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All Journal International Journal of Environmental, Sustainability, and Social Science Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Bisnis Hospitaliti Journal of Tourism Economics and Policy JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat International Journal of Accounting & Finance in Asia Pasific Journal of Governance, Taxation, and Auditing Community Services: Sustainability Development Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
Ida Ayu Putu Santi PURNAMAWATI
Universitas Warmadewa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Visualisasi Branding Kemasan Olahan Ikan sebagai Daya Tarik dan Informasi Usaha Mikro Sari Mina Segara Dewi, Putu Julyantika Nica; Kinasih, Mentari; Purnamawati, Ida Ayu Putu Santi; Saraswati, I Gusti Ayu Krisma Widya; Premanayasa, I Wayan Gede Andhika; Yudhistira, Dewa Made Raditya Dwi; Purnamasari, I Gusti Ayu Agung Jaya
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.6030

Abstract

This community service program with the Sari Mina Segara Group in Sangsit Village aimed to improve the competitiveness of Sudang Lepet and other fish-based products facing issues of short shelf life, simple packaging, and also limited marketing. The program introduced vacuum packaging, standardized labeling, and digital marketing strategies. Implementation involved training, mentoring, and equipment assistance. The results showed vacuum packaging extended shelf life, enhanced product safety, and reduced contamination risks. Informative labeling combined with Balinese cultural elements strengthened brand identity and consumer appeal. Digital marketing aspect has expanded product reach beyond local markets, improving sales, and visibility. Initial resistance to make a new technology was overcome through step-by-step guidance, leading to full participation and independent management of packaging and promotion. Overall, the program helps to strengthened product quality, broadened market access, and supported business sustainability in line with SDGs 8 and 12. Replication for other fisheries-based MSMEs is recommended to enhance competitiveness and eco-friendly packaging innovation.
The Influence of Brand Image, Price, and Promotion on Purchase Decisions for Jiniso Purnamawati, Ida Ayu Putu Santi; Maharani, Ni Made Dinda Dwi; Putri, Sukmasari Triana Gita
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 1 (2026): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i1.1899

Abstract

Consumer purchase decisions for Jiniso products are not completely stable, as different shopping experiences can influence their level of satisfaction and future repurchase intentions. Purchase decisions are influenced by many factors, such as brand image, price, and promotion. The research problem in this study is how brand image, price, and promotion influence purchase decisions for Jiniso fashion products on the e-commerce platform Shopee in Denpasar. This study aims to determine the influence of brand image, price, and promotion on purchase decisions. The population in this study was Jiniso fashion product consumers in Denpasar City, a sample of 85 respondents. The research method used was quantitative. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, F-Test, and t-Test using SPSS version 26. The results showed that brand image, price, and promotion had a positive and significant influence on purchase decisions. Brand image had a positive and significant influence on purchase decisions, price had a positive and significant influence on purchase decisions, and promotion had a positive and significant influence on purchase decisions. The researcher's recommendations include providing honest information about product ingredients, creating promotional policies that are more aligned with product quality, increasing the intensity of promotions on Shopee and striving to provide quality products, aligning promotions with benefits, and implementing attractive promotions.
The Influence of Product Quality, Product Innovation, and Brand Image on Consumer Purchasing Decisions for the Eiger Brand in Denpasar City Prasyatiya, I Nyoman Adi; Pasupati, Bayu; Purnamawati, Ida Ayu Putu Santi
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)-In Progress
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i4.1934

Abstract

This study aims to examine how product quality, innovation, and brand perception influence consumer purchasing choices for the Eiger brand in Denpasar City. A quantitative methodology was employed through a survey conducted with 98 participants selected using a purposive sampling method. Data were collected using a Likert-scale questionnaire and evaluated using various statistical measures such as reliability, classical assumption assessment, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The findings are expected to demonstrate that product quality, product innovation, and brand image can influence consumer purchasing behavior, both individually and collectively, serving as the basis for strategies to increase a company's market competitiveness.
The Relationship between Digital Lifestyle (Cashless Society) and Consumer Financial Behavior of Generation Z in Denpasar Made Wianto Putra; Made Setini; I Ketut Selamet; Ida Ayu Putu Santi Purnamawati
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i1.4345

Abstract

The development of digital financial technology is driving significant changes in the consumption behavior of Generation Z, especially in the city of Denpasar, which is the center of digital-based economic activity in Bali. This study aims to analyze the influence of Financial Literacy and Digital Lifestyle (Cashless Society) on Consumptive Financial Behavior with Impulse Buying as a mediating variable. Using a quantitative approach and Partial Least Squares–Structural Equation Modeling (PLS-SEM) analysis, the study involved 250 Gen Z respondents who actively use digital services such as e-wallets, QRIS, and paylater. The results of the study show that financial literacy has a significant negative effect on consumptive behavior, which means that the higher the financial literacy, the lower the tendency to overconsumption. On the contrary, digital lifestyles have a significant positive effect on consumptive behavior, confirming that the ease of digital transactions increases the tendency to spontaneous consumption. The findings also reveal that impulse buying partially mediates the relationship between digital lifestyle and consumptive behavior, as well as mediates the full influence of financial literacy on consumptive behavior. Thus, impulsive impulses are an important psychological mechanism that explains how the digital environment shapes the financial behavior of Gen Z. This research makes a theoretical contribution to the literature on digital consumer behavior and offers practical implications for financial literacy education and digital transaction management policies for the younger generation
The Influence of Product Quality, Product Innovation, and Brand Image on Consumer Purchasing Decisions for the Eiger Brand in Denpasar City I Nyoman Adi Prasyatiya; Bayu Pasupati; Ida Ayu Putu Santi Purnamawati
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i4.1934

Abstract

This study aims to examine how product quality, innovation, and brand perception influence consumer purchasing choices for the Eiger brand in Denpasar City. A quantitative methodology was employed through a survey conducted with 98 participants selected using a purposive sampling method. Data were collected using a Likert-scale questionnaire and evaluated using various statistical measures such as reliability, classical assumption assessment, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The findings are expected to demonstrate that product quality, product innovation, and brand image can influence consumer purchasing behavior, both individually and collectively, serving as the basis for strategies to increase a company's market competitiveness.
Empowering the Mina Asri Catfish Farming Group Through Digital Marketing and Financial Literacy for Business Sustainability Ida Ayu Putu Santi PURNAMAWATI; A.A Ngr Gde Punia Artawan PUTRA; I Ketut Johny Pramanda PUTRA
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i2.1588

Abstract

Indonesia, as a maritime nation, has significant potential in the fisheries sector, with catfish being one of the main freshwater aquaculture commodities. In Bali, the Mina Asri Catfish Farming Group contributes to local fishery production, yet faces challenges in production costs, limited marketing strategies, and manual financial management. This study aims to empower the group through innovation and community service activities that enhance production efficiency, market competitiveness, and financial literacy. The program was implemented through stages of socialization, training, technology application, and mentoring. Training focused on the use of alternative pellet feed, digital marketing through social media, and digital financial recording using simple applications. Results showed that providing pellet feed assistance reduced production costs by at least 10% per cultivation cycle, thereby improving profit margins and financial allocation for other development needs. Digital marketing training increased members’ skills in content creation and online promotion, enabling expansion of product distribution, particularly for processed catfish, beyond local markets. Meanwhile, financial literacy training facilitated the adoption of digital records, improving transparency and supporting more accurate evaluation of profitability. Pre- and post-test assessments demonstrated a 70% improvement in participants’ knowledge and skills, confirming the effectiveness of the program. In conclusion, the empowerment program significantly improved group capacity in production, marketing, and financial management. Active community participation played a crucial role in ensuring sustainability, with the program contributing to business independence, enhanced income, and regional food security, while also strengthening the community-based economy.
Enhancing the Creative Economy Potential Through the Empowerment of Visual Art Entrepreneurs: A Case Study of MSMEs in Bona Village, Blahbatuh District, Gianyar Regency I Gusti Ayu Agung Istri Sari DEWI; Ida Ayu Putu Santi PURNAMAWATI; Putu Kemala VIDYANTARI
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1665

Abstract

This community service activity was conducted under the Community-Based Empowerment (PBM) scheme, focusing on assisting creative visual art MSMEs (Micro, Small, and Medium Enterprises) of ARTPM BALI located in Bona Village, Blahbatuh Subdistrict, Gianyar Regency. These enterprises face several fundamental challenges, particularly in production management, marketing, and financial management. The program’s activities included providing production equipment (such as sewing machines, grinders, drill bits, and other supporting tools), training on the use of digital marketing technology through social media and e-commerce platforms, production management training, and the introduction of simple financial recording applications to support better cash flow management. The implementation of the program has shown positive outcomes. In the production sector, partners have improved work efficiency and product quality through the use of new equipment. In marketing, partners have become more active in promoting their products via social media and are exploring marketplace platforms as distribution channels. In financial management, partners have started to record daily transactions using digital applications, resulting in better cash flow control. Overall, this ongoing community service initiative has successfully enhanced the partners’ capacity to manage their businesses in a more modern and professional manner. Active participation of the partners in every stage of the program has been a key factor in its success. However, further stages are still required, particularly in providing continuous mentoring, strengthening branding, and conducting implementation monitoring to ensure long-term and sustainable impacts.
Factor Service Quality, Harga dan Customer Satisfaction Terhadap Loyalitas Pelanggan (Studi Kasus Pada Balicosy Villa Legian Bali) Ni Komang Ayu; I Ketut Selamet; Ida Ayu Putu Santi Purnamawati
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6774

Abstract

This research is motivated by customer dissatisfaction with the quality of service provided by Balicosy Villa Legian, such as the condition of the room that is not clean enough. In addition, the differences in the results of previous studies are also the reason for the researcher to conduct this research in a different place. The main problem in this research is related to the influence of service quality, price, and customer satisfaction on customer loyalty at Balicosy Villa Legian in Badung Regency. This study aims to analyze the influence of service quality, price, and customer satisfaction on customer loyalty at Balicosy Villa Legian in Badung Regency, both simultaneously and partially with 119 research samples. The research method used is a quantitative method with data collection techniques through questionnaires and data analysis using multiple linear regression analysis. The results of the study indicate that service quality, price, and customer satisfaction simultaneously have a positive and significant effect on customer loyalty with a calculated F value of 15.153 and a significant value of 0.000. Partially, service quality has a significant positive effect on customer loyalty with a calculated t value of 3.420 and a significant value of 0.001. Price has a significant positive effect on customer loyalty, with a calculated t-value of 3.356 and a significance level of 0.001. Customer satisfaction has a significant positive effect on customer loyalty, with a calculated t-value of 4.170 and a significance level of 0.000.  
Pendampingan Pembukuan Sederhana dan Optimalisasi Pengemasan Vacuum Sealer dalam Mendukung Keberlanjutan Kelompok IKM Pengolahan Ikan Merta Segara, Abiansemal, Bali Pramartha, I Made Aditya; Setena, I Made; Purnamawati, Ida Ayu Putu Santi; Sarasmita, Ni Putu Bintang Putri; Dewi, Ni Nyoman Anggun Triana
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 3 (2026): September
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v11i3.6501

Abstract

Program Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan pemahaman manajemen usaha, kualitas pengemasan produk, dan kesiapan keberlanjutan Kelompok Industri Kecil Menengah (IKM) Pengolahan Ikan Merta Segara di Desa Abiansemal, Kabupaten Badung, Bali. Permasalahan mitra meliputi belum adanya pencatatan dan pembukuan usaha yang terstruktur, kemasan produk pindang yang masih sederhana dan terbuka, serta belum tersedianya rencana keberlanjutan usaha dan legalitas produk pangan. Metode yang digunakan adalah partisipatif dengan lima tahapan, yaitu observasi, identifikasi masalah, perumusan solusi, implementasi, serta monitoring dan evaluasi. Implementasi program mencakup pendampingan pembukuan sederhana melalui buku kas dan laporan laba rugi, penerapan teknologi vacuum sealer double chamber untuk inovasi pengemasan produk pindang, serta edukasi awal legalitas pangan (SPP-IRT) dan penguatan identitas kelembagaan melalui pemberian 52 baju seragam kelompok. Kebaruan kegiatan ini terletak pada integrasi pembukuan sederhana, inovasi teknologi pengemasan pascaproduksi, dan penguatan legalitas dalam satu kerangka pemberdayaan, disertai penyesuaian solusi produksi berdasarkan kebutuhan aktual mitra, bukan sekadar peningkatan kapasitas seperti rencana awal proposal. Hasil pre-test dan post-test terhadap 52 anggota menunjukkan peningkatan pemahaman secara deskriptif sebesar 22–26 poin pada aspek pembukuan dan manajemen keuangan, 18–22 poin pada aspek optimalisasi pengemasan produk, serta 12–18 poin pada aspek keberlanjutan usaha. Observasi selama pelatihan menunjukkan bahwa mitra mulai mempraktikkan pencatatan transaksi dan pengoperasian vacuum sealer dengan pendampingan tim, sementara penerapan yang konsisten dan sepenuhnya mandiri masih memerlukan pendampingan lanjutan, dan legalitas produk pangan masih berada pada tahap edukasi awal. Program ini mendukung pencapaian SDGs 8, 9, dan 12, serta berpotensi menjadi model awal pemberdayaan IKM pengolahan hasil perikanan berbasis kebutuhan riil mitra.  Bookkeeping and Vacuum Packaging Assistance for the Merta Segara Fish Processing Group, Abiansemal, Bali Abstract This Community Service Program (PKM) aimed to enhance understanding of business management, packaging quality, and sustainability readiness of the Merta Segara Small and Medium Fish Processing Industry Group (IKM) in Abiansemal Village, Badung Regency, Bali. The main problems faced by the partner included the absence of structured business bookkeeping, simple and open packaging of the salted-boiled fish (pindang) products, and the lack of a business sustainability plan and food product legality. The method employed was participatory, comprising five stages: observation, problem identification, solution formulation, implementation, and monitoring and evaluation. Program implementation included simple bookkeeping assistance through cash books and profit-loss reports, the application of vacuum sealer double chamber technology for post-production packaging innovation, and initial education on food legality (SPP-IRT) together with institutional strengthening through the distribution of 52 group uniforms. The novelty of this program lies in the integration of simple bookkeeping, post-production packaging technology innovation, and legality strengthening within a single empowerment framework, accompanied by a needs-based adjustment of the production solution rather than merely following the initial proposal plan. The pre-test and post-test results for 52 members showed a descriptive increase of 22–26 points in the bookkeeping and financial management aspect, 18–22 points in the packaging optimization aspect, and 12–18 points in the business sustainability aspect. Observation during the training sessions indicated that partners began practicing transaction recording and operating the vacuum sealer with team assistance, while fully consistent and independent application still requires further mentoring, and food product legality remains at the initial education stage. This program supports the achievement of SDGs 8, 9, and 12, and offers a potential initial model for needs-based empowerment of household-scale fish processing industry groups.
Digital Marketing Strategy: An Analysis of the Effectiveness of Influencer and Affiliate Endorsements in Promoting Women's Fashion Products I Gusti Ayu Agung Istri Sari DEWI; Ida Ayu Putu Santi PURNAMAWATI
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effectiveness of digital marketing strategies through influencer endorsements and affiliate marketing in influencing consumer purchase intention for women's fashion products, as well as to examine the role of brand awareness as a moderating variable. The research employed a quantitative approach with multiple linear regression analysis based on data collected through questionnaires. The findings reveal that influencer endorsements have a significant and positive effect on purchase intention, indicating that an influencer's credibility, attractiveness, and expertise can enhance consumer willingness to purchase fashion products. In contrast, affiliate marketing does not have a significant direct effect on purchase intention. Regarding the moderating effect, brand awareness does not significantly strengthen the relationship between influencer endorsements and purchase intention, but it does significantly enhance the relationship between affiliate marketing and purchase intention. These results suggest that affiliate marketing strategies are effective only when supported by high brand awareness, whereas the influence of endorsements relies more heavily on the personal branding and credibility of the influencer. The managerial implications of this study highlight the importance for women's fashion companies to optimize collaborations with credible influencers and to build strong brand awareness to improve the effectiveness of affiliate marketing strategies.
Co-Authors Dewi, I Gusti Ayu Agung Istri Sari Dewi, Ni Nyoman Anggun Triana I Gusti Ayu Krisma Widya Saraswati I Ketut Johny Pramanda Putra I Komang Putra I Nyoman Adi Prasyatiya JAMALUDDIN, Mohd Raziff Bin Maharani, Ni Made Dinda Dwi Mentari Kinasih Ni Komang Ayu Ni Made Wahyuni Pasupati, Bayu Pramartha, I Made Aditya Prasyatiya, I Nyoman Adi Premanayasa, I Wayan Gede Andhika Purnamasari, I Gusti Ayu Agung Jaya PUTRA, A.A Ngr Gde Punia Artawan Putra, I Made Wianto Putu Ayu Sita Laksmi Putu Julyantika Nica Dewi RASHID, Wan Edura Wan SAIHANI, Shamsul Bahrin Sarasmita, Ni Putu Bintang Putri Selamet, I Ketut Setena, Made Setini, Made Sukmasari Triana Gita Putri Suriani, Ni Nyoman Vidyantari, Putu Kemala Winanda, Ni Made Pramesi Dwi Yudhistira, Dewa Made Raditya Dwi