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All Journal Ilmu Administrasi Publik PINISI Discretion Review ARRUS Journal of Social Sciences and Humanities
Asmar Asmar
Department Of Accounting, Universitas Negeri Makassar, Makassar, 90222, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis of the Application of Service Innovation to the Study of Public Service Quality in the "House of the Sky" in Sidenreng Rappang Regency Aris Baharuddin; Asmar Asmar; Asmilah Abdullah
Jurnal Ilmiah Ilmu Administrasi Publik Vol 14, No 1 (2024)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v14i1.62165

Abstract

Service innovation is adopted not only as a measure to deal with changes in the organizational environment. More than that, the purpose of service innovation is to improve the quality of public services. Public service innovation continues to be carried out by the government in various sectors, one of which is in the education sector. The education sector is a sector that has an important role that can make a major contribution to national development. Quality education actually gives birth to superior resources in carrying out nation building. This study aims to find out how the application of the "Rumah Langit" service innovation affects the quality of public services felt by the people of Sindenreng Rappang Regency. This research will be conducted from May to November 2023. The research locations include four villages in Sidenreng Rappang Regency. The research method to be used is to use quantitative methods with the research population, namely the people of Sidenreng Rappang Regency who are recipients of the "Rumah Langit" service innovation. This research sample was taken using simple random sampling technique. The tests used in this research are validity tests, reliability tests, descriptive statistical analysis and inferential statistical analysis. The research results show that the indicators used for each variable are in the good category. Through the results of the significance test, it shows that service innovation has a significant effect, where the significant value is smaller than the alpha value, while the calculated t value is greater than the t table, so it can be concluded that there is a significant influence between service innovation on the quality of public services in the "Rumah Langit" service in Sidenreng Rappang Regency.
The Use of Social Media as a Strategy for the Development of MSMEs in Indonesia Asmar Asmar; Nurul Emil Safitri; Mukarramah Syukur; Adriansyah Adriansyah
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.86478

Abstract

This study aims to analyze the use of social media as a strategy for the development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The study employs a descriptive qualitative approach focusing on the experiences of MSME actors in utilizing social media for promotion, communication with consumers, and market development. Data were collected through in-depth interviews, observation, and documentation involving MSME actors who actively use social media in their business activities. The data were analyzed through data reduction, data display, and conclusion drawing. The findings show that social media is used by MSMEs as an affordable and effective promotional tool, a medium for direct interaction with consumers, and an instrument for building business image. However, its utilization has not been fully optimized due to challenges such as limited digital literacy, lack of time for content management, and intense competition in digital markets. This study demonstrates that social media plays an important role in supporting MSME development, but its success is highly dependent on the ability of business actors to manage digital communication strategies consistently and adaptively.
Disparity in VUK Ratio Achievement against GDP among Provinces in Indonesia: Target Gap Analysis and Regional Quadrant Mapping Asmar Asmar; Adriansyah; Yulia Yunita Yusuf; suharti Sirajuddin; Andi Nurrahma Gaffar
ARRUS Journal of Social Sciences and Humanities Vol. 6 No. 2 (2026)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4831

Abstract

This study aims to analyze disparities in the achievement of the VUK-to-Gross Regional Domestic Product (GRDP) ratio across provinces in Indonesia through target-achievement gap analysis and regional quadrant mapping. This study employs a descriptive-evaluative quantitative approach using secondary data from 38 provinces in Indonesia. The analysis covers historical data from 2020 to 2024, target and achievement data from 2025 to 2026, and target/projection data from 2027 to 2029 as a policy context. The analytical techniques include descriptive statistics, trend analysis, gap analysis, ranking analysis, and quadrant mapping. The results show that the national VUK-to-GRDP ratio declined from 1.10 in 2020 to 0.97 in 2024. National achievement also remained below the target, with a gap of -0.08 in 2025, widening to -0.13 in 2026. At the provincial level, substantial disparities were observed. Several provinces, including East Nusa Tenggara, West Kalimantan, Central Java, East Kalimantan, and South Sulawesi, recorded positive gaps in 2025, while Papua Highlands, Central Papua, South Papua, Papua, and Bali recorded the largest negative gaps. The 2025 quadrant mapping shows that 13 provinces are classified as leading regions, 6 as potential regions, 6 as under-optimized regions, and 13 as priority intervention regions. These findings indicate that policies to improve the VUK-to-GRDP ratio should be designed based on regional characteristics rather than a uniform national approach. This study contributes by integrating trend analysis, target-achievement gap analysis, and regional quadrant mapping as a basis for evaluating interprovincial disparities.
Co-Authors Adriansyah Adriansyah Adriansyah Andi Nurrahma Gaffar Aris Baharuddin Asmilah Abdullah Mukarramah Syukur Nurul Emil Safitri Suharti Sirajuddin Yulia Yunita Yusuf