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All Journal Journal of Tourism and Interdiciplinary Studies Journal of Hospitality Accommodation Management BJHTCR Jurnal Mosaik Hospitaliti Jurnal Pengabdian Dosen Republik Indonesia (JPDRI) Jurnal Daya Tarik Wisata
Ida Bagus Nyoman Krisna Prawira Yuda
Universitas Triatma Mulya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : BJHTCR

 1 
Managing Destination Marketing: Effective Strategies for Boosting Visits to Taman Mumbul Tourist Attraction, Sangeh, Bali Dewi, Putu Rika Arista; Subadra, I Nengah; Mekarini, Ni Wayan; Yuda, Ida Bagus Nyoman Krisna Prawira; Sudarsana, Komang
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602782

Abstract

This study aims to analyse marketing strategies using the STP (segmentation, targeting, and positioning) approach and the marketing mix strategy analysed through the 7Ps, namely product, price, place, promotion, people, physical evidence, and process at Taman Mumbul Sangeh tourist attraction. This research is descriptive in nature, employing data collection techniques such as observation, interviews, and documentation studies. Based on the analysis, two main conclusions can be drawn: (1) the marketing strategy based on STP focuses more on domestic tourists, who are predominantly aged between 12 and 70 years, with marketing promotions conducted through social media platforms like Instagram and word-of-mouth; and (2) Taman Mumbul Sangeh offers unique tourist products such as pancoran solas (purification), Taman Mumbul temple, and a large pond, which are distinctive features of Taman Mumbul Sangeh that should be preserved and maintained. The pricing strategy should be competitive in the market. Marketing efforts utilise social media platforms and word-of-mouth, while also raising community awareness to participate in promoting Taman Mumbul Sangeh tourist attraction.
Pengaruh Harga Kamar Dan Fasilitas Kamar Terhadap Keputusan Tamu Menginap Di The Haven Suites Bali Berawa Gamatri, Ni Luh Sri; Subadra, I Nengah; Yuda, Ida Bagus Nyoman Krisna Prawira; Sudarsana, Komang
Bali Journal of Hospitality, Tourism and Culture Research Vol. 1 No. 1 (2023): TOURISM EMPLOYMENT AND MARKETING @ Bali Journal of Hospitality, Tourism and Cul
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10466361

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh tarif kamar dan fasilitas kamar terhadap keputusan tamu menginap di The Haven Suites Bali Berawa. Data penelitian ini dikumpulkan melalui penyebaran kuesioner, dengan jumlah sampel sebanyak 84 responden yang berasal dari tamu dalam dan luar negeri. Data yang diperoleh diuji terlebih dahulu dengan uji validitas, uji reliabilitas dan uji asumsi klasik. Setelah itu data dianalisis dengan regresi linier berganda, uji t, uji f, koefisien determinasi dan uji beta koefisien terstandar dengan menggunakan SPSS (Statistic Package For Social Sciences) windows 25.0. Berdasarkan hasil analisis diketahui: (i) Secara parsial variabel harga kamar berpengaruh positif dan signifikan terhadap keputusan tamu menginap di The Haven Suites Bali Berawa. Hal ini terlihat dari hasil uji t, dimana untuk variabel harga thitung > dari t-tabel (ii) secara parsial fasilitas kamar berpengaruh positif dan signifikan terhadap keputusan tamu menginap di The Haven Suites Bali Berawa. Hal ini terlihat dari hasil uji t dimana variabel fasilitas kamar thitung > ttabel (iii) Secara simultan variabel harga kamar dan fasilitas kamar berpengaruh positif dan signifikan terhadap keputusan tamu menginap di The Haven Suite Bali Berawa. Hal ini terlihat dari hasil uji F dimana Fhitung > F-tabel (iii) Dari kedua variabel independen yang digunakan dalam penelitian ini fasilitas kamar mempunyai pengaruh yang lebih dominan dibandingkan harga kamar terhadap keputusan tamu menginap di The Haven Suites Bali. Berawa, hal ini terlihat dari uji beta koefisien terstandar yaitu nilai 1 < 2.
Piala Asia Wanita U-17 AFC 2024 : Pemanfaatan Lapangan Bali United Training Center Untuk Promosi Wisata Pantai Purnama-Gianyar ( Studi Akun Instagram @AfcAsiancup ) Yuda, Ida Bagus Nyoman Krisna Prawira; Widyaningsih, Ni Putu Putri; Arini, Ni Nyoman; Subadra, I Nengah; Sanjaya, I Wayan Kiki; Astina, Made Arya; Ekasani, Kadek Ayu
Bali Journal of Hospitality, Tourism and Culture Research Vol. 1 No. 2 (2024): MARKETING IN THE TOURISM AND HOSPITALITY SECTOR @ Bali Journal of Hospitality,
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12662776

