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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Agustinawati
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE EFFECT OF MOTIVATION, CREATIVITY AND BUSINESS LOCATION ON THE SUCCESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN THE AHAD MARKET OF CULINARY TOURISM IN LHOKSEUMAWE CITY Mhd Aldiani; Munandar; M.Subhan; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1092

Abstract

This study aims to analyze the influence of motivation, creativity, and business location on the success of micro, small, and medium enterprises (MSMEs) at the Ahad Culinary Tourism Market in Lhokseumawe City. The research method used is a quantitative approach, with data collected through questionnaires distributed to 90 MSME respondents. The data were analyzed using multiple linear regression analysis. The results of the study indicate that: (1) Motivation has a positive and significant influence on the success of MSMEs. The higher the motivation of business actors, the greater their chances of achieving success in facing business challenges. (2) Creativity also has a positive and significant influence on the success of MSMEs. This highlights the importance of supporting creativity development through training or facilitation by local governments and business communities. (3) Business location has a positive and significant influence on the success of MSMEs. A strategic business location has been proven to support increased sales and improve consumer access to the products or services offered.
THE EFFECT OF PRODUCTION COSTS, PRODUCTION CAPACITY AND PRICES ON THE INCOME OF MELINJO CHIPS CRAFTSMEN IN PIDIE REGENCY Fika Ayu Fina; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1521

Abstract

This research aims to determine the effect of production costs, production capacity and prices on the income of melinjo chips craftsmen in Pidie Regency. The sample in this study amounted to 100 respondents melinjo chips craftsmen. The data were analyzed using multiple linear regression and the results show that production costs (X1) and prices (X3) have a positive and significant effect on the income of melinjo chips craftsmen in Pidie Regency, while production capacity (X2) has a negative and significant effect on the income of melinjo chips craftsmen in Pidie Regency. Thus, this research contributes to the development of the income of melinjo chips craftsmen. The implication of this research is the need for craftsmen to control production costs effectively and set competitive selling prices so that income can increase optimally.
Co-Authors Alfaridho Chalirafi, Chalirafi Era Fazira Erni Zahara Fika Ayu Fina M Subhan Mariyudi Mariyudi Mhd Aldiani Munandar Munandar Nanda Ameliany Nazila Firza Nurainun Praza, Riyandhi Rahmatillah Samsidar Siti Maimunah Sufi T. Edyansyah, T. Edyansyah Yusmalina