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All Journal Publikasi Pendidikan Jurnal E-Bis: Ekonomi Bisnis Journal of Social Science jurnal syntax admiration GANESHA: Jurnal Pengabdian Masyarakat Jurnal Telangke Ilmu Komunikasi (Telangke) SENTRI: Jurnal Riset Ilmiah Padma: Jurnal Pengabdian Kepada Masyarakat DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Sosial dan Sains Journal of Artificial Intelligence and Digital Business Jurnal Pendidikan Indonesia (Japendi) Journal of Social Science Riwayat: Educational Journal of History and Humanities Jurnal Spektrum Komunikasi Al-Zayn: Jurnal Ilmu Sosial & Hukum Cantaka: Jurnal Ilmu Ekonomi dan Manajemen HUMANIORASAINS Indonesian Journal of Innovation Multidisipliner Research Jurnal Ragam Pengabdian
Surianto Surianto
Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Humaniora, Universitas Bunda Mulia, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Comparative Analysis of Local and Non-Local Tourists: Assessing the Influence of Destination Image and Social Media Promotion on Visit Intention. Surianto Surianto; Gerson Ralph Manuel Kho; Zera Edenzwo Subandi; Francis Timothy Ongkohalim
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47010

Abstract

This study investigates the influence of destination image and social media promotion on tourists visit intention to Soedirman Street, Bandung. Using a quantitative approach, data were collected through an online survey administered to 200 respondents, comprising 100 local residents from Bandung and 100 visitors from outside the city. Employing comparative analysis, this research examines how these variables affect visit intention differently between local and non-local tourists. The results reveal that destination image significantly impacts visit intention across both groups, with a stronger effect observed among local residents. Social media promotion significantly influences non-local tourists visit intention but shows no significant effect on locals. These findings suggest that tailored marketing strategies are necessary: social media campaigns should primarily target non-local visitors, while efforts to enhance destination image and community engagement are essential to encourage local visitation. The study contributes valuable insights into urban tourism behaviour and supports sustainable tourism development in culturally diverse settings.
Determinants of Consumer Purchase Decisions for Retro Gaming Consoles: Evidence from PlayStation 2 Products on Indonesian E- Commerce Surianto; Renaldi Fitra Alrohman; Agung Stefanus Kembau; Kho Gerson Ralph Manuel
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6rvatd12

Abstract

The growth of e-commerce has significantly transformed consumer purchasing behavior, including in the gaming industry where retro gaming consoles such as the PlayStation 2 continue to attract consumer interest in online marketplaces. This study aims to examine the influence of product quality and promotion on consumer purchase decisions for PlayStation 2 products in the Tokopedia marketplace. A quantitative research approach was employed by collecting primary data through questionnaires distributed to 100 consumers who have purchased PlayStation 2 products on Tokopedia. The data were analyzed using multiple linear regression analysis with the assistance of IBM SPSS to evaluate the partial and simultaneous effects of product quality and promotion on purchase decisions. The findings indicate that product quality and promotion have a positive and significant effect on consumer purchase decisions, both individually and simultaneously. In conclusion, product quality plays a critical role in shaping consumer perceptions and trust toward the product, while promotional activities contribute to increasing consumer awareness and purchase intention in the digital marketplace environment. These results highlight the importance of maintaining product quality and implementing effective promotional strategies to enhance consumer purchasing decisions. This study contributes to the literature on consumer behavior in e-commerce, particularly within the context of retro gaming product markets.
Pengaruh Influencer Tiktok dan Live TikTok terhadap Minat Beli Produk Scarlett pada Gen Z Nicodemous Wijaya; Daniel Marthin Telambanua; Marco Jordy; Surianto Surianto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8897

Abstract

Penelitian ini bertujuan untuk menganalisis dan menjelaskan seberapa besar pengaruh influencer dan fitur live streaming TikTok terhadap peningkatan minat beli konsumen secara nyata. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan teknik survei terstruktur melalui penyebaran kuesioner digital kepada para responden yang memenuhi kriteria tertentu. Instrumen penelitian menggunakan skala Likert yang valid untuk mengukur persepsi responden terhadap variabel influencer, live TikTok, serta minat beli mereka. Teknik pengambilan sampel menggunakan metode purposive sampling, dengan kriteria utama responden yaitu pengguna aktif platform TikTok yang pernah melihat konten influencer dan menyaksikan tayangan live streaming secara langsung. Data yang diperoleh kemudian dianalisis menggunakan uji statistik komprehensif, meliputi uji validitas, uji reliabilitas, serta analisis regresi linear untuk mengetahui hubungan dan pengaruh antarvariabel yang diteliti. Hasil penelitian menunjukkan bahwa influencer dan live TikTok memiliki pengaruh positif serta signifikan terhadap minat beli konsumen, baik secara parsial maupun simultan. Hal ini membuktikan bahwa strategi pemasaran modern melalui influencer dan pemanfaatan fitur live streaming pada platform TikTok sangat efektif dalam meningkatkan minat beli masyarakat. Penelitian ini diharapkan dapat memberikan kontribusi teoretis serta praktis bagi para pelaku bisnis dan pemasar dalam merancang strategi pemasaran digital yang jauh lebih efektif, khususnya melalui pemanfaatan optimal influencer dan live streaming di media sosial.
Pengaruh Influencer Marketing dan Live Streaming terhadap Keputusan Pembelian Parfum Crusita Vorencia Yurike; Surianto Surianto
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i3.6196

