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Journal : MetaCommunication

MEMBANGUN CITRA BUDAYA MASYARAKAT SUMENEP MELALUI FESTIVAL MUSIK TONG-TONG Mohammad Insan Romadhan
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (858.41 KB) | DOI: 10.20527/mc.v5i1.6993

Abstract

Sumenep is the easternmost region of the island of Madura which has a lot of potential for both natural and cultural tourism. But behind this great potential, there is one problem that needs to be considered, namely the community's stigma of the culture of the Madurese community itself. In general, the culture of Madurese people is known as a hard, firm and tend to be rough society. Even though Madurese culture is not what people generally think. It is the duty of the regional government to be able to rebuild the self-image of the Madurese community, especially Sumenep. Based on this the researcher is interested in studying the effort to build the cultural image of the Sumenep community through the tong-tong music festival. The theoretical study in this study uses the impression management theory to see the phenomenon of the use of music tongs in building the cultural image of the Sumenep community, while the Laswell communication model is used to see the use of this festival as a medium for delivering messages. This research approach uses qualitative descriptive research. The informant of this study was the head of promotion of the Department of Tourism, Youth Culture and Sports. Data collection uses interviews, observation, and documentation. The results showed that in building the cultural image of the people of Sumenep, they tended to use the ingratiation strategy (pleasing others) and the self-promotion strategy. Both of these strategies are widely applied by showing the characteristics possessed by Sumenep by using attributes that indeed show the culture of the Sumenep community. In addition, the way that is carried out through the tong music festival also contains elements of entertainment that can provide fun to others.
PERSONAL BRANDING JOKOWI DALAM MEMPERTAHANKAN BRAND IMAGE MELALUI VIDEO BLOG YOUTUBE Mohammad Insan Romadhan
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.002 KB) | DOI: 10.20527/mc.v3i2.5446

Abstract

ABSTRACT The development of new media that is so rapidly in particular social media at a time when the media makes many overlapping with varying degrees of human life, including use as a branding medium one is personal branding. Jokowi is one of the people leverage social media in particular youtube in branding. The youtube channel of Jokowi was registered on youtube starting on 6 may 2015, per November 2017 already as much as 19 million impressions and uploded around 250 videos. Research using qualitative approach, with the kind of descriptive research. The subject of this research is the youtube channel of Jokowi, its data collection techniques using observation and documentation of data analysis techniques using while Creswell. In this study using a literature review regarding the brand, especially personal branding. The results of his research Personal branding done Jokowi through video blogs on youtube channel can be said to succeed in maintaining brand image that's been built up that he was a President of a simple, close to the people, friendly and built Indonesia.Key words: Personal branding, Youtube, Jokowi
MANAJEMEN PUBLIC RELATION INDUSTRI WISATA BUDAYA DI SUMENEP SAAT PANDEMI Bagus Cahyo Shah Adhi Pradana; Bagoes Soenarjanto; Mohammad Insan Romadhan
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v7i2.11327

Abstract

ABSTRACT  The Covid-19 pandemic has caused the tourism sector to experience major problems. The call for social restrictions and the prohibition of crowding has caused various cases of a drastic decline in the number of tourists, including in Sumenep Madura. A place that relies on tourism as one of the leading sectors has experienced paralysis in various kinds of tourism actors, including cultural tourism industry players. Overcoming these problems requires public relations management in order to survive during the pandemic. The public relations management process which consists of four steps involving problem identification, planning, communication action, and evaluation is a step that is often taken by public relations in solving a problem. Based on that, the formulation of the problem taken is how is the management of public relations for the cultural tourism industry players in Sumenep during the pandemic. The research approach uses a qualitative case study method. Data collection techniques using interviews, observation, and documentation. The determination of the informants was carried out by purposive sampling, namely the actors of the cultural tourism industry in Sumenep. The data analysis technique uses three lines of data analysis, namely data reduction, data presentation, and verification of conclusion drawing. The results of the study show that the use of research tools is not optimal by using only informal interviews and a little media research and not using surveys to find broader problems. In addition, the planning that is made is not yet mature, with many activities being carried out spontaneously. And there are no indicators in determining the success of the activities carried out as a basis for evaluation Keywords: Public Relations Management, Tourism, Cultural Tourism Actors© 2020 MetaCommunication; Journal Of Communication Studies