Abstract

Penelitian ini bertujuan untuk memahami bagaimana pemanfaatan lapangan bali united training center sebagai media promosi dan bagaimana komentar netizen di akun Instagram @AFCASIAN CUP di Pantai purnama gianyar. Penelitian ini menggunakan metode kualitatif dimana data sekunder melalui pengumpulan data komentar netizen di akun Instagram @AFCASIANCUP dan di analisis menggunakan analisis konten. Penelitian ini menemukan bahwa lapangan bali united training center siap untuk digunakan dalam ajang kegiatan olahraga selain sepak bola untuk meningkatkan citra pariwisata olahraga di Bali, pengikut dari akun Instagram @AFCASIANCUP sangat melihat lingkungan yang ada di lapangan bali united training center, mereka melihat bahwa lapangan ini adalah lapangan satu satunya yang di level asia yang memiliki lapangan di tepi Pantai Purnama Gianyar. terbatas pada pemanfaatan lapangan apa saja yang diambil selain pertandingan sepak bola dalam melakukan promosi dan mempertahankan dalam meneruskan masukan masukan positif untuk mengelola lapangan tersebut. Kedepannya, diperlukan juga admin Instagram dari pemerintah provinsi dan pemerintah dinas pariwisata gianyar untuk membantu promosi karena saat ini belum ada membuat postingan tentang promosi sport event  apa saja yang bisa di lakukan di lapangan bali united training center  selain pertandingan sepak bola.  
Tourism Village Development Strategy for a Sustainable Tourism Destination: the Case of Tajen Village, Tabanan-Bali Endrayani; Yuda, Ida Bagus Nyoman Krisna Prawira; Putri, Ida Ayu Karina
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17247544

Abstract

Tajen Village is one of the pioneering tourism villages in Tabanan Regency that has natural, cultural, and artificial tourism potential, so it is very appropriate to be developed. This research aims to find out how internal and external conditions are, as well as to find out strategies that can be proposed in the development of Tajen Tourism Village as environmentally friendly tourism in Tabanan Regency. The data collection technique in this study is through observation, in-depth interviews, documentation, and literature studies. This study uses the concept of AFITH (Attraction, Facilities, Infrastructure, Transportation, and Hospitality) and PEST (Political, Economic, Social, and Technological) analysis. The informant determination technique in this study uses purposive sampling techniques. The informants selected in this study were key informants, main informants and additional informants. The results of the study show that there are four strategic points in the development of Tourism Villages, namely: strategies for developing tourist attractions and tourism destinations, comprehensive strategies for tourism programs, strategies for improving quality, and strategies for human resource development.
Digital Compliance as a Trust Framework: Constructing Tourist Confidence in Bali’s Cultural Tourism Ticket Market Subadra, I Nengah; Sudiarta, Made; Yuda, Ida Bagus Nyoman Krisna Prawira; Bratayasa, I Wayan
Bali Journal of Hospitality, Tourism and Culture Research Vol. 3 No. 1 (2025): Bali Journal of Hospitality, Tourism and Culture Research
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/kdyx9x23

Abstract

The digitalisation of Bali’s cultural tourism ticketing systems introduces critical trust challenges by shifting transactions from interpersonal exchanges to interface mediated encounters. While adherence to digital compliance standards such as data security, privacy, and consumer protection is increasingly mandated, the ways in which these regulatory and technological cues actively construct tourist trust within culturally sensitive contexts remain underexplored. Addressing this gap, this study adopts a Grounded Theory approach to develop a contextualised understanding of how digital compliance is interpreted and psychologically experienced by tourists in Bali’s cultural tourism market. Drawing on in-depth interviews tourism stakeholders with tourists, tourism operators, and platform intermediaries, the study inductively examines how trust emerges through interactions with digitally compliant systems. Through iterative coding and constant comparison, the analysis generates a four-dimensional compliance framework encompassing data security, transactional integrity, institutional legitimacy, and platform reliability. The findings reveal trust as a processual and situational outcome, assembled through compliance cues at critical transactional moments and shaped by Bali’s socio-cultural expectations of authenticity and ethical conduct. This study contributes a grounded, empirically derived model for designing trustworthy digital ecosystems in culturally embedded tourism destinations worldwide.
Co-Authors Ananta, I Putu Wahyu Adi Antari, Ni Luh Sili Arini, Ni Nyoman Astina, Made Arya Dewi, Putu Rika Arista Dwi Candra Anggara, I Gusti Made Endrayani Gamatri, Ni Luh Sri I Nengah Subadra I Wayan Bratayasa I Wayan Kartimin I Wayan Kiki Sanjaya Kadek Ayu Ekasani Koerniawaty, Francisca Titing Komang Sudarsana Mamulak, Maria Sonya Lotu Ni Luh Sri Gamatri Ni Nyoman Arini Ni Putu Putri Widyaningsih Ni Wayan Mekarini Patrinang, Emilia Eka Pujayanti, Komang Putri, Ida Ayu Karina Rande, Florin Fatika Sari Pade Sanjaya, I Wayan Kiki Subadra, I Nengah Sudarsana, Komang Sudiarta, Made Suhati, Luh Wawas