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh influencer marketing dan live streaming terhadap keputusan pembelian produk parfum Crusita dengan menggunakan pendekatan kuantitatif. Teori yang digunakan dalam penelitian ini adalah Source Credibility Theory yang menjelaskan bahwa kredibilitas sumber pesan yang terdiri dari trustworthiness, expertise, dan attractiveness dapat memengaruhi sikap serta keputusan pembelian konsumen. Data dikumpulkan melalui kuesioner yang disebarkan kepada 200 responden yang pernah melihat konten influencer marketing dan live streaming terkait produk parfum Crusita, kemudian dianalisis menggunakan metode regresi linier berganda dengan bantuan SPSS. Hasil penelitian diharapkan menunjukkan bahwa influencer marketing dan live streaming memiliki pengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan ilmu komunikasi pemasaran digital serta menjadi referensi bagi pelaku bisnis dalam memanfaatkan strategi pemasaran berbasis media sosial
Sudirman Street: Interaksi Budaya di Ruang Publik Zera Edenzwo Subandi; Surianto Surianto; Kho, Gerson Ralph Manuel; Samuel Christian Widjaja
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 7 (2025): SENTRI : Jurnal Riset Ilmiah, Juli 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i7.4285

Abstract

This research examines the dynamics of cultural interaction between tourists and local communities in the culinary public space of Sudirman Street, Bandung, within the framework of intercultural communication. Sudirman Street has emerged as a new cultural space and serves as a symbol of a “melting pot,” where diverse cultural and religious backgrounds converge amidst the dominance of religious values in Bandung society. The aim of this research is to understand how social symbols construct meaning and relationships among individuals through public interactions. A qualitative approach grounded in the sociocultural tradition is employed, utilizing field observations, interviews, and documentation. The findings indicate that, despite religious norms concerning halal and non-halal practices, social behavior at Sudirman Street reveals a flexible negotiation of meaning among individuals, informed by personal understanding (mind) and self-identity (self), as conceptualized in George Herbert Mead’s theory of symbolic interactionism. The study reveals that tolerance, cultural compromise, and symbolic adaptation are essential for fostering social harmony within this public space. These findings suggest that culinary tourism is not merely an economic activity but also a site for cultural dialogue that reflects the level of tolerance within a city. Through Sudirman Street, Bandung demonstrates its potential to serve as a model of inclusive public space that accommodates cultural and religious diversity.
A MULTIPHASE THERAPEUTIC COMMUNICATION APPROACH TO ENHANCING INCLUSIVE SUPPORT FOR CHILDREN WITH SPECIAL NEEDS Surianto Surianto; Zera Edenzwo Subandi; Yesica Yuliani Clara
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 3 (2025): Devote : Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i3.4250

Abstract

Inclusive education for children with special needs (CSN) in Indonesia remains hindered by limited professional resources, inadequate inclusive infrastructure, and low public acceptance. This community-development based activities aim to address these barriers by implementing a structured therapeutic communication training program to the key stakeholders of Lentera Cita Karya Foundation, an inclusive school in Jakarta. The program targeted teachers, in-house therapists, and parents, through focus group discussions (FGD) designed to explore communication challenges and collaboratively build effective strategies. Over two months, trainings were delivered to 15 CSN, 4 therapists, 4 parents, and 4 teachers. In addition to communication training for adults, children participated in basic public speaking and photography sessions to strengthen their cognitive, affective, and psychomotor skills. The program concluded with a public seminar titled “ACT” (Acceptance, Caring, and Tolerance) attended by approximately 80 people, featuring expert speakers and community engagement sessions to promote inclusive dialogue. The seminar also showcased photos taken by the CSN during the training. Results from the intervention highlight that acceptance emerged as the most significant factor influencing CSN development. The findings underscore the importance of integrative, community-based therapeutic communication in supporting inclusive educational environments.
Pengaruh Content Marketing dan Citra Merek UNIQLO Terhadap Keputusan Pembelian Matthew Natanael; Devon Johannes; Surianto Surianto
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 1 (2026): Juni
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i1.507

