHoaxCorpus, an Indonesian-language dataset, serves as the experimental basis, undergoing preprocessing, keyword extraction, and model training stages. Evaluation metrics include accuracy, precision, recall, F1-score, and processing time. Results show that KeyBERT achieves higher accuracy and F1-score (82.56% and 73.30%, respectively) compared to YAKE (80.07% and 71.11%), but at the cost of significantly longer processing time (360 seconds vs. 13 seconds). These findings highlight a notable trade-off between accuracy and computational efficiency, which should be considered based on application requirements such as real-time systems or batch processing. This study underscores the importance of selecting appropriate feature extraction strategies in text-based hoax detection systems.
Empowering Stakeholders in Therapeutic Communication for Children with Special Needs: A Case Study at Special Harmony Inclusive School, Jakarta Subandi, Zera Edenzwo; Surianto, Surianto; Clara, Yesica Yuliani; Janeardie, Shannen Cleverin
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47983

Abstract

Established in September 2023, the Lentera Cita Karya Foundation aims to address the educational and therapeutic needs in an inclusive community for children with special needs by providing holistic services through the Special Harmony School in North Jakarta. The school offers tailored education for children with Autism Spectrum Disorder (ASD) and intellectual disabilities (including Down syndrome), incorporating therapeutic support such as speech therapy, occupational therapy, sensory integration, and parent-teacher skill development programs. Despite these efforts, the implementation of therapeutic communication remains a challenge for facilitators, including teachers and therapists. Issues include limited understanding of effective verbal and non-verbal communication strategies, emotional expression, and appropriate interaction in both medical and non-medical settings. To address these challenges, a community engagement program was conducted involving 12 participants, consisting of inclusive education teachers, therapists, and parents. The program utilized a Focus Group Discussion (FGD) method, followed by expert-led sessions conducted by university lecturers. Over three separate sessions, participants engaged in thematic discussions on therapeutic communication, followed by structured presentations designed to enhance their conceptual and practical understanding. The initiative identified three major challenges: communication between therapists and children with special needs, the childrens communication with their environment, and persistent societal stigma. The program succeeded in improving participants awareness, emotional sensitivity, and basic therapeutic communication strategies applicable in inclusive educational settings.
The Influence of Exo as Brand Ambassador and Scarlett's Brand Image on Scarlett Brand Purchasing Decisions Surianto, Surianto; Johana, Gracia
Journal of Social Science Vol. 5 No. 4 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i4.862

Abstract

Technological developments have had a significant impact on various sectors, including economics, politics and business competition in this era of globalization. The internet, as an example of rapid technological development, is a major driver of progress in various aspects of human life. Competition in the business environment is increasing along with developments in technology and knowledge, so entrepreneurs need to continue to design effective marketing strategies. One of the key aspects of marketing strategy is the ability to understand and adapt to constantly changing market trends. In the context of social media marketing, the use of Brand Ambassadors is a tactic often used by e-commerce to increase the popularity of their platforms. This research aims to evaluate the influence of EXO as a Brand Ambassador and the Scarlett brand image on consumer purchasing decisions. The research method used is quantitative with survey techniques using questionnaires. The research results show that both EXO as a Brand Ambassador and the Scarlett brand image have a significant positive influence on consumer purchasing decisions.
Pelatihan Komunikasi Publik dalam Konteks Psikologi: Pengenalan Karakter Siswa-Siswi dan Guru SMA Cinta Kasih Tzu Chi Surianto, Surianto; Subandi, Zera Edenzwo
Jurnal Pendidikan Indonesia Vol. 5 No. 8 (2024): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v5i8.3266

Abstract

Kegiatan berkomunikasi selalu terjadi dalam keseharian manusia. Namun, pengenalan diri sendiri maupun khalayak saat berkomunikasi kerap dilupakan sebagai salah satu faktor utama untuk mencapai keberhasilan komunikasi. Pelatihan komunikasi publik yang dikemas dengan interaktif dengan turut mempelajari keilmuan komunikasi psikologi, dberikan kepada siswa-siswi dan guru SMA Cinta Kasih Tzu Chi. Pelatihan ini bertujuan untuk memberikan panduan kepada para peserta pelatihan tentang bagaimana mengenal karakter diri mereka secara pribadi maupun mengenal khalayak yang akan menjadi penerima pesan dalam proses berkomunikasi. Oleh karena ini, tema yang diangkat pada kegiatan pelatihan ini adalah “Kenali Diriku & Lawan Bicaraku”.  Metode yang dilakukan dalam kegiatan Pengabdian Kepada Masyarakat ini berupa pemaparan materi yang dikolaborasikan dengan kegiatan interaktif seperti tanya-jawab dan latihan praktis kepada siswa-siswi dan guru SMA. Hasil dari kegiatan ini menunjukan umpan balik positif dari para peserta. Pelatihan berjalan dengan baik dan telah memberi pengetahuan teoretis dan praktis tidak hanya kepada para siswa-siswi, melainkan para guru SMA Cinta Kasih Tzu Chi. Adapun temuan terkait pentingnya pembelajaran dan hubungan antara aplikasi komunikasi publik dan pengenalan karakter untuk meningkatkan efisiensi komunikasi.
Pengaruh Host Attractiveness dan Program TV terhadap Minat Menonton: Studi komparatif Vincent dan Desta sebagai Host Program TV "Tonight Show" Surianto, Surianto; Rui Iswanto, Clarisa
Jurnal sosial dan sains Vol. 4 No. 6 (2024): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v4i6.1403

Abstract

Latar Belakang: Komunikasi merupakan aspek penting dalam kehidupan manusia, karena memungkinkan mereka untuk berinteraksi, memenuhi kebutuhan, dan membina hubungan satu sama lain. Perkembangan komunikasi manusia telah mengarah pada konsep "komunikasi massa" yang didorong oleh keinginan manusia untuk kemajuan dan peningkatan kualitas informasi yang disampaikan.   Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh daya Tarik host dan program televisi terhadap minat menonton, dengan membandingkan dua host televisi, yaitu Vincent dan Desta.   Metode: Penelitian ini menggunakan metode kuantitatif komparatif untuk membandingkan pengaruh daya tarik host dan program televisi terhadap minat menonton antara Vincent dan Desta.   Hasil: Hasil penelitian menunjukkan bahwa daya tarik host dan program televisi memiliki pengaruh signifikan terhadap minat menonton, dan terdapat perbedaan pengaruh antara host Vincent dan Desta.   Kesimpulan: Daya tarik host dan program televisi merupakan factor penting yang mempengaruhi minat menonton pemirsa. Perbedaan karakteristik host dapat menghasilkan perbedaan pengaruh terhadap minat menonton.
Pengembangan Life Skill Siswa Berkebutuhan Khusus Special Harmony School melalui Pelatihan Fotografi dan Komunikasi Publik Berbasis Storytelling Clara, Yesica Yuliani; Surianto, Surianto; Subandi, Zera Edenzwo
Publikasi Pendidikan Vol 15, No 3 (2025)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/publikan.v15i3.76230

Abstract

Anak Berkebutuhan Khusus (ABK) di Indonesia masih menghadapi berbagai hambatan dalam mengakses pendidikan inklusif akibat keterbatasan sumber daya, sarana, dan pemahaman masyarakat. Yayasan Lentera Cita Karya hadir untuk memberikan layanan pendidikan khusus sekaligus mendorong terciptanya lingkungan yang inklusif. Kegiatan Pengabdian kepada Masyarakat ini bertujuan membekali ABK dengan keterampilan hidup melalui pelatihan fotografi dasar dan public speaking berbasis storytelling. Fotografi mendorong kreativitas dan komunikasi visual, sementara storytelling meningkatkan kepercayaan diri dan kemampuan berbicara di depan umum. Program ini melibatkan civitas akademika Universitas Bunda Mulia dan diikuti oleh delapan peserta didik dari Special Harmony School. Hasil evaluasi menunjukkan program dinilai sangat edukatif, objektif, akuntabel, dan transparan. Selain pengembangan keterampilan, kegiatan ini juga berkontribusi dalam membangun kesadaran masyarakat terhadap potensi ABK sebagai bagian dari gerakan inklusi sosial.Children with Special Needs (CSN) in Indonesia still face major challenges in accessing inclusive education, due to limited human resources, infrastructure, and public awareness. Yayasan Lentera Cita Karya addresses these gaps by providing specialized education and promoting inclusive values within the community. This community engagement program aimed to equip CSN students with essential life skills through basic photography and public speaking training using storytelling methods. Photography was used to foster creativity and visual communication, while storytelling enhanced confidence and public speaking abilities. The program was implemented collaboratively by Universitas Bunda Mulia’s academic community and attended by eight CSN students from Special Harmony School. Evaluation results showed high satisfaction from teachers and facilitators in terms of educational value, objectivity, accountability, and transparency. Beyond skill development, this initiative contributed to shifting societal perceptions and advancing inclusive practices for marginalized groups.