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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Jurnal Teknik Mesin Rotasi AUSTENIT SINTEK JURNAL: Jurnal Ilmiah Teknik Mesin Sinergi Jurnal Teknologi Elektro VANOS Journal of Mechanical Engineering Education Jurnal Teknik Mesin JMPM (Jurnal Material dan Proses Manufaktur) Jurnal AME (Aplikasi Mekanika dan Energi): Jurnal Ilmiah Teknik Mesin Jurnal Teknik Mesin Indonesia International Journal of Advanced Technology in Mechanical, Mechatronics and Material (IJATEC) JTTM: Jurnal Terapan Teknik Mesin Jurnal UNITEK Journal of Scientech Research and Development Journal of the Community Development in Asia International Journal of Innovation in Mechanical Engineering and Advanced Materials Aceh International Journal of Science and Technology Innovative: Journal Of Social Science Research Almikanika
Muhamad Fitri
Universitas Mercu Buana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Other

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Journal : Journal of the Community Development in Asia

 1 
Becoming an International Brand: A Case Study of Starbucks Azriuddin, Muhammad; Kee, Daisy Mui Hung; Hafizzudin, Muhammad; Fitri, Muhamad; Zakwan, Muhammad Afiq; AlSanousi, Dalal; Kelpia, Aman; Kurniawan, Olivia
Journal of The Community Development in Asia Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.616 KB) | DOI: 10.32535/jcda.v3i1.706

Abstract

This paper aims to investigate how Starbucks becomes the best coffee shop worldwide and how the organization overcomes its challenges and succeed to become an international brand. Starbucks is a popular coffee restaurant from the beginning but has just become a famous brand worldwide. Starbucks has over 20,000 stores in 62 countries around the world. In 1971 Starbucks opened its first store in Seattle’s Pike Place Market. Howard Schultz joins Starbucks as a director of Retail Operations and Marketing. Starbucks focuses on its mission “Inspire and nurture the human spirit-one person, one cup, and one neighbourhood at a time. Starbucks provides a variety of drinks from hot to cold, and foods. The most famous beverage is Frappuccino® Blended Beverages. Starbucks makes a beverage menu depending on the customer's request to meet their satisfaction. Starbucks emphasizes on high-quality service from the store environment to the work environment. Starbucks promotes its products through mass media such as advertising at the television, social media, billboards, and coupon card. The paper concludes with some recommendation.
Becoming an International Brand: A Case Study of Starbucks Azriuddin, Muhammad; Kee, Daisy Mui Hung; Hafizzudin, Muhammad; Fitri, Muhamad; Zakwan, Muhammad Afiq; AlSanousi, Dalal; Kelpia, Aman; Kurniawan, Olivia
Journal of The Community Development in Asia Vol 3, No 1 (2020): January 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i1.706

Abstract

This paper aims to investigate how Starbucks becomes the best coffee shop worldwide and how the organization overcomes its challenges and succeed to become an international brand. Starbucks is a popular coffee restaurant from the beginning but has just become a famous brand worldwide. Starbucks has over 20,000 stores in 62 countries around the world. In 1971 Starbucks opened its first store in Seattle’s Pike Place Market. Howard Schultz joins Starbucks as a director of Retail Operations and Marketing. Starbucks focuses on its mission “Inspire and nurture the human spirit-one person, one cup, and one neighbourhood at a time. Starbucks provides a variety of drinks from hot to cold, and foods. The most famous beverage is Frappuccino® Blended Beverages. Starbucks makes a beverage menu depending on the customer's request to meet their satisfaction. Starbucks emphasizes on high-quality service from the store environment to the work environment. Starbucks promotes its products through mass media such as advertising at the television, social media, billboards, and coupon card. The paper concludes with some recommendation.
Co-Authors Abdul Hamid Afrian, Roni Agus Hermawan Agus Wibowo Ahmad Supendi AlSanousi, Dalal Alvian, Lutfi Aman Kelpia Andi Firdaus Sudarma Anton Heriawan Anugrah, Hasan Ardian, Rifky Dwi Ariansyah, Nando Arief, Sulaiman Azharuddin Azharuddin, Azharuddin Azizi, M Azizi, Muhammad Azriuddin, Muhammad Bambang Sukiyono Bustomi, Muhammad Ardi Dafit Feriyanto Daisy Mui Hung Kee Dalal AlSanousi Damanik, Fadth Rizky Darwin Sebayang Darwin Sebayang Dedik Romahadi Deni Shidqi Khaerudini Dimas Dwi Saputra Fadila, Muhammad Afif Fajar Anggara Frelly Rizqiansyah Glennart Sahat Rubian Hadi Pranoto Hafidz Salafuddin Hafizzudin, Muhammad Hanifi, Rizal I Gusti Ayu Arwati Imam Hidayat Imam Hidayat Iqbal Risyuma Irawan Malik kara, Reksi Bagas Kee, Daisy Mui Hung Kelpia, Aman Khariri, Muhamad Ervin Kurniawan, Olivia Kurniawan, Rizki Nur Afami M. Azizi Mahendra, Tito Syahril Sobarudin Izha Martua Limido Simanjuntak Maulana Yusuf Md Radwanul Karim Mizan, Adlan Mohamad Abror Muhammad Afiq Zakwan Muhammad Azriuddin Muhammad Edi Laksono Muhammad Hafizzudin Muhammad Imran Muhammad Rizky Imaduddin Noviana, Agus Nurato Nurato Nurato Nurato, Nurato Nurgiansyah, Rama Okki Khusnul Mahmudin Oktaviani, Ana Nur Olivia Kurniawan Pradipta, Nanang K. Pramana, Putratama Aziz Pratama, Andrie Putra Ramadhan, Fajar Gilang R Dwi Pudji Susilo Rafi, Muhammad Miftah Rizki Nur Afami Kurniawan Rizky Fajar Sutrimo Rofiqie, Ahmad Rohmatulloh, Izzi Romahadi, Dedik S. Mahzan Santoso, Dwi Adi Shahruddin Mahzan Shahruddin Mahzan Shahruddin Mahzan Silvia, Vika Sitanggang, Maria Nelly Aprilianti Sudarma, Andi Firdaus Susilo, R Dwi Pudji Susilo, R. Dwi Pudji Tarigan, Kontan Tito Syahril Sobarudin Izha Mahendra Wermasaubun, Hendrikus Wibowo, Agus Setiawan Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Wirawanto, Teguh Yafiq, Muhammad Sulthan Yudhistira, Gilang Awan Zakaria Zakaria Zakwan, Muhammad Afiq