Abstract

The high intensity of social media usage in Indonesia, which has reached 143 million active users in 2025, has encouraged global fashion companies to optimize marketing content and strengthen brand image to influence consumer purchasing decisions. However, inconsistent findings in previous studies highlight the need for further research, particularly in the context of global fashion brands in the Indonesian market. This study aims to analyze the effect of marketing content (X1) and brand image (X2) on the purchasing decisions of Uniqlo products in Indonesia (Y), both partially and simultaneously. This study employs a quantitative approach with multiple linear regression analysis. The sample consisted of 200 respondents who are consumers of Uniqlo products in Indonesia, selected through purposive sampling, with data collected via an online questionnaire. The results indicate that marketing content (X1) and brand image (X2) each have a positive and significant effect on purchasing decisions (Y) partially, as well as simultaneously. Therefore, both variables are proven to be effective strategies for Uniqlo in driving consumer purchasing decisions in Indonesia.
Pengaruh Pemasaran Media Sosial Dan Persepsi Harga Terhadap Keputusan Pembelian Iphone Sheren Antonius; Laura Fischa; Jolyn Ayrton Lo; Surianto Surianto
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.720

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran media sosial dan persepsi harga terhadap keputusan pembelian iPhone di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 153 pengguna iPhone yang ditentukan melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner dengan skala Likert dan dianalisis menggunakan regresi linear berganda berbantuan IBM SPSS Statistics 30. Kebaruan penelitian terletak pada pengujian faktor emosional melalui aktivitas pemasaran media sosial dan faktor rasional melalui persepsi harga pada produk smartphone premium dengan tingkat keterlibatan tinggi. Hasil penelitian menunjukkan bahwa pemasaran media sosial dan persepsi harga berpengaruh positif terhadap keputusan pembelian iPhone, baik secara parsial maupun simultan. Persepsi harga menjadi variabel yang paling dominan dalam memengaruhi keputusan pembelian berdasarkan nilai Standardized Coefficients Beta. Koefisien determinasi sebesar 54,2% menunjukkan bahwa variasi keputusan pembelian konsumen dapat dijelaskan oleh pemasaran media sosial dan persepsi harga. Penelitian ini diharapkan dapat memberikan kontribusi terhadap pengembangan kajian perilaku konsumen dan strategi pemasaran digital pada industri smartphone premium di Indonesia.
Pengaruh Brand Ambassador Hearts2Hearts Dan Efektivitas Iklan Terhadap Minat Beli Pada Pengguna E-Commerce Shopee Generasi Z Rionardo Christian Lim; Surianto Surianto
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.826

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh idol K-Pop Hearts2Hearts sebagai brand ambassador dan efektivitas iklan kampanye Shopee 9.9 Super Shopping Day 2025 terhadap minat beli konsumen Generasi Z pengguna aplikasi e-commerce Shopee di Indonesia. Fenomena penggunaan idol K-Pop sebagai brand ambassador dalam industri e-commerce semakin masif, namun kajian empiris mengenai rookie group dalam konteks kampanye digital musiman masih sangat terbatas. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Pengumpulan data dilakukan melalui kuesioner berskala Likert yang disebarkan kepada 104 responden yang ditentukan melalui teknik purposive sampling, dengan kriteria Generasi Z yang merupakan pengguna aktif Shopee dan pernah terpapar iklan Hearts2Hearts. Data dianalisis menggunakan regresi linear berganda berbantuan IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa brand ambassador berpengaruh positif dan signifikan terhadap minat beli dengan nilai t sebesar 2,927 dan signifikansi 0,004. Efektivitas iklan juga berpengaruh positif dan signifikan dengan nilai t sebesar 4,961 dan signifikansi kurang dari 0,001. Secara simultan, kedua variabel berpengaruh signifikan terhadap minat beli dengan nilai F sebesar 45,798 dan signifikansi kurang dari 0,001. Koefisien determinasi sebesar 47,6% menunjukkan bahwa variasi minat beli konsumen dapat dijelaskan oleh brand ambassador dan efektivitas iklan, sementara 52,4% dipengaruhi faktor lain. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan strategi komunikasi pemasaran digital, khususnya terkait penggunaan idol K-Pop generasi baru sebagai brand ambassador pada platform e-commerce.
Co-Authors Agung Stefanus Kembau Budiyanto, Very Chelsea Gracia Clarisa Rui Iswanto Daniel Marthin Telambanua Denis Khang, Freddy Derhass, Gerry Hudera Devon Johannes Fensi, Fabianus Francis Timothy Ongkohalim Freddy Denis Khang Gerson Ralph Manuel Kho Gounady, Serenna Myrella Gracia Johana Gunarti, Destri Sari Henilia Yulita Ibrahim, Audi Arief Janeardie, Shannen Cleverin Johana, Gracia Jolyn Ayrton Lo Kamila, Ahya Radiatul Kho Gerson Ralph Manuel Laura Fischa Manuel, Kho, Gerson Ralph Marco Jordy Marsella Valentina Matthew Natanael Nicodemous Wijaya Renaldi Fitra Alrohman Rionardo Christian Lim Rui Iswanto, Clarisa Samuel Christian Widjaja Shannen Cleverin Janeardie Sheren Antonius Steven Theodore Alexander Surianto Surianto Tetti Nauli Panjaitan Vorencia Yurike Wijaya, Brendi Yesica Yuliani Clara Zera Edenzwo Subandi