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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Riset Bisnis dan Manajemen ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Journal of Artificial Intelligence and Digital Business Review: Journal of Multidisciplinary in Social Sciences JUAN: Jurnal Pengabdian Nusantara Growth: Journal Management and Business PESHUM
Arwin Rahmatullah
Universitas Pembangunan Nasional "Veteran" Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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GREEN MARKETING STRATEGY, GREEN SUPPLY CHAIN MANAGEMENT, ON BUSINESS PERFORMANCE: GREEN INNOVATION AS MEDIATION Rahmatullah, Arwin; Sutiono, Heru; Kusmantini, Titik
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.16775

Abstract

This study aims to determine the role of green marketing strategy, green supply chain management on business performance with green innovation as a mediating variable in the creative economy in Yogyakarta. This research uses descriptive quantitative. The sample in this study were 60 SMEs. The sampling technique using purposive sampling. The data analysis method used in research is a Structural Equation Model (SEM) with Partial Least Square (PLS) 4.0. The results of this study The results of this study are green marketing strategy and green supply chain management affect business performance business performance. Green marketing strategy and green supply chain management affect green innovation. Green innovation affects business performance. Green innovation does not mediate the relationship of green marketing strategy to business performance. However, green innovation mediates the relationship between green supply chain management to business performance.
PENINGKATAN KESIAPAN KERJA DAN KEMAMPUAN MANAJEMEN MAHASISWA SEMESTER AKHIR MELALUI PELATIHAN INTERVIEW KERJA Jati, L. Jatmiko; Rahmatullah, Arwin Yafi; Sidharta, Raden Bagus Faizal Irany; Anggriani, Rini
JUAN: Jurnal Pengabdian Nusantara Vol. 2 No. 2 (2025): April 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/juan.v2.i2.114

Abstract

Hasil survei yang dilakukan oleh tim pengabdian terhadap 170 mahasiswa menunjukkan bahwa mahasiswa semester akhir memang memiliki banyak masalah dan kegelisahan. Namun, sebagian besar masalah yang diidentifikasi oleh tim pengabdian adalah masalah yang sama. Salah satu masalah yang dihadapi oleh mahasiswa adalah kurangnya pemahaman mereka tentang teknik yang tepat untuk menangani wawancara kerja. Menggunakan simulasi wawancara kerja dengan mitra mahasiswa semester akhir, kegiatan pengabdian kepada masyarakat ini dapat membantu mitra menyelesaikan masalah atau kegelisahan mereka sebelumnya. Sebagian besar mitra mengatakan bahwa mereka mendapatkan banyak pengalaman berharga dari kegiatan simulasi interview kerja ini. Simulasi ini sudah dapat memberikan gambaran singkat tentang suasana interview kerja dan bagaimana mahasiswa berperasaan saat melakukannya, menurut mitra. Saat melakukan interview kerja, Mitra juga mengatakan bahwa saran dan masukan dari dosen Prodi Manajemen sangat membantunya. Jadi, dapat dikatakan bahwa kegiatan ini telah memenuhi tujuan yang dimaksudkan untuk dilakukan.
Gaya Hidup Gen Z Terhadap Keputusan Pembelian Apparel Lokal Di E-Commerce Ramdani, Rizal; Putri Amalia Wardi; Arwin Yafi Rahmatullah; Stevany, Stevany Hanalyna Dethan
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 4: Juni 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i4.9582

