Article Per Year (5 Year)
p-Index From 2021 - 2026
1.975
P-Index
This Author published in this journals
All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Riset Inovasi Jurnal Riset Manajemen Journal of Management and Social Sciences Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Digital Innovation : International Journal Of Management Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Manajemen Dan Kewirausahaan
Roby Setiadi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
The Influence of Green Marketing on Customer Loyalty Through Customer Satisfaction as an Intervening Variable (Case Study on Cafe Sudut Temu in Slawi) Firda Fiah Zaini; Syariefful Ikhwan; Ari Kristiana; Dumadi Dumadi; Roby Setiadi
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.537

Abstract

This study aims to examine the effect of green product, green price, green promotion, and green place on customer loyalty, with customer satisfaction as an intervening variable at Cafe Angle Temu in Slawi. The study uses a descriptive quantitative method with Structural Equation Modeling (SEM) analysis assisted by AMOS software. The total number of respondents was 437 customers of Cafe Corner Temu in Slawi. The results indicate that green promotion has a positive effect on customer satisfaction, with a CR value of 6.045 (CR ≥ 1.96) and p = 0.000 (p ≤ 0.05). In contrast, green product does not significantly affect customer satisfaction (CR = -0.505, p = 0.614), green price has no effect (CR = -0.233, p = 0.816), and green place is also not significant (CR = 1.908, p = 0.056). Regarding the path to customer loyalty, green place has a positive effect on customer loyalty (CR = 8.827, p = 0.000). Meanwhile, green product (CR = 0.002; p = 0.998), green price (CR = 1.528; p = 0.126), green promotion (CR = -1.518; p = 0.129), and customer satisfaction (CR = 0.426; p = 0.670) do not show a positive effect on customer loyalty.
Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen ( Studi Kasus Pada Cam Cafe Brebes ) Ahmad Dani Riyanto; Roby Setiadi; Andi Yulianto
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1874

Abstract

One of the problems faced by cafes is how to keep consumers satisfied and increase their level of loyalty. This research aims to determine the effect of product quality and price on consumer satisfaction, the type of research used is quantitative. The population in this study was 480 cam cafe consumers. The sampling technique used the Solvin formula with a margin of error of 5% and obtained 218 respondents. The types of data used are secondary data and primary data. The data can be carried out using validity and reliability tests, followed by classical assumption tests and multiple linear regression tests. Hypothesis testing is carried out using the t test, f test and coefficient of determination. The results of this research state that the product quality and price variables have a significant and positive effect on consumer satisfaction. This can be seen from the results of the t test on the product quality variable, namely t count 4,470 > 1,971 t table with a significance value of 0.00 < 0, 05 and the price variable also has a significant and positive effect on consumer satisfaction, namely getting a calculated t value of 7,263 > 1,971 t table value with a significance value of 0.00 < 0.05. The f test obtained a calculated f value of 44,553 and an f table value of 3.04 so that 44,553 > 3.04 concluded that product quality and price jointly influence consumer satisfaction. The magnitude of the influence of product quality and price on consumer satisfaction is 55%
Analisis Iklan Media Sosial dan Kualitas Produk terhadap Keputusan Pembelian dengan Kepuasan Pelanggan sebagai Variabel Intervening pada UMKM Sambal K’diyah Kabupaten Brebes Novanka Yanusa; Andi Yulianto; Syariefful Ikhwan; Akbar NP Darma Wahana; Roby Setiadi
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4957

Abstract

This study analyzes the influence of social media advertising and product quality on purchase decisions, with customer satisfaction as a mediating variable at UMKM Sambal K’diyah in Brebes Regency. A quantitative method with SEM-PLS analysis was employed using a sample of 155 respondents. The results show that social media advertising and product quality have a significant positive effect on customer satisfaction (β = 0.630 and β = 0.373). Product quality also significantly influences purchase decisions (β = 0.664), as does customer satisfaction (β = 0.204). Furthermore, customer satisfaction mediates the relationship between both independent variables and purchase decisions. The R² values of 0.570 for customer satisfaction and 0.705 for purchase decisions indicate a strong predictive model. This study highlights the importance of digital promotion and product quality in increasing customer satisfaction and purchase decision-making.
Kepuasan Konsumen, Kualitas Layanan, Celebrity Endorser, Dan Kepercayaan Merek Terhadap Minat Beli Ulang Pasta Gigi Pepsodent Di Yogya Mall Kabupaten Brebes Alif Nurfitrah; Vivian Pushein Margaretha Amey; Roby Setiadi; Andi Yulianto; Nur Aisyah
Jurnal of Management and Social Sciences Vol. 1 No. 4 (2023): Oktober : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i4.364

Abstract

This study aims to analyze the effect of consumer satisfaction, service quality, celebrity endorsers, and brand trust on the interest in repurchasing Pepsodent toothpaste at Yogya Mall Brebes Regency. The population in this study was consumers of Pepsodent toothpaste in Yogya Mall. The number of samples used in this study was 136 respondents. Data collection was carried out by distributing questionnaires to Pepsodent toothpaste consumers at Yogya Mall. The analytical techniques used in this study are validity tests, reliability tests, classical assumption tests and multiple regression tests. The results showed that the variables of consumer satisfaction and service quality did not have a positive effect on repurchase interest, on the contrary, celebrity endorser variables and brand trust had a positive and significant effect on repurchase interest. Simultaneously, customer satisfaction, service quality, celebrity endorsers and brand trust affect the interest in repurchasing Pepsodent toothpaste at Yogya Mall Brebes Regency.
Co-Authors Adjizah Adjizah Ahmad Dani Riyanto Ainul Musyafiah Akbar NP Darma Wahana Alif Nurfitrah Andi Yulianto Annissa Atussholiha Ari Kristiana Dumadi Dumadi Eka Amelia Octaviani Ela Febriani Firda Fiah Zaini Gian Fitralisma Hendri Sucipto Ikhwan, Syariefful Indriyani, Azizah Mohamad Basuni Muhammad Syaifullah Novanka Yanusa Nur Aisyah Riki Yogi Yusnanto Roni Roni Salsabila Ramadhani Vivian Pushein Margaretha Amey