Abstract

Studi ini meneliti hubungan antara gaya hidup Generasi Z dan keputusan pembelian mereka terhadap merek pakaian lokal di platform e-commerce di Indonesia. Dengan menggunakan pendekatan kuantitatif dengan desain eksplanatori cross-sectional, data diperoleh dari 424 responden Generasi Z, berusia 18 hingga 25 tahun, yang telah membeli produk pakaian lokal secara daring dalam enam bulan terakhir. Penelitian ini menggunakan Structural Equation Modeling untuk menganalisis bagaimana dimensi gaya hidup, aktivitas, minat, dan opini memengaruhi keputusan pembelian. Hasil penelitian menunjukkan bahwa gaya hidup Gen Z secara signifikan memengaruhi keputusan pembelian pakaian lokal di platform e-commerce (R² = 68,3%), dengan minat muncul sebagai faktor yang paling berpengaruh (koefisien = 0,387), diikuti oleh aktivitas (0,325) dan opini (0,283). Temuan penelitian ini mengungkapkan bahwa Gen Z menghargai desain yang unik dan keaslian dalam pilihan mode, menggunakan pakaian lokal sebagai media untuk mengekspresikan identitas pribadi. Kepedulian terhadap keberlanjutan dan praktik produksi yang etis sangat memotivasi preferensi mereka terhadap merek lokal daripada alternatif mode cepat internasional. Ekosistem digital, khususnya platform media sosial seperti Instagram dan TikTok, berfungsi sebagai saluran penemuan utama bagi merek lokal, sementara informasi produk yang komprehensif, ulasan pengguna, dan detail ukuran yang akurat pada platform e-commerce secara signifikan memfasilitasi konversi pembelian. Meskipun nilai uang tetap penting, Gen Z menunjukkan kesediaan untuk membayar harga premium untuk produk yang sejalan dengan nilai-nilai mereka. Penelitian ini memberikan wawasan berharga bagi merek pakaian lokal yang ingin mengembangkan strategi pemasaran digital yang efektif dan mengoptimalkan kehadiran e-commerce mereka untuk melibatkan konsumen Gen Z Indonesia.
Modeling the Impact of TikTok-Based Digital Marketing on Fashion Purchase Intention among Indonesian Millennials: A PLS-SEM Approach Rizal, Rizal Ramdani; Susilo, Susilo Talidobel; Rahmatullah, Arwin Yafi; Assa’ady, Muhammad Chothibul Umam
Growth: Journal Management and Business Vol. 3 No. 01 (2025): June 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v3i01.943

Abstract

The digital era has transformed the fashion marketing paradigm with the emergence of TikTok as a communication medium targeting the millennial generation. This study aims to analyze the influence of TikTok digital marketing on the purchase intention of fashion products among Indonesian millennials.A quantitative approach was employed using an explanatory research design through a survey of 200 millennial respondents active on TikTok. The data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS to examine the relationships between the variables of Perceived Quality, Brand Attitude, Electronic Word of Mouth (E-WOM), and Purchase Intention. Thus, the results of the study indicate that all hypotheses are statistically supportedon Purchase Intention. Perceived Quality had the strongest influence on Purchase Intention, followed by Brand Attitude and E-WOM on Purchase Intention. Therefore, the study contributes theoretically to the digital marketing literature and offers practical insights for fashion brands in optimizing their TikTok marketing strategies. Managerial implications highlight the importance of focusing on visual content quality, building a positive brand attitude, and implementing community engagement strategies to drive organic E-WOM within the TikTok digital marketing ecosystem.
Pengaruh Strategi Pemasaran Ramah Lingkungan Dan Kewirausahaan Ramah Lingkungan Terhadap Kinerja Bisnis UMKM Dilombok Timur Arwin Yafi Rahmatullah; Sinta Putri Anggraini; Nina Fapari Arif; M. Chothibul Umam Assa’ady
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 1 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i1.2394

Abstract

Orientasi terhadap lingkungan merupakan faktor penting dalam dalam penerapan ekonomi berkelanjutan. Aturan dan sikap konsumen terhadap produk ramah lingkungan merupakan pendorong penerapan strategi ramah lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran ramah lingkungan dan kewirausahaan ramah lingkungan terhadap kinerja bisnis. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Jumlah sampel dalam penelitian ini 50 umkm di Lombok timur. Teknik sampling yang digunakan pada penelitian ini adalah purposive sampling. Analisis data yang digunakan adalah analisis regresi linier berganda. Alat uji yang digunakan adalah SPSS 25. Hasil penelitian menunjukkan bahwa Strategi pemasaran ramah lingkungan terhadap kinerja bisnis UMKM di Lombok Timur dan kewirausahaan ramah lingkungan berpengaruh terhadap kinerja bisnis UMKM di Lombok Timur
Marketing Strategy Analysis for Small and Medium Enterprises (SMEs) in the Snack Food Industry (Case Study on Lianty Jaya Snack UKM) Rahmatullah, Arwin yafi; Suwandi, Adam; Selva, Selva; Ningsih, Nurul Hidayati Indra
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 04 (2024): April 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i04.966

Abstract

Business competition in all sectors is becoming increasingly fierce. Therefore, marketing strategies play an important role in ensuring that products reach their target market and are successful. This study aims to identify the factors that influence and form the basis for the development of marketing strategies at Snack Lianty Jaya. The research method used is descriptive qualitative (exploratory) research. The study was conducted at Lianty Jaya, located in Kekeri Village, Gunungsari Subdistrict, West Lombok Regency. Data collection techniques included interviews, observations, and literature reviews. Data analysis involved the following stages: data reduction, presentation of data after reduction, and drawing conclusions. The results of the study indicate that Lianty Jaya uses a marketing mix strategy and develops its marketing strategy using SWOT analysis.
Kualitas Layanan sebagai Kunci Kepuasan Pelanggan: Studi Empiris di Bento Kopi Mataram Rahmatullah, Arwin Yafi; Ramdani, Rizal; Anggraini, Sinta Putri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3183

Abstract

Persaingan semakin ketat menuntut setiap pelaku usaha untuk fokus dalam meningkatkan kualitas pelayanan guna menciptakan kepuasan pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh dimensi kualitas layanan yang meliputi variabel Kehandalan, tanggapan, berwujud, kepastian, Empati, terhadap kepuasan pelanggan di Bento Kopi Mataram. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Jumlah sampel dalam penelitian ini 100. Teknik sampling yang digunakan pada penelitian ini adalah purposive sampling. Analisis data yang digunakan adalah analisis regresi linier berganda. Alat uji yang digunakan adalah SPSS 25. Hasil penelitian menunjukkan bahwa Kehandalan, tanggapan, berwujud, kepastian, Empati berpengaruh positif dan signifikan Terhadap kepuasan pelanggan Bento Kopi Mataram
Peningkatan Kinerja UKM: Peran Keunggulan Bersaing dalam Memoderasi Pengetahuan Produk dan Literasi Keuangan Yuliana, Ika; Alpiansah, Restu; Rahmatullah, Arwin Yafi; Dethan, Stevany Hanalyna
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 3 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i3.1183

Abstract

Small and Medium Enterprises (SMEs) are essential drivers of Indonesia’s economic development, particularly in the informal sector. Despite their potential, food-based SMEs in Mataram continue to face challenges in sustaining competitive performance. This study aims to examine the effect of product knowledge and financial literacy on SME performance, with a specific focus on the moderating role of competitive advantage. The study adopts a quantitative approach using the Partial Least Squares (PLS) analysis method. A purposive sampling technique was employed, involving 160 food SME owners or managers in Mataram, Lombok, who have been operating for at least six months. Measurement validity was confirmed through outer loadings and AVE values, while hypothesis testing involved direct and moderating effects. The results show that both product knowledge and financial literacy have a significant and positive influence on SME performance. Product knowledge enhances marketing confidence, while financial literacy supports efficient resource management. Furthermore, competitive advantage significantly moderates the relationship between product knowledge and performance, reinforcing its effect. However, it does not significantly moderate the relationship between financial literacy and performance, suggesting that without a well-managed strategic edge, financial literacy alone cannot optimize performance outcomes. These findings underline the importance of integrating knowledge, financial acumen, and a sustained competitive advantage to achieve superior and sustainable SME performance. This study offers valuable practical insights for SME actors to strengthen strategic capabilities and contribute to regional economic resilience.
Co-Authors Anggraini, Sinta Putri Anggriani, Rini Arif, Nina Fapari Assa’ady, Muhammad Chothibul Umam M. Chothibul Umam Assa’ady Ningsih, Nurul Hidayati Indra Putri Amalia Wardi Restu Alpiansah Rizal Ramdani Rizal, Rizal Ramdani Selva, Selva Sidharta, Raden Bagus Faizal Irany Sinta Putri Anggraini Stevany Hanalyna Dethan Stevany, Stevany Hanalyna Dethan Susilo, Susilo Talidobel Sutiono, Heru Suwandi, Adam Titik Kusmantini Yuliana